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Stories, Coaching Systems, and Strategy

Explore practical essays and lessons on building coaching organizations, packaging intellectual property, improving client delivery, and scaling expert-led businesses without making everything depend on the founder.

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  • How to Document a Coaching Method Before You Scale
    How to document a coaching method before scaling: capture the client journey, decisions, milestones, standards, tools, and coach behaviors.
  • What Multi-Coach Organizations Need From Software
    What multi-coach organizations need from software: calendars, sessions, homework, accountability, billing, client progress, and team visibility.
  • How to Turn a Coaching Method Into a Repeatable Model
    How to turn a coaching method into a repeatable model with milestones, standards, coach behaviors, client accountability, and operating systems.
  • Customer-Focused Storytelling: The Profit-Driving Sales Strategy With Jason Friedman
    Forget features and benefits! This episode unlocks the secret weapon of exploding sales: customer-focused storytelling. Join Jason Friedman, a storytelling powerhouse and CEO of CXFormula, LLC, as he reveals how to craft narratives that resonate deeply with your ideal customer. Learn how to tap into their desires, address their pain points, and guide them on a journey of transformation – all through the power of story. Discover how to ditch generic sales pitches and ignite genuine connections that lead to higher profits, increased sales, and a community of raving fans. This episode is packed with actionable storytelling techniques you can implement today to watch your business soar.
  • 114: Getting Into The Virtual Assistant Industry with Bryan and Shannon Miles
    Bryan and Shannon Miles is a power couple who grew their company in the virtual assistant industry from two employees to over 60. But as amazing as this story is, like most people, they started with a lot of heart-pounding risks and “burn the boats.” In the spring of 2010, Bryan was working as a VP of consulting for a construction company and was on four to six flights a week. At the same time, Shannon was working for a Fortune 10 company called McKesson. They had two kids at the time, two and five, and they hit a roadblock in terms of how they were operating as a couple and also how they were working in their jobs, coming to a point where they needed to make a change. Bryan and Shannon shares the preparation they did before quitting their job and taking the leap, and talks about how focusing on one vertical helped propel new contracts and referrals and word of mouth.
  • 76: Competitive Advantage Puts You In A Position Of Growth with Barry Gosin
    As an entrepreneur, you should always ask which one of your competitors would like to partner with you so you can both grow and succeed. This is the competitive advantage that Barry Gosin learned when he bought his primary competitor out. He knew they shared a vision of success where they could both benefit. Barry shares important points on the margins for paying and selling.
  • 05: Financial Mentoring with Damion Lupo
    Crashing and burning was never part of the plan. But when Damion Lupo did, he used that period of suffering to rebuild himself into a financial dynasty. Damion Lupo has started and owned more than 30 different companies including an insurance agency, a precious metals firm, a venture capital company, a financial consulting firm, and more than a dozen real estate investment and development companies. He is a 5-time author and sought after financial consultant for accredited investors and business owners.Using a vast knowledge of financial markets, money psychology and pattern recognition he’s an expert at quickly diagnosing hidden financial cancers with clients and their organizations and rewiring both for success.
  • Scaling Your Startup Business To Success With Jonathan Zacks
      When you want to scale your startup, you need to market it correctly. You want to make sure you’re solving a problem, especially if your product is some kind of software. This is what Jonathan Zacks did with GoReminders. He saw that people were missing their appointments, and so much money was being wasted on this. So, he… Read more: Scaling Your Startup Business To Success With Jonathan Zacks
  • How To Price Your Product Properly With The Price Whisperer, Per Sjofors
    Pricing is very important to your business’s profitability and brand. You really need to know your market in order to price your product efficiently. Do your paid research, find your differentiators, and start maximizing your profitability. Join Mitch Russo as he talks to the Price Whisperer, Per Sjofors about the importance of properly pricing your product. Per is the founder and CEO of Sjöfors & Partners, Inc. He is also the author of The Price Whisperer. Learn what questions to ask your customers when it comes to finding your price. Discover why it’s important to differentiate yourself from the competition. And find out what expectation bias is. Learn all of that and more in today’s episode.
  • Get Your Business’ Tech Groove On: An Interview With Mike Filsaime
    Every business needs to find their tech groove. When you have the right tech and people on the job, everything becomes easier. So how do you find that groove? Mitch Russo answers that question with the help of Mike Filsaime, CEO of Groove Digital. Often called “The Michael Jordan of Digital Marketing,” Mike shares his story of trials and success. Tune in to learn Mike’s powerful insights on building a business and the drive to success.
  • Building A Powerful Community Through Deep Conversations With Jan Keck
    A community doesn’t happen overnight. It takes dedication and communication from its members. In this episode, we take a look at what it takes to build a community as Mitch Russo talks to experience designer, trainer, and adventurer, Jan Keck. We listen as Jan discusses community-building, effective strategies, and why community is important. Listen and learn how Jan built a community by communicating and sharing meaningful conversations and experiences.
  • How To Win In Real Estate Through Empty Lots With Michael Poggi
    We pass by tons of empty lots every single day. Their dull and undeveloped state make them quite uninteresting, but with the right research and resources, one can turn them into powerful assets that yield a lot of profits. Mitch Russo chats with Michael Poggi who explains how he mostly deals with these vacant lots, invests on them, and transforms them into powerful real estate assets. He shares his unique methodology on finding the best empty lots to do business on and how his partnership with a research company makes the job way easier. Michael also talks about his private animal sanctuary, as well as how his real estate profits keep the place alive and vibrant.

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