Podcast

FTC 220 | Future Leadership

220: Leadership Instincts For Controlling The Future With Mark S A Smith

Controlling the future sounds almost supernatural, but in reality, it’s something you can do not only for yourself but for those around you. By having the right leadership skill set and values, it’s possible to control the future with your actions today. This episode, Mark S A Smith, a Business Growth Strategist at Bija Company, talks about the common denominator between successful companies, which is their focus on marketing. He details the leadership that transpires within these companies and explains why tracking KPIs are very critical if you want to make sure everybody’s in line within your company. Furthermore, learn what it means to lead with valor and understand how wise leaders think and decide when it comes to planning for what lies ahead.

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FTC 219 | In Search of Excellence

219: Swimming In A Sea Of Confusion In Search Of Excellence With Tom Peters

How have you fared as a leader during tough times? In this episode, Tom Peters, Business Author and Speaker, joins Mitch Russo to talk about transmitting what you care most about to your team in search of excellence. From his time as a Navy Seabee to his work in the White House, Tom shares his journey and the lessons he’s learned throughout the years. Tom and Mitch explore the importance of mentorship as they talk about Peter’s mentors that have had the most impact on them. Tune in and take control of your business on your way to success through Peter’s commandments for leadership in tough times.

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218: Fall Down, Get Up, Be Indestructible With Robert Workman

In life (and in business), you will definitely experience a lot of failures and downfalls. According to Robert Workman, the key to success is learning to get up and become indestructible. In this episode, Robert talks about how he managed to lose five Ferraris in his lifetime. As a behavior change agent, he walks us through his process that he takes with his clients that help them recondition their mindset. He emphasizes the importance of filtering what we see and what you put in your mind. To learn more about Robert’s business approach, you can read his books, Hired Gun and Hired Gun II.

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FTC 217 | Waking Up Experience

217: A Waking Up Experience: How Change Was A Foregone Conclusion With Dr. Michael Cotton

Do you feel disengaged and fully checked out? In this episode, Dr. Michael Cotton, Founder of Source Code Meditation, joins Mitch Russo as they talk about the human potential movement and Dr. Michael’s waking up experience that led him to form a new human potential system. They take a deep dive into the concept of human potential and personal transformation as Dr. Michael shares his personal experience. Get to know what triggered Dr. Michael’s transformation and the importance of having a deeper understanding of the brain to discover this entire universe called self-help. Tune in and find the path for your own journey to personal transformation and create the life of your dreams.

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FTC 216 | Customer Acquisition

216: Customer Acquisition 101 With Anthony Sarandrea

Anthony Sarandrea went from going door-to-door for twelve hours a day every day to being online 24 hours a day in order to acquire customers. The difference in his output has astounded him beyond measure and caused a sort of addiction to the process. Because of this, he shares his formula in order to help others target and acquire their desired customer pool. In this episode, he joins Mitch Russo to stress the importance of the first few seconds of interaction and standing out from everyone else. Anthony also talks about the pros and cons of affiliate marketing.

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FTC 215 | Process Of Being Published

215: The Idea Of Mentoring: Shepherding Author’s Books Through The Process Of Being Published With Wendy Keller

Are you an aspiring author looking to get your book published? In this episode, Wendy Keller, founder of Keller Media, joins Mitch Russo as they explore the process of being published and how Wendy has helped her clients benefit from becoming authors. Get to know Wendy’s background as she shares her journey from quitting as a journalist to have her first child to helping famous and newly minted authors publish over 1,700 books. Wendy talks about how she represents her clients and the importance of having a platform that distinguishes you from other authors. Tune in and learn how you can establish your true platform and become a marketable author that traditional publishers are looking for.

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FTC 214 | Affiliate Marketing

214: The Affiliate Guy: Maximize Your Income Through Affiliate Marketing With Matt McWilliams

What is affiliate marketing? In this episode, the Affiliate Guy, Matt McWilliams, joins Mitch Russo as they explore the world of affiliate marketing and how you can maximize your income through it. Get to know how Matt discovered affiliate marketing and the opportunity he quickly realized after he made $10,000 while watching Ally McBeal as he shares his journey from playing Division I golf to online entrepreneur. Matt and Mitch discuss the difference between affiliate marketing and joint venture marketing and the basic concept behind his entrepreneurial success. Tune in and learn how you can maximize your income and start your own affiliate program.

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FTC 213 | Starting A Business

213: Leaving A Job, Starting A Business, And Moving The Needle With Paul Cronin 

Seventeen years in a job may seem impossible to get out of. Yet, the guest for this episode, Paul Cronin, did. Leaving behind the toy business he started from, Paul realized that toys were not his future but building businesses certainly were. He sits down with host, Mitch Russo, to share with us his journey—how he did it, why he did it, and what’s moving the needle for him now. He also talks about how he is now helping others move through the transitions in their businesses and lives and then shares some important advice for those who are still figuring out what to do next. Follow along Mitch in this conversation as he provides an inside look into the life cycle of businesses and more. 

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FTC 212 | Shark Mentor

212: Mentor To Millions With The Shark Mentor: The Kevin Harrington Story

Are you a Shark Tank enthusiast? If you are, then this is going to be a treat for you as Mitch Russo is joined by the very first shark ever, mentor and entrepreneur, Kevin Harrington. A hustler since his younger years, Kevin never runs out of brilliant ideas that make millions. He is the inventor of the infomercial and a pioneer of the As Seen On TV brand. Considering what he is worth today, you’d never guess his humble beginnings – a story that he shares in this episode. But wait, there’s more. Kevin also talks about Mentor to Millions, a new book that he wrote with serial entrepreneur Mark Timm, one of his most successful mentees. In many ways, Kevin is a product of mentoring himself and his definition of what a mentor and a mentee should be is worth taking away.

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FTC 211 | Sales System

211: Creating The Sales System That Has Helped Hundreds Of Clients With Nikki Rausch

It is true that when a door closes, a window opens. For Nikki Rausch, a window of opportunity opened after she got fired from a sales position, which helped propel her to create her own selling system that has since helped hundreds of clients. In this episode, Nikki joins Mitch Russo to share with us the details of her story—from selling leather belts to becoming the Sales Maven that she is now—as well as the sales process that put her to where she is. Along with that, she imparts some great sales strategy and advice that can help even those who may not identify as salespeople become good at doing this very important job in business. What is more, Nikki then taps into the client’s language and the kind of mindset you need to have when it comes to sales. 

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