Podcast

FTC 211 | Sales System

211: Creating The Sales System That Has Helped Hundreds Of Clients With Nikki Rausch

It is true that when a door closes, a window opens. For Nikki Rausch, a window of opportunity opened after she got fired from a sales position, which helped propel her to create her own selling system that has since helped hundreds of clients. In this episode, Nikki joins Mitch Russo to share with us the details of her story—from selling leather belts to becoming the Sales Maven that she is now—as well as the sales process that put her to where she is. Along with that, she imparts some great sales strategy and advice that can help even those who may not identify as salespeople become good at doing this very important job in business. What is more, Nikki then taps into the client’s language and the kind of mindset you need to have when it comes to sales. 

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210: The Perfect Business Podcast With Ben Krueger

Do you want to start a podcast or do you already have one and want to step up your game? Here are some of the key principles you need to know about podcasting. Joining Mitch Russo in this conversation is Ben Krueger, an entrepreneur, podcast advisor and founder of Cashflow Podcasting, a premium podcast launching platform that has worked with industry advocates, including keynote speakers, bestselling authors and leading consultants. Starting as an intern trying his hands out on his employers’ podcast, Ben quickly figured out the ropes of the podcasting industry and built his own business from that knowledge and experience. From strategic principles such as getting clarity about the purpose of your podcast and knowing your niche and audience, to choosing episode formats, podcast promotion, monetization and content repurposing, this episode is a veritable podcasting starter’s kit. Some of the most valuable tips can be the littlest ones, so don’t skip a beat on this one!

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FTC 209 | College Education For Free

209: College Education For Free With Grant Aldrich

For most families, K-12 education is a fairly significant expense of about six figures, and for many, it’s even more. Mitch Russo’s guest, Grant Aldrich, graduated with an overwhelming level of debt, which almost crushed him. Even more stressful for him was the job-hunting process, knowing the amount he had to pay back. It became such a burden after he started his first job that he decided to change the way students embark on their college education and has revolutionized the entire process using technology and some great systems for planning and production. Hear all about his incredible story and his mission to make college education accessible and affordable for everyone.

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208: From Broke Dad To A Seven-Figure Trading Education Business With Casey Stubbs

You don’t need to be a visionary all the time to succeed. Sometimes, you just have to read the instruction manual and follow the steps. Casey Stubbs did just that and is now reaping the benefits of his seven-figure business in stocks trading. Casey started as a broke dad of nine, who quit his profitable soap business in favor of construction and carpet cleaning just when things didn’t exactly pan out for both in 2008. With his old computer, he tried his hand out on website advertising and went on his way to the top since then. Casey now runs a thriving business at Trading Strategy Guides, helping traders and trading educators up their game by providing the best free trading education and education strategies. He aims to reach $20 million in revenue – a story that he shares to people through his podcast. Listen in as he tells his story to Mitch Russo on the show.

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207: The Entrepreneurial Leap: Finding What It Takes To Become An Entrepreneur With Gino Wickman

It is one thing to start a business at 25; it is another to turn a family business around from being deeply in debt and on the brink of failure to profitability at the same age. This episode’s guest is just as legendary as achieving this feat at such a young age. Mitch Russo interviews none other than the legendary entrepreneur, Gino Wickman, the creator of Entrepreneurial Leap and the author of the best-selling book, Traction. Here, Gino shares with us the story of his life and the mission he has set to do. With his book of the same name, Entrepreneurial Leap, he guides those who are undecided about becoming entrepreneurs to determine whether they have what it takes to be one. He takes us deeper into that and provides some great tips and insights on how to harness the entrepreneur that is in you. Save yourself from years of hell in your entrepreneurial endeavors. Learn when and how to take that entrepreneurial leap, minus the crashing and burning, in this great conversation.

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FTC 206 | Vampr

206: Changing The Musical Ecosystem One Connection At A Time With Josh Simons Of Vampr

It is not easy to build a social networking app that produces revenue, especially with meet platforms, which typically derive most of their income from user subscriptions. Josh Simons is the Cofounder and CEO of Vampr, an app that helps musicians discover, connect, and collaborate with fellow musicians, the music industry, and music lovers alike. Before becoming chief executive of a tech startup, Josh has been a singer and songwriter, enjoying a bit of success for a while and working with the likes of Carrie Underwood and Keith Urban. Confronting a dilemma for years about how to make money out of a meet platform without having to pressure his users to get subscriptions, he joins Mitch Russo to tell the story of how he and his team got his company to where it is now and what the app has in store for the music ecosystem in the near future. 

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FTC 205 | Radical Relevance

205: Being Radically Relevant In A Noisy Market With Bill Cates

With probably thousands of competitors in the same broad space you’re doing business in, how can you cut through all the noise and win your ideal clients? This is a question of relevance, and Bill Cates, the original Referral Coach, is the master of radical relevance – the art of winning ideal clients for your business. His business philosophy is based on really knowing your market and ideal clients, empathizing with them, and delivering a market message targeted to their needs and interests. Starting as a band drummer and wanderer, Bill finally found his passion in entrepreneurship, starting and selling two book publishing companies and authoring four books of his own. For the last 25 years, he has been speaking professionally and coaching small business owners, salespeople, and professionals, helping them learn about referrals and building client relationships. Join in as he talks with Mitch Russo on the podcast.

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FTC 204 | Avoid Miscommunication

204: Nipping Miscommunication In The Bud With Ethan Becker

In any workplace setting, feelings are bound to get heated, and emotions might start flaring up, but if you quickly act on those emotions, there will be a fundamental miscommunication. Effective, efficient communication is critical to any workplace so you have to make sure you avoid miscommunication as much as possible. Mitch Russo is joined by Ethan Becker, an author, executive, and speech coach. Mitch and Ethan discuss some vital tips that can help you avoid miscommunication. Ensure much smoother sailing in your workplace with these tips!

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FTC 203 | Building A Team

203: The Power Of A Team With Jeremy Macliver

Building a team composed of the right people doing the right tasks is essential in growing your business. If each unique piece of your puzzle isn’t in place, it’ll be difficult to properly scale your operations. Jeremy Macliver is a certified EOS Implementer™, speaker, and serial entrepreneur. He sits down with Mitch Russo to discuss what you should be looking for while building a team. Don’t miss this important conversation!

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FTC 202 | Positioning Your Business

202: Why Positioning Your Business Is Crucial To Its Success With John Paul Mendocha

Success leaves clues, but so does failure. Sometimes, it is just difficult to spot them, even if they are showing themselves right at the onset. Guest and turnaround consultant, John Paul Mendocha, also known as Dr. Speedselling™, learned this the hard way. When his business crashed and left him bankrupt for three years and down into rock bottom, John discovered who he really was and how he would move forward. In this episode, he joins Mitch Russo to tell us about his journey and the true superpower he discovered about himself: speed selling, which, at the heart of it, is all about positioning. He talks about the importance of understanding who you are and what you want first before taking any action. With his latest book, Most Businesses Fail in the First 5 Minutes, John shares why businesses that don’t position themselves at the very beginning end up failing right then and there. Dive deep into this conversation to learn more about how to build, fix, and grow your company that is positioned to win.

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