In this day and age, it is rare to enter a market that is not without its established players already. That is why you need to work hard to stand out and compete. How can you do it? Eric Edmeades, the founder of WildFit, Business Freedom, and Speaker Nation, has the wisdom for you. In this episode, he joins Mitch Russo to talk about his newest and greatest venture and what preparations he made before taking the first step. He shares insights on building his brand and dominating the established market where he didn’t even need to market anymore. Plus, he also spills some important tips on scaling and hiring the right people. Follow this conversation as Eric tells us more about the things they did differently and become a success.