As people grow older, the lesser they are willing to take big risks, and coming up with creative solutions and ideas become a problem, resulting in minimal possibilities for success. In cases like this, creative thinking becomes a critical factor in looking for things to improve. President of Geoff Hughes, Geoff Hughes, bares it all in this episode with Mitch Russo as he talks about his past and how it molded him into who he is. He talks about how perspectives can play a crucial role in defining who you are as a person and how it affects your business. Geoff shares a specific strategy that he likes to use that has been proven time and again to be effective in reconstructing your identity.