FTC 191 | Creative Thinking

195: Creative Thinking: The Secret To Awakening Possibilities With Geoff Hughes

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As people grow older, the lesser they are willing to take big risks, and coming up with creative solutions and ideas become a problem, resulting in minimal possibilities for success. In cases like this, creative thinking becomes a critical factor in looking for things to improve. President of Geoff Hughes, Geoff Hughes, bares it all in this episode with Mitch Russo as he talks about his past and how it molded him into who he is. He talks about how perspectives can play a crucial role in defining who you are as a person and how it affects your business. Geoff shares a specific strategy that he likes to use that has been proven time and again to be effective in reconstructing your identity.

Creative Thinking: The Secret To Awakening Possibilities With Geoff Hughes

If you like my show, tell me why. If you think you can improve my show, tell me why. Tell me anything you want by going to any show page and clicking “Speak to Mitch” and I’ll return the favor with an honest, prompt and maybe snarky answer. This episode is sponsored by VEA, the Virtual Entrepreneurs Association. Finally, a place with all the tools, resources, discounts, education and community to help you on your entrepreneurial mission. Think of the VEA as the AAA or Swiss Army knife for business. This is an incredible value and while the price is still super low, check out this resource-rich asset that can make you money by saving you money on the things that you already buy and give you an incredible education at the same time. For a limited time, you can get your free trial of VEA as well as a copy of Daven Michael’s new book, The Virtual Entrepreneur at VEABusiness.com/mitch. Onto my guest and his incredible story.

Let’s get serious for a moment. Who would you be if you were exposed to sexual abuse twice by the age of fifteen, dropped out of high school, attempted suicide twice by age twenty, started a family, hustled as a shoe salesman, forced into bankruptcy at 30, watching as your car was repossessed and then you lost your family and your home? You’d be lucky. Why? Because there is no way but up for my guest who at 36 years old made his first million. What happened once that $1 million a year was over, his second wife left him with his three children and he was literally repeating the patterns that kicked him in his head a few years prior. You say, “How is that lucky?” It’s because he finally receives the gift of the spare that brings you to a place of total submission, to a higher power and opening to a completely different life and the pivotal experience that took him further still into the depths of hell and back. Welcome, Geoff Hughes to the show.

Thanks for having me on.

Geoff, you have quite a story here. I did not tell the outcome of the story because I want to leave that to you. The audience always knows that when I tell stories at the beginning of a show that there’s going to be a happy ending. In this case, there may be because we have to talk about that and figure out exactly what happened. I do know that you’re an incredibly successful guy now. Geoff, how did this all get started for you?

It started back in a small town in Brantford, Ontario. I grew up with a single mom on social assistance. My mom had an affair with her best friend’s husband and I was created. My father didn’t have anything to do with me. I had what most people would consider to be a less unfortunate childhood and experiencing a mom that didn’t even know how to deal with her own reality, let alone another child’s reality. I had an uncanny personality trait of being extremely competitive and going after things. Even though I didn’t get along with a lot of people at that time, I was an athlete and I never grew up in a household athlete. I didn’t have a dad. I didn’t have any of that stuff. I was driven to go out there and make stuff happen. I had some experiences of being sexually abused at a young age through the church at that time. Quite honestly, my own reality in my own head was one of struggle. My first entrepreneurial realm was when I did drop out of school because I started selling drugs on the street.

No amount of success, knowledge, and experience is ever enough if you’re not happy. Click To Tweet

At least we have that in common. What did you sell?

Mainly marijuana, acid and hallucinogenic. That’s what I sold back then. I quickly found that it wasn’t for me. I had big struggles in dealing with relationships. On two different occasions, I took my mom’s cancer medication. I don’t like to say that essentially, I was starving for attention. I took it knowing well that it wasn’t necessarily killing myself, but it was an opportunity to share a space that I was unhappy and somebody to recognize me. At that time, I didn’t know. I had gone through that a couple of times. One, eating a bottle of Tylenol pills. The other one was my mom’s cancer medication. By the time I was 22 years old, I had met my first wife. She already had a child and the father wasn’t in the place and I took that responsibility on.

About 1.5 years later, we had our first child together. That was when I started on my journey of selling shoes. Like I mentioned about how I was competitive back in the day, I was competitive when it came to business as well. One thing that anyone who was ever around me said, “You have the gift to talk, Geoff. You’re good at selling people stuff.” That’s what I did. I became a well-polished shoe salesman, so much so that I moved up the ranks and they moved me around all the stores. With all the sales experience and all of the sales that I could bring in the door, I was also struggling at home. I was struggling with my employees. I didn’t know how to communicate with anybody.

How old were you at this point?

I was anywhere between 24 and 27 because those were my years that I was in the shoe sales. Regardless, you can imagine what my relationship was with my ex-wife. I was estranged to my kids. I didn’t even know how to have a relationship with them, let alone my relationship with myself. I kept plugging away. I moved from the shoes to the cell phone industry. Each time that I was moving up, I was moving up making more money, but nothing was changing on the front of feeling fulfilled or being happy. As I struggled throughout that, I’m 30 years old, I hit the actual job that I ended up going into bankruptcy. I was selling robots to the CIA and the DEA in the border for a small little company in British Columbia. The economy crashed. Most of our sales were in the United States of America. I was not good with money. For me at that time, making $60,000, $70,000, $80,000 a year was like I won the jackpot because I’d never experienced even remotely having money like that.

For some people, they might look at that and they go, “That’s not a lot of money.” For me at that time, that was a lot of money. The economy crashed. Government funding for buying that stuff was becoming more limited to US corporations. The dollar ended up a parody. I had bought my first house and I was over-leveraged everywhere. I ended up going bankrupt. My house was taken away and my vehicles were repossessed. I ended up buying a 2002 Honda Civic mint green for my family of five because I had my daughter as well. Throughout that period, I was struggling with my relationship. I had my first peak emotional experience where we split up and personal development was the buzz word.

FTC 191 | Creative Thinking
Creative Thinking: Most of your identity is driven on beliefs.


Some friends that I had said, “Go to Landmark Forum.” Me and my ex went there. I went to the class and maybe anybody who’s ever experienced going to something like that, you feel like you can change the world once you leave the class. Three to four days later, it all fizzled off. In the cell phone industry, when I was there, there was this guy who wasn’t a lot different than I was that one day, one of my staff members said to me, “Have you seen so and so?” I checked them out on Facebook. I remember looking him up on Facebook and I noticed that he was doing well for himself. I found out that he was involved in internet marketing.

My first thing was my wall went up and I was like, “He’s probably ripping people off,” but he was living the life that I could only have ever imagined or what I thought was life at that time. I went through my bankruptcy and I found my first job making outside sales where I worked for the competition for the Yellow Pages. I was selling Yellow Page advertising. I don’t understand what search engine optimization was. I became good at it. For the first time ever, I was making more money than I ever did before. I was making $150,000 a year. It’s so the people can see the growth between where I started, where I was, when I first started in the shoe sales industry, I was being paid $24,000 a year and I had a family of four at that time.

To be making $150,000 a year and more money than anybody in my family had ever experienced. My family and I, we struggled. We still continued to struggle. Even after the $150,000 a year, I was still a nightmare of an employee for upper management to deal with. I decided the writing was on the wall and I was going to become an entrepreneur again. Similar to being a drug dealer, I decided to go off on my own and do my own thing. At this time, the buzz was Groupon. Maybe people are familiar with that. I decided not knowing much about how to operate a business or what to do with a business, but because I had contacts in the business industry because of the Yellow Pages, I went and I created my first daily deals website and it was called West Coast Daily Deals.

Little did I know what KPIs were. I didn’t know what systems and processes were. I didn’t know any of that stuff. I knew that I could go in with a contract. I found some people on Upwork. We created the website, I found some lawyers to create contracts and I went out there and hustled. I learned quickly that I was over my head. I borrowed $50,000 to get into this venture, private funding because I couldn’t get any loans myself because for a few years, they lock you down on your credit. Quickly that space was being able to supply money for a family of five. That space was digressing fast, so I needed to find another plan.

To go back where I talked to you about that guy that I’d seen online that was making a bunch of money. I reached out to him because I wanted to find out what it is that he was doing. Coincidentally enough, he had started his own daily deals company in Vancouver and it was called Wonton. I flew over there, we had a conversation, he was doing well, he showed me everything that he was doing, then I asked the question. I’m like, “How do I get involved with this?” This was my first space of what a mentor looks like. If you want to get to a fast pace or grow fast, there’s a cost involved. The price ended up being $130,000.

Once you stop taking risks, you’re basically giving up. Click To Tweet

That was the price that he was going to charge you or was that the price of getting into his business?

That was the price that he was going to charge me to teach me all of the things that he learned to make the income that he was doing. I paid the $130,000, and you’re probably wondering how I got that. I went back to the same person for the $50,000, begged and pleaded, put them on the corporation and the rest is history. I was 35 years old at a time. By the time I was 36, I had made my first $1 million.

Was it all through this coupon business?

No, I got out of the coupon and we got into affiliate marketing. He had his Wonton coupon business, but his main component was affiliate marketing. Through email marketing, selling other people’s products online, and building that through the list. He taught me how to do that and we became successful and I made my first $1 million in my first year.

That was a good investment. You spent $130,000 and got $1 million back with a year or two in between. Still, nobody would argue that it was a good investment.

I could only imagine what that would look like if you could do that in the education system.

FTC 191 | Creative Thinking
Creative Thinking: Understanding that there’s nothing right or wrong, good or bad can give you the space to grow and change.


What are you doing now? You’ve had quite a journey here. You’re not a drug addict. You haven’t tried to commit suicide. You seem to be doing well. Where was the moment? Was it making $1 million?

My moment came shortly after that. After I had all this money, I was still not fulfilled. I was not happy. In fact, I have three seven-figure businesses. I got involved in the cryptocurrency world back in 2014 and then I started a social media marketing campaign where I was teaching people how to build online businesses and shooting it and build funnels. Essentially, I crashed. I woke up on December 26, 2017 with an autoimmune disease. I couldn’t see. I was misdiagnosed three times. I had three spinal taps and on my 40th birthday, I was checked into the hospital and diagnosed with Miller Fisher syndrome.

I’m not familiar with that. Maybe the audience is, but tell us what that is.

What it is was an autoimmune disease where my immune system was attacking my eye nerves. I had to wear a pirate patch to be able to see out of one eye. Because if I had two eyes open, I went cross-eyed. I was sleeping 20 hours a day. I had migraine headaches and it was a three-month recovery process. Eight blood transfusions. That was the day where I decided that what I was doing wasn’t working. I had gone through divorce throughout this. I was in a new relationship. I had another baby. No matter how much money I was making, no matter what I was doing, nothing was ever making me happy. I had spent tons of money on mentors.

I had gone through every personal development. I read books. I had experienced all this stuff, but at the end of the day, when I was sitting in my room, the story that I was sharing with people outside of that was one of somebody who had read all the books. Who I was showing up within my room was a completely different person. I was unhappy. I was miserable and I didn’t know what was going on. Judgment day for myself came that day. I was not willing to continue the same loop anymore because I kept looping myself over and over again all the way up until my 40th birthday. Throughout that three-month recovery, I stopped all the businesses and I decided to become a mechanic of the mind.

Logic will get you from A to B; imagination will get you everywhere. Click To Tweet

I needed to know why I was reading all these books, why I was experiencing these events and why I was still sitting there in my room at night struggling. What I found was how the actual mind works, how the unconscious mind works. What I ended up doing was I reconstructed my identity. I built from the framework up. I went through the most trying times internally ever because you’re required as part of your whole being to have an identity. Once it’s locked in and most people don’t know that, but most of your identity is built between 0% and 7% and 80% of everything. It’s all driven by beliefs. To override or create new neuropathways was a real battle. When I rebuilt it, I built a program and I brought in real-life students and did it over a 66-day window because over 66 days, you create new neuropathways and you create new habits. The success has been out of this world.

I’ve been able to recreate myself and that’s where I’m sharing with business owners because of a lot of the struggle that a lot of people in the business world even, struggle with imagination. Seeing stuff outside of their current identity. To get where you want in life, you have to be able to experience beyond that. Prince Ea made a profound statement, “Most people die for the first time at 25, but live until they’re 79.” What most people don’t know is that your frontal lobe becomes fully developed at the age of 25 and you stop taking risk. Most people that stop taking risks are the people that are basically giving up and living exactly what they have. They’re not willing to experience new things. You end up on your deathbed regretting everything that you haven’t done.

I’ve been through my own journey. You and I don’t know each other well, and the audience probably knows me well. If you’ve read for a while, you know that I became addicted to heroin in high school. You know that my own life came within fifteen seconds of ending when I’m about to inject myself with rat poison. You and I have knocked on that door of hell several times and we know what it’s like to be standing outside waiting to be let in. I did it may be a different way, but the part that you’ve done is you spend time breaking this down and understanding it. What you did is you changed patterns.

For me, I was lucky. I ended up going into rehab. In rehab, my patterns were changed for me. I spent eighteen months in a rehab center for drug addiction and it was the most wonderful, horrible time of my life. It was a blessing to have been there and to have gone through it, but going through it was no fun at all. However, what I ended up doing with those eighteen months was the self-discovery that most young people never go through. If you would’ve gone through it at the age that I did, I have a feeling you would not have ended up losing those beautiful wives, children, cars and families because that’s where, for me, those changes were made. For years, I was terrified of letting anybody know this.

I was embarrassed by my past that I never wanted anybody to know what I had been through. I thought people would look at me and say, “He’s a junkie.” I’m 65 years old and there’s that feeling that comes up that says, “He’s a junkie.” It’s amazing how those things stick with you. What I loved about your story is the way this all came to you because there’s the biggest story in my mind when you speak. What I’m also getting is that any person in any shape or condition at any point in their life has the opportunity to turn that around completely. Would you agree?

Yes, 100%. The greatest thing about human beings is we have a choice. The biggest space for myself that gave me the opportunity to change was the moment that I took everything in my life as my responsibility and my fault. That single piece, even the events that happened in the past. As soon as I started looking at them as events that took place and the event that happened, it literally molded me into the person who I am. It gave me space and the opportunity to share with others to grow. My personal mission statement is to awaken people to the possibilities that transform lives and creates a legacy. Because quite honestly, when you ask a person what do they want to do with their life, it’s like a deer in headlights. You don’t even know because they don’t even know what’s possible.

FTC 191 | Creative Thinking
Creative Thinking: Your health should take priority over your family, because you can’t do anything for your family if you’re dead.


Caroline Myss once said that the difference between a person who is truly alive is one who lives symbolically. What I came to understand in terms of that means is that you’re able to see the events of your life as individual moments that are not you. You are not the guy, I am not a drug addict. I am not the guy who dropped out of high school. You are not the guy who lost his wife and his children. You are Geoff experiencing a loss. The separation between those two statements is like night and day. It’s powerful. If you truly come to believe that and understand it, that you’re you in this body having an experience, which happens to be good things and bad things. You’ve had your share of bad things. I won’t deny that. We will have, but the difference is that you are able to, at one point, finally see them symbolically as for what they were, lessons.

One of the pieces that even allowed me another space of growth and change is that there’s nothing that’s right or wrong, good or bad.

You and I both say the same thing, which is a Buddhist way of looking at life. Everything is exactly perfect the way it is. No matter what it is.

One of the things that I share with people is the way that what you might perceive somebody to be bad or you might perceive something to be good is based on the set of goggles that you have and the set of goggles and experiences that they have. At any given point, if you had the opportunity to see life through their lenses, then and only then would you have an opportunity to put that space of right or wrong. None of us are able to do that. It gives you a space of going, “This is what I say, it just is.” It’s an experience and it’s experienced for those people. I truly believe that unconditional love no matter what experience you’re going through is a place to be. The ebbs and flows, the ups and the downs that people experience because I believe everything is love. Love is for me is where equilibrium is where the balance. Some people don’t like the word balance but for my balance, I focus on that every single day. Some people even say to me, “Geoff, you seem almost robotic.” I say to them, “I’m not robotic. I have so much love and care for people.” I experience things differently and I don’t want to go up and down. I don’t want to be in that cycle anymore because I experienced it for so long in my life.

What I’d love to do is I’d like for you to share what you would do if I were your client or if someone in our audience was one of your clients. How would you start? What would you do? I’m going to give you a chance to take the stage here and help people understand what your process is. Before I do, I want to remind the audience. We are talking to the amazing Geoff Hughes. He has had an incredible life, a life of lessons that I hope you have not been through or been exposed to the type of heartbreak he has, but from that has come an incredible gift. Geoff, what do we do? How will we fix it?

The biggest mistake that a lot of people do is they tell. We learn from the actions, not from the words. Click To Tweet

The first thing I always say is there’s nothing to fix. There’s an opportunity to see things from a different perspective. Usually, when I sit down with my clients and going back to the same thing that I shared before, you ask any person and you go, “What do you want in life?” The first thing that they go is, “I don’t know.” I say to a lot of people and this opens up and it gives them an opportunity to see things. I said, “I want you to go on a drive. I want you to go to a destination. There are no roads, there are no maps, there’s no nothing. I want you to go and take this vehicle and go.” Would you do it? They go, “No, because I don’t know where I’m going.”

I said, “If you did go and take it for a drive, what usually ends up happening for it with you have no end destination. You have this vehicle.” We’ll say this vehicle is your body and you’re going to drive around this vehicle and it’s going to need maintenance. There’s going to be issues. We all know at the end of the day that that vehicle eventually wears out. You didn’t have a map. You didn’t have a destination to get to. On that final day that your vehicle breaks down, you’ve gone on this road trip with no clarity, with no end destination. At the end of that, when your life’s up and that vehicle is worn out, you’re going to be sitting there regretting all the places that you didn’t get to. Our unconscious mind is very much like that.

It’s a service mechanism. It’s a slave. It doesn’t know the difference between good or bad, right or wrong. It serves you up whatever story you’ve created in your mind. The biggest challenge for people is creating something outside of what they currently have. What they currently have is based on logic and experiences from the past. If you use logic and how to create something new, that means that you’re experiencing stuff from the past. The way that the unconscious mind is, it’s looking in the past and is measuring whether or not it’s capable of being done or whether or not your mom, your sister, your brother or some experience or they’re told you can do it. It goes and grabs a file and it says, “I can’t do that.” It gives you anxiety.

That’s one of the signals that the central nervous system, which your unconscious mind is linked to, to tell you not to do stuff. You don’t see anything in the future of it. What you do is you take the logic and how and you bring it into the future and guess what you get? More of the past. Albert Einstein is so far ahead of his time. I love his quote, “Logical gets you from A to B. Imagination will get you everywhere.” One of the biggest struggles that people have is using the right side of the mind. The right side of the mind is the creative side. They don’t teach us in school but at 25, your frontal lobe becomes fully developed. If you’ve ever experienced having young children, teenagers, if you go to any insurance agency, whether it be state farm or anywhere in North America, you take a 16 to 25-year-old and you’d get take them to go get insurance, their rates are egregious in comparison to somebody over that.

That’s because kids between 16 and 25 are still malleable to take risk. There’s good and bad to that. Obviously, they’ll drive silly. They’ll do silly things. That’s why the insurance rates are higher because they have a bigger opportunity to create a little bit of chaos with the insurance companies. After 25, when your frontal lobe becomes developed, then you start focusing even more on logic and how. You stop focusing on things that you’ve never done before or experienced before. The first thing I put them through is a vision guide. This vision guide breaks down four quadrants for them. It breaks down what do they want in personal life? The biggest thing is how you show up one way is how you show up everywhere in my experience.

I get them to look at what they want out of their personal life, their relationships. What do they want out of business? Another big important piece that I focus on, what do you want out of health? Because one of my mentors, they shook me up. I went to a program and they got everyone there to write down what was their most important thing. Myself, probably like a lot of other readers out there, our first thing was family. He stopped for a moment and he got loud and he got belligerent and said, “What are you going to do if you’re dead for your family? Your health should be your number one priority because you can’t live your legacy. You can’t support your family. You can’t have the relationships, the business, the spiritual. You can’t have any of that stuff if your vehicle is broken.” I took that to heart and I changed everything in my life, including stopping smoking. I don’t drink at all, the whole partying experience. I took that all on my life because I took it seriously what I wanted my legacy to be.

FTC 191 | Creative Thinking
Creative Thinking: We’re wired in a way that our unconscious minds tell us 95% of everything that we do.

You put yourself into that self-introspection mode. That’s what you’re telling me that you do with clients. You asked them to sit down and do a full assessment and see what it is objectively as best that they can. What is it that they’re doing? What I find when I work with my clients, what you said is always true. What you’ve been all your life is what you’ll be unless you can get out of that comfort zone and change things. In most cases, you as the coach becomes the catalyst for change. Once the first few hours go by, even sooner, this person begins to trust you because they see what you have. They see what you’ve built. They see the life you have and want that too. That’s how you lead them step-by-step into where you need them to go in order to be successful. I assume that’s the same path that you’re taking them down.

I couldn’t agree with you more. What I say to everyone, everyone’s like, “We should tell people to do this.” I said, “The biggest mistake that a lot of people do is they tell.” I said, “Show up differently.” We learn from the actions, not from the words. I show up for my clients and I give them an opportunity to see things differently. They take an assessment down and this is the biggest hurdle. I call it a hurdle because the beginning of this is the most challenging part, getting clear on what they wanted to life. The way we’re wired as a human being is to use logic and how. Our brain’s job is to keep us alive and keep us safe. That safe physically and safe mentally from frustrations, anger, annoyance, the fear of unknown.

It will do everything in its power because your unconscious mind is linked to your central nervous system. It’s going to fire off as many signals as possible to prohibit you from being in that space of trying something outside of what you already know. It is the biggest struggle. This is why most people struggle in life because they don’t even know what’s going on. That’s why I took a biological approach because I needed to understand what was in the engine. I found that I was taking my vehicle into a mechanic and the mechanic goes, “I don’t know how the vehicle works.” I’m like, “I’m reading all these books, I’m doing all this stuff, but I didn’t know what I was up against.” Once I got clear on that and I had context because all those books that I was reading, they were content-heavy and they gave me the dopamine spikes, but I didn’t have context why I was doing what I was doing.

A simplified way of saying something about what you said is that our emotions are the gift that guides us to where we want to go. If you’re upset, mad or sad, any of those things are simply telling you that you are out of alignment with the direction that your higher being would have taken you. If you say, “I’m angry, I’m sad,” that means I’m out of alignment. All I’ve got to do to get back into alignment is to get happy. By getting happy and dwelling on those things that make you feel good, the rest of your life will come back into alignment. I know it sounds a little hokey, but the theory behind it is straightforward. That is the more things you focus on are the things you become and the things that you get to have.

They’ve even proven that. They’ll take an electroencephalogram and they’ll put it over top of your head and not even attached to your head. They can measure your thoughts. Your thoughts become things and thoughts become a reality. It’s funny that you bring that up because that is the beginning point, alignment. That’s what self-sabotage is. Consciously a lot of people go, “I want this. I want that.” We can have that from a creative space of wanting that. Most people don’t understand that your unconscious mind controls 95% of everything you do. We’re wired that way and it’s simple. Your unconscious mind processes information at 40 million bits a second. Your conscious mind only processes at 40. Whatever you’re consciously not thinking about, the unconscious mind picks up and acts exactly what it’s seen over and over again.

A lot of times from the time in the experience is between 0 and 7. It takes over and it’s in charge of your central nervous system. Being consciously aware and taking action because a lot of people get paralyzed like a deer in headlights. It’s taking action as well as the conscious thinking to create and stack new beliefs on what your belief system was before and giving it a safe place of, “This is a good spot.” The more you do this, the more you become addicted to success. The more you experience and get feedback from the world, the more you’re leveraging your unconscious mind to your advantage rather than living it based on past experiences. When you become in that reality, in that space, you are in a place of creation. If anyone’s ever watched The Matrix, the movie is about the unconscious, the superconscious and the conscious mind. At the end of the final trilogy is where Neo grabs the agent and the agents, the unconscious mind and they become one. It’s where you’re able to see the thoughts and the origination where it was and become one with it and stop it and create whatever it is that you want.

What I love about the next part of the show is that we get to know you a little bit better. I feel like we already know you quite a bit and we do that with the question. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

Albert Einstein.

The man who has left us with many incredible thought models and theories that have kept us all busy here on this planet for many years. Geoff, here’s the grand finale, the change the world question. What is it that you are doing or would like to do that truly has the potential to literally change the world?

It goes in line with my mission statement, “Awaken people to the possibilities.” Most people live in a society that is breeding a bunch of people based on culture. I share the space to challenge people and provoke them to see something outside of what they’re currently looking at. It’s very much like The Matrix. Myself is to share that space to awaken people to what’s possible and give them the tools to create that.

I’m on board and I know a bunch of readers will be too. One of the things that are going to help them is your free gift. You told me that you had a fairly amazing free gift for my audience. Can you tell me what that is?

I took all the science. This is more than a regular eBook. This is the science behind becoming and I’ve studied the top 1%. Your habits form you. This breaks down biologically why certain things work and then it gives you the habits in place to do, recreate and rewire new neural pathways. Because if you do this consistently for 66 days, you create new neuropathways pathways. You’re also taking action in place, which then is stacking new beliefs on top of the old ones. What happens is as you simultaneously do this, your old program starts to become less loud. It becomes white noise. You’ll never get rid of the old neural pathways that are there. They will always sound off, but you are consciously aware and you have these new programs that are filtering through and creating new momentum for you that you can literally recreate yourself and create massive momentum in 66 days.

It sounds like an incredible gift and if it requires any help at all, would you mind the readers reaching out to you and checking in and getting a comment or two?

They can find me on GeoffHughes.com. They can send an email to me. The eBook, everything, it’s all there. That’s why I’m doing what I’m doing is to share that space so then people have an opportunity to see things differently.

Geoff Hughes, you’ve been an amazing guest. Thank you for your generosity and for sharing your story and sharing what you’ve learned about it. Readers, do not hesitate. Pick up that eBook, study it and change your world. Geoff, I can’t wait until we get a chance to talk again soon.

Thanks. I appreciate you having me on the show.

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