You’d think that the last thing we need is another CRM, but most systems fail in one spectacular way or another. Mimiran is more than just a CRM. It is a whole way of thinking, a whole philosophy embedded in software that solves problems instead of creating new ones. Behind this innovative tool is the nerdy, introverted and just plainly brilliant mind of Reuben Swartz, the Chief Nerd at Sales for Nerds. Do you hate selling? Well it’s probably you and the greater part of the world. Listen in as Reuben shares with Mitch Russo how he turned his hate for sales and CRMs into a passion to build – wait for it – a sales tool and a CRM. Ironic? It’s anything but.