A single failure can either break you or make you into someone better. Claiming success after going through failure is no easy feat. Founder and CEO of Seth Godin Productions, Seth Godin, talks about his share of failures, how he used it as motivation, and his perspective when it comes to failing. He explains why it’s important to know what your target audience wants as opposed to pushing your product on them. Seth also gives a reminder on why it’s still necessary to take the human approach and start on building trust even at the expense of losing profit.