FTC 147 | Inspired Living

157: Inspired Living: Creating Your Own Path To Success with Keri Murphy

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If you want to be an icon, Keri Murphy of Inspired Living can definitely help you become one. Not waiting to be validated, Keri made her own path towards success. Keri shares what drew her to create Inspired Living, and reveals her formula for success. She also shares her story about interviewing Kevin Sorbo and teaching NLP in New Zealand, Australia, and Hong Kong. Niching down and focusing on something allows your business to grow faster and better, but Keri reminds us that it is not always about us but about others, too. Discover more of Keri’s wonderful insights about building a brand, using the sizzle reel, and efficiently using videos for marketing in this episode.

Inspired Living: Creating Your Own Path To Success with Keri Murphy

Our guest started as a student with a local modeling agency and acting school, which was represented by a local company. Later in her life, she purchased that same talent agency she went through in Portland, Oregon and quickly increased sales by 400%but that’s not the true beginning of her story that will unfold on the air. Since her true passion was being on-air, onscreen, she moved to Los Angeles to pursue her dream of landing the leading lady role in a major motion picture. While there, she founded a company to help entrepreneurs make an impression on video and has made a difference in hundreds of lives coaching her clients to leverage their message on camera. She’s here with us to explain exactly how she does it, why she does it and the impact a hot sizzle reel can have on your career. Welcome, Keri Murphy to the show. 

Thank you, Mitch. It’s nice to be here. 

It’s exciting to hear what you have to say because for heaven sakes, doesn’t everybody need a hot sizzle reel? 

Everyone needs a hot sizzle reel. They need a clarifying compelling message and most importantly they need to understand how to use their genius and their talent in the world to make a difference. At least that’s what I believe. 

Honestly, if you believe it, that it must be true. Therefore, as we get to that later in the show, we want to hear all about how to do that. Before that, I’d like to have you take us back to the beginning. How did this all start for you?

You mentioned in my bio I started out at a local modeling agency at the beautiful, fun age of eleven. It’s the most awkward age for most of us going through adolescence, but I fell in love with the entertainment industry and being on camera. Howeverthat was something that I always had a passion for, but I never believed in myself that I could make a career out of it. It was something that I always did on the side. I started my first business at 22. It was an interior design business, believe it or not. Even at that time, I was using video to make an impact on my business. I was the local interior designer on morning shows. I was doing commercial work, but again, I never trusted myself. When I had the opportunity to purchase that agency that I went through as a little girl at 27, I jumped all in.  

I thought, “This is what I was supposed to do the rest of my life.” Even though I loved it, Mitch, there was still a part of me that I wasn’t using to my best and highest use. I feel like when we don’t do thatthere become a tapping and a knocking on our door. To me, that knock was the recession. It was a knock that hit me upside the head. In 2008, I lost that agency and lost my identity. I lost everything that I thought I was. Moving to LA, although as glamorous as that seems in the bio, was not a deliberate choice for me. It was like, I’ve lost it all. What am I going to do now?” I finally had to rely on my talent. I moved out to Los Angeles in my early 30s. You might as well be 90 in LA years, signed with a top agency, but I was broke. I filed for bankruptcy. I was on this quest to try to find out who am I now. That’s where Inspired Living came to be. 

The number one mistake that people usually make when advertising themselves is they make it about themselves. Click To Tweet

Keri, what you are given, whether you realized it or not, was the gift of despair because it’s only at the point of true despair that you’re able to look outside of your own thinking. When you do that, you become open to the universe to serve you. There you were, you were in despair and look what happens. Let’s go back a little bit about your story I find particularly interesting. It’s the part that you said that you didn’t have the confidence to move forward at a point. If you would see a picture of this woman, Keri Murphy, she is one of the most beautiful women I’ve seen in a long time. You have to ask yourself, “How could someone this outside was so beautiful, why wasn’t the inside as beautiful?” Keri, what would you say about that? 

I’m going to say the inside is just as beautiful, but I’m going to say the inside had a lot of selfdoubt and selfcritic, which as I find with many of the entrepreneurs that I work with is something that we all struggle with. We all have that inner mind chatter based upon the experience that has told us we’re not enough. We’re not this. Growing up in entertainment, Mitch, I was told as we all are, know a gazillion times you need to lose ten pounds a gazillion times. You’re not blonde enough and you’re not dark enough, you’re not this enough. Whether you’re 11 or 111that makes an impression and it’s an imprint on our psyche. When we can understand who we are at the core, our businesses, our messages, our impact all grows from there, but it takes a level of maturity and despair sometimes to figure that out. 

The reason that I asked the question is that in this modern times that we live in, we can hire a coach if we realize that in fact we have an issue with selfesteem or selfimage, but I have a feeling you didn’t have to or not have to so much or even you weren’t in a position to even know that you could hire a coach. You want to do it yourself can. Can you talk a little bit about that? Because again, I know I was there also at an early age and I’d like to find out how you unraveled that for yourself. 

A lot of it watrial and error. will say I definitely have an entrepreneurial gene in me. I am a risk-taker, but I’m also experiential. I have to go through something in order for it to have an impact. I love coaching. I invest a lot in coaches now. It’s probably one of the greatest lessons I’ve ever learned through that tough time. I will say for me, our confidence muscle grows and builds from trying, testing and realizing what we’re great at and what we’re not great at. Continuing to be willing to evolvebe willing to be wrong and be willing to fall because that’s where confidence grows. It doesn’t grow in the hoping or the wishing or looking at everyone else in the world that I feel we’re also privy to right now. For me at least, it came from the external journey of having to go through something, get on the other side and realizing how resilient I am and how talented I am in certain areas. 

I’m going to quote the famous American philosopher, Janis Joplin. Janis said, “Freedom is when you have nothing left to lose.” There you were bankrupt in Los Angeles. What else could you possibly loseIt’s funny how resourceful we become when we have nothing left to losewhen we truly are at a place where we’ve experienced the despair, how did it affect us emotionally but have gotten over that part and ready to get into action. There you were. Tell me what you did. What was the move, maybe the moment even that was the most pivotal of moments after you moved to Los Angeles? How did you figure out what next step to take? 

There were two pivotal moments. One was, I remember I was in an audition room. I’m not even a supermodelI’m a curvy Italian girl, but there was a room full of gorgeous women. Here I am in the room. I’m in a bikini with a coverup, but in a bikini nonetheless, waiting for my two minutes for someone to validate my talent. It was for a spokesperson job for a resort. I remember after waiting for three hours to go into that room, I walked out and lost it. I balled. I’m like, I am never doing this again. I am not going to wait and waste a day of time.” 

Because in LA, you got to get hair and makeup ready, you got to drive, you got to sit and you got to get back. That is the last time I’ve ever auditioned for something. I remember at that moment saying, I want to start Inspired Living. I want to interview celebrities and successful entrepreneurs. I reached out to Kevin Sorbo because I had hosted a show on the Golf Channel and he was a big golf fan. I asked him if I could interview him. He said, “Yes.” It went from there. That was a pivotal moment. Stop waiting for someone to give you an opportunity and make your own. If you know you’re good at something, don’t wait to be validated, move through it. That was one pivotal point. 

FTC 147 | Inspired Living
Inspired Living: Stop waiting for someone to give you an opportunity; instead, make your own.


I want to make a point here. What you did is you paid attention. Sometimes people don’t pay attention to their own emotions. I’m a guy and I couldn’t imagine spending a day getting ready and showing up half-naked and wait three hours to stand in front of somebody to either approve or disapprove of me. Screw that. Yet women do that all the time because it’s the path that they feel like they have to take. You had that moment where the way you felt decided for you that it was not going to be what you did. Nowthe inspired moment camethe thought of, “I wonder if I can interview this famous person.” I don’t have to ask you where that thought came from. I know where it came from. It came from the universe. It came from your inner being showing you the way out of exactly where you were. You had attracted enough chaos to find the solution and there it was right in front of you. After you interviewed him and you say that was the beginning, what happened next? 

I had the divine opportunity through Facebook, a gentleman reached out to me who owned a personal development company that was big in the UK and Australia. He was in need of trainers quite quickly. He said, “I see you’re an oncamera host. You’re a great speaker. I’m looking for trainers. Would you be interested in working with me?” I honestly, Mitch, did not know what I had signed up for. He’s like, I need you to go to New Zealand next month. Can you go? I’m like, I can. Sure.” I jumped in and for a year I traveled the world as an NLP neuro-linguistic trainer. I also taught a sevenday course in Hong Kong called Platform and Presentation Skills. 

In the US, we can’t get people probably together for more than two days, but imagine seven days in Hong Kong where English is their second language and I’m teaching them how to show up and share their message. For me, that was the precipice of everything that I do. It was that moment of clarity to realize the power of our communication, the power of our story and the impact we can make in the world when we share it. If I did not say yes to that, I would not be where I am. From there, people started asking me, “Do you coach? I want to work with you.” I said, “Yes.” Inspired Living started off as one company and we’ve grown so much and merged over time. I will say those two things were absolutely pivotal. Saying yes to things is important when you trust the universe, you trust yourself, you trust that the divine being in you. A lot of people say no out of fear. That’s something that I don’t do a lot of. 

That’s an inspired yes. Here’s a point that I wanted to make about again, what you said. First of all, a question, did you train in NLP before you went to Hong Kong? 


You really were because if it were me, I would’ve said yes, even if I wasn’t trained and figured it out later. 

It was a crash course. I cannot say I was the most highly educated trainer. I had a good personality and it worked out. 

Your impact grows when you understand who you are at the core. Click To Tweet

Not only that, but you’re teaching people who hardly understand English. How could you go wrong? 

In New Zealand and Australia, I was teaching NLP so that was different. They did speak English. It was such a great growing time for me too to get out of my own way and to be immersed in something. I love the mind. I love what we’re capable of. To me understanding that at a deeper level transcended everything for me. 

Again, that’s why it’s called solitary. The torture of being alone with your mind is brutal for people who are untrained or with a deeply damaged self-esteem. The other thing that I like to do on occasion is I like to go to a deep tank. Have you ever done a float tank yourself? 


It applies to what you’re saying. There are these places all over the country where you go inside a facility and they set you up in a tank. It’s a shallow tank, but you’re floating on what amounts to saltwater in complete darkness and complete silence with nothing but your mind. Either one of two things will happen. Either after fifteen or twenty minutes, sometimes a little longer, you’ll say, “Enough, get me out of here,” or something magical happens where the daytoday chatter of the mind disappears completely. You’re left with nothing but you. It’s a beautiful feeling if it works for you. 

For me, it was deeply transformative and spiritual. I don’t want to scare our audience by telling you exactly what happened, but I will tell you that it brought the insights I’d never ever thought I would ever have any other way. The reason I wanted to bring this up is that all we have is our mind. All we listen to 99.6% of the time is what our mind is saying to us. If you were to pay attention to what your mind says and make a decision whether you like or don’t like what you’re hearing. If you don’t like what you’re hearing, make another decision to not listen or to disregard it. It’ll allow you the freedom to finally hear the inspired messages that will lead you to inspired living. 

That is so good, Mitch. I love that. What’s scary too though is that 95% of what we do and the actions we take are from our subconscious. It’s understanding the layers of our mind and so much of what we do is conscious. Think about all the things that we say to ourselves and all the things that we do from a subconscious point of view in our life. It is fascinating to me. 

FTC 147 | Inspired Living
Inspired Living: To build a brand and to get a message out there, it’s all about consistent messaging over time.


It totally is to me too. Once again, that moment in time when you realize that, I am not my feelings, I am not my thoughtsI am me experiencing feelings and thoughts. That’s the separation that can crack open the entire paradigm of what people are typically stuck in. I’m glad you brought that up because it’s so true. Keri, tell me once you started this whole process, once you interviewed Kevin Sorbo. Once you interviewed himwas it a realization at that moment that, “NowI see my future” or was it a pathway that you had to travel down some time before you did? 

I was coaching at the time. It was more life coaching off the NLP. I was starting to do all of these interviews and asking more people. I’m a person who believes in the Walt Disney way of thinking like I don’t always know the vision. I know it’s sparkly and it’s out thereI’m someone who lives in intention and always like takes the next step even when I can’t necessarily see what’s exactly in front of me. That’s one of the benefits and one of the things that have helped me grow my business over the years, being able to take a different path should one show up and not being so stuck with the fiveyear plan on what it looks like. I could not plan half of my life on fiveyear plans. It looks so different in so many iterations and chapters. 

It was organic. I took the next logical step that I felt I needed to take. I got very clear though, Mitch. I want to tell you that the real shift in growing the business to reaching the number of people we have served was when I stopped trying to reach everyone and I started focusing on a niche, a specific field of expertise looking at my over 30 years of being on camera and over twenty as an entrepreneur. Having that a-ha moment, I can teach people who don’t want to be actors. I can teach people who want to share their message, how to be authentic and emotionally connected on camera in a way that converts and helps them show up as influencers in their industry. That changed everything for me. It started out generic, inspired living with health, fitnessrelationships and money. It wasn’t going anywhere because I say a confused mind never buys. No one knows what you do if you’re trying to be all things. The more I niche down, the more I became a specialist in my business, the quicker we grew and the quicker we continue to grow. 

That is the formula for success in almost every case. Ireaders who have been around a while and know my show and have got to know me through the show, they have heard the story before, so I’ll be quick about it. When I started my first software company, we built a tool that kept track of time. I thought, “Who needs this? Everybody needs this.” We advertised in a national magazine with virtually 60% of our entire marketing budget on two ads and got all of nine orders for $99 each because it was such a general offer that spoke to no one. It was only when we finally realized using the leads that have come in from that particular publication that our true market was lawyers. We focused on lawyers and the world exploded for us in such a good way. 

It’s true. That’s what we’ve all been saying. In fact, most of the guests on this show would share the same experience. Not the same story, but the same experience, Keri, because it is a common theme among successful people. They’re open to what the universe brings them when it’s time when it’s their time to finally move past their limitations. Readers, we are talking to the amazing, fabulous and gorgeous Keri Murphy, who has built a company about showing others how to show up. In the next segment of the show, she is going to be showing us exactly how to do that. 

Keri, now it’s time for you to share your true genius with us. Give us an idea of what we’re doing wrong, how we can improve it, and the fastest way to success. 

First of all, the number one mistake that I see when people press record is they make it about them. They don’t know who they’re talking to and good Lord, they don’t know why they’re talking to them. I always say to people that when you understand the one person who was watching you at that moment, everything will change. You’re not reaching millions. That it’s not about you showing up knowing everything. It’s about you showing up in a place that’s vulnerable and accessible with expertise and leadership but it’s understanding the key demographic and psychographic of the person you’re talking to and talking into the camera and not at the camera. I know that right there was a lot of information, but I always say narrow the audience to one, know them so well that you can speak into them. It’s not about you when you press record. 

Success is not about you showing up knowing everything. It's about you showing up in a place that's vulnerable and accessible. Click To Tweet

How do you know the difference between speaking at the camera and into the camera as you said? 

Here’s an example, I’m Keri Murphy. I’ve been on camera for over 30 years and an entrepreneur for over twenty. I have three tips that I’m going to share with you that are going to help you build your business and scale your income. I just threw that out there. Here is more through the camera approach. You’re someone who knows at the end of the day that you were put on this earth to make a great difference. You have a story, a message to share. You’re overwhelmed with how to do it in a way that is authentic, real and can leverage what it is that you’re doing in your business. The fear of being seen keeps you from pressing record. When you do, if you do, you’re overwhelmed with an ego that you can’t remember your name. I totally get it. I have been there myself and I know how to help you work through that. That’s an example. 

The way it seemed to me is that like you said earlier, the first time you did it, you were talking about you. The second time you did it, you were talking about the person watching you. That is exactly what I wanted to hear. Step one is to absolutely know exactly who you’re talking. You can’t know the individual who’s watching, but the overall prototypical avatar of the person that you’re talking to. The second thing is speaking from the perspective of them, not you. What’s the third perspective? 

You have to give great content. Once you get them in that emotional state, you’re not going to know exactly the person, but you know their greatest pain that they have right now when it comes to what it is that you do. You know what’s possible for them once they learn what it is that you can teach them. If you speak into that and you meet them at that place, the greatest compliment you can ever get is, “Stop talking to me. I feel like you’re talking to me.” You need to talk about you. It’s why them, why are they listening? Why are you the person that they should be listening to? Like you doing so many interviews, this isn’t an hourlong story about you. This is a quick snippet that positions you and you lead them right to great content. 

The content is your expertise and what it is you’re seeking to share and teach at the moment. The audienceyou must know that they want that content or else you wouldn’t be there, or the person who brought you on camera knows that. From the perspective of preparing the person who’s about to speak in front of the camera, what would be the next step? You’ve taught us now to speak to the person through the camera and you know that we’re speaking to the right person because the audience was prearranged for you. What happens next? What do you do next? 

For me, I decide on what I’m going to share and how it’s going to support them, but that’s part of the video. That’s saying, I’m going to show up and do what I call a product video or a blog video that’s going to share some great tidbits of information to this person.” You have to build the platforms. You have to decide where is this person? How consistent am I with that message? Am I showing up once a month? Am I showing up once a day? To build a brand, to get a message out there, it’s all about consistent messaging over time. You have to decide how you’re getting that message out there, where that person lives and how often you’re reaching out to them and making an impact on their life. 

For readers who are trying to create their sizzle reel or more importantly, there are probably people like me, I, for example, don’t have a sizzle reel. I do speak to cameras all the time on various things that I do. What do I need to know that I don’t know now other than what you’ve already taught us? What is the next step for me? I’m trying to make it as individual as possible here. What do I get to do to be successful on camera? 

FTC 147 | Inspired Living
Inspired Living: People will remember 90% of what they see and feel in a video versus 10% of what they read on text.


First of all, when I think sizzle, I think about speakers. It’s a two to three-minute snapshot of you, what you do and the transformation you make. I recommend this more personal approach to videos. Sizzles are important. I have many of them on my sales pages around my events and things like that. I teach entrepreneurs how to integrate five types of videos into their communication funnel with their prospects, with their clients. The first one is your positioning video. People are 67% more likely to buy a product or service after watching a video and websites convert at over 74% better when there’s a video on the homepage. That’s what we do with our clients. We help them create what we call a positioning video that everyone needs to have because most websites do not convert or the bounce rate is less than eight seconds. 

In 90 seconds to two minutes, you are sharing quickly why they’re there, starting at that emotional pain point, why you, what you do, how you do it and the next step you want them to take. It is quick. It’s entertaining. It’s engaging and it’s authentic. That is what I call a positioning video. That is number one. The next step, every video needs a call to action. What do you want them to do next? Do they sign up for our call? Do they download your free gift? Are they joining a Facebook group? Be specific and don’t give them more than one thing to do. That’s what I consider and usually, these are well done, Mitch. It’s like they’re produced the lighting, the sound, you look great, you still look like you. It’s a higher quality video that we produce. The next one and these are the videos that drive our brand. These are called personality videos. These are the behindthescenes snippets of your life that everyone wants to see. It is where they get to know you. It’s where they feel like they have things in common with you. 

For many years, I was a single mom. I cannot tell you how much my business grew because I showed vulnerability in that space as I was growing my company. People don’t want to always see you at the top of the mountain. They want to see the struggle. They want to see what you’ve gone through. There needs to be a relatability factor. Personality videos are the thing that drives people at the end of the day to work with you. Think about reality TV, think about all the people out there from Oprah, Sara Blakely or Richard Branson. They show their life. There’s a transparency about them that people admire and connect with. That’s personality videos. 

The ideal thing that you want out of this is to let people get to know who the true you is. By doing so, they’re connecting at a much deeper level than if you simply try to sell them something. 

No one wants to be sold to. Once they see and feel your authenticity and they see your level of expertise and there’s something relatable to attach to it, it’s much easier. 

The interesting thing hereI know that there’s more for you to share and I want to hear it, but I want to ask a question. What you’re talking about has been around a long time. In other words, the whole idea of sharing who you are first before trying to offer a product or a service. That’s stuff that’s been around a long time. It doesn’t mean that it doesn’t work anymore and it doesn’t mean that everyone does it. We know they don’t. But it is at a point now where we’re being inundated with a lot of this stuff. I’m looking for the next level. What do you think the next level in this type of sales presentations truly is? 

This has been around forever, but I will say the platforms and the accessibility has not been around forever. People paid a lot of money to be at the forefront and to get on camera. You had to audition. You had to pay a ton of marketing dollars. Now, we have all of these platforms at our disposal and we can go live at any moment. The next level comes from the story. It is a connection. It is quality. It’s consistency. There are many pieces because like you, I have a feeling like if everyone else is doing it, I don’t want to do it. According to Inc., only 25% of entrepreneurs are using video effectively. There is a huge opportunity still to leverage this way that has been around forever and that was not accessible to us before without paying a ton of money to do it. I don’t even know what that next level is. I see people creating more cinematic storylines. I see the quality. The narration gets different. It’s about the story and bringing people on experiences but I still think a lot of people aren’t doing it right. There’s a lot of room still for the person who was starting out to leverage this. 

Focusing on a niche allows a shift in business growth. Click To Tweet

I‘m going to tip my hat a little bit here and tell you what the next level is because I’m excited about an interview with a man named Oren KlaffHe wrote a book called Pitch Anything where he teaches people how to create frames and use those frames to sell. The book that he’s created called Flip the Script is going to disclose what that next level is. I can’t share it because it’s not mine to share. It’s his. Pay attention because this is coming up now and it is one of the most intriguing, positioning processes that I’ve ever seen in my life. Let’s go back to this. The thing that you talked before about these personality videos at 25% and are doing in 75% aren’t. What happens if like me, you may be embarrassed to be on camera? You may think you don’t look very good or you don’t think that you are going to speak professionally or appear professional. What do you say to people like that? 

We all feel that way. The thing is you might look at me or I would look at other gorgeous women on camera and I find, because I used to own a talent agency, the most beautiful people that you think are in the world are also as insecure. I feel like you have to get over you and be more committed to the difference that you want to makeYou have to understand what your gift is and what your talent is. Oprah was told she didn’t have a face for TV. Imagine if she listened. I want to saywe all feel that way at some level. We have to be more committed to impact than we are in looking perfect. 

The one statement you said is more committed to the difference you want to make than to your feelings of insecurity. That is to me the key. It’s if you can say, “I don’t care whether I look good or bad. What I care about is I am committed to making a difference in the people that are in my audience. Screw it, I’m going to do it anywhere. 

There are definitely ways that you can learn. You can learn how to dress for a camera. You can learn great lighting and sound. We teach you how to do makeup. You want to feel good in your skin, but that is an internal process. It’s not an external process. We all have those things. I say, get the camera ready and leave it out the door, be you. That is the best thing you can possibly do as cliché as that sounds. The people that are making an impact in the world, good or bad, do not fit a model of sexy or handsome or beautiful. It‘s about their message and their conviction behind it. 

Let’s go back to the roadmap here. What we did before is you told us about how to show up, why you, what you do, how you do it and call to action. What is the next step after you started to create these personality-based videos? Where do you go from there? 

There are three other videos that we help you implement and that is promotion. No one wants to be sold to, but if you don’t ask for a sale, no one ever decides to buy from you. It’s learning how to use videos in a way that get people to make an emotional buying decision. Again, it’s been around forever. It’s nothing new. We had a woman we are working with that had a Facebook group of over 500 people. She was in there every single Friday showing up, being amazing, giving great content, but she was never monetizing it. I gave her this format and taught her how to implement it. In one month, she closed over $30,000 in sales because she asked people to take action. That you have to be okay asking people to take action in what it is that they want to create in their life. 

Nothing happens from thinking about something. There are promotional videos and that would be one of the next steps. It’s an understanding of how to leverage what you do. I’m a big fan of not trading time for dollars, of helping someone understand how to leverage and scale their zone of genius in the world. I call those product videos. There are so many ways that you can leverage what you teach them by doing masterclasses, webinars and online trainings. You can license your trainings to other platforms online. There are so many things you can do. Creating consistent content and having ways for people to work with you at different levels of experience. There’s the one-to-one touch. There’s the one to group touch. There’s the one to many. Here’s what you’re doing, which is podcast, which I love. There are lots of ways to provide incredible value at different touch and price points. 

At that point, that’s your promotion video. That’s where you ask for the order. You go forward and help people get through whatever objections they have in advance because you’re not talking to the back and forth. Hopefully, at that point, you’ve made a sale. What’s the next step? 

People want social proof. They want to know that what you say is legit. I love using what I call proof videos, which is getting elated clients who love working with you, sharing their experience with you through video. The one thing about the video is that is the one multisensory media outlet that we can use. You can hear someone, see someone and emotionally connect. You can’t smell someone, which might be a good thing. I find that written testimonials are still great but having someone talk on camera about the experience they have with you will supersede anything that they read. One statistic I read is that people will remember 90% of what they see and feel in a video versus 10% of what they read ithe text. 

Again, because you’re hitting several perceptions at the same time and you’re driving deeper to the trust. You want them to trust you because nobody wants to buy from someone they don’t trust. Is that the last video that you teach people to make? 


What you have shared with us is a lifetime of learning. Readers, this is what took Keri to figure it out on her own and now she has offered to help you learn about it too. Before we go further, Keri, and this is the favorite part of the show for me, is we get to learn a little bit more about you. I do that through a series of simply two questions. The first question is the one I like the most because it’s the most fun. Who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with? 

There are so many people I admire and look up to. What comes to mind is so cliché that I don’t even want to say it, but it’s true and I have to be my authentic self is I want to sit down with Oprah. I want to tell you why though. It’s not because of her fame. It’s not because of the money that she’s made. This woman has forged a pathway that was never in front of her before. She was told no gazillion times. She was told that she didn’t have a face for TV. I want to know how she overcame that adversity, how she found the right team and how she overcame those things. Being an African-American in media and the richest woman in the world, I find it so fascinating how she’s made the decisions that she’s had. The decisions not to put her name on things until much later in her career, the decisions to start OWN and what that’s been like overcoming the immense amount of criticism it’s gone through. I want to sit down with her and understand her mindset, how she forged her way and created a new pathway for so many women in the world. 

You’ve chosen a great person and for many reasons, a great person. It reminds me of a story I heard from Tony Robbins about her in particular. Apparently, she was at aevent with Tony. Everyone was asked to rate themselves on a scale of one to ten and to take into account who they are, who they impact and all these different elements of that. Everyone, including this one person, my friend who was sitting next to her, he rated himself a five and thought to himself, I’m sitting next to Oprah Winfrey. How could I even rate myself a five? She’s ten plus, no doubt. When the lights came back on and everyone shared what their numbers were, Oprah had rated herself at a three. 

When asked why she rated herself at a three, she said, “Because I have so much more to do in this world and I haven’t even begun. Think about it. The person that has achieved more than any other in her category still does not feel as if she’s done, that she’s delivered what she was meant to do and why she’s here. It’s a great person. I would love to be with you when you get to have lunch with her. This is the grand finalethe change the world question, What is it that you are doing or would like to do that truly has the potential to change the world? 

I am empowering women to create multisix and sevenfigure businesses through doing what they know they’re here on this Earth to do. I want to say I love men, but as the Dalai Lama said, “If the world is going to change, it’s going to be up to Western women. When you empower women to create money, they will give back. What we do too at Inspired Living, which I don’t talk about, are we passionate about building social entrepreneurs, people who scale and grow their business so they can give back and make the world a better place? I’m telling you, Mitch, one woman at a time, we empower these women to scale and grow profitable businesses that give back to the community in different countries, in different nations. You change the villageBy empowering women to run a company, you truly change lives. That is what we do. 

Even though I’m a man, I happen to agree with you and I’ll tell you why. I had this conversation with this woman who is incredible in her own right. I was sharing with her who my ideal clients are. I made the statement, I said, “For me, I find that my ideal clients are women.” She said, “Why?” I said, “Because women are naturally willing to move forward in a positive way and all they need sometimes is permission to do so. Whereas men have so much ego in place, whether it’s between them and I or them and their adversaries or competitor. The ego stops them cold and yet their selfimage flattens them.” It’s not always, but most of the time, my most successful clients are women and I love working with women who are already powerful but want to grow in stature or those who don’t even realize their true capabilities. Keri, I told everybody that we have special gift for those who read this. Can you tell us what that gift is? 

First of all, I want to say thank you so much for being here and being with us. Yes, we talked Mitch, about everyone. I don’t care where you come from has an inner critic that is much louder sometimes than we want it to be. I have created an incredible course that teaches you how to show up more confidently on camera. We go more into the messaging that I shared on this show. I promise you, if you take the time to go through it, you will have the tools that you need to understand how to show up more confidently, with conviction, humor and joy in your videos. It is my course on 7 Ways To Be More Confident On Camera. I encourage you to go grab it and start showing up more powerfully in your brand. 

This is free? 

It’s absolutely free. 

I thought you were talking about the program that you’re selling. Keri, it’s been such a pleasure chatting with you. Readers, Keri Murphy, go to YourFirstThousandClients.com. Look her up, you will find this incredible gift for you. Thank you, Keri. 

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