Simplify Your Business: Growing From 6 To 7 Figures With Austin Netzley

There is no true be-all end-all business playbook which is why a lot of young entrepreneurs get caught up on the business side of things. At the end of the day, you may need some help in simplifying things. Austin Netzley can help you with that. Austin is the founder and CEO of 2x, a company that helps business owners run and grow their company. They provide the playbook just for you. Austin is also the author of the book From 6 to 7 Figures. In this episode, Mitch Russo sits down with Austin to discuss how to get your company from six to seven figures with the power of simplifying.

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Simplify Your Business: Growing From 6 To 7 Figures With Austin Netzley

I have something special for all of my coaches in the audience. As a coach myself, I realized that I had been spending about 30 minutes per session on admin because I had five applications open at the same time. One for notetaking, my calendar, my spreadsheet, my browser, Zoom, and all past session history scattered over two huge screens. At the end of every session, I have to combine all of those into a single email to send to my client after each session. When I started the next session, I had to go review all that stuff, too and find it all again. I got sick and tired of it. I decided to build my own. I have completed building a professional coaching platform that you are going to love. It’s called ClientFol.io. Try it for $1, use it for fourteen days. If you like it, it’s only $19.97 a month, and you have my absolute promise, you are going to love it. It’s going to simplify your sessions. Whether you’re a single coach or a coaching organization, give it a shot. Go to ClientFol.io.

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On to this episode’s guest and his incredible story, after being arrested multiple times for underage drinking, he’s had his share of being in the wrong place at the wrong times, but he finally realized that something had to change. He straightened up and started a business, only to be struck hard by anxiety attacks, which truly put him into a place of appreciation and action. Now, he’s been helping entrepreneurs double their business and freedom for twelve years or so. Also, having written the blueprint from going from 6 to 7 figures, he simplified how you get there. Having appeared in Forbes, Entrepreneur, ABC News, The Washington Post, he is recognized as the authority on systems on operation with his 90-day 2X plan. Welcome, Austin Netzley, to the show.

 

Mitch, it’s a pleasure to be here. Thanks for having me. I’m excited to dive in to cover everything from the failures to the successes and how to make that transformation.

Austin, as we know, nobody gets out alive. It’s impossible unless you went into your dad’s billion-dollar business, and even then, we have plenty of stories about those folks, too. Nobody ever becomes successful without making mistakes. This is, in some way, the theme of this show. We all make mistakes. We all start from zero. We all have to figure it out. The goal of this show is to help you, if you’re reading, understand the mistakes we’ve all made and stop making them or make new ones, that is even better because those usually lead to problems that you can solve. Austin, let’s go back to the beginning and tell us how all this got started for you.

I started out in the corporate world. I was an engineer by degree, I knew I didn’t want to do any engineering but all I knew growing up was the corporate world, my parents, my family, and friends, everybody. I started down that path. I didn’t even know how to spell entrepreneurship. I don’t think a lot of people know how to spell entrepreneurship even now, but I didn’t know what that was, and I didn’t see it. I started working down the path. I was having a great start to a career there, but then I was at a crossroads. I was looking at my mentors, my managers. People that have been in the same industry and business for twenty-plus years. I was like, “I don’t want to be them. I don’t want to go down that path. What are my other options?” I started to consume books from Tony Robbins, who you know well, to other business leaders like Chet Holmes and so many that you know. I was like, “There’s this whole new reality. There’s this whole new option out there where I can more control my destiny.”

Long story short, I started down that path but I had no idea what I was doing. I was making every mistake in the book. I ended up getting checked out by a medical person, I had to call 911 not once but twice because I was working myself to the bone, Mitch. I was pushing all the limits while trying to live a twenty-something lifestyle. Drinking, going out, and not sleeping much, and working 100-hour weeks. All this boiled up, so I couldn’t sleep and I couldn’t breathe. Those are two important things to do. Finally, after the second time of me having to admit failure and call 911 and say, “I need some help,” it sunk in of like, “I’m not going down the right path here. I’m doing something wrong. There has to be a better, simpler way to do this whole thing.” That’s when I went on the journey to uncover what I know now.

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Everybody starts somewhere, and the fact that you worked the way you did, honestly, is a good sign. I did the same thing. When I say it’s a good sign, it means that you were dedicated enough to focus truly. When I started TimeSlips Corporation, I tell this story several times, I had a girlfriend at the time. She was lovely. It was a Sunday morning, and we woke up. She says, “What do you want to do for breakfast?” I said, “I’m going to work. I’m running my business. I have a lot of work to do.” She goes, “What do you mean? It’s Sunday.” I said, “Yeah, I know, but it’s the day I got to get my work done.”

She said, “Do you think I drove all the way out here to go home on an early Sunday morning?” I said, “I’m letting you know, I got work to do. I got a business.” She said to me, “Why don’t you call me when you’re done.” Of course, needless to say, that was the end of her, but I worked for 7 straight months, 7 days a week, 16 hours a day to create the business that brought me to the place I wanted to go. My partner was right there alongside me. We supported each other. We worked together, and it turned out incredible. This is what it takes sometimes. It’s not a good thing. It’s not the only way, but if you truly can focus on your business, you’ll eventually get it right or you’ll pivot into what is right. Austin, what is the first business that you started that brought you to the place of having 1,000 clients?

The first business on that front was a business in the wealth space. I had built a day trading company. I was in sales at the time, I was managing that job while working for an oil company in about 3 or 4 hours a day. I started golfing every day. Soon I was like, “I don’t like golf that much. I’m not crazy about it. I’m going to either have the best lifestyle, go hang out with my friends and enjoy this time while I’m in sales or I’m going to use my mind. I’m going to go back and get my MBA or start a business.” Long story short, I picked starting a business. I started day trading, getting heavy into it and building it up. It was stressful. I came from a background of not having money. Money was such a big focus for me every single day as a young kid, all the way through my teenage years and into my twenties. Starting a business where you’re making or losing money every single day was amplifying the stress that I was under trying to build this business.

After failing a lot, making a lot of money, and losing a lot of money, I went back and was like, “How do I master this?” I started to master investing and trading, and I created my own algorithm and automated it so that it took out a lot of the stress. Still, even doing so was stressful. I was still boiling to this point where my body gave up. That was my first business. From there, I took a break. I needed a break after I had to call 911 the second time where I burnt myself out. I was traveling around and I was like, “What do I want to do that can make an impact?” The oil industry and my day trading company didn’t make an impact. That’s when I started teaching people about money, mindset and investing. That led to a book, and that’s where I built my first 1,000 customers in that business.

We have that in common as well. To this day, I trade options. When I sold my first company, I had no true direction. I’m sure you’ve been through this at some level. You achieve all your goals, and these are the goals that you set for life. “I’m going to do this. I’m going to do this,” and then all of a sudden, they all happen at once, which is a blessing in many ways. At 44 years old, I found myself completely rudderless with no mission in life. I figured, “I got all this money. I don’t even trust these investment advisors. I’m going have to learn how to do it myself.”

I went back to school, and I got the equivalent of a professional certificate in options trading, and I became an options trader. I was swinging $500,000 in and out of the market every month on iron condors, on contracts. The bottom line is that you might have seen me at the emergency room with you on stress because there was nothing more stressful than trading through the 2008 crash. You know this, and readers who trade will understand what I’m about to say. Markets don’t move a standard deviation typically in one month. We moved three standard deviations in 72 hours.

I had short positions that were worth a fortune. I couldn’t get out of them. There were no buyers, that was part of the problem, but because of my mentor, a Chicago Board of Options Exchange mentor, he kept me safe. I did lose my profits, but I preserved my capital and lived to fight another day. Your story is also instrumental for another reason. You learned what people wanted in entering that business. That’s why you probably wrote that algorithm. That’s probably why you made the choices you made, and ultimately, what it sounds like you saw was this need for education on creating a business. Talk a little bit more about that.

 

Every business starts with a problem or a need. Sometimes, it’s both of those. The business was specifically designed for young professionals. Coming out, there’s no real great playbook. There are so many resources out there. There’s so much information, but there’s not a good playbook. The ones that get ahead have a great mentor. I was like, “How do I get all the mentors together and start to give people a better roadmap that I was looking for, personally?” That led to another business which led to another business, which led to what we do now. It’s the same thing.

There’s no playbook for how to run and grow your business. There are so many different resources out there, and everybody’s pulling in one direction, but there’s not like a comprehensive, “Here’s the X’s and O’s of how to run and grow it so that you can have the results and the success that you even start in business to begin with.” Everybody starts in business to make a lot of money, to have freedom, to have control of their destiny, or to make a big impact, but few people get any of those things. It’s partly because they’re not doing the right things. They’ve got all the talent, and oftentimes, they’re like you and I did, we’re working ourselves to the bone. We’ve got the work ethic. We just need a better strategy. We need a better methodology to follow. That’s what we’re putting together. The exact X’s and O’s, exactly what to do step by step.

As a business coach, I specialize. I do a few things well. I build certification programs. That’s the topic of my second book, Power Tribes. I also do other things like that. I build associations and memberships. The things that I specialize in are things that I perfected over the years and I’ve created intellectual property around. It sounds like your specialty is exactly the space you’re talking about, helping someone go from 6 to 7 figures. By the way, what I’m hearing here is that you didn’t say go from 0 to 7 figures. You said 6 to 7 figures. There are a lot of people who are not ready to use a system like yours until they’ve had enough success to understand business and financials, I would assume. Also, have the means by which to invest in helping to get them from that 6 to 7-figure mark. Would you say that’s accurate?

Absolutely. What gets you to one level of success is oftentimes what will hold you back from the next level. The tools, systems and strategies that you need to go from zero to your first $10,000 per month business is quite different than what you need to do to focus from $10,000 to $30,000. That’s different than what you need to go from $30,000 to $100,000 per month and on and on. There are different stages, which is why if somebody is just starting out, we don’t necessarily work with that audience because there are different things to do that take a little bit of time. If you’re starting out, you got to roll up your sleeves, go out, and get sales. You got a scrap. You got to figure out what are you going to even sell, who’s your audience, and there are some basic product-market fit things that can take some good amount of time.

Once people start to get traction, what we want to do is look at how can we simplify what you’re doing and take your business from being built around you. In the beginning, I’m sure you’ve had this Mitch, where you built your business but it’s so much around you, your talent, and your skills. What we do is we take that where it’s around you, get you free from the weeds, and get you in a true CEO role. Now, we can grow. If we can create the business to be able to run, grow, and thrive without you, then that means that we can start to scale and scale fast. That’s a healthy business. That’s what we do is help people make that leap from in the business to on the business and scale.

The things that people have to conquer before they can get to six figures are two things. Number one, you have to conquer mindset. For some people, it’s not much of a problem. It’s generally a problem as you move from plateau to plateau. For most people, mindset is an issue and many people have been brought up with a poverty mentality or with a scarcity mentality. If you don’t get around that, if you can’t get past that on your own, a mindset coach is valuable. Typically, a few sessions can help you break through that.

The second thing I wanted to mention, and this is something I’m sure you handle in your programs. I had a problem when I got started with delegation. I was so used to doing everything by myself, as you mentioned, that I didn’t trust anybody to do anything else. Talk about leading to burnout. If you truly want to stifle your business and burn yourself out, follow my lead. Do everything yourself, don’t delegate a thing. After all, you’ll probably be back behind the Starbucks counter in 6 or 7 months. Instead, I would suggest that you take Austin’s lead and learn the shortcuts. I’m assuming at some point, you work with folks to better understand the process of delegation and how to structure how a CEO’s time is spent. Would you agree?

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Absolutely. The funny thing is, the first two things you mentioned, mindset and delegation, those two things go together like peanut butter and jelly. In the first chapter of my book, From 6 to 7 Figures, it’s important to even get to six figures is the mindset, it’s the first thing to do to get to seven figures as well. What I’m talking about with the mindset at this level is not just about confidence, belief, and understanding limiting beliefs. It’s about looking at your role and choosing how you spend your time. For instance, a seven-figure CEO thinks completely different than somebody starting out.

Somebody starting out is like, “How can I do it? How can I get this done? What are the tech tools? What are the tactics?” They’re thinking about doing it and doing more, whereas a multi-seven-figure CEO instantly thinks, “Who can I put in place to do this? Who can run this? How can I do this with leverage so that I don’t have to do it? How can we do this at scale? What systems can I put in place to make sure that this is set up for success, ongoing and repeated, so I don’t ever have to do it?” That’s the mentality that we need.

Yes, you need the confidence and belief stuff, but you instantly, and hopefully, as of this episode and going forward, start to be thinking, “What would a multi-seven-figure CEO do? How would they think about it? How would they approach it?” As soon as you do that, then we start to open up this whole new world of opportunities and possibilities. One of the biggest things is to let go. You got to make the shift of, “I’m the best to do it. I can do it the fastest. I can do it the cheapest. I can save some money here and there,” to, “I’m only going to work on the highest impact and highest leverage things,” which are only a handful of things. When we come into a business, that’s the first thing that we do. Do we look at what are those highest impact things? What’s everything else that you’re spending time on that is not working?

We’ve got to simplify. Before we talk about growth, your team, marketing, or any of that, it’s like, “How can we simplify?” “How can we free up time, brain space, capacity, resources, and money to start to focus on what matters?” That’s the best thing to do to delegate is to cut it out and stop it completely. It’s scary to do because everybody thinks they have to do social media, they have to do this, and they have to create content to do all these things. We’re like, “No, there are a few things that are going to move the needle, let’s focus on those, then whatever we can there, we’re going to systemize and delegate further. We’ve got to get all the admin and all the things that are not working off your plate first.”

At the top of my LinkedIn profile, I have a quote of mine that I don’t remember even saying until a coaching client brought it to my attention. It says, “The CEO’s job is to create and communicate. Everything else can be delegated.” I’ve lived by that ever since I figured it out many years ago. It’s the truth. If you are truly the CEO, then you are a creator. Everyone is a creator but as the CEO, you are the creator of your future and the future of all the people in your organization. Your job is to communicate as clearly and succinctly as possible what exactly is the future and, in some cases, how to get it done.

It’s create and communicate. Be the CEO, don’t be the guy who’s pulling the levers. I love how you put it as well. It makes a lot of sense. Let’s go a little bit deeper. Austin, what we’re going to do is we’re going to go into session, you and I, and you’re going to teach the audience some of the things that they need to do right away. Before we do that, I want to remind you that we are talking to Austin Netzley, he is the CEO of 2X. His entire purpose is to help people grow from 6 to 7 figures. Austin, let’s get into it. I’m your new client. Where do we start? What do we do first?

The first thing that we’ve got to look at, the constraint that we’ve got to solve for is your time because Mitch, you’re probably doing too much. You’re probably too stuck in the weeds. You’re probably pulled in a bunch of different directions. If I can, on a silver platter, give you twenty hours per week, the growth strategies, the things that you want to do start to become easy and apparent from there. If we can free up your time and get you free from the weeds, that’s going to unlock everything. That’s where we want to start.

The first step to do so is to figure out what’s going on and where is your time going and we’ve got to simplify. What we do to do this is dive deep into the numbers. Most six-figure business owners don’t know their numbers. They’re not tracking their key KPIs related to their marketing, sales, and financials. What we do is we start to uncover these numbers and they show us exactly what’s going on. They take out the guesswork and from this, we can say, “This is working. These things over here are major things that we have to address. These things that we’re spending our time on are meaningless in the big picture, so we’re going to cut those out.”

What we want to do is to simplify 20% to 40%, of what you’re doing and that’s a scary thing to do. That’s why somebody needs an outside coach or consultant to give them that confidence to say, “These things, we’re not going to cut out forever potentially, but we’re going to put over here on the side for now. We’re going to try to go 30 days to see how we do that. As soon as we stop those and cut those out, there’s no negative impact. You feel this weight off your shoulders. The team has more time. You’ve got more capacity to think and you’ve got more capacity to do things so we can start to work on the right things. We’ve got to get you free from the weeds. That’s going to unlock everything and we’re going to start by cutting stuff out and simplifying.” That’s the first step.

Ultimately, what you’re saying is that as a new client, the first thing you’re looking for is, “What is on your plate you don’t need?” Clearly, that is step one and that’s brilliant. What is step two?

Step two is then to look at the things that we need to continue to do and offload all of the admin. This is low-hanging fruit still. Most people say, “I want to make $500,000 profit,” or whatever. We look at the value of their time and they’re spending their time on $10 an hour tests like managing their inbox, posting on social media, doing blog posts, and different things. We look at everything that we can offload, but we’ve got to start with the admin. We cut stuff out and now we’re reviewing the time in detail. We have everybody list out the past seven days of their time.

In fact, we’ve got a process that we can work you through. It takes about twenty minutes to do it and our goal is to identify at least ten hours per week that we can cut out by doing this. Looking at your time, where is it going in detail? Ranking it into four categories. The four categories are either admin stuff, technician stuff, manager stuff, which is tier three, or CEO exec stuff. Where you want to be is as much as possible in the high-impact CEO stuff. If we look at a pie chart of that, most people are spending at least 25%, if not 50% of their time in the first tier and the majority of their time in the first two tiers. We’ve got to have a great assistant. There’s a great quote from Cameron Herold that says, “If you don’t have an assistant, you are the assistant.” A lot of business owners don’t have a great assistant to hand things off to. If we can simplify and cut out 20% to 40% and then offload all admin to an assistant, now we’ve created potentially 30 hours per week of free time. Now we can go and be a true CEO. Growth starts to become apparent. Step two is to offload all the admin.

You are being kind here. If most people offloaded all the admin, they would free up not 20% or 25%, maybe 50% because everything is admin. When you think about it, in terms of bulk, there’s not a lot that the CEO must focus on. That’s a great second step. What is step three?

That’s an important point, Mitch. That’s part of the mindset shift that you need to make because what we believe starting out is, “Things are so tough. Only I can do it.” You need to transfer your mindset to overtime, “My job is to make things simple and clear that anybody off the street could do it.” Think of McDonald’s. We call it McDonald’s stupid. McDonald’s can hire anybody off the street and make a Big Mac as good a chef. Why? It’s because they have the proper structure systems in place to make it easy. That’s what you want to think about. How can you simplify down what you’re doing? Whether it’s coaching or some type of creative work. Even things that are seemingly complex such as day trading or brand strategy or whatever, we can ultimately simplify that down to a process. You don’t have to be this genius to be able to do it. Everything can be simplified down. That’s one of your biggest things to do as a leader.

That leads us into the third step, which is to systemize what you’re doing. Systems are a scary thing for a lot of business owners because they can be creative or they can be certain things, but thinking of systems and operations, they’re like, “No, I want to focus on marketing tactics.” Everything that you do in your business is a system, from getting paid to doing marketing to setting up a blog post or running Facebook ads to hiring people to firing people. Everything big or small is a system. What we want to do is with everything that you’re doing, especially the key parts of your business, how can we turn that into a repeatable scalable system so that we can have other people run it?

 

Ultimately, what we want to do within a few months is take everything that you’re doing and turn it into a system and have somebody else running it that is not you. If we can do that, now we’ve got the time capacity that we can start to focus on growth in a big way. Step three is to systemize your operations. It sounds like a scary thing to do, but you’re already doing the work. We just want to put a system behind it so that it makes things more efficient, more repeatable, and be able to be delegated down to somebody that can do it for a lower dollar per hour.

You’re talking about a topic that I’m passionate about. Let’s get into some of the software or SaaS platforms you use for this process. Talk a little bit about that.

One that everybody needs is some type of project management system. You can use something like Asana. We use ClickUp internally. There’s Monday.com. There’s a bunch of different platforms that can keep all of your projects and all of your tasks individually. What many businesses don’t have is a good list of what needs to happen and when. What that leads to is no accountability. You can have a meeting and in your head, as the leader, you’re like, “We need to get that done. We need to get this done,” but you don’t set any specific deliverables. You don’t set that in a place that everybody can see and be held accountable to. We don’t have any numbers that are tied to it. What we believe is supposed to be the end of that particular project and we’re like, “What happened?” They’re like, “What do you mean?” There’s no alignment.

We need some type of project management system to start. You can keep it simple and have a spreadsheet, but we need to take everything out to have it be tangible to show, red or green? We then get it done, yes or no? It’s black and white. It’s clear one way or another, but we need to have some type of project management system. That’s number one. Number two is we need to have some numbers in place. We’ve tried every single dashboard software that’s out there, but what we came back to is spreadsheets.

Numbers are your guide as a business owner to tell you what’s working, what’s not, where you need to focus, and what you need to improve. We need to identify not 50 or 100 numbers like we track now, but how can we focus on 3, 5, 7 numbers in your business and optimize those? We need to have a dashboard that we can see the key numbers and help hold your team accountable to those. We need something for numbers. We’ve gone to spreadsheets, so we are back in Google Sheets and that’s where most of our numbers are. That’s number two from a system or SaaS standpoint.

Number three is related to the tagline that you shared, which is communication. You need something to help improve communication. We use Slack. We have a virtual team all throughout the world, so we enjoyed Slack for day-to-day communication. We combine that with our project management system where all the tasks and projects are, and then we combine that with our meeting cadence. We need to do Zoom calls to bring it all together and make sure that again, achieving what we need to do and communicating, but not having everybody be pulled off of their main tasks. What we want to do is have good effective plans and meetings so that in the day-to-day, there’s not a bunch of reactivity. There’s not, “I need this.” We want to be calm, controlled, ahead and have 0% reactivity.

When I started out, we tried to use Asana and we spent more time trying to use it than we did on the tasks themselves, so we switched over to Google Sheets as well, but then we discovered Smartsheet. I don’t know if you’re familiar with that.

I love Smartsheet.

For our readers, I want to give you a couple of alternatives that we have found to be effective with our clients. Smartsheet is one, and like you, I love it, too. By the way, the easy version of project management is to go to Trello.com. You are in swim lanes or columns and you can easily move things from column to column as you get them done or assign them. Trello is easy as well. I like easy, by the way. That’s the whole theme of what I build when I create software. The third thing that we have found to be incredible for transferring knowledge as well as keeping track of things is Notion.

What gets you to one level of success is oftentimes what will hold you back from the next level. Share on X

If you haven’t taken a look at Notion yet, it’s worth looking at. It’s incredibly powerful. It’s called a notetaking system, but it’s far more than that. You could build Trello in Notion with a few clicks. There’s some cool stuff there as well. We’ve covered quite a bit here. The startup phase in your first three steps leads to this process of creating systems. You use some of those tools that you mentioned to embody the creation of those systems as well. Once we get to the point where our CEO has now delegated a bunch of the admin, has figured out what it is he spends his time on, and then systematize it, where is the next step?

The next step is to elevate your team then. We’ve got more simplicity. The team is freed up. We’re now having you be able to support and lead the team, and you can do so with a better strategy. You can do it by helping address the big bottleneck. Now we’ve got systems in place and we’re hopefully starting to create a culture of systems because it can’t just be you spearheading systems. You want everybody in your team and company to understand, “What are systems? How do we use them? How do we find them? How do we leverage them and start to love them?” With that, you’re setting them up for success. Number four is to elevate your team and get them running to day-to-day.

If we have this where we’ve got the proper systems in place, that’s going to set them up to be clear on what to do, help them be more efficient and clear, and make sure that things are repeatable and scalable. In that case, if somebody gets fired or somebody goes and takes another opportunity or somebody gets sick, heaven forbid, you can then backfill that person and not have to go in and fix it yourself. Number four is you’ve got to elevate your team. By now, we’ve got more consistency, we’ve got more time, and we’d get you free from the weeds.

Now it’s the fun stuff. Let’s go to step five, which is to start to drive growth. From there, it’s like, “What strategies do we need to focus on?” You mentioned the key to great project management, which is simplicity. That’s the key to growth. That’s the key to so many elements of a business. That’s the key to get from 6 to 7 figures. Make sure that we’re nailing things and simplifying things down because there’s so much that you could do. There are 100 different paths to a million-dollar business. Your job as CEO is to master, “What are those top 1, 2, maybe 3 levers that I can focus on that are going to mean a world of difference?” Stage five is growth and that’s where we start to accelerate.

Since you have the systems in place and you have the operations and team in place running the show, now when we grow, it’s not this the spike and then straight back down. It’s the spike and then, “We’re going to keep going.” That’s why the order that we’ve talked about here, Mitch, is important because what you want to have is a consistent, repeatable machine that can scale without you and that leads to a healthier, more profitable business. One that can go to whatever your dreams are. Some people want to have dreams of having a $500,000 business and having an amazing lifestyle. Change the world and impact millions of lives. Whatever your goals are, success is all built around having a machine in place, having your team around the show, having the systems and operations in place so that you can then focus your time where you want to grow. Step five is the growth and that’s where we get into the fun pieces.

One of the things you’ll notice is the simplicity by which Austin has presented his materials. The CEO talked about exactly how he has built this system and it is simple initially in understanding and it’s also I’m sure as simple in implementation when you get some help. If you’d like to know more, I would suggest starting with his book, From 6 to 7 Figures, which is available on Amazon.com and other fine book resellers near you. The most important thing here is to take from this that simplicity is the key to scaling a business. When it comes to the masterclass material that you shared, that was great. Thank you. Now, I have a question for you. This is a question I asked in over 250 episodes and I’ll never stop asking this question because the answers are always different. Who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch, or an intense conversation with?

We’re talking about business, so I’m in this frame of mind, John D. Rockefeller. This guy is a strategic, intentional builder of an empire. The way that he did it with the consistency and control and with the machine focus of what we’re talking about is unparalleled, in my opinion. I would love to pick his brain because what I would get across is the simplicity of things, the strategy, and the thinking of being a true CEO. I would love to have that reinforced at a whole new level.

You’re the first person in 250 episodes to mention him and here’s why I like why you said him. What I like about Rockefeller that I resonate with is his focus. I’m going to quote a famous American philosopher who taught me about focus. His name is Colonel Sanders. Do you know who he is?

Absolutely.

What he said is, “We do chicken right.” What that meant is, “We don’t do hotdogs, pizza, cheeseburgers, or milkshakes. We do chicken right.” That’s how I built my companies around that idea. That simplicity and focus are how you make it to the finish line. Whether that finish line is seven figures or a liquidity event for you and your teams, that’s the finish line that you have to shoot for. Rockefeller was incredible at focus and I’m glad you mentioned him. Now, this is the grand finale change-the-world question. Are you ready?

I’m ready. Let’s do it.

What is it that you are doing or would like to do that truly has the potential to change the world?

That’s why we started 2X, which is to create that playbook. How do you run and grow your business? How do we take out the guesswork and put together the operating system for 6 and 7-figure ambitious entrepreneurs? That’s what we’re building here at 2X. We’re in a focused way to put together the systems, structure, and strategies that you need so that it’s plug and play. It’s like, “Let’s take out all the guesswork. Let’s simplify things down to what’s going to matter most.” Putting together the operating system is exciting for us. We’re getting a ton of traction already with our private clients and I’m excited to release that.

Changing the world doesn’t mean thinking of something or creating something. It means sharing something and that’s what you’re in the process of doing. If you would like to learn more about this, go to 2X.co and check out what Austin has. Austin, we talked a little bit about having a free gift for our readers. What do you have for us?

Simplicity is the key to business growth. Share on X

We’ve touched a little bit on systems and systems are the key to set you free, set your team up for success, and drive more repeatability in your lead gen and your sales conversions. There are many questions about, “What do systems mean? How do I implement this into their business? What are some specific examples?” We put together a free masterclass on this. It’s available to you for free at SystemsMasterclass.com/mitch. You’ll get some specific templates and examples so that we can show you exactly what this means. We’ll give you master class training. You can share this with your operations or project manager as well. It’s crazy valuable. We’ll open your eyes to what your business machine can look like. Whether your goals are 7 figures or 8 figures or above, systems are going to be a key point of leverage for you.

We mentioned quite a bit of carefully selected products that people can use to scale their company. In many ways, this show is the beginning of your journey to seven figures if you’re reading right now. Austin, it was a pleasure chatting with you. I enjoyed your story. I love the simplicity by which you explained it. I love the fact that you’ve mapped it out clearly. Readers, don’t hesitate. Go check this out. If nothing else, take the free masterclass and see what it is you could learn from that and add immediate value to your existing business. Austin, I can’t wait until we get a chance to talk again soon.

Thank you, Mitch. I love what you’re doing. Keep it up.

 

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• SystemsMasterclass.com/mitch

 

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