FTC Frank | Successful Coach

Mentorship, Support, And Becoming A Successful Coach With Frank Macri

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FTC Frank | Successful Coach

 

Becoming a successful coach is a lot of work, but the rewards can be worth it. In this episode, we learn what it takes to become a successful life coach. Mitch Russo sits down for an interview with the founder of Thriving Coach Academy, Frank Macri. Frank talks about his humble beginnings as a life coach and shares what he learned as a coach and a coach trainer. If you want to walk the path of a life coach, then this episode is for you.

Listen to the podcast here:

Mentorship, Support, And Becoming A Successful Coach With Frank Macri

In this episode, I have something special for all of my coaches in the audience. As a coach myself, I realized that I had been spending about 30 minutes per session on admin because I had five applications open all at the same time. One for note-taking, my calendar, my spreadsheet, my browser, my Zoom and all my past session history scattered all over two huge screens. At the end of each session, combining all of that into a single email to send to my clients took me half an hour and I was getting frustrated.

I decided to get myself some professional coaching practice management software. I tried 5, 6 different products and I got to tell you, all of them were complex, had steep learning curves and/or were so expensive that I thought they were ridiculously priced. I said, “Where is that simple to use platform that’s just a few dollars a month that I could use with no limitations?” Nothing existed so I decided to build it myself. I have released ClientFol.io and you can test drive it for $1. Go to ClientFol.io, give it a whirl for $1 and get more productive immediately.

Onto our guest and his incredible story. Like most of us, our guest had a dream. His dream was to be successful by finding his true superpower. He tried several different ideas only to discover that his real gift was in his passion for helping others create a better life and so he did. Time after time, he worked with friends and clients to coach them and help them accelerate their own goals and dreams. In fact, he did it so well that others sought him out and asked if he would teach them his process and so began the Thriving Coach Academy. Welcome, Frank Macri to the show.

Thanks, Mitch. Thanks for having me.

Frank, it’s great to have you here. One of the things we like to do when we start every new interview with each guest is to ask you, how did this all get started for you?

It all got started a few years ago. I knew that I wanted to make a difference in people’s lives. I had a genuine curiosity for how people’s minds worked. I was bouncing around several different careers that didn’t light me up. I often felt I was in these careers where I was limited. I wasn’t able to truly express what I knew to be my gifts. I also had this part of me that wanted to be my own boss and wanted to have more freedom in the way that I showed up in my life.

I remember one day, I was browsing around online and I heard about life coaching. I had a very interesting reaction when I first heard about life coaching as a career. A part of me thought, “This is exactly what I’ve been looking for.” Another part of me thought, “Is this for real? Do people get paid to coach people and what on earth is a life coach?” That began a lot of research. I started hearing about stories of people that have successful life coaching businesses. The thought I had was, “Who the heck am I to coach someone on their life when I don’t have much credit credibility as a twenty-something.” I still have my own things that I’m figuring out because when I’m honest with myself, my life was a little bit of a mess at that time.

Coaching is the best career that anyone could have if you want to make a difference in people's lives. Click To Tweet

Especially now, I realized that you don’t have to have your life completely figured out to be a great coach. You just need to be willing to do the work to continually do the work on yourself. I decided to start a life coaching business. I got lots of training and mentorship. I was able to go from zero to about $300,000 in my first couple of years. After hitting that milestone, which blew my mind. I never thought I would be earning that amount in my lifetime. I had people starting to reach out to me and asking, “How did you get into coaching? How do you know if you’re born to be a coach? How do you get started?”

That’s what led to Thriving Coach Academy, which is the organization I run. We help people earn their certification in coaching. They know exactly how to coach people on anything they’re going through in their lives and also the business of coaching. How do you find clients and how do you establish yourself as a premium coach? That way you’re able to make a big difference in people’s lives and also make an incredible living for yourself. I’m very passionate about coaching. I can geek out about it a lot. I believe that coaching is the best career that anyone could have, hands down. If you want to make a difference in people’s lives and you want to have the freedom of being your own boss, a career as a coach is the best.

I love your explanation of it. In many ways, I agree with the things you said. I’m going to play the role of a reader now and ask a question that might come up in some people’s minds. What would be the difference between life coaching and counseling?

That’s such a good question. When I was growing up, I thought that whenever you had stress, you go to a therapist. That was the professional that helped you resolve any stress. I have had lots of therapists in my life and it’s been very valuable. What happened in some of my therapy sessions when I was the client, I felt like I would process a lot of my feelings and a lot of my childhood but I wasn’t able to change any results in my life. I didn’t have any action steps that I was setting and that’s where coaching would have come in. The thing is therapy is valuable. It’s also important to know which service you’re more suited to benefit from.

The way I describe it to our students is therapy takes someone from dysfunctional to functional. Maybe they have some mental condition. They’re dysfunctional in some areas of their life, it gets them too functional. Coaching takes someone from a functional state to an optimal state. It picks up where therapy might leave off in some cases. Oftentimes, people benefit more from a coach when they are doing very well. They’re successful in all areas of their life but maybe one area they’re struggling in.

They would benefit from working with a coach to optimize that area. I also like to think of it as, while therapy is more process-oriented, coaching is more results-oriented. It’s more about when people come to coaching sessions, they have a specific result that they’re often looking to create in their life. Whether it be finding the love of their life or creating a certain business or having a certain milestone they reach in their business as the leader or executive of their team. There’s a specific and often tangible result that people have when they go to pursue and work with a coach. The other difference aside from the service itself is the lifestyle that different careers offer for people.

I have very dear friends of mine who are therapists. They’ve explained this to me. Therapists are able to work with those that are licensed in their home state. If you’re in Wyoming and licensed in Wyoming, you will work with clients in Wyoming. As a coach, there is no regulation on that. You could be a coach in Oklahoma and you could be coaching people in China. When I built up my coaching business in the earlier stage, I was coaching people from all different countries, mostly virtually. There is a lot more flexibility and also earning potential that a coach has had because you’re able to truly charge what you want. You don’t have to charge what other people are charging around. You do get to design your own life based on whatever it is that you want to earn. That’s another huge difference between coaching and therapy. They are both valuable but also different in how they can help people.

That makes a lot of sense. Compared to you, I got it easy. I only have to do one thing. I coach businesses. I have a process that I’ve created over 30 years of working with clients. My process is so well-refined at this point that I can work with about any type of business and help them accelerate their success rate rapidly. I think the spectrum of life is very broad, may be broader than that of business, although, business is part of life. How does someone learn to coach all spectrums of life and as a graduate of your program?

FTC Frank | Successful Coach
Successful Coach: You don’t have to have your life completely figured out to be a great coach. You just need to be willing to do the work to continually do the work on yourself.

 

In order to know how to coach someone, you need to understand how people’s minds work. Thankfully, it doesn’t have to be so complicated. There are a lot of different theories out there around how to understand how people get results in their life. One of our values in the academy is to keep it simple. We’re all about helping people take all the thoughts that are swirling around in their heads and distilling them into a very simple process and framework. One of the theories we teach our students about and frameworks is that there are only five categories that make up reality. There are situations in our life, which are neutral circumstances. Other people’s actions and behaviors, that’s a situation. Our past is a situation we can’t control. It’s just what happened. The environment that we’re in, what’s happening around us and what we’re seeing on the TV screen. Those are all neutral things that are happening.

The second category is our thoughts. The thoughts are the sentences in our brain. It’s the meaning that we’re making about the situations in our life. A lot of the work that you do as a coach is helping your clients separate those two. What are the situations, what are the things out of your control and what are the thoughts you’re having about it? All of our thoughts generate our emotions. If anyone is going through an emotional challenge in their life. Where they’re wondering, “Why am I so stressed out all time? Why am I still feeling this burden of this thing that happened to me in the past?” The only reason why someone has a feeling that’s unresolved is that they have a thought that’s unresolved. Every problem is a thought problem at its root. All the emotions that we have in our life are going to generate actions. That is the fourth category. The actions that we take come from all the emotions that we have. If anyone’s ever struggled with procrastination or hemming and hawing on decisions or not really being sure what to do. That all falls under the action category.

Whenever people wonder why they’re not able to break a bad habit or change a particular behavior, it’s because they have emotions that are driving the action. Our emotions drive our actions. The final category is results. The results are just all the outcomes we have in our life. Where do our results come from? All the actions that we take or all the options that we don’t take. The beauty of that simplified process, we call that STEAR, Situation, Thought, Emotion, Action and Result. The beauty of that and how simple it is, when you work with clients, you’re able to distill everything down to the core thought that someone is having that’s getting in their way. We teach our coaches how to master this tool. This is one of the many tools that we teach.

Any kind of problem someone’s having when you think about what’s at the root of it. It’s essential that you get to the core thought. Some other coaching approaches might say you’ve got to focus on how someone changes their behavior. We can’t change our behavior. We can’t get new results with the same mindset that created that problem, to begin with. In order to get a new result, we’ve got to change the thoughts that we have and we’ll go from there.

That’s great that you shared that formula. It makes a lot of sense. I want to share a story with you about an interaction I had with Tony Robbins. You may not know this but Tony and I built a business together. Chet Holmes, Tony Robbins and I created Business Breakthroughs International together. We grew that company from a standing start to almost $30 million in revenue in about five years. That company would probably still be in existence now if it wasn’t for the fact that our partner Chet Holmes had died. He died of leukemia at a very early age. I want to share with you a situation that I think you might enjoy hearing about because it was really Tony stepping in to coach us.

You might recognize Tony or at least I recognized Tony as the ultimate life coach. In my opinion, maybe the best in the world. This might be interesting to everybody. It turns out that I was having difficulty with a group of people on the other side of the table in working with a team. It turns out that nothing I seem to do was met either with assistance or any kind of positive reinforcement. Instead, I was met with criticism and negativity at every turn.

Eventually, somebody started to complain to Tony that Mitch was hard to work with. Tony gets the three of us on the phone and he listens to everyone speak. He then goes around to each one of us and he said to me, “Who else have you worked with the inside of this organization?” I said, “No one. These are just the three people that I’ve worked with.” He did this to the other two as well. The third person said, “Who else have you worked with the inside of Mitch’s organization?” That person said, “Several people as well.”

To know how to coach someone, you need to understand how people's minds work. Thankfully it doesn't have to be so complicated. Click To Tweet

Tony asked a question that I never thought of but it turned out to be the most important question of all. He said, “What have other people told you about Mitch?” All of a sudden, the whole thing unraveled. They said, “They told me that Mitch was difficult to work with. They told me that Mitch’s argumentative.” Tony stops and listens. He says, “Has Mitch ever been argumentative with you?” “Not really.” “Has Mitch been difficult to work with when it comes to getting stuff done on your side?” They said, “No, it was just that we found him somewhat casual about things.” Tony said, “If you are regarding other people’s opinions instead of your own then you’ve adopted this attitude that somebody is good or bad before you’ve even given them a chance. Can you see how that might have happened?”

This person goes, “Yeah.” Tony said, “Do you think you can maybe give Mitch another chance?” This person said yes and then everybody said, “Great. Let’s restart the relationship.” We went our separate ways. Tony called me back and said, “I want you to know what happened here because you have somebody in the organization undermining you.” That was the first time I had this light bulb moment that said other people’s opinions can be influenced by the people in the background talking to them or talking smack about the other person. To me, that was an incredibly powerful learning moment. I don’t know if that has come up in your coaching or if you’ve ever encountered anything like that.

That’s powerful. One of the things I like to remind myself is, what other people say is about them and right here is about us. The reason I love that story you shared. When I was deciding to become a coach. I had a lot of fears abound what other people were going to think of me. I realized that that was a theme in my life. I was worried about pursuing goals and showing up as the true leader I knew I was born to be because I was worried about how other people were going to receive that and judge that. I was trying to hack judgment for so long. I was trying to find ways to shortcut it, to avoid it, to get around it. I stopped all of that one day and realize people are going to judge no matter what. Whether I’m a coach or a receptionist, people are still going to judge.

The liberation that came from that, Mitch, is that since people are going to judge no matter what, we have a very important choice to make in our lives. We get to choose which version of us we want them to judge. Which version of you do you want people to judge? Do you want them to judge the small version of you, that’s keeping yourself small, that’s playing safe and blending into the background? Do you want people to judge the big version of you that’s sharing your truth, speaking your voice, expressing yourself, going after your dreams and living a life you know you’re born to live? I had that conversation with myself when I was getting started. I realized, “I want people to judge that version of me.” They’re going to judge no matter what because humans judge. That was what propelled me for the first time, not to live my life in reaction to what other people wanted me to be but to live it from a place of what I wanted to create and the impact that I wanted to have.

That’s a great story and that’s a lesson that I have learned over many years. What part of your formula would cover the lesson that you shared with my readers?

It’s all thought work. I was coaching someone on this. She was very worried that people were going to say, “Who do you think you are to be a coach? Why do you think you can charge what you want to charge?” I said, “That’s their words but what are you hearing? Do you believe that? What do you believe your power is? What are your thoughts about you?” I think that’s the most important place to start. When we have this fear around other people’s opinions, do you agree with them? What are your thoughts about yourself? Finally, do you have your back on those slots? That’s the place that we help our clients get in. Also, with our coaches, we take them through the process of being a product of the product. They get a tremendous amount of coaching on themselves. They get to walk the talk and be able to talk about how great coaching has been for them. That’s one of the most important questions for people to answer is, “What are your thoughts about you? Do you have your back on those thoughts?”

That’s terrific. This might be a more complex answer than you’re ready to provide but how do you teach someone some of the nuances of going beyond the surface of a question or a feeling? Clearly, you have tools that you’ve developed over many years. Are those tools transferable in a short-term program like a training system?

I see coaching as an art more than anything. The reason why I say that’s art is that humans aren’t robots. You can’t prescribe the exact questions to ask in every single session. I’ll tell you a quick story about this. When I got started as a coach, before I got training and mentorship, I thought I would just wing it. I read a few books about coaching. I watched the videos of coaching sessions and I thought, “I think I got it.” I remember I found someone that was open to me coaching them. I started out the session very confident because I had this prescribed list of questions that I thought would be all I needed. I thought I could honestly ask the same questions to everyone and be fine. These were my humble beginnings.

FTC Frank | Successful Coach
Successful Coach: Certification is so valuable because it’s more than just a piece of paper; it’s your roadmap to success. It’s your roadmap to knowing exactly how you could help anyone overcome anything.

 

The first few minutes of the session went well then the client shared something and I got stuck. I blanked out. I didn’t know what to say, know where to go so I froze. The woman ended the session. She said, “I think I want to stop here. I’m not really getting much from this. I wish you the best.” She hung up the phone and I felt completely humiliated. That was a hard pill I had to swallow because that’s when I realized that I need support. If you have a big mission in any area of life, you need big support.

That’s when I started to get trained, get proper mentorship and learn how to become successful as a coach. That’s why I think certification is so valuable because it’s more than just a piece of paper. It’s your roadmap to success, to knowing exactly how you could help anyone overcome anything. It’s like if you’re in a forest, you’re not sure where to go in the forest and someone comes up to you and says, “Here’s the map that’s going to show you how to get anywhere you want to be.” You take the map. You want to know how to navigate yourself through this art.

One of the ways to become good at this is getting a lot of supervised practice. One of the things we do in the training right away, we get people on weekly practice coaching calls. It’s all virtual. In those calls, we have our coaches bring up real things in their life they want to be coached on and then they have the other coaches will coach them. There are mentors to give feedback. There are our instructors. The way you learn is by actually doing it and jumping in, getting messy, getting dirty and also learning on the spot so you know exactly how to find your own blind spots. You’ve got to have someone else listening because we don’t know what we don’t know. That’s why I think having proper training is important.

A lot of hard work has gone into building your program. A lot of trial and error and a lot of proof that you’ve developed over time to make sure that your graduates come through, well-trained. Let’s switch over this discussion to the business of life coaching. I have helped my daughter look for a life coach. What I was astounded by was the range of fees from one to the other. We had somebody who was charging $25 an hour. I thought that was too inexpensive to have a person of value. I think if you’re charging $25 an hour, either you’re a beginner, you don’t understand the business or you don’t have any clients because you’re desperate for clients. We then found others that were far more money than that in a spectrum of fee range all over the place. Tell me a little bit about, once you learned to do this life coaching process, how would a life coach go about creating a fee schedule and where do they start when it comes to things like fees?

The first place that we tell our coaches to start is by defining what do you want to earn as a coach. This sounds like a very simple question, but let me tell you when I talk to our new coaches, it’s an overwhelming question. They say, “I have no idea.” When I probe a little bit into that, they say, “I’d never thought about it before because I’m always just given whatever my boss or my company provides me.” The first step is defining, what would you love to earn? Not what would you like to earn or what have you currently been earning but what would you love to earn?

For many coaches, it’s being able to earn the first $100,000 in a year. That’s usually the first milestone we get our coaches to. Earning $100,000 in a year from generating income into their coaching practice. The next step after that is, you decide, “How many clients is it going to take to hit that goal?” It’s math, an equation. You could be the coach and charge $25 an hour but that’s going to require a lot of hours. You’re probably going to be working around the clock. Probably in your sleep-in order to hit $100,000 in a year. The good news is you don’t have to charge $25 an hour.

You could set yourself up as a premium coach. How do you do that? A premium coach is a coach that would charge somewhere between $5,000, $10,000 or more per client. When people often think about this, how on earth would anyone even invest in it? The thing is you’re not charging by the session you’re charging based on the package. You set yourself up as being a coach that works with their clients for maybe a longer period of time. You’re stacking on the value and therefore people are willing to invest more in that experience.

Whether you are a coach or a receptionist, people are still going to judge. Click To Tweet

Let’s say that you were to charge $5,000 per client. That’s not per session, that’s per client. The number of sessions is not as important as just the total investment that someone’s going to make. Those are other little details that we help our coaches figure out later on. If you’re charging $5,000 per client, that means you need twenty clients in the year to hit $100,000. It’s simple math. If you want to charge $10,000 then that means you’d have ten clients in the year.

The good news about that and often why it lifts a weight off our coach’s shoulders is that they realize you don’t need many clients. You don’t need to be hustling all the time trying to find clients in order to make a good living for yourself as a coach. Another thing that some of our coaches do is you can have group coaching. If you were to charge, you still keep the formula the same. If you want to earn $5,000 per client but you could have five people in that group paying $1,000 each. There’s so much variety and it’s really fun. The most important place to start with is what do you want to earn? How many clients do you want to work with? You get the training necessary to be confident enough to go out there and help those clients get amazing results.

We use a similar way of thinking when I work with coaches or help train coaches as well. The difference that I use and it might be the same as you. What I do is I teach my clients to create an outcome and charge for the outcome, not for the number of sessions. For example, one of my packages is that I guarantee that I will help you create a podcast that will bring your ideal client directly into your guest seat and an automated machine to deliver new guests to you every week. I charge $10,000 for that. It turns out I can do that in about seven sessions. Sometimes it’s eight, sometimes it’s six but the bottom line is that my guarantee is for your money, you will have what my clients have named the machine working for you every single week. That is an example of results-based pricing. Can you give me an example of how someone would sell a $5,000 or $10,000 life coaching package?

This is a question that I want to expand on a little bit. Some people think about becoming a life coach, which means you can coach anyone on anything. The way you market your business is a little bit different. If you are a life coach than you are a specialized coach, a specialized coach would define themselves maybe as a relationship coach, a health coach, an executive coach, etc. You don’t have to choose a niche. There’s often a big topic of controversy around it. We teach our coaches how to have the no niche approach to success and also the niche approach if they want. How we encourage our coaches to start is by meeting people, having conversations with them, getting them on consultation and being able to distill in that consultation what is the biggest challenge that they’re going through in their life? We give our students templates so they know exactly what questions to ask and how to have an authentic and inspiring consultation call. You get someone on the phone, you have a great one-hour consultation with them.

If you’re doing life coaching, which is what you asked about, you’re able to customize a type of package to support them in getting whatever result they want to have. Let’s say through the consultation, they realize that the biggest challenge in their life is their relationships. There’ve been single for so long and they want to find the one or they want to find love. You can have a coaching program that could be specific to helping them be able to 10X the number of dates they’re going on or feel twice as confident as they normally are when they date. How do you measure that?

There are tools that you can use to measure your client’s progress. One of the skills that we teach our coaches is the skill of scaling questions. You start out by measuring, “Where are you right now on your confidence when it comes to dating on a scale of one to ten? With ten being like you can approach anyone and strike a conversation and ask them out. One being you like want to hide in the corner.” Your client might start at a two and at the end of your coaching, they might be at a nine or a ten.

That becomes amazing, tangible evidence that you cannot just use to leverage your later coaching clients that you enroll but it’s also great for your clients is to be able to track their journey. That’s an overview and there are many other ways that you can optimize success for your clients. That’s the best place to start. It’s having something to scale and measure their progress with. Make sure they know when they’re hiring you, that it’s going to be the way you’re going to track and measure their success. That way it’s not general life coaching, we’re going to talk about things but it’s about a specific result.

We happen to have a software program that will help you track that, which is very cool. I’m going to make a prediction here and tell me if I’m completely off base. I’m going to predict that anybody who joins your program, first of all, has a lot of confidence in their ability to be a coach because they will have such good mentorship from your company. I would predict that after a year or so, they start specializing. The reason I predict that is because we all are individuals and we all have passions. We tend to gravitate towards those things that we feel passionate about.

FTC Frank | Successful Coach
Successful Coach: Coaching is that vehicle that allows people to go beyond good enough, to go from good to great.

 

If I’m passionate about helping people find love, I’m going to become a dating coach or a love coach, if you will. By the way, I would make a very good one to be honest but I am good at what I do, which is coaching people and growing their businesses. There are other areas of life coaching that I think people will gravitate to. Do you see that happening? Is my prediction true? Do your graduates tend to stay life coaches in a general sense forever?

You’re pretty accurate with that. Sometimes our coaches feel like they need to rush into a niche right away. I often tell them to slow down, meet people and start conversations. What people don’t realize, Mitch is that the demand for coaching is higher than ever. The pandemic alone shifted the whole world in every industry. The coaching industry has skyrocketed in the demands because everyone has been forced to go through change. I bet you know at least one person in your life who’s been going through a reinvention the past year or maybe more. The demand for coaching is so astronomically high that when coaches get started, even if they just market themselves as a life coach, the niche will often find them.

Over time when they start working with lots of clients, they will realize where they light up more in the session. For me, that was very much how I started. I was a life coach. I was doing workshops. I was teaching about mindset and leadership. As I filled my practice and had a full list, I started to think, which topics do I love? Which of my sessions do I find that my light is brighter? That’s where I got those clues. I say for everyone it’s okay if you start out without a niche. Over time, you’ll be able to know and the niche will often find you.

I would highly recommend that if you’re reading this that you make an effort to think about this as a profession. Frank, we’re at a point here where I could talk to you forever about this because I love the topic myself but now we want to get to know you a little bit better. We do that by asking a couple of poignant, sometimes silly questions but they’re always the same question. I’ll start with the first question because for me, this is the most fun. Who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

Right away, my mind goes to Judge Judy. I’ve always admired her so much. She is such a force to be reckoned with. She was on my TV growing up for years. I grew up on Long Island, New York. It was always Judge Judy. She’s the first person that comes to mind or maybe RuPaul. RuPaul is such an amazing entrepreneur, innovator and creative genius. I would say if I could have two people, it would be both of them.

You’re not a rule follower because I told you one and you named two. I like that about you. What’s interesting about your choices and this is something I make a note of because I’ve now done close to 300 of these interviews. No one has ever said Judge Judy before. Congratulations on coming up with an original name but more importantly, it’s never the person that I care so much about. It’s the reason why you chose them. I know a little bit about RuPaul because of his entrepreneurial background there. I love the way that she has built her business. It’s incredible how one takes what they do and creates from that a huge enterprise which is just very powerful and wonderful. Both of those are great choices. Next is the grand finale, the world question. What is it that you were doing or would like to do that truly has the potential to change the world?

I would say, I would go back to coaching. It’s like oxygen for me. I think about my life before I had coaching and before I was doing my own thought work. The greatest coaches have coaches. I have several coaches. I have a coaching call after the show. I see this as valuable as oxygen. I feel that when I wake up, I am doing what I feel I was born to do as a coach. I grew up with many years of thinking I didn’t have a voice, thinking that my voice didn’t matter and I didn’t have anything valuable to offer to others. Getting coaching is what helped me realize what I do have to offer. It helped me overcome all of those limiting beliefs and old stories in my head telling me otherwise. I fall back on the work that I do because I believe in it deeply. One of the things I love to remember too is we’re not living this life to tolerate it. Life is about more than tolerating life. Life is to be celebrated.

If you have a big mission in any area of life, you need big support. Click To Tweet

If there’s anything in our life, we feel like we’re tolerating, it’s an opportunity for us to examine those areas of life that are fine or good enough or it is what it is. Coaching is that vehicle that allows people to go beyond good enough, to go from good to great and to go over and find the fantastic. When we allow ourselves to receive that and to be willing to have the mirror held up to our own brain and our own thoughts, everything opens up for us. I have everything to credit. All the success in my life, I credit it to coaching and my coaches that have helped me. This is the work that I don’t see myself ever stopping myself from doing.

If nothing else, I think a lot of people that have read your words might decide that they might need a life coach. A good commercial for life coaching is for those reading but more importantly, if you are in the profession of helping others and you are looking for certification, Frank’s company might be a great place to check out. It’s ThrivingCoachAcademy.com. Frank, I understand that you have a special gift for my readers. Would you mind telling us what it is and where they can get it?

If anyone would like to get a sneak peek into our academy and some of the concepts and tools we teach, they are welcome to access our VIP guest pass into our program. They can find it at www.ThrivingCoachAcademy.com/vip. Inside, there’s a series of videos where people can learn the most effective coaching tools that our highest-earning coaches are using in their own businesses. We also have some resources on how to get started and what to expect when you are thinking of launching your own coaching business. A lot of our coaches do have already been coaching for years. Some of them are not getting paid for it or they just want to have more frameworks so that way they can rely on frameworks that are already proven. Whether you are brand new to coaching or you have already been coaching and you’re looking to up-level your coaching skills and maybe your business skills as well, I would say check out the VIP guest access.

I want to add that beyond teaching people to coach as a life coach, a part of the program we didn’t touch on is the fact that you’re teaching people how to be in business. How to create a business, how to market a business, how to run a business and that is incredibly valuable, which I think every life coach will need. Good job on that. Maybe the next time we talk, we can get deeper into that part of your business as well.

I also forgot to mention that I have a podcast that’s called Life Coaching Secrets. If anyone wants to check that out and learn more about the art and business of coaching, I share a lot of tips on how to get started. It’s called Life Coaching Secrets on all podcasting platforms as well.

Frank, the gift is awesome. I know that there will be people checking it out. Thank you for your time and for sharing the inner workings of what a life coach certification is like. I look forward to the next time we get a chance to talk again soon.

Thanks, Mitch. It’s been a pleasure.

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