Get Your Business’ Tech Groove On: An Interview With Mike Filsaime
Every business needs to find their tech groove. When you have the right tech and people on the job, everything becomes easier. So how do you find that groove? Mitch Russo answers that question with the help of Mike Filsaime, CEO of Groove Digital. Often called “The Michael Jordan of Digital Marketing,” Mike shares his story of trials and success. Tune in to learn Mike’s powerful insights on building a business and the drive to success.
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Get Your Business’ Tech Groove On: An Interview With Mike Filsaime
In this episode, I have something for all my coaches in the audience. As a coach myself, I realized I have been spending about 30 minutes per session on admin. The reason was I had all these applications open all over my screen, then I had to consolidate all of that into an email and send it to my client. It only got worse from there. The next week, I had to find that email and take a look at what I sent the client last time, so we could start our next session. I’ve got tired of doing it, so I started looking for a coaching software and I couldn’t find anything that worked for me.
I did what every entrepreneur should do when they find a problem that has not been solved. I built my own. It’s called ClientFol.io. I would love for you to give it a whirl. It’s only $1 to give it a try, and that will get you full access to the entire program. The bottom line is that you will love it. I am here to support you. Go there and tell me what you think. Now onto my guest and his incredible story.
This guy is a child of the ’80s. In fact, he acquired his first computer, the Commodore 64 and what did he do with it as a kid? He built a lottery ticket checker for his dad. It was so well done that at the age of seventeen, he sold it for $25,000. He then went on to work for his father’s car dealership and while he was selling cars learning to sell, he automated his dad’s dealership and created electronic systems that, to this day, help run that dealership. In 2004, he registered his first URL and that was the beginning of a career that has launched more million-dollar brands than anyone else. He has launched programs like WebinarJam, EverWebinar, and GrooveFunnels system, which we are going to learn all about.
Mike Filsaime, welcome to the show.
Mitch, thank you very much. A great read on that bio. I appreciate that.
I do this for all of my guests. I love writing a very thorough bio without all the dates and everything. I make it a story. The most important thing is you started like a lot of us. You started at the beginning, at the very bottom. Why don’t you tell us a little bit about those times?
My dad was born in Haiti, so was my mother. My dad came here in 1959. He had to register for the military to get into the country. He became a life insurance salesman, car salesman, manager and then bought his own dealership. My dad always brought me up to tell me that I could be anything I was. He never told me I was better than anybody but always gave me this mindset. I believe that my dad, being such an entrepreneur and the way that I was raised always saw everything as an opportunity. For me, I was somebody that was in love with computers before their time. That’s why I had to go into the car business.Partnerships are like marriages. Sometimes you can love somebody, but it doesn't always work out. Click To Tweet
What was great about that is I learned salesmanship, which carries over nowadays into direct response marketing. When the internet came out, I saw that as a calling. As an entrepreneurial person, the first thing I wanted to know is, “How does the internet work? How do I get a website up?” You’ve got to buy a domain, name domain, get hosting, build a site and get it up. Now that it’s up, for me, the first thing was, “What do I sell it? I didn’t just want to have a website up there.” The first thing that came up was to teach people exactly what I did.
From 2004 and on, the internet started maturing. You go from teaching people how to get online to how to create a product and have a business, and then they need different software. As you can see from scheduling, calendars, and what you said about coaching, software was something that I can bring this Commodore 64 thing that I had when I was a kid right back full circle, attach it to salesmanship, and the love for technology. The rest was history for me.
Back then, the thing that was the most radical thing I remember you for was a WebinarJam. I remember when that came out, it was revolutionary. It was low-priced and super powerful. You initially launched it as a lifetime deal. I said, “I don’t think I will ever want to do a webinar.” I never bought it but about a year later, I ended up subscribing because I needed to do webinars. It was a great tool. I loved it.
I also know that you and Andy Jenkins built that company together. If you are comfortable talking about it, there’s a cycle that all business owners go through. They may have a partner and then at some point, something happens and they need to separate from that partner. It would be educational for all of us to learn a little bit about that if you are comfortable sharing some of that. How did you land on your feet after the breakup of that partnership?
Just so everybody knows, Andy passed away from pancreatic cancer about a few years ago but I’m still going to talk the truth. I will start by saying, Andy and I love each other very much. We were best friends. What you can say about a business is partnerships are like marriages. Sometimes you can love somebody but it doesn’t always work out. One more little thing about that is that Andy and I were not yin and yang. We were two yangs. We were both great at direct response marketing but nobody brought anything else to the table like, “I will be the operations guy, traffic guy or whatever it was.”
Andy was good at video. He was the Executive Producer of The Blair Witch Project. He was the guy that did all of the marketing and came up with the idea of found footage. When Andy got online, he was known as the Video Boss. He and I did a product called Video Genesis and then Traffic Genesis. He then wanted to do another project. I said, “Andy, I can’t. I’m about to launch WebinarJam.” That was my company at the time. We were working together and he said, “You have to choose that or me.” I said, “Why don’t you come into that company?”
What happened was I was working with another partner. I owned 51%, and Hector Yague owned 49%. I had spoken to Hector. I said, “Why don’t we bring on Andy? We will all go down to 33%.” That’s the first thing right there. Sometimes to capitulate for the greater good, you also have to realize what you gave up. I gave up control of my company because what you have with Andy was a very strong personality. He was Type-A Marine, woke up at 6:00, hit the bullet points, and got to bed early. He was a worker bee.
I am the type of guy who wakes up at 10:00, works three hours here, and stays up until 2:00 in the morning. We had to learn to work with each other. He was the dominant person and I’m the easygoing guy. When there was an issue, Andy would pretty much always win out, so I quickly realized I was losing control of the vision of, “I’m the software guy.” He’s seeing things differently, not right, wrong or indifferent, just different. It created a very difficult dynamic for us. It came to the point where, “This isn’t working. One of us is going to go. What is it going to look like?” You come up with a number of whatever the case.
I took a two-year non-compete in the way that I like to describe it. I never want to compare myself to Steve Jobs. I want to compare it to the situation where you have Steve Jobs that was totally in love with this company that he had. He could have protected himself from the board but he didn’t know these different things and he found himself in a position where he got fired from his own company. Out of spite, he sold all of his shares except for one and created the NeXT computer.
Everything worked out well for him from there. For me, Groove is my NeXT computer. I had to dig deep after a two-year non-compete. I lost all of my developers, programmers, and the whole company I built. I had to start from scratch and say, “I’ve got to build a tribe, community, a team and start from scratch.” That was an interesting time.
Looking back, what do you think you could have done that might have made this shift in a different direction or in a better way for you have been the Founder of the company?
Now that I know how important contracts and attorneys are, you can negotiate anything in a good mood with a partner because you are negotiating for them. I’m talking to my partners now where we are like, “This is why we have life insurance for our spouse and us. What happens if one of us passes away? How do we take care of the other spouse?” You then start saying, “We are going to give this,” and you start thinking, “That’s a little bit too strong. I’m losing my partner and we are going to be giving her all of these profits.”
At the same time, you are like, “That’s also the same for my wife. If I negotiate that down too much, I’m negotiating down for my wife.” It’s so easy to have those conversations about Keyman insurance ahead of time. It’s essentially a pre-nuptial agreement for your company. You can come to terms with those things. When you make things very simple at the end, those situations are very easy to handle when they come, whether it’s a tragedy, somebody wanting to leave, burnout or whatever the case may be.
Andy and I didn’t have that and that leaves it up to a divorce. The attorneys get involved. We were pretty good. We closed that relationship in two weeks. Frankly, for me, I took a lot less money because I didn’t want it to get ugly and I wanted to move on. I took a decent amount of money but nothing that I needed to go to the courts to prove it which would have been more worth my mental health at the time.Sometimes to capitulate for the greater good, you also have to realize what you just gave up. Click To Tweet
I make decisions the same way as you. I’m a non-confrontational guy. I prefer to settle things and make the relationship the most important thing. I learned the lesson that you did not because I was so smart. It’s because I had a good lawyer. When I started Timeslips, I was 28 years old. The lawyer came to me and says, “What are you doing about Keyman insurance?” I said, “What’s that?”
For anyone reading, Keyman insurance is a very simple concept. It gives you enough life insurance that when you die, that life insurance policy buys out your partner’s family. In this way, you get to continue to run your own company without all of a sudden someone who has never been in the business showing up at the office and wanting to take control of things.
That was not a situation where that wife, in particular, could have helped at all. When two creative people get together, it’s always going to be exciting in a bad way. You had your excitement but you learned a lot. I’m sure you take in many of those lessons now as you have created the Groove system. Tell us a little bit about why you decided to go off and build this whole platform all over again.
When I built WebinarJam, back then, the leader was GoToWebinar. They had a max of 1,000 people, and we were going to get 7,000 people on a webinar. People told us, “Use Hangouts.” Hangouts is cool but there was no marketing system around it. You couldn’t register people or send them reminders. I said, “We can build a marketing interface around Hangouts.” That’s what we did and that’s why we didn’t have to pay for bandwidth.
Andy was smart enough to say, “What happens if they take away Hangouts?” I said, “They are never going to do that.” Spoiler alert. They did. I give credit where credit is due. We built our own interface to protect the company in case that happened. We built EverWebinar, which was pretty much the same thing but it played a video and it was automated. We kept them as two separate brands.
We then did Kartra, which was Infusionsoft meets ClickFunnels, etc. There was still another component out there that was exploding called eCommerce. I can say that with one word, Shopify. That’s physical products print on demand, importing products from AliExpress in China. The way I look at things is that whenever there’s an industry where there’s a Coke without a Pepsi, I always say, “You need to try to become that Coke. If you become Dr Pepper, that’s okay.” Back in the day, there was a company called ClickBank. I said, “You’ve got to wait to get your money. Why don’t I create a ClickBank where you use your PayPal account and get paid instantly?”
I was making $8,000 a day. I sold it for $4 million. It was nothing like ClickBank but it was a great Dr Pepper company for me. When I sold my company, I said to myself at the time, “That took us five years to build. I had the resources. Now, they are two years further. ClickFunnels is out. I would be a fool to try to compete without even a development team.” That was my thinking at that time. What did I look at? I looked at the marketplace and I saw Shopify was a Coke without a Pepsi. If you say to most people, “Who’s the competitor of Shopify?” They say, “I don’t know. I have heard of WooCommerce.” They are a Dr Pepper. I said, “I’m going to create something like that.”
We created our first app called GrooveKart. That ended up being so successful and then my confidence came back. I said, “I wanted to do one little thing after that. I wanted to create a webinar software called GrooveWebinars or WebinarGroove. I was going to combine WebinarJam and EverWebinar into one. I was going to sell that separately and then I wanted to create a page builder and sell it for $497 a year and call it GroovePages.”
I released a little campaign. It was like, “We have an idea. Help us fund it.” That took off so well. In 2021, we raised $35 million with that model doing that. We built out a development team of over 80 people in Brazil and India. As the money kept coming in, some of my partners were like, “We are going to get a distribution.” I said, “Salary. Let’s keep putting it in.” We hired the best talent and then we realized that with the right talent and leadership, it took us two and a half years. We essentially built Kartra, ClickFunnels, WebinarJam, EverWebinar, and Shopify in one platform. That’s what the Groove platform is.
It includes the AWeber portion as well. I assume that’s part of your group platform.
It replaces eighteen different tools, so GrooveMail is like AWeber or ActiveCampaign. GroovePages is like Wix or Squarespace. GrooveFunnels is like ClickFunnels. We have a video, and even GrooveBlog, so you can completely get off of WordPress. The average person that is like, “I don’t need to run my company. I just want to blog 2 or 3 days a week.” You can sell your digital products, have an affiliate program, physical products, video hosting, and a membership site like Kajabi as well.
For everybody who’s trying to build a business and those who are confused about the tech stack, the programs they should use, where would you tell people to get started so that they will have a relatively easy to use but an expandable way to build their company? Would Groove be a good place where people should start with something different than move up to Groove?
I will take this opportunity for the shameless plug. I want people to know sincerely that me and Donna Fox, my CMO, wake up every single day and send each other these googly little messages. When we are running our company, we are so happy that we have this platform with no compromises because it’s an all-in-one platform that allows us to build our funnels and pages and connect our opt-in. We are even doing now our automated GrooveWebinar, which is like the EverWebinar. It handles our products, our one-click upsell, and order bumps. Everything is taken care of.
In the past, the answer I would have told you is, “You have to get WordPress but then there are all those different plugins. Some of them have different upgrades, and then you need to connect that to an active campaign. You will probably need Infusionsoft and Kajabi to fulfill. It could get pretty complicated, besides the fact that you have to get eighteen different platforms to work with each other, that was not meant to. You’ve got to connect with Zapier. They do an update and you find out six months later that the opt-in form hasn’t been working all this time because they didn’t update.” We have all been there.Whenever there's an industry where there's a Coke without a Pepsi, you need to try to become that Coke. If you become the Dr. Pepper, that's okay. Click To Tweet
My goal was to create that all-in-one platform. The thing that we said was that if we are going to do this, we are not going to have 1 or 2 hero apps. They say it’s a membership but it’s not. We wanted it to be as good or better. We believe that our Groove member is better than Kajabi. We believe that our GrooveMail is on par with ActiveCampaign, and GrooveFunnels is better than ClickFunnels.
In fact, ClickFunnels is coming out with ClickFunnels 2.0 because what we have brought to the market is so strong that we are taking such market share from them that they are now saying, “We need to innovate instead of market.” They were very good at marketing but they didn’t update their software too much over the years. Now they are coming out with a brand new ClickFunnels 2.0. At that point, I will either be Coke or Pepsi and that’s okay. Them getting out there is going to make us better, and us being out there is making them better.
What you described is the process of all the tools that you mentioned. Every reader of this show will have used one, if not, several of those tools in the past. What you describe, for me, has always been true. We had a sales page that wasn’t talking to our lead gen system for four months and we didn’t even know it.
This is what I call the legacy product. As we move on, we start going into that 80/20 Rule. There’s one product that’s bringing in 80% of the customers. You have a landing page. It’s bringing in maybe 7 to 20 leads a day but you are not checking it every day. Six months later, you go in and somebody asks a question. You are like, “We haven’t had a lead for six months,” and you find out, “They did an update that broke the Zapier plugin.”
Let’s go back a step. It’s one thing to create an incredible software platform. You have invested tens of millions into this but it’s another thing to market it. Many of us have products that need to be marketed better than what we are doing. You seem to be so good at that. Maybe you could help us a bit. Tell us a little bit about how you market the Groove system now.
One of the things that have to happen is we have to realize now that personality is becoming a big part of marketing, with the people you have worked with like Chet Holmes and Tony Robbins. You see how Russell Brunson has done that with ClickFunnels as opposed to Infusionsoft, who doesn’t necessarily have a face to it. The name of the company when I met Matt Serralta when he was developing the shopping cart was called Ultra Fun Cart. I said, “Matt, we are going to change that.” He was very upset with me. He said, “To what?” I said, “Let me come up with something.”
I was putting in names like Chili, Orange, Berry and Chimp. They were all taken. I came up with Groove, and GrooveKart was available. I said, “GroveKart or GroovePages. We can build upon this.” Matt hated it but he loves it now. The first thing is I said, “We have to come up with something that we can build a brand about.” He asked me to explain it 100. I said, “You will know it when you see it.” Now he gets it. Groove is a brand. More importantly, I said, “We need to build this around the community, let people know what we stand for, how we differ from the competition, how we are going to be here for people, and let them know my story.”
I had a two-year non-compete, gained weight, started smoking, and had all the money in the world. I’ve got to buy out and I couldn’t work. I realized the worst thing you could ever do to an entrepreneur is give them money without purpose. If people think that anybody is going to come up to me and offer me money for this company, you could be an investor. Maybe we will talk about that but you are not buying it from me because that’s like Steve Jobs. You try to go up to Steve Jobs and say, “We want to buy Apple.” Do you think Steve at that point in his life was going to be like Becky? He had all the money in the world and a company he loved.
That’s in our DNA. We are not built to flip. We are built to last. We love the company. We love our customers. We know what they want. We make ourselves available to them. I’m going to take the word right from your book there, Mitch. We built a tribe. We made sure that we built a Facebook group of 150,000 people. We empower other people in our company to be the face of it other than me, like David Lemon, Donna, and my partners.
We are always doing live streams and giving our education away for free, unlike the competitors. Our agenda is to get you profitable using our software platform. We believe that if we can educate you on buying traffic, copywriting, and video marketing, you will only be more successful and continue to pay for our software. If I get you broke buying my next blank secrets course and using my software as a tripwire, then you are going to go broke before you can fulfill your dreams. That’s essentially our philosophy. It is to give back to our community.
That’s a fantastic philosophy and I love it. What about the guy who’s just starting out? He’s not even six figures yet. He has a dream, product, service, have some proprietary intellectual property and he wants to get out there and market it. Clearly, he doesn’t have the budget yet. Where should he start?
Everybody is different. Some people who say they don’t have the budget may have $100 a week or whatever the case is. Some people may be living paycheck to paycheck and working for a job. I get that. That was me in the car business. I was making money but we have heard the expression, “There was always more month at the end of the money.” Paycheck to paycheck was the goal. If I could have achieved that, that would have been great. I had to decide if it was the car payment or the car insurance. The most important thing is if it is a passion and you have the expertise in that arena, just get started.
I’m not reinventing the wheel here but it’s such simple advice that people take for granted. It’s to plan your work and work your plan. What that means is the first thing you have to do is, without a roadmap, brainstorm everything that you need to do. Get a legal pad or a whiteboard and add everything down, “I’m going to need to brand or domain name. I’m going to need to create a product. I will need a merchant account. I will need maybe an affiliate program. I will have to get my funnel built.” You write all these things down. When you can’t think of anything else, the next thing to do is to codify that list. Put it in order because you don’t buy your domain name three hours before you launch.
The first thing is to check to see if the brand is available before you name the book. Put all these things in order, and then what you are going to have is the following. You are going to run up into something that needs to get done and decide 1 of 3 things, either you are the perfect person to do it or you can do it but it’s not your highest and best use, or you don’t know how to do it.If you're trying to make money six different ways, you won't make any money. You only need one thing to make yourself wildly successful. Click To Tweet
At that point, you have some decisions to make, “Do I go to YouTube and get a little crash course on this and knock it out? Do I hire somebody to do it? Do I barter? Do I make somebody a partner?” Sometimes we are talking operations, “I will do the marketing,” but that item has to get done. You simply note that the pot of gold is at the end of that rainbow. Buying products, getting affiliate offers, and your product for clients at the beginning are good things. What we always want to do is when we come across an offer is never get upset at it but never chase it like a shiny object.
We have to ask one question, “Will this product or service accelerate this plan that I have here in front of me? Will it make it easier, cheaper, more effective or affordable?” If that’s the case, by all means, if it’s in the budget and you have the cashflow, buy it because you are accelerating your journey to that pot of gold. The last thing you want to do is jump to another plate to start spinning.
If you set a plan and all of a sudden, somebody is telling you how to make money with crypto, affiliate marketing, I can guarantee you can make money that way but I can also guarantee you that if you are trying to make money in six different ways, you won’t make any money. You only need one thing to make yourself wildly successful. If you have planned a trip to Hawaii, you know how many days you are going to be at sea and what your resources are, don’t in the middle of that trip to Hawaii on your boat, say, “Maybe we should have gone to Fiji. Let’s detour.”
You are going to die in the middle of the ocean without resources. It’s that simple. Get that game plan together, codify it and work through it. Depending on their resources, it might take a little bit longer than most people but if they are dedicated, don’t give up at the end of that and can check every box on that list, it’s a no-fail system at that point.
It makes a lot of sense. One of the groups I belong to called the Bellwether Alliance has this thing called the Law of Open Cycles. It simply means that you look at everything going on in your world and close any open cycles that are not serving you. That relates to what you said. There’s one of the things I wanted to add here and that is the propensity for people to buy education. What you said is very important.
What you need to do is focus on the mission. If you need to learn something and have the time, then you could buy a course. In my experience, the best way is to find somebody who knows how to do that and can help you, either you pay them as a VA, consultant, coach or whatever it may be. For example, if I wanted to build out an entire platform using the GrooveFunnels system, I wouldn’t want to have to learn the entire system to do it. I would want to find a certified consultant or somebody who can help me with that.
That’s very common in all tech stack-type companies. Even ClickFunnels have their own certified consultants. The whole idea is we build an ecosystem and in that ecosystem are only the essentials that we need. We then grow the network, membership, and the tribe. You have done an incredible job with this. It’s so wonderful to know of the process that you went through. This is a little bit like how the sausage is made but it’s educational. I’m glad you shared it.
What we are going to do is segment to a different part of the show where we get to know a little bit more about you. The way we do that is by asking you a couple of questions. I know that you don’t know what these questions are, which makes this even more fun. Here’s the first question. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with? All space and time, living or dead, even fictional.
There are people I would love there like Albert Einstein or even Steve Jobs. The answer would be Ben Franklin. I believe he was the first entrepreneur of all time. He didn’t have an ego. Many people may be shocked to know that after the Bible, he was the bestselling author even over Mark Twain with something called Poor Richard’s Almanack. He was Poor Richard. People lined up for that book every single year. He had a subscription model. He’s the Founder of Penn State University.
I believe he’s the only non-president that we put on a bill. He was so instrumental in the signing of the Constitution in Foreign Affairs. As a kid, we learned about lightning, electricity, and all of these different things. He was a prolific entrepreneur and the wealthiest American self-made. He invented technology, patents, and all these things. There’s a great biography out there on Benjamin Franklin.
I say this unapologetically. If anybody sees this as a bad word, you’ve got to reprogram your brain. He embodies everything in the American capitalist formula. Capitalism has its problems. We need regulations because the rich can get too powerful. I mean that in the good, altruistic sense of American capitalism. That’s what he represented.
We shared that value. I’m a capitalist from head to toe. I do understand the issues you have mentioned. Ben Franklin is an incredible individual. I have known about him but I have never read his biography. Now I want to. If you heard Mike and I chat about this, I would grab a copy of Ben Franklin’s biography and read it because it sounds fascinating. Here’s the second question. This is what we call the grand finale question. It’s called the change the world question. What is it that you are doing or would like to do that truly has the potential to change the world?
I believe it was also Stephen Covey who you talked about before habit number seven of The 7 Habits of Highly Effective People is sharpen the saw. We have to continue our education. My dad got me turned on to that book before I was an entrepreneur. He said, “One of the things that touched my dad was our goal in life, which is to live, to love, and to leave a legacy.” If you can encapsulate everything into those three things, you have to live every moment and have the best life that you can, knowing that one day it’s going to end. If you are not doing that for the purpose of loving other people, from your family, friends, customers, and even the people you will never meet, then you are not truly living the best life.
Many people may think that leaving a legacy is getting yourself on Wikipedia and they will know about you in 1,000 years. Truly, leaving a silent legacy is you have put this butterfly effect into the world where you have empowered other people and your legacy lives on by that spirit of entrepreneurship. Good entrepreneurs are putting good into the world and hiring people. Many of the people you know are providing some service, coaching, consulting, teaching people how to find a lover, get over a lover, invest their money, save their money or get in shape, so they don’t get cancer all those different things.
For me, not to tie it back into the Groove but this is our mission. We believe that by building this Groove platform, this can be our legacy and not the legacy that this Groove platform has this 2022. Maybe, somebody, had their family member die of cancer, 2 or 3. They said, “If they ate right, this could have been avoided.” My mission is to get as many people out there knowing that this doesn’t have to happen to another human again. They know that money is a by-product of that. Our mission is we believe that we can make a difference and we will make that difference. We will never know. It’s a silent legacy that we feel that we can do through helping other people put good into the world.
By building an enablement platform, which is what you have, you are enabling the population to reach the world, get out there and share their course, program or whatever it is that they do to help others. I coach people who have been ex-football players. I picked up working with somebody who’s a world champion twice in his field. What it comes down to when you speak to people like this is that all they want to do is help others. If you get to the point in your life where all you want to do is enable and help others, then you truly have changed the world. I’m very glad that Groove is here. I can’t wait to dive back in and rev it up again. It has been a while.
Shout out to you, Mitch, because you are doing the same. I know from you that with Timeslips, as you say, independently wealthy and at the same time, what you are doing with this show and these incredible people you are having on your show, you are giving back and building a legacy of information and education. That is going to have some profound effects that you will never even be aware of. You didn’t have to do this. You could have retired and never done anything but you have decided to go on and leave that legacy. I wanted to tip my hat to you on that.Capitalism has its problems. Obviously, we need regulations because the rich can get too powerful. But the good altruistic sense of American capitalism is what Benjamin Franklin represented. Click To Tweet
Thank you, Mike. If I would have done that, I would have ended up as you did in those two years of having too much money and not enough things to do with your life. I do this not only to stay alive but to feel good every day. My sharing of your story and the 300 other stories that I have shared enable me to give back. Before I let you go, I know you have a pretty cool free gift for our readers. What might that be?
The Groove platform is free. That’s one thing we haven’t even talked about. We decided to make the Groove platform multi-tiered like Gmail. It’s free but you can upgrade if you want. Trello is free but there’s an upgrade. Like those platforms, here are the statistics for us, 93% of our users never pay us a penny to run their business. Only 7% of them do. For your users, they can go to GroovePodcasts.com.
They can go and sign up for a free Groove account. They get three custom domains so that they have. You could have MitchRusso.com and PowerTribes.com. They can have three different dot-coms unlimited hosting, unlimited pages, and everything like that. They can get 500 contacts to get started with. They can sell unlimited products, get a merchant store and a start-up package for the entire platform so that they don’t break the bank.
I can’t believe you are doing this for free. That is so cool. Readers, you’ve got your marching orders. Go to GroovePodcasts.com, sign up for a free account, and get started. Take a look at what’s there. Here’s my advice. Start transitioning slowly. You don’t have to dump everything and move to any one thing but a little at a time. Build a landing page the next time you promote something and check it out. See how it works. If you like it, move your course over there. If you like that, then talk about moving over your webinars. Do it slowly and get a feel for it. That’s how I would do it anyway. I hope that’s good advice, Mike.
We don’t like to use the word, “Make the switch,” because legacy products are hard. We tell them, “Build your next funnel with Groove.”
Mike, it has been a pleasure finally catching up with you and seeing you again after all these years. I can’t wait until the next time we get a chance to talk again soon. Thanks again. I’m looking forward to our lunch together in Boca Raton.
Thank you, Mitch, and thank you, readers. We will see you all soon.
- Michael Filsaime
- Bellwether Alliance
- Poor Richard’s Almanack
- The 7 Habits of Highly Effective People
About Mike Filsaime
Mike Filsaime is known as the Michael Jordan of Internet Marketing. The over-the-top expert on funnels, in front of, and behind the scenes! Mike holds the distinction of doing more Million Dollar launches for more brands than any marketer.
After running one of the largest auto dealerships in the U.S.A, Mike decided to follow his vision and create software designed to eliminate the pain and frustration of running an online business. His visionary ideas coupled with talented developers and designers have delivered game-changing software for countless online businesses.
Following his passion, Mike Filsaime’s companies have generated over $175 Million. Historically, Mike was responsible for a number of well known “classic” software platforms, such as WebinarJam, EverWebinar, Kartra, DealGuardian, Butterfly Marketing, EvergreenBusinessSystem, and PayDotCom. He has since sold many of these brands.
Mike is now the CEO and Co-Founder of prestigious GrooveDigital™, Inc. GrooveDigital™ is the fastest growing software platform for digital and e-commerce marketers. With over 450,000 users adopting the platform within the first year alone, Groove.cm CRM and GrooveFunnels™ website and funnel builder is the No. 1 Landing Page and Marketing Funnel Builder on the planet!
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