If there’s any superpower that entrepreneurs and business owners wish to possess, it would definitely be mind reading. Since that’s not easily conceivable to many, having the ability to analyze human behavior, understand body language, and read facial expressions is a tad closer. Susan Ibitz is a Behavior Hacker, Lead Researcher, and Trainer at the Human Behavior Lab. Being born with dyslexia, Susan learned communication in a completely different way. Having mastered the art of human perception, she reveals the way an average salesperson can improve their results using some of the ideas and techniques she has developed. She unravels the three kinds of impact you can have with people, and vice versa. Moreover, Susan gives us a sneak peek of how she does face reading as she profiles Mitch. 

The Art Of Human Perception with Susan Ibitz

My guest is a business expert who has mastered the art of perception for the purpose of becoming a human behavior hacker. We have never had a human behavior hacker on the show before, so I promise you, you are going to enjoy this immensely. This very rare skill came at a cost. She was born with dyslexia and had to learn how to communicate in a completely different way. Dyslexia wires your brain with different neural pathways when compared to others. This at first was a severe challenge when it came to human relationships and distraction, so much she needed to live in isolated places so she wouldn’t suffer overload. She still reads books seven times before she feels she’s comprehending the material. With every problem comes to a solution built in, hers was the ability to turn this deficit into an asset.

Her condition gives her the superpowers that allow her to see through normal conversations in either texts, emails or live interactions and spot inconsistencies that others would never see. Her keen understanding of human behavior has proven to be so valuable, she works with politicians, law enforcements, doctors, to name but a few. Her work takes her behind the scenes where in the shadows she can work unobstructed, yet deliver breathtaking results to her clients. She is with us to show you how you can use some of the techniques she has developed to increase your own human perception, gain a valuable advantage and insights with clients, staff and even family members. Welcome, Susan Ibitz.

I’m speechless and that’s not something that happens very often, Mitch. Thank you very much. That’s quite a presentation. Please don’t change it.

I won’t change your word. Thank you so much for being here, Susan. I am truly excited to chat with you and find out all the great stuff you’re doing and learn from you as well. Before we get into the meat of this whole mentor session on human behavior, I want to know how this whole thing got started for you.

I was born and raised in an unorthodox house. My mom was asked to address when she met my dad on a flight. She was in first class and met my dad, who at that point was a diplomat. During the flight, my dad says, “Will you marry me?” 45 days later, they were married. That’s how unorthodox my family was and is. My parents are still alive. I have three amazing brothers and sisters. At an early age, I start developing problems learning. My mom started studying special teacher classes to help me, to the point that she put me back to finish high school and put me to college. I finally started studying Psychology because I was invested in what happened with people in the brains. Half of my Master in Psychology, I realize I have not done for the pressure for the deadlines.

Nobody can hurt you because that is your job. You're a critic of yourself. Click To Tweet

I’m good when I need to explain to you something but if I need to do a test, I need to be put under a test, I cannot take it. When you need to evaluate me, I cannot take it. One of my teachers says, “I have a friend who’s a producer and he’s looking for somebody who can help him to produce some segment. I think you will be great so you finally give up on your Psychology degree.” Six months later, I have my own show. I had it for a couple of years. I ended up being undercover in Cuba and doing segments. That’s what I find out that I love what I do. I’m good at talking to people. I can read people. I think it started that early age when my parents were moving to different countries. What happened when you’re going to different countries as a kid is your brain is a sponge that you can perceive everything and learn languages faster. I speak four languages. I can see when people are going to have reactions and what is happening even though I didn’t understand what the words people are saying. I took that to a career. I was a weird kid and now I’m a weird adult with a paycheck for being weird. What else can you ask for?

It sounds perfect to me. I’m a weird guy and nobody pays me for being weird. You definitely have an edge there for certain. It sounds to me like this was a process of discovery. You were born in a certain way, but this whole process of discovering the asset part of your disability, that to me is fascinating. I’m wondering when was the first time you realized that this was a gift instead of a burden?

I think it was seven years old and I come back from school. It was difficult for me to relate to other kids. My parents read all the time. My father besides from being a diplomat for many years, he’s an artist. He’s a painter and a sculptor. He had a big studio. Usually on Fridays, he went to the studio and he didn’t leave the studio until he didn’t finish a book. I have been grateful to have parents who were extremely well-educated, self-educated. None of them have degrees or Master’s or PhD. I came back from school and I was frustrated because I couldn’t relate with other kids. I always was the weird kid. I was educated between adults. I always was an older soul. I was struggling with the school and my dad says, “You are not that. You’re special and I love you because you’re special.” Everybody in the family is special. You have a gift for animals and you have a gift to talking to people. People talk to you in the street. People approach you. Use that gift to get to the next level. That was important. When your parents support you and your parents give you confidence in yourself.

My mom took classes to be a special teacher and she developed a career helping kids with special needs. An education due to that she needed to deal with that asset to her own daughter. I guess having three extremely successful kids, the four one being a person with special needs, but I never considered myself with special needs. I have a special gift. I always look half of the glass full. Like if I have a flat tire, I have the chance to take a break. I don’t need to be running in a car. I have a root canal. I had the chance to do a manicure. My friends get crazy like, “Are you ever mad, depressed or cursing?” I curse like a trash bag, but not because I’m frustrated because it’s a way to vent and not take it to others. My parents taught me that I’m special. I become special to weird and I develop a career with it. I would say parents were important. Family and friends were important and still are really important in my life.

Let’s get into the work itself. You had mentioned in passing that you’re training 120 police officers in a SWAT team in human perception. These types of opportunities start to show up for you. I think that because this is about the business show, I’d like to start with what is your business model? Are you a “consultant” where you charge by the hour? Do you walk into a project and the goal is to have a final end product and then you bill by the transformation, if you will, by the result?

FTC 148 | Human Perception
Human Perception: It’s important for parents to support their children and give them confidence in themselves.


I would say is I need to go back to my parents. Weekends with when my dad watching The Godfather and Goodfellas. He was a huge Godfather and crime person. He always says, “You don’t need to fix things. You need to be the fixer.” When I started going to consulting and people say, “What you can do for me?” My question is, “What is your problem? I can fix it.”

Do you charge by fixing the problem or by the time you spend?

In the human behavioral lab, I’m the person who put the face the most, but we are between 18 to 22 people. Some of them are consulting. We have PhD in Psychology, we have hostage negotiators, we have ex-FBI and we have people who work in empathy on the workplace. We have people who work on analyzing personality types. We are a huge team of people. Depending on the problems that you have in your company or personally is the team who’s going to jump on board. We have people in the United States, we have people in South America and we have people in Europe. Depending on what is the type of problem that you have.

The first analogy is for example, we’re going to a sales team and the manager calls us and says, “My team is not on top of the game.” We don’t start analyzing the team. We start analyzing the manager because if all your sales team is having a problem and you’re the only common person with that problem, maybe it’s you we need to start looking at. It’s not something people like, but the reality is sometimes you need to look for one in order to save all of them. We do a lot of interviews and we talk to people. What I do is I talk with people and make them feel open about talking what is going on. When we have a final analysis that says, “We consider this can be the best option to fix the problem. We have another option if that doesn’t fit with your team, but we’re not here to make friends. We are here to make a fixing on a problem that you definitely have. If it’s not, you wouldn’t call us.”

Let’s chat about that particular engagement. In this particular case, you went in and you realized that the sales manager was truly your target. At that point, did you need to provide a quote, “In order to fix the sales manager, it will cost X dollars?” Was the goal to fix the sales manager and be paid based on him being fixed? Did you say, “Our rates are $250 an hour and it should take between 20 and 60 hours to complete this?” Which of those models did you use when you are billing this?

Don’t be so critical of yourself. Everybody has the chance to make a mistake. Click To Tweet

Depending on the size of the company and how compromised. Some people say, “I want to fix this person,” so we do one-on-one coaching which is a standard rate for an hour depending on how many people they need, if we need to bring people from another state or another county. Most of the companies that we work are standard consulting. Adult education and adult training are not the same as kids training. When an adult takes a class or is being trained, after the class is going to retain only 30% of the training. We have a system where we maximize that 30% to 90% that require that every three months, they’re retrained and every week we send links with self-evaluation and self-training and practice. Most companies we have contracted from between 12, 18 and 24 months, but after 24 months you have people over-qualify on the same skills that we know.

It sounds like you bill on a time basis from the way you’re describing it. If you bring in a consultant and consultants spend eight hours and are there for five different segments, you then create a bill based on that. Is that what I hear or do you quote for the final results and no matter how much time you spend it doesn’t matter, they pay the same amount?

If they want training and most of the training are two days and comprehension for trainers. We have different aspects, if they want training for two days, we don’t train groups more than twelve to sixteen people because we have a lot of interaction. Bigger groups are complicated and say you want two days training for 60 people, that was going to be X amount of group. That’s is going to be the amount that we need and the technology, that’s what is going to happen. If they’re invested and fixed the problem from the core and changed the mindset of the people on the company, we never have contracts that are less than six months. That has to do with the number of hours and how much do they want us to be one-on-one. Some people say, “I only have a group of ten people that I need you to work who are the managers. I need you to be one-on-one with each of the managers for one week for six months.” That is a huge amount of pre, during and post evaluation which obviously you need to be paying. In my case, I have 27 years of experience. I have people who have 40, 45 or 60 years of experience. That is worth it.

What I hear then is that it varies all over the place based on the type of projects you do. Let’s get into the work a little bit. I’m fascinated by this whole topic and I’ve always been a constant student of the human condition and of course behavior as well. Give us an example. In fact, one of the things I was thinking is you said that you could read faces. Let’s take a risk here. Readers, I don’t know what she’s going to say, but let’s give it a try. Why don’t you read my face and tell me what you see and readers, you can help me judge as to whether or not we think Susan is on the level or not. Let’s give it a try here. Susan, take it away.

First of all, I need to see your ears. You are extremely visual. If I’m talking with you after five seconds, not even five minutes and I don’t show you, you’re going to get extremely bored. Your head is going to be spinning. You’re so pragmatical and so practical that people sometimes think that you don’t have feelings, but you are the kind of personality which if I need to sacrifice an arm in order to save your body, that’s the way that you’re going to react. You have a face where you need things to make sense to you. You’re not jumping on decisions. You’re a well-prepared qualified person where you take all the options before you get to the point.

FTC 148 | Human Perception
Human Perception: Pragmatic people are so practical that people sometimes think that they don’t have feelings.


If I’m talking to you, if I’m giving you an option, I need to give you option and give you time to process. You are a doer. Your process of thinking is you’re a mental person, but you’re a doer first. You go and do it. You are the one like, “Let’s do it. That’s the plan. Let’s go and do it.” Nobody can hurt you because that is your job. You’re a critic of yourself but that that’s what makes you and put you on the place that you are. It’s easy for you to start and finish things on the work side, on your personal side, you’re good at initiating things, but if you start on your relationship, you’re going to get excited in the beginning but after that you’re going to get distracted with something else.

You’re well-spoken. You can convince someone of anything that you want. You’re a really good seller, but you talk only when it meant to be talked. You’re not talking for talking. You have a small mouth, meaning that even though you express yourself as an extrovert, you’re careful with the use and proper placing of the words you use. Another thing, you develop a gift. When you talk, people listen to you. You have those power pouches which give you authority. Another thing, when people complain because you’re interrupting, you’re not interrupting because you’re rude. It’s because your brain is going so fast, if you don’t make the questions, you feel that questions are going to be burning in your head.

You were spot on in so many ways and it’s interesting. I had no idea that it was possible to have these types of perceptions just from looking at her face. I would say that most of what you said was very accurate. Let’s take the opposite side of that. What issues should I work on to improve myself based on your ability to read my face the way you have been?

First of all, don’t be so critical of yourself. Everybody has the chance to make a mistake. I can identify with you being so surgical and pragmatical. When we are pragmatical people, we tend to say, “How are you doing?” Sometimes, “How are you feeling?” Sometimes when you need to make decisions or we have friends or people around us that says, “My heart is broken. I just broke up with my partner or my girlfriend or boyfriend.” It’s like, “It was at X and Y person. Let’s go to the gym. Let’s go for a drink.” No, I need to talk, “I’m a fixer. I don’t know how to do that.”

Several years ago, I had a client who was building a tool to discover a person’s why, their core why. As their coach and consultant, I was very interested to see what the tool would say about me. When we did the analysis and of course it was early in the days when the tool was not perfected yet, it still required the genius who invented the process to finalize the decision. He came back to me and said, “The tool got confused with your answers, but here’s what it comes down to. You always try to find a better way.” You’re a better way person. You can’t look at something and be content with it. Your brain immediately starts finding a better way. In relationships, where that leaves me is my beautiful ex-wife in this case would come to me and say, “I want to talk to you about something.”

Crying is not always bad. Sometimes people cry because they have been repressing emotion for so long. Click To Tweet

In my mind it’s, “That’s a problem that needs to be solved. I will have to fix this.” You mentioned the fixer and I don’t totally identify with that. It took all these years of understanding this to change my behavior, which is deliberate and sometimes difficult because my nature is in fact to try and fix things. You’ve got a lot of that right and I really appreciate it. For the sake of the readers, I want to make it clear. We are talking to Susan Ibitz. She is a human perception, human behavior hacker expert analyst. She is exposing us to information that I’ve never heard or seen before. Susan, let’s talk about the average person who’s in business and let’s pick up a broad topic. Let’s say sales, how can a sales person improve their results? Everything you say is cool and interesting, but we care about results. What can a sales person do to improve their results using some of the ideas and techniques which you’ve developed?

Only one thing. You and I never faced each other before this. It’s not then I have your picture and analyze your picture before. You put me in a spot and I reply as best as I can. That’s what people who does sales can do. Remember when a couple of years ago they were telling us, “93% of your communication is your body language, your micro expression, your tone of voice.” When was the last time the first encounter as a salesperson, as a business person you have in person with someone? It’s rarely now. What happened is we communicate by email, text and phone number. When people say, “We need to learn body language and micro expression.” I do those and the word, the first one but we need to learn how to communicate with people, to take the platinum rule to the next level, who is not talked to you how I want to be talked to how you need to be talked. Since I can see the size of your ears, they’re small, you’re visual.

If you’re my client and I want to bring you to, at least listen to my idea, I need to show you. I need to send you a PowerPoint. I need to send you a graphic. I need to make sure that because you are extremely pragmatic, I cannot waste your time. Your eyebrows are straight, meaning that you need the facts, data and bullet points. If I tell you a story, you get bored. You get stories because as part of your program and it’s part of what your audience know and want because stories sell products. In your point, it’s bullet points. I need to know how much it’s going to cost, how it’s going to benefit me and how it is going to be the long-term advantage. If I can learn three things on your face, only three, the size of your ears, the shape of your eyebrows and your proxemics, which is how friendly or distant you’re going to be, I can sell you whatever you want. The reason in my pictures I always wear sunglasses in all my media appearances, I tilt my head is because if you can read my ears, my eyebrows and my eyes, I’m done. You’re going to know everything about me.

For the unskilled, like myself, I don’t know anything about you, but I’m so glad to see you without sunglasses anyway because you’re very pretty and I enjoy the conversation we’re having so much. It’s interesting that you said I’m a visual person. Something that you did not know about me is that I’m an award-winning landscape photographer. I’ve traveled all over the world and I photograph. My work is published internationally. There you go, readers, she nailed it. Susan, you did an incredible job. I like what you said. You said that, “If I can see your eyebrows, the size of your ears,” and what was the third thing? My personality?

The proxemics is the distance between your eyelids and your eyebrows. Your proxemics for example vary. You sometime have high proxemics, the distance is high, but most of the time when you’re paying attention and concentrate, it’s low. Meaning that you can go from being patient and put distance to people to the point that people don’t know what is going on or be really friendly. You manage that. If I can know that and I feel that you gave me the cold shoes, it is because you don’t trust me. The bottom eyelids of your eyes are flat. If I can marry that with the distance on your eyebrows, I can determine that you’re cautiously paying attention.

FTC 148 | Human Perception
Human Perception: When somebody is going through bad things, if you don’t know how to approach, you can push the person on the cliff.


You don’t trust on some of the things that I tell to you. I can know that even without knowing you. You Google someone and you can find pictures of everyone. What about if I can read your face before I can send a proposal to you, so I can say, “I see that you have a problem that we can watch together.” Those are visual words. If you’re an audio person, I can say, “I hear you, I can listen to you. Let me talk to you.” Those are audio words. You can translate those words in an email that can make you open my email, reply to my text or reply to my phone call.

That’s so powerful and simple, which I love. This is something that we can apply every day just in conversation. This is something that you could meet somebody in the street. For example, I drove into Fort Lauderdale to the 27th floor of some fancy building to meet with an executive. If I would have had this information before I met him, I probably wouldn’t have heard what he said because I would have been trying to measure his ears, eyebrows and stuff. It also would have probably instantly given me some insights into who this was. Before we even talked, I’d have this incredible edge of knowing a little bit more about him than I could have.

After being alive as many years as I have and had done all this stuff I’ve done in life and in business, I’ve developed my own little way, whatever that may be. I’m still pretty good at perception, but this would give me an edge that I’m excited about. Readers, I think this would give you the edge as well. Susan, I know that you probably have millions of stories and this is a completely unprepared question. I wanted you to tell us, I want you to go back into time and maybe come up with a story that you think illustrates the edge that your work provides. Maybe if it’s a fantastic story about something really interesting or clandestine or something, I think we’d all enjoy that. Do you have a story that comes to mind?

I have one that I can tell. For many years I work, I cannot reveal the work I did because I have non-disclosure agreements. I know that question is coming in later, so I don’t want to go too deep in this, but I do 30% of my work pro bono and I love it. When I decided to go to private consulting, I talked to all the team and said, “You don’t need to do it,” and everybody ended up doing it. “I’m going to do pro bono. I want to help people. I want to put everybody on these magic tricks, this toolbox of superpowers.” I was teaching a class in a place at CTC Chicago where they help adults between 40s, 50s and 60s who have been in Corporate America for a long time, but they’ve been fired for different reasons. They need to learn to sell their skills even though when they’re good, they don’t know how to sell themselves. I have this student who was with me for four classes in a row. She would be in every other class and she’s always on the back or on the corner.

On the fourth class, she came to me and said, “Can you please read the face of my ex-boss?” I was reading in the face of this person who fired her, but before that she treats her like bad. At the end of the reading, I saw a different person. She had thin lips and her lips start coming up. Her posture, her body language, her mannerism were so different. She started crying. I learned that crying is not always bad. Sometimes people cry because there have been repressing emotion for so long. A week later, I have one of the best emails I ever had that says, “You don’t have any idea how much you helped me. I was suicidal the first time, then I found out about your class. I tried everything.

Be careful with your emotions and other people’s emotions. Click To Tweet

In the first class, you talk about empowering ourselves and how we can be beauty and you share your story about being dyslexic, about being treated like you’re nobody. You’re never going to get to any place, your ex-husband cheating on you, you’ve got a divorce and having an accident.” I share my story because I want to tell people I’m not super woman. I’m like you, but if I can do it with all my problems, you can do it. She says, “I was suicidal and I took your class four times because I needed to get to the point. I keep doing therapy and my therapist says that I’m doing better but you don’t have any idea how much you validated me. There was nothing wrong. The person who was my boss has all the feature that the witches on this may have and she’s not a good person. Now, I have my first interview.” Two months later, she invited me to have a glass of wine together with the first paycheck she had. I know it’s not like a Hollywood story, but it’s our story that feeds my soul. At the end of the day, dealing with so many things, being able to hug and read people. I have those stories so near to my heart.

I can understand. It’s a beautiful story and to me the unique part about your story is the story you chose to tell. You could have talked about hostage negotiation or your time when you had to talk your way out of being kidnapped or something. Instead you told the story about how you helped a person, a human being. That to me tells me much more about you than even the words possibly could. Thank you for sharing that. One last thing about helping others. If you see somebody in your everyday activity and you spot that they are having a problem in life, they’re upset or that their attention is not on their environment and potentially could be harmed, do you go over and say anything to them or try to assist them? Do you mind your own business and keep walking forward? Where do you draw the line?

I don’t have a line. I don’t have filters. I’m extremely inappropriate. I get my nose in where nobody calls me. Thanks to that we developed a class we call it three kinds of empathy. Goldman has developed it, we developed another version. You have three kinds of empath. The one who’s going to cry with you, the one who’s going to go and fix it and the one who is awake who can listen to you when you cry and fix it after. I’m the fixer. I’m the one who’s going to jump, who is inappropriate. I’m the self-appointed to the helper. I teach on the criminology department as a guest lecturer because I don’t have any degrees, so I cannot have my own class but it gives me more fun. Sometimes I spot kids of people in my class and on the break, never ever in public, never ever said the name. You can assess the sin but never the sinner and I say, “I saw that you were engaged in the class. Do you want to have a drink after class? Do you want to have a coffee on the break?”

With my question, I measure their reaction because when somebody is going through bad things, if you don’t know how to approach, you can push the person on the cliff. When I was doing my hostage negotiation training, one of my trainer says, “What is the difference between empathy, sympathy and don’t care?” I say, “I don’t care.” He says, “Why?” Because sympathy and empathy are the two people who are going to end up on the bottom of the building. If I don’t care and I use my brain to deal with my emotion and the other person’s emotions, I have two safe people. If you jump with the other person, now we have two families mourning. You need to be careful and the people who are extremely empathic, they’d go and cry with you. Now, we have two depress people that we need to call two ambulances. I always say, “Be careful with your emotions and other people’s emotions,” the same way I need to be careful because I’m a fixer. I tend to jump on a fixing point and some people need to talk. I’m learning. I’m almost 50 and I’m still learning.

First of all, your story is so interesting to me. My former partner, Tony Robbins, has an incredible track record on suicides. I believe the number is over 100. He’s never lost a person. It’s over 100 people that he’s saved from suicides. I listened to the way he did it and it turns out that he’s exactly what you just described. He is a bit indifferent but never matches their tone sympathy-wise or empathy-wise and instead chooses to show them the effect of what they’re about to do versus how they are or what they feel.

FTC 148 | Human Perception
Human Perception: To be different is rare, and rare is good.


It’s so interesting to compare someone like Tony Robbins and the words you’re using, which are fascinating for me. Thank you very much for sharing that and that’s very informative. We’re at the point where I get to ask you a couple of extra questions. I love these questions because the first question I’m about to ask you is instrumental in helping me and my readers understand more about you, what you care about and the people that have made an impact in your life. Here’s the question. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

I tell you this is one of the most difficult questions. I have a lot but I need just one. It’s going to be weird, Groucho Marx.

I have had over 200 interviews and no one has ever said Groucho Marx. Tell me why.

He was an awkward social weird person like I am. He had a dark sense of humor, to the point he was kicked out at parties and clubs, me too. He did gross jokes in funerals, me too and I wanted to know why. I never met anyone so dark and inappropriate like I am. I’m still trying to learn manners. My dad is 90 and my mom is 80 and still like, “Come on, really?” I would love to talk to him on what it was to be Jewish. I’m Jewish too and to be funny. I think at the end of the day, I cope with humor to deal with things that are being difficult in my life. I think he did the same. It will be cathartic to talk with someone that I found out so many parallels with. Obviously, he was extremely successful. I’m not, like he was at, but I use his quotes all the time in dating and training and my life. I love him. He was a genius.

What an interesting choice of person and for the reasons you did. What I find is that some people choose that one individual because of their similarities to them and in many cases because of the differences between them. You chose similarity to them, which tells me that no matter what you’re telling me, there’s an element of empathy that you have that comes through right here, right now on the show with me. I have to call you on a little bit about the way you describe yourself because I have a feeling you’re a little more empathetic than maybe you lead on to be.

There was never a hero who has changed the world without changing one person at a time. Click To Tweet

A profiler to be profiled is not fair. We didn’t sign for that, Mitch. It’s not fair.

I apologize, but my profile stands. Here it is the grand finale, the change the world question, Susan. What is it that you’re doing or would like to do that truly has the potential to literally change the world?

I never met one hero that have changed the world without changing one person at a time. I don’t believe on, “Spread the word.” I believe in the first follower. I know it’s simple. People would say, “Save the world. Find the cure from cancer.” No, if you can go to the supermarket and you’re in the line and somebody treat the cashier wrongly before you get to them, if you come to the cashier says, “You’re awesome, you’re beautiful and you did a great job,” I would just snap that person. “I would have killed that person. She was so inappropriate and you were so proper. If I can call to your manager and tell him or her how awesome you were, please let me know.” I can get a smile on a person who made feel bad because somebody else has a bad day and needs to make somebody feel smaller, that’s how I want to change the world, one person at a time.

If I can go to an Uber and talk to the Uber driver and he or she have a bad day, if I have a neighbor and have a bad day, if I can make that person smile that day, that is the way I want to change the world. I know there are people who are more capable than I am to find the cure for cancer, to work in an economy, to work in medicine. I’m not good at that. What I do is help people to see themselves as beautiful as they are because that’s what I was taught. I’m not imperfect. I’m different and different is rare. Rare is good.

Before I let you go, we talked earlier about you providing a gift for my readers. This is a very exclusive gift. Why don’t you describe it?

Your readers can have a 30 minutes one-on-one Skype with me and they can ask whatever they want. They can make me read their faces, read their significant other, the bad boss, the good boss, the boyfriend, the ex-one, the new girlfriend or whatever they want. They have 30 minutes and you’re going to determine how long this is going to go on until we pick the finalists. They have 30 minutes. One-on-one with a profiler, Human Behavior Hacker. Where else you can have that? Take advantage.

Susan, it has been eye-opening, mind-blowing and completely crazy having you here. Most people read because they are looking for new ways to build a business and to be more profitable. I think you fit that bill 100%. If people were to take the three core tips that you shared and apply them every day, they’d make more money in their business. Susan Ibitz, thank you so much. I can’t wait until we have a chance to talk again soon.

Anytime you want. Please be as weird as I am.

You got a deal.

Resources Mentioned in This Episode:

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