Mitch Russo

YFTC 072 | The Birth of a Brand

72: Start From Scratch, The Birth Of A Brand with Brian Smith

When you start your business, it’s like an infant, you’d realize that it will not grow on its own. You have to be there when it becomes a toddler as it looks for potential clients. And then it grows to its teenage years where everything is a risk because there is this want to be everything and anything for everyone. Brian Smith explains the birth of a brand through his experiences in surfing and owning billion-dollar brand, Uggs. But the best advice he gives to entrepreneurs is to go deep and connect with spirit and know what it is that you really love doing.

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YFTC 071 | Write to Share

71: Content Marketing: Write to Share with Jeffrey Gitomer

Business owners who work 9 to 5 and go home to work for their own 5 to 9 are admirable. To make this time worthwhile, study and learn something. Put this learning into practice and keep doing it until you become a master of your market. This is how the king of sales Jeffrey Gitomer made a lot of money. And then he went one up and developed “write to share.” When writing has value it is worth sharing, and when you share this valuable knowledge there is not only wealth in it, but also a way of paying it forward. This is the best form of content marketing that is valuable, usable and implementable. Learn the tips of going from understanding to proficiency to mastering and then finally to teaching.

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YFTC 70 | Creating Content For Commerce

70: Creating Content For Commerce, 10 Things To Do with Matt Kazam

Successful business owners have a system they have developed to able to pivot and become marketable. They come prepared all the time with good PR being the key. Matt Kazam saw all of this when he was the most in-demand comedian in Las Vegas. His father taught him that in order to become successful, he needed to do 10 things to get work done. He continues to do that today, but Matt has also found a system that puts value in businesses using humor to enhance his business. Creating content for commerce is not that different from setting up for a stand up show. Learn how comedy can be applied in your business and elevate your brand.

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YFTC 069 | Self-Help Addiction

69: Freedom From Self-Help Addiction with Brian Ridgway

In every business and with every business person, there are blocks that will cause hold-ups. Luckily, with the advent of the internet, we can learn from online courses and self-help programs. But not all business owners become successful with this step, and Brian Ridgway was one of them. To make matters worse, his self-help addiction lead him to seven failures. Still, this did not stop him from finally generating $160 million. He discovered that when the standard business stuff isn’t working, it’s time to turn to the spiritual side of things. Learn how he is able to help entrepreneurs with lifelong issues and solve it in just one hour.

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YFTC 068 | Preventing Brand Slaughter

68: Know The Core Of Your Business, Preventing Brand Slaughter with David Corbin

Every business owner should have their own thinking chair to envision themselves solving the problems of their companies. The best way to do this is to practically take an inventory of what your business needs in terms of core job functions and preventing brand slaughter that could have you running all over the place. Problems will happen along the way so setting goals will help to keep things in perspective. Be real in rating yourself on where you stand with those goals so that you can create a plan, build your confidence and begin to spiral up. Learn more of the positive power of negative thinking with David Corbin, the Robin Williams of business consultancy.

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YFTC 067 | Blue Ocean Strategy

67: Blue Ocean Strategy; Starting A Business No One Else Is Doing with Robert Kandell

There are two types of people in the business world: those who hustle and like the hustle, and those who would rather go to the bar and chill. Robert Kandell was a hustler in corporate America and was excited to roll out to work every day. The space he was in needed a lot of leadership and management skills which he was well equipped for, but this cost him to be disconnected from his wife to the point that they were just passing by each other. He looked for help and found it, and this led him to start his own business, One Taste, in 2004. Like most startups, it looked great in concept but didn’t do well in marketing. Thanks to the Blue Ocean Strategy, Robert came up with a business plan to gain the attention he needed for his business. Learn why writing these powerful ideas down first before launching is important to help others see the pathway to success that you are seeing.

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YFTC 066 | Predictive Index

66: Aligning Your Team With The Predictive Index with Bill Flynn

It’s really important for every startup to have a team that has a healthy alignment to the vision and mission of the company. A good leadership mindset can make the company go the distance but the team needs to be there as progress happens. Certified Predictive Index practitioner Bill Flynn gives a simple five-minute free choice test to describe and understand the behavioral tendencies of people in a work environment. He believes that businesses survive because of people, strategy, execution and cash. Learn how the predictive index can be a great tool for the hiring process as well as in company growth.

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YFTC 065 | Visualizing Success

65: Visualizing Success Affects Your Way Of Doing Business with Logan Christopher

Seeing a future where there is only success for the business and the clients is a big image for our minds to filter. But with this mental conditioning, entrepreneurs can see the future the way they are programming the outcome so that the mind can represent it as something being done in actual reality. And with this belief of visualizing success, Logan Christopher of Lost Empire Herbs believes that entrepreneurs can bring clients to their doors. Learn more of Logan’s mental conditioning and how this visualization method became a big part of his life and his business.

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YFTC 064 | Leadership Mindset

64: The Leadership Mindset: Take Accountability And Be Profitable with Thor Conklin

Track, measure and adjust. These three words when put into action can solve the lack of sales and problems most companies suffer from. This leadership mindset was developed by business expert Thor Conklin who started his entrepreneurial journey at the age of 18 by selling life insurance door to door. Because of this, Thor has always been going the extra mile to make things work. But more important than looking ahead is committing to micro-commitments that will hold you accountable to the decisions that you make and actions that you take. Learn more of how business leaders can focus on the problem and not the symptom of lacking profit.

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YFTC 063 | Building Confidence

63: Building Confidence To Grow Your Business with Jason Swenk

Most fresh graduates from college have the default mindset of being impressionable and rushing into things just to get to their destination. This is perfectly understandable and normal because almost the same thing happened to Jason Swenk. It was the dot com era and he was hired into a company like he was a college football superstar. His computer degree helped him perform in his job but he realized that sitting around and trying to be significant didn’t make him feel fulfilled. He knew what he was good at and saw clearly what he was passionate about, so he started building confidence that he could do it on his own and start his own business and went through the phonebooks to offer his services. Jason shares his experiences of self-awareness to understand the needs and challenges of his clients.

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