marketing

FTC Steve Gordon | Greatest Marketing

The Greatest (And Oldest) Marketing Idea: Building Referrals Through Books With Steve Gordon

A business only thrives when they are serving more people. And a good leader recognizes this. Our guest, Steve Gordon, is all too familiar with this. When he was a newly minted CEO at 28 years old, he took on the problem of finding a way to get new clients. This led him to discover the best practices and a secret weapon businesses can use to build relationships and multiply revenue by 10x. In this episode, he reveals the greatest marketing idea—and it’s not as new as we expect it to be. In fact, it is the oldest! Steve shares their referral process and the need to be able to take your expertise and package it in a way that is easy to share: a book. He lays out the formula for writing a book and marketing it, so you can reach people who need the solutions and transformations you offer and will, in turn, refer others to you. Thousands and thousands of people and corporations around the world have adopted Steve’s system. Join this conversation and see why!

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FTC Dave | Stress

Achieving Work-Life Balance As Entrepreneurs In A Stressful World With Dave Valentine

As an entrepreneur, you are no stranger to stress, anxiety, and burnout. From managing a business to dealing with personal issues, you constantly juggle multiple balls in the air. That said, finding a way to balance your life in a stressful world is important. And that is what Dave Valentine, Chief Executive Officer at Avadel Agency, shares with Mitch Russo today.

When Dave first established his company, he was also working an 8 to 5 as a business consultant, raising his first child with his lovely wife, and working into ungodly hours of the night to keep up. Through tenacity, sheer will, and the mental awakening that consistent sleep deprivation brings, Avadel grew into a 7-figure agency, and his well-being turned to garbage. This catalyzed the shift in his approach to life and business. Join Dave as he talks about how he freed himself from the stress of running multiple businesses. He is now helping hundreds of brands grow their business and bottom line by gaining massive returns from their marketing.

So here’s the deal. Dave will book three meetings for any listeners. All you need to do is to drop an email and mention this podcast in the email headline. You can email [email protected], and he will get you those three free meetings.

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FTC Gerry | Branding Strategy

Branding Strategy And Marketing Success With Gerry Foster

Building a brand for yourself and your business is a path that leads to success. What brand strategy can help you bring out the full potential of your business? In this episode, Mitch Russo looks at brands and how they drive success with Gerry Foster. As an experienced brand strategist, Gerry teaches us the tricks of the trade to build your brand identity and create a brand strategy. Tune in for more great insights from this top entrepreneur as you blaze your way to success.

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FTC Mike Filsaime | Business Tech

Get Your Business’ Tech Groove On: An Interview With Mike Filsaime

Every business needs to find their tech groove. When you have the right tech and people on the job, everything becomes easier. So how do you find that groove? Mitch Russo answers that question with the help of Mike Filsaime, CEO of Groove Digital. Often called “The Michael Jordan of Digital Marketing,” Mike shares his story of trials and success. Tune in to learn Mike’s powerful insights on building a business and the drive to success.

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FTC Steve | Life & Business

Making Things Happen: The Bricklayer’s Guide To Life And Business With Steve Sims

Your life and your business go hand-in-hand. As an entrepreneur, you need to know who you invite into your life because they will make a difference. Steve Sims was a bricklayer and a doorman before he became who he is today. He learned a lot from the different people he would talk to and he would iron out his skills. Now, he’s the author of the bestselling book called Bluefishing, and the host of his award-winning show, The Art of Making Things Happen. Join Mitch Russo as he talks to Steve about his career and how he approached the business. Learn a thing or two about marketing and branding. Stop focusing on yourself and start focusing on the problem.

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FTC Edwin | Science Of Referrals

Referology: How To Use The Science Of Referrals To Attract Your Dream Clients With Edwin Dearborn

Do you want to create a system for your best clients to offer and facilitate referrals? Then you have to understand the science of referrals using referology. Mitch Russo presents Edwin Dearborn, the CEO of Premiere Lead Systems and author of Referology. Edwin talks with Mitch about how the first thing you have to do is to change your mindset. You can move from a place of accepting referrals to being proactive in causing them. The next step? Assess the resources you already have. For more actionable steps, tune in!

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FTC Eric | Established Market

How To Dominate An Established Market Without Marketing With Eric Edmeades

In this day and age, it is rare to enter a market that is not without its established players already. That is why you need to work hard to stand out and compete. How can you do it? Eric Edmeades, the founder of WildFit, Business Freedom, and Speaker Nation, has the wisdom for you. In this episode, he joins Mitch Russo to talk about his newest and greatest venture and what preparations he made before taking the first step. He shares insights on building his brand and dominating the established market where he didn’t even need to market anymore. Plus, he also spills some important tips on scaling and hiring the right people. Follow this conversation as Eric tells us more about the things they did differently and become a success. 

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FTC 211 | Sales System

211: Creating The Sales System That Has Helped Hundreds Of Clients With Nikki Rausch

It is true that when a door closes, a window opens. For Nikki Rausch, a window of opportunity opened after she got fired from a sales position, which helped propel her to create her own selling system that has since helped hundreds of clients. In this episode, Nikki joins Mitch Russo to share with us the details of her story—from selling leather belts to becoming the Sales Maven that she is now—as well as the sales process that put her to where she is. Along with that, she imparts some great sales strategy and advice that can help even those who may not identify as salespeople become good at doing this very important job in business. What is more, Nikki then taps into the client’s language and the kind of mindset you need to have when it comes to sales. 

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FTC 185 | Marketing Your Expertise

185: Marketing Your Expertise Technologically With Bill Bice

The way the world is developing, there are no shortages on groundbreaking ideas. The problem is how do you get your ideas out there? You can have the most advanced idea, expertise, or product, but it doesn’t matter if your marketing tactics can’t give you the desired attention and reaction. Bill Bice, the Founder of boomtime, fell in love with small businesses at a young age and has been committed to helping out the industry in his own out-of-the-box way of thinking ever since. Being a programmer at heart, his company developed a platform that scales with the modern world as it fuses both technology and expertise into one service. In this episode, Bill talks with Mitch Russo about the greatest mistakes that people have made in marketing and how you can avoid them. Learn how to maximize your returns using the expertise that you’ve perfected over the years, even if it means that you need to give it away for free.

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FTC 179 | Email Marketing

179: Targeting Users Through Email Marketing With Adam Robinson

In the world and in business, sometimes the small ideas are the ones that make a huge impact and truly change the world. In this episode, host Mitch Russo interviews Adam Robinson about his hit email-based retargeting software called GetEmails. Adam is a leading innovator in the email marketing space. Today, he opens up about how and why he got GetEmails started, and shares some insightful tips to improving your sales and marketing.

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