FTC 250 | Thriving Business

Learn What You Need To Do In Order To Create A Thriving Business With David Wood

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FTC 250 | Thriving Business

 

People, most importantly business owners, need to focus on one thing at a time. You just need to set your priorities straight because without the proper mindset, your business will struggle to grow. Learn how to create a thriving enterprise with a high-performance coach, David Wood. David is the founder of Focus.CEO. He helps people regain their focus so that they can be a productive person. In this conversation with Mitch Russo, David explains the skills needed for a healthy business. Join in and learn how to make double the revenue you are making now while still having double the time for yourself.

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Learn What You Need To Do In Order To Create A Thriving Business With David Wood

I have something special for all my coaches in the audience. As a coach myself, I realized that I had been spending about 30 minutes per session on admin because I had five applications open at the same time on all of my big screens. I had one for note taking, my calendar, spreadsheet, browser and Zoom window. My screens were cluttered with applications and windows. At the end of each session, I had to take extracts from all of those screens and put them into a homework email for my clients. I decided to get myself some professional coaching software. I found that they were also complex and expensive. I did what all good entrepreneurs do when they run into a problem that hasn’t been solved yet. We solve it. That’s what I did. I wrote from scratch a brand new coaching platform for coaches with clients. It’s called ClientFol.io. All you have to do is go to ClientFol.io. For $1, you can try it out for two weeks. Give it a whirl. No limitations at all. Enjoy. Let me know how you like it.

Onto our guest and his incredible story. Imagine this. It’s a beautiful day. We’re seeing Earth from the sky. My guest decides to go paragliding over the landscapes submitting in Columbia. The world looks so beautiful. The mind is focused only on the present. When the unthinkable happens, the paraglider collapses in midair, fracturing his spine. He’s survived and discovered that day that life may be more temporary than you think. When your imminent death is so apparent, all of a sudden, you start sorting out things as to what’s important. Not that only polarized his vision to create something more permanent than himself pushing through the severe anxiety and depression, he moved forward to write his book Get Paid For Who You Are and then built his company Focus.ceo to help others become what they truly were meant to be. Welcome, David Wood to the show.

Thanks for having me on the show.

It’s my pleasure. Let’s rewind a little bit. Tell us a little bit more about how you got to this point in your life.

I started in a country town in Australia. It’s funny. You don’t know how you grow up until you get older, look back and compare it to other people’s stories. I discovered later on in life that I had a bit of a hiccup growing up because my sister was killed when I was seven years old. She was my little sister. I watched it happen. We didn’t know about therapy back then. We didn’t know you should talk to everybody about this and work out what it means. What happened is I shut down the emotions. I didn’t know this. I knew this later. I got good at the left brain thinking, being cerebral. I got good at numbers, business systems, became top of my school, got a scholarship, got paid to go to university which was already free for me back then. It was quite a privilege to be an Australian.

The greatest satisfaction you can ever feel is to help other people. Click To Tweet

I transferred to New York to work on Park Avenue as a consulting actuary to Fortune 100 companies, Sony Music, Ford, Exxon, some of the biggest names in the business. I figured I had it made in shape. I’m like, “This is it. Look at me. I’m flying to Switzerland for conferences.” I discovered personal growth. Someone suggested I go and do a program. I said, “I don’t want to be a self-help junkie.” I thought, “I’ll get in and I’ll get out.” Those are famous last words. They cracked my heart open and my cynicism. I didn’t know that there were people in the world who truly devote their life to having the world a better place. I thought they were out to get my money but they cracked me open. They said, “If you keep training with us, we will train you as a coach.” I couldn’t help coaching people in the program. They get stuck or they’d be upset about something. I’d say, “Did you hear what the teacher said? Why don’t you try that out?”

I accidentally changed somebody’s life overnight. I got hooked. I’m like, “I want more of that.” I went and trained as a coach. This was back in ’97. In ’98, I got my first client. It was someone who auditioned to be a singer in my band. I’d already quit my job. I moved back to Australia. I was like, “What if I had six months to live? What would I do?” I decided I’d have a one-man band. She needed help so I coached her. I eventually resigned from the Institute of Actuaries which was one of the scariest things I ever did after eight years of blood, sweat and tears resigning from that. I have never ever gone back. I’m proud to say.

There are parallels in all of our lives. Some of the ones for me, I’m on a similar journey when it comes to school. I enrolled at Northeastern University to complete my Electrical Engineering degree. I went as long as I could go because I hated it. The reason I hated it so much was because my school, which was teaching vacuum tube technology, was not keeping up with my life where I was out designing microprocessor-based systems and programming them with machine code. I was doing all of this on the side. I had to go back to school and learn about a catheter, an anode and all the things that are inside vacuum tubes. I said, “This is out of sync.” I asked one of the engineers I worked with at a company that I was hired to help., “What do you think about this?” He said something that changed my life.

It’s one of those things where I’m sure he didn’t think much about. It came out of his mouth but it hit me like a ton of bricks. He said, “Never let school get in the way of your education.” All of a sudden, the top of my head opened up and the sunshine poured in. I realized I have been killing myself to do this when I’m not even learning anything. I left. To the disappointment of my family, I quit college and went off to create my future the way I wanted to. It was hard to think about leaving college, leaving university to go on your own at an early stage. I knew I was going to disappoint my family but I couldn’t help it. I had to do it. We have that in parallel around the world, the continent away.

I left that and then I was like, “Who am I going to help?” I know that and I teach that. We should target very specifically. I was so excited about life. I’m helping people with relationships, careers and finances. Eventually, I settled on business owners. I’ve been an entrepreneur for twenty-something years. It’s very exciting to work with people like you who have made that leap to leave the comfort zone, go out and start creating something like that. I could not leave the life coaching behind. It’s a bit dry for me to just work with money, marketing and branding. “Let’s get that going. Let’s double your revenue. Let’s also double your time off. What are you going to do with that time?” That’s where I get interested. “Do you want to be more connected with your kids? How about your relationship with your staff, with your partner? How are you showing up in the world as a leader?” That’s where I get excited.

FTC 250 | Thriving Business
Get Paid For Who You Are: 5 Steps to Financial Freedom, Time Freedom, Location Freedom, and Inner Freedom

Another interesting thing that I have discovered is that the greatest satisfaction I can ever feel comes from helping other people. As a young person, I didn’t think that. I thought the greatest satisfaction I could ever feel would be having a Corvette or having a possession. What you learn as a young person is those feelings of owning a possession fade quickly but the feelings of helping others can sustain one for the rest of their lives. That’s why you see a lot of older people who’ve made it in life move into the helping fields. You discovered that early. There you go. You found that to be true fairly early in your life, it seems.

I don’t think I’d seen it as clearly as I have now. If I wanted to make money, I’d been an investment banker. As an actuary, that’s one of the fields that were open to me. You go and work hard, build yourself up, build up a portfolio and then in the later years you can relax a bit and you’re hugely wealthy. Years ago, I had a friend who was making $500,000 a year. That’s without bonuses. I’ve never wanted to do that. I could have sold Viagra. I could have gone into pure affiliate mocking. I have been tempted towards the dark side. By dark side, I mean doing something purely for the money. Each time I’ve tried that, it hasn’t worked and I’ve ended up leaving it. I agree with you. When I think what I am most proud of in my life, it’s always something of service where I helped someone stay alive on the planet instead of committing suicide or I helped someone in some way to speak to her mother after twenty years divide in the relationship. She goes back and takes a risk. They get reconnected. I love it when a bunch of money pulls in. That’s exciting. I do the happy dance but I do more of a happy dance when I’m of service for sure.

The feeling of the happy dance you do when money comes in fades but for me, the happy dance that I would do when I help somebody grows and grows. Now I want to help even more people. As a coach, I get a chance to do this almost every day. Let’s move on to the next phase of our conversation here, David. You’ve created something incredible over the years. It’s called Focus.ceo. I visited the site. I was pretty impressed with the way that you’ve created this business of yours. Tell us a little bit about what the company does, who you support and what you’re offering to folks who seek you out.

You used an interesting example at the beginning of this when you said you’ve got your screen open and you’ve got different applications. They might be five different applications. You might notice if you ever go through the applications on your phone, when I do, I’ll find twenty. It’s slowing down the phone and draining the battery. I find business owners like myself do that in our life. We’re trying to do so many things. Over a year, we have maybe more goals than we can practically accomplish but we try. Over three months, it’s the same thing. Over seven days, I could have fifteen things that I want to do but it’s not totally clear what’s most important. If I started to do something important in my business, I might get a knock at the door, there’s a text message or I check email. My agenda has been totally hijacked.

What I realized is while I’m passionate about personal growth, authenticity, transparency and leadership, we’ve got to start with productivity and focus. What matters over twelve months? What matters to you? There are twenty things you want to do but what would have you do the happy dance? Let’s focus and then we’ll have another list of things that you want to do. Maybe we’ll call it a bonus list and put it in the bonus drawer. Now, we’ve got some focus. Now, at least over twelve months, we know what matters if we exercise discipline. Do the same thing over three months and then over seven days. We have a list of, “These are the things that matter. These are the things that I want to get under my desk but they’re going into the bonus drawer.” Focus became an integral part of the process of creating results in time and space particularly if your time off matters to you. If you want to work for 60 to 70 hours, don’t listen to anything I’m saying. You can be busy. Enjoy that. I mean that. For some people, being busy feels good, adrenaline, dopamine but if you care about doubling revenue and time off, the focus is everything. That’s how I came up with the brand.

If you care about doubling your revenue, if you care about time off, focus is everything. Click To Tweet

For my ClientFol.io software, we have tracking for the goals that built into the software so that you could use it for yourself and your clients. I agree with you. I built my first software company, which I started in my garage and then grew to over 100 people and sold. I started that with the same word that you named your site with and that’s Focus. Back then, we followed a very famous American philosopher. You may have heard of him. His name is Colonel Sanders. He said that he had four words that guided the creation and growth of his entire company. The words he used were, “We do chicken right.” When I heard those words, what I realized is, “We don’t do hamburgers. We don’t do pizza. We don’t do hotdogs. We don’t do French fries. We do chicken.” I said to myself, “That’s what we’re going to do. We’re going to focus on doing one thing right. We’re going to get it to the point where we have perfected it. Maybe then, we’ll add French fries or something else.” Every time we try to add something besides what we had focused on, it didn’t work out that well at all. That’s why I love the name of your site. I love your mission as well.

We are talking to the amazing David Wood. He has been through an incredible life and has chosen a path where he’s helping others regain their focus and then become the type of productive person they’ve always wanted to be. David, you have a strategy. In fact, you have a framework for how you work with people. You wouldn’t mind going over that framework for the benefit of our readers. Are you still okay doing that?

This is a great framework particularly if you’re feeling scattered and you’ve got so many ideas and options. You’re like, “Which ones do I focus on?” You might be concerned that you’re wasting time on the wrong goals or the wrong plan. You may also resonate with the term shiny object syndrome. If this fits for you at all, you’re going to love this. I’m calling this the Nine-Color Snapshot. I’ll run through the nine areas. You can give yourself 1 of 3 colors. You can give yourself a green if you’re rocking that area and you’ve nailed it. Give yourself an orange if it needs a little bit of work. Give yourself a red if it needs a lot of work. At the end of going through this, you’ll have a color for every single area. What I invite you to do is to circle three of them and say it right. You might have seven reds but if you try and work on seven reds at once, you’ve lost focus. You’ll pick three of them and that will be your plan for the next 90 days. It’s super simple.

It sounds simple but I’m going to play devil’s advocate here. I’ve had shiny object syndrome all my life. I have 70 tabs open. That’s why my monitors are so big so I could have more tabs open. Maybe it’s a little ADD. I don’t know but for me, the part where I struggle within some of the things you mentioned, prioritization, number one and choosing what to work on at the moment. If I get a little bored, I move on to a different screen and start doing something else. Once I feel like I maybe finished what I was doing there, I move back. How would you help me? I’m probably different than a lot of people. How would you suggest I work with the tools that you’ve created?

We can draw from a checklist that we’ll give readers so they don’t have to write everything down. On the checklist, firstly, we need to know where we’re going over twelve months. If you don’t know that then how will you know on a given day if you’re working on something that matters or not? You want to know. We start with that. That skill one is plotting your course over twelve months. Know exactly where we’re heading and what we’re not going to do. We layer it over three months. What are the milestones that would have me know that I’m fully on track? It’s starting to get real. Three months is coming up pretty quickly. What do I want to do but I agree not to do until I’ve got some of these things handled? It goes in the bonus drawer.

FTC 250 | Thriving Business
Thriving Business: There are people in the world who truly devote their life to making the world a better place. Not everyone is after your money.

 

We layer it again. In seven days, do you have a weekly action plan? Once a week, you always work it out. “Out of the three months goals, this is what I’m taking on for the next seven days. These are my priorities.” That’s important. The day before when you finish work, that’s a great time to say, “What are the two most critical things that I could get done?” Here’s a great question. “If I was only allowed to do two things for my business in life, what would they be?” This focuses the mind. This is where a lot of people fall off the horse. You wake up. You do those two things before you check email, voice messages, text messages. You could keep your phone on Do Not Disturb, Airplane Mode and also the Wi-Fi is switched off so it can’t sneak in some messages. Turn the computer on Do Not Disturb.

One of the items on the checklist is book sprints. You can’t expect your brain to be focused 24/7. That’s ridiculous. You got to tell it when to be focused. That’s why you might have two-hour sprints booked in your calendar regularly every week. You wake up. “It’s time for my sprint, 9:00 to 11:00. I’ve got my two most important things. I know exactly what to do.” You dive in and get those things done. This is where discipline is required. I can get you this far. I can get you as far as, “I know what to do. I got the distractions turned off. I’ve sat down to do my two-needle movers.” That’s what I call them. Are you going to do it? The mind will still want to take you off track. “I forgot to order this thing on Amazon. I can heat up my cup of tea.” This is where you have to show up and exercise some discipline. It usually takes my clients a few weeks to start bringing all of these things into the habit so that incrementally they build the systems of a more successful and more grounded entrepreneur.

I do something similar. Although not the same like you, I set what I want to accomplish the next day the night before I do that. The second thing that I do that maybe you do this too or it’s different than the way you do it is when I wake up in the morning, the very first thing I do, I get up, turn off the air conditioning in my apartment, I sit down and meditate. This has changed the way I run my day by having that time first thing in the morning to clear my mind and get completely centered with myself. It allows me then to open up my list and see, “What’s on the agenda? What are my top priorities today?” That has made a huge difference for me. What’s interesting is some people would say, “Why don’t you do it later? You need it more.” The way that I wake up, maybe it’s different for others, is that my mind starts moving faster than it did before I woke up. That means all of a sudden, my mind is pulling in all the things I need to do, I could have done and should have done. I’m waking up and I’m crazed already. “I got to do all these things.” For me, the meditation has calmed my mind and helped me reprioritize right after getting up. Has that worked for you as well?

My meditation is usually about 3:00 in the afternoon. That’s when my brain needs a recharge. I haven’t been using what I would call standard meditation to clarify and focus. One technique that I’ve used and some of my clients love is the Morning Pages by Julia Cameron. She wrote a book called The Artist’s Way. Morning Pages are our meditation. It’s a stream of consciousness in writing. You have to fill three pages and you’re not allowed to stop the hand. It’s like, “I don’t know what to write. This is stupid. Look, a bird out the window. What am I going to do?” You keep writing and you dump. By the end of that process, I usually have 6 or 7 things that I’m clear that I want to handle. The brain has brought them all up. Maybe some of them have been handled in writing. Some of them are like, “It’s time to call that person. I’m ready.” I circle that and I keep going. I get some good focus out of that. You and I talked about being more intuitive in our coaching, more right-brained versus left-brained. This is a way to access the right brain and creativity. The other way to do it is simply to look at your goals and say, “This is what matters. This is what I’m going to do.” They’re both valid. You can use one, the other or both of them. Both are valid.

I love that process. I’m going to give it a try. I don’t know that I need to buy the book to follow your instruction.

Just focus on doing one thing right at first. Click To Tweet

It’s The Morning Pages. There are two rules. I always break the second rule. The first rule is that the hand must keep moving. You can’t stop and think about what you want to write even if it’s rubbish. You write it. The second rule she recommends is you don’t read what you write for the first eight weeks. The reason for that is because she doesn’t want us editing and being self-conscious about what we write but allowing it to dump onto the page. After eight weeks of this process, she’s like, “You might want to read what you’ve gotten. You’ve dumped so much of the rubbish out of your head. You start to see what comes.” I don’t use it for that. I use it as a brain dump. I want to get stuff out. I am interested in reading it. Some of it is quite practical and I can use that. It’s like, “That’s what I wanted to do.” Sometimes I leave it midstream and I stopped creating. I created my whole business vision out of this process. I’m happy if I get lost in creativity. I have fun with it.

Yanik Silver taught me a variation on what you described. He said, “Do this with your non-dominant hand and see what happens.” I was a little bit blown away by what came out when I was writing very uncomfortably with my non-dominant hand. It got to my feeling level much faster than writing with my dominant hand. I love the way you described it. You gave us all permission to break away from our stream of conscious writing if something great comes up.

As with anything in life, we want to balance. We don’t want to be slaves to any system. The problem is a lot of us have lost structure. It’s too easy to get. Even success can pull us away from structure because we’re reeling with handling everything. I’m a big fan of coaching. At some times in my life, I have five different coaches for five different things that I want to improve. One of the things that a coach can help you with is coming back to a structure that works for you and something that supports you. I honestly believe you can achieve twice as much of what matters in half the time you’re spending. It’s worth a little investing to get that right. We run through the nine skills quickly so that we don’t leave people hanging. I’ll do the quick version. The first skill is plotting your course. You’re a green for this if you know exactly where you’re heading over twelve months and you have a list of what not to do. Twelve months, three months, seven days, if you got that system set up, give yourself a green. Anything else, you might need some work.

Skill number two is productivity. This is where the rubber meets the road. Do you have sprints booked in your calendar? Are you able to set a course on a given day and then achieve those things? If you are, give yourself a green. Anything else might be a red or orange. Number three is the mindset. Give yourself a green if you tell the truth even when it’s uncomfortable and you might lose something. Give yourself a green if you are courageous. You find your edge every day, every week, every month. You ride that edge. You do things that are deliberately uncomfortable. When a problem occurs, you welcome it. You’re like, “Bring it on.” Mindset is maybe the most important one out of everything. Give yourself a green if you deserve it. If it needs some work, if there’s some real opportunity there, that’s a red or orange.

I wanted to make a comment about mindset. Like you, this has been the most important element of everything I’ve ever done. If I go back to even as a little boy, my mindset guided what I did and didn’t do. I remember as a little boy I thought to myself, “You’re not very good looking. All the other kids are into sports and you’re not. All the girls like them and not you.” Those were the trigger thoughts that guided me through my early years in school until I started a band and I changed that core belief. The other thing I wanted to mention is that now what I use as a mindset tune-up every single day is to go on YouTube and listen to fifteen minutes of Esther Hicks channeling Abraham. That is the fastest, most effective way I could align my mindset exactly in the way that best benefits me.

FTC 250 | Thriving Business
Thriving Business: Set goals for the next day. This is where a lot of people fall off the horse. Once you wake up. Work on your goals before you check email, voice messages, and text messages.

 

Sometimes I ask myself what would Byron Katie say? As you pick anyone you respect, ask yourself, “What would they probably say? What would they probably do?” It’s a great way to access their wisdom. Those first three skills are the first bucket which is productivity. The second group of three is all about dollars. This is the revenue. Skill number four is leads. Do you have a flood of leads? If you have a flood of leads and you want to turn it down, that’s green. Anything less, that’s an orange or a red. We want traffic. How’s your conversion? It doesn’t do us a lot of good if the traffic isn’t converting, signing up for your newsletter list if they’re not buying from you. That’s about conversion. Give yourself a green if you have a high conversion rate and you’re happy with your buy sequence. The last one in this bucket, skill six is leveraging existing customers.

I created this because it’s so easy to follow, try and chase new customers. That’s an important skill. We want a new acquisition. Give yourself a green if you have a great upsell sequence and people buy something else from you down the track. Give yourself a green if you have a steady stream of referrals, endorsements and testimonials coming through from your existing customers and if you get repeat sales from those customers. It’s so easy to keep getting new people and we don’t go for the new ones. That’s the second bucket which is dollars. We’ve got productivity, dollars and the third bucket is leveraging you, your time. For most business owners, we are the bottleneck in our own business. We want to get ourselves out of the way. I’ve got one client whose goal was to fire himself every six months. Everything that he’s doing six months from now he wants someone else doing that. He moves on to other things.

Skill seven is clarifying your genius zone. You get a green for this if you’re already crystal clear on what is your genius that only you can do, you love to do and you’re great at it. You have a clear list of what’s not your genius zone that you want other people to do. Skill eight, second to the last one in this bucket is hiring talent and harnessing talent. You get green if you know how to write a good ad that attracts lots of people. You get a flood of people coming in. You’ve got an automated system that screens out all the riff-raff and gets you to that final group of three that you can interview. You’ve got automated testing. They go through it and they are able to impress you or the alternative. Give yourself a green if you’re good at finding the best talent at a good price.

The last one is motivating that team. I work with a lot of business owners who need to manage a team. Is your team almost self-managing? If they are highly motivated, self-accountable, they even create their own goals and run them past you. If something’s not going to meet the agreed timeframe, they come to you ahead of time and renegotiate that timeframe. That’s a self-managing team. Give yourself a green. Anything less would be a red or orange. Those are the nine skills. This is a bit of a whirlwind I realize but if you would encircle three of those skills, the ones that you felt were the biggest opportunity for your business, then that’s where to focus over the next 90 days. That will give you a direction to double revenue and your time off in the fastest possible time.

All those are incredibly powerful. I appreciate you sharing them with us. I wanted to make a few comments. I’m going to go backward to almost the last thing you said. What you’re talking about is having the people who work for you, create their own future within your framework, within your organization. That only comes from having done a very good job of building your culture. One of the things that I do when I build the Power Tribe, which is my paid certification training program, is we make sure that we create the culture even before we bring the first person into the tribe. We do that by understanding what the true values of the CEO are, what their why is. From there, we use a framework that I built that I call the Coaching Code of Ethics. That is part of the system that I put together to help my clients define what their culture is. What ends up happening is we teach culture to any new person who enters our organization and something magical happens. By doing this, the organization becomes self-correcting. What I’ve found is that when I didn’t do this, the organization evolved through entropy, into the worst possible state. With culture, the opposite happens because bad behavior is not tolerated by the people who are living the culture that we have created for them. That for me has been a very useful way of thinking about it.

As with anything in life, people want balance. They don't want to be slaves to any system. Click To Tweet

One thing I’ve noticed is as I teach my clients how to do this and they start bringing it into their own life, the next thing that they get interested in is, “Can I roll this out to my stuff? Can I roll this out to the whole team?” I believe that’s changing the culture. It’s a culture of choosing a goal and being self-directed. I once was trying to have a conversation with a guy who was trying to get a bit of work done for Landmark Education. He was chatting with me but he was so focused. He kept going on his work. We can bring that kind of discipline into the culture of the company.

The final comment I wanted to make is that on my LinkedIn profile page, the top of my page is a quote that came out of my mouth some years ago. Someone wrote it down and told me how great it was. I didn’t even remember saying it at the time. I played back the recording and yes, I did say it. What I said is that, “The CEO’s only job is to create and communicate.” What I found is that by applying that to almost anything I did, I asked myself the simple question, “Am I creating? Am I communicating?” It has broad usage. Communicating might be leading, writing or focusing on the top priorities of your team. The creative part is what we’re all about. We create our entire lives. Everything we are and have is our own creation. I believe that if you simplify your mission to simply making sure that you’re creating at the highest level and communicating only what is truly important for your mission then you’ll be a better CEO.

I’m a big fan of communication. Every time I learned something about how to communicate better, it impacts every single aspect of my life. It helps me make more money, get better friends, feel nurtured and nourished. Communication is everything. I don’t know how to sell it. That’s why I sell focus. We start with that, making more money but along the way, communication is where it’s at maybe.

David, what we’re going to do here is we’re going to learn a little bit more about you. The way we do that is by asking a couple of, some people have called them silly questions but I call them questions that help us focus on what our nature is about. You’re somewhere in the 275th person I’ve interviewed. These questions have been used for a long time. No one ever gives me the same answer, which I love. Who in all of space and time would you like to have a single hour to enjoy a walk in the park, a quick lunch or intense conversation with?

Alan Alda from M*A*S*H.

That is a new one. Tell me why.

FTC 250 | Thriving Business
Thriving Business: You only need three of the nine business skills to improve your business. Focus on those over the next 90 days. That will give you a direction to double revenue and your time off in the fastest possible time.

 

I love how he spans the dramatic and comedy at the same time. He’s got deep emotion. He can make us laugh like Robin Williams. I’ve always admired that. I would love to spend some time with Alan Alda.

The last question is called the grand finale, the change the world question. What is it that you were doing or would like to do that truly has the potential to change the world?

I’m writing a book together with Shaina List called Name That Mouse. The elephant is not the only animal in the room. It’s all about communication and emotional transparency. I truly believe that has the potential to change the world. Readers, this show will come out during the Kickstarter campaign. You can help us make this book a reality. We’ll give you a link soon where you can be part of that.

David, you did promise a free giveaway to all of my readers. Tell me what that is.

I have a two-page checklist with some of the things that we’ve covered and some things we didn’t get to cover. There’s a six-minute video if you want to go deeper on showing you how to apply it. If you want to get on a fifteen-minute call with me to address the low-hanging fruit in your business, you can do that as well, all of this is a hidden page on my site. If you want to be part of the Kickstarter campaign for Name That Mouse, there’s a link there as well to do that. You can get all of these goodies at the same link that I created. That’s very easy to remember. It’s MyFocusGift.com. Put in your email address and it will take you straight to the hidden page on my site.

David, it was a pleasure spending time with you and learning from you. I benefited from our conversation. I hope, readers, you have too. Thank you, David.

Thanks, Mitch. I’m glad to meet you.

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