From Bankruptcy To Billions: Unleashing The Untethered Visionary With Alex Charfen


Your First Thousand Clients | Alex Charfen | Bankruptcy


How does one go from bankruptcy to billions in a relatively short time? It takes more than a vision. A lot of visionaries get easily sidetracked or simply stopped at their tracks. What a visionary needs is something that would untether them, something that allows them to operate at their zone of genius. Alex Charfen is passionate about giving this to fellow visionaries. He helps entrepreneurs grow their businesses and optimize their lives by setting up the right systems and processes. Drawing from his rich experience of navigating the journey from bankruptcy to billions, Alex vows to make it easier for other entrepreneurs to unlock the success they deserve. Tune in and learn how it works!

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From Bankruptcy To Billions: Unleashing The Untethered Visionary With Alex Charfen

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Now onto my amazing guest and his incredible story. My guest started his entrepreneurial journey by washing windows in high school. Like me, I washed cars, but life had much more in store for him. In his twenties, a corporate consultant, for heaven’s sake, in twenties I couldn’t even find my bedroom. In his 30s, he sold his consulting business. He and his new wife started buying and building a real estate empire. Everything was good.

In 2007, everything changed with the onslaught of the financial crisis. Like many at the time, unfortunately, he lost everything and went bankrupt. I say unfortunately but we all know that all clouds have a silver lining and the gift of despair is the most precious gift of all. Recovery seemed impossible, but he and his wife built this new company and then it became one of the fastest growing companies in years. He was even featured in Inc. Magazine for his success. Nowadays, he employs the Billionaire Code and helps thousands of entrepreneurs grow and scale with his unique system. Welcome, Alex Charfen, to the show. It’s great to have you.

Thanks. It’s good to be here with you.

How’d this all start for you?

I was a different kid. I was one of those kids who did not get along socially and who didn’t feel like I belonged anywhere. I had issues with the other kids. I didn’t get along well with the teachers. I was very different from a super young age. I’ve always felt like for me, it has been a significant struggle to fit into anyone’s system or process. As I matured it, it got easier and I’ve done a lot of coaching. I’ve worked with people, but when I was younger I felt like all the systems that were out there weren’t working for me. They were working against me. The one place where I found some traction or stability was in business. I started working young out of necessity.

My family immigrated from Mexico when I was five years old. My father started a company that did concrete roofing tiles and started doing extraordinarily well. It closed down because of the economy, and I started working. I was working with my dad at a swap meet, like a flea market we were selling stuff over a table. Even though it was incredibly long hours and I was super young when I was there, there was rules. People walked up and you could talk to them and it wasn’t random and business felt more grounded and I could win.

I would sell people stuff and they would be happy and it was winning. Business or entrepreneurship is called to me because it’s the only discipline that you can step into where you create your own structure, process and do your own thing. For me, it wasn’t that I was driven to do my own thing as much as I hard time doing anybody else’s thing. I feel like I was called to entrepreneurship due to I needed it.

We are similar. It’s unbelievable. Basically, I had the same experience. I worked with my dad at a trade show where he sold costume jewelry. It was there that I learned how to sell. Later he opened up candy stores all over New York. I would stand in the street selling candy from a broken table out in front of the building. This is what entrepreneurship is. When you speak to other entrepreneurs, first of all, they were brought up in hardship. Second of all, they worked since before they were even a team. third of all, they thrived on the feeling of succeeding. What happened next?

You alluded to it a little bit. I was always starting to run businesses. It’s funny, you sold candy in junior high. I sold candy to the other kids. My mom would take me to a place called Smart and Final, it’s kinda like a Costco. I would buy candy and sell it to kids at school. I got in trouble for that. They made it so you couldn’t sell candy at school anymore. I started selling earrings and bracelets to the girls at school, then I got in trouble for that and they made it so you couldn’t sell anything at school. The only way you could sell is if it was for a charity. I started giving part of my profits to charity.

They had a school district meeting where they created what they called The Alex Charfen Rule. I’m not kidding. It was horrible because I was making a lot of money. You couldn’t sell anything on campus unless you got pre-approval from the principal first in the Irvine Unified School District. The entire school district adopted a rule that I wouldn’t be able to sell stuff. After that, I started a window-washing business. I was always making money on the side. I was working wherever I could.

In college, I started a financial consulting company with a friend of mine. We did billing and collections for fraternities and sororities. That was a very small market. We had a company that did billing and collections for utilities, come and buy our company and then apply it to utilities. I moved out to Florida as part of that buyout. I was there for eight months of what was supposed to be a one-year contract. It didn’t work out. I wasn’t a good employee for somebody else.

Through some fortunate circumstances, I ended up going to a meeting with a friend of mine who was a consultant and he ended up getting an engagement in Florida where I was located. that put me into the consulting world. The first company I ever worked with was Fuji Media, like Fujifilm and Fuji Media. Then I worked with SanDisk, which does all of the memory. I’ve worked with Fuji Digital Cameras, Monster Cable, Belkin, Targets, Memorex, like huge brands we were helping them sell products in the Southeastern United States and all of Latin America.

By the time I was 30, I had 14 offices in the US and Latin America. The business was doing over a quarter billion in sales. It was a multimillion-dollar profit company and we were crushing it. We were by far the largest company of our type. We were taking brands into Latin America at a speed that nobody ever had done. We were winning awards. I was making more money than anybody I knew and I was miserable.

Let’s get into that a little bit because this is a very common symptom, particularly when you set goals early in life, what could be lifetime goals and then you achieve them early, it’s a confusing thing because you didn’t expect it. Let’s talk about what happened to you and how you felt and more importantly, how did you explore that time of your life to find out what the thing to do next was?

What happened was I did what many entrepreneurs do. I saw this opportunity when I had the door open for the consultancy. I read a book about Bill Gates, which you know, when we were younger, Bill Gates was like a hero. Now he’s like this weird figure that does all this weird stuff. When we were younger, Bill Gates was the guy who dropped out of Stanford, didn’t go to school, and started Microsoft. I read a book that said Bill Gates never took a day off in his twenties. I’m like, “That’s what you do.” The entirety of my twenties, I never took a day off. I didn’t have systems or structures to run my business. I ran it by personality. I was checking with every person. Every day I would get up anxious. I would go to sleep anxious.

At the end of that ten-year period, I went from having been a model in my late teens and doing runway work to being 300 pounds hypertensive. I was on heart medication, cholesterol medication, sleeping medication and asthma medication. They were about to give me a fifth medication. My wife now who was my fiancé at the time was in the appointment with me where my doctor told me that I was his most likely case for a heart attack or a stroke, “He had an aging population. We had to do something.” I had met Katie.

When you said, “How did you figure out what the next thing to do was?” I’m grateful that when I was about 26 years old, I started EMDR therapy. I started hardcore trauma therapy in my twenties. I had some challenging relationships. My relationship history was not pretty. There’s a lot of turmoil, trauma and challenges.

Starting at 26, I started deciding who didn’t I want to be with and what type of person I wanted to be with. I worked with this therapist, Tom Beale, in Florida who helped me develop this list of what type of person I was looking for. I was at a point where I almost was like thinking I’m never going to have a relationship because they’ve been bad. What changed everything in my life was I met Katie. We’ve been together for many years. I’m 51 and she reset every expectation I ever had for my life.

She saw you because what she saw at the time physically was not what she saw when she saw you. That’s an incredible gift to have in a partner.

It’s so much more than that. I made this list of the ten things that I wanted in a woman with my therapist. I had only gotten to nine. It was things like someone who’s willing to live differently, pays attention, who cares and who is not afraid to step out of convention and doesn’t want the 9:00 to 5:00 and all those things. The night I met Katie was a chance encounter. I had gotten off of Home Shopping Network. She had gotten off of a trip. She was a Southwest Airlines flight attendant.

Within the first hour of meeting her, I knew that I was going to marry her. She ended up going back to where she lived. I ended up going back to where I lived. We talked on the phone for six weeks. She ended up coming out to visit me in Florida and it changed everything. That first night that she was there, it re-imagined my entire future and she was at the center of it.

I get a little emotional when I talk about it because it changed my whole life. With the reflection of her to me of who I was and how she saw me, I realized I didn’t want the life I had anymore. I ended up fire-sailing the contracts that I had in the business. I shut it down as fast as I could instead of taking 2 or 3 years, which would’ve been like what it took. I did it in about nine months and I knew I needed a new direction. I stepped out of that business and spent a lot more time with Katie and that’s where we ended up getting into real estate together.

We built a huge real estate empire and we were pretty much retired as far as having equity and cash. In  2005, there was a hurricane in Florida which destroyed a whole bunch of our properties and cost a bunch of money. 2006 there was another one, Wilma and Katrina then in 2007 the crisis hit and we lost everything. I’m incredibly fortunate that Katie is my wife and that we were together at that time because as our world was falling apart, we were able to pull together and face what was going on. Every night before we went to bed, she would make us say three things we were grateful for..One night went that we didn’t do that. Even on the nights where I was like, “I don’t even feel gratitude right now. We’re bankrupt. I don’t know how to pay for gas.”

We ended up writing a course called The Certified Distressed Property Expert Designation. We went bankrupt in 2007. Before our bankruptcy was discharged, we were already liquid millionaires again and we ended up doing about $70 million in that product. it was a certification in the real estate industry to help real estate agents work with distressed homeowners. In 2013, 5 or 6 years after we launched the certification, the US Treasury came into our office and on a recorded video broadcast said that we helped pull forward the foreclosure recovery by 3 to 5 years.

It was an extraordinary time period to go from that low to being able to rebuild and to help people I know you’re super into certifications. The certifications are amazing. If anybody’s reading, believe me. If you’re a coach or consultant, you should build a certification and you should talk to Mitch. It was life-changing. When I look at my life and the totality of what I’ve done and like what we’ve been able to do since then, after we had that certification in real estate, we started coaching business owners on how to put process structure and routine into their business.

We have a company called Simple Operations where we show people how process, structure and routine and how having clarity in the business allows the visionary to step out of the company. That’s where Katie and I are now. We run a business but we’re not in the day-to-day and we have a tremendous amount of time together. My single most important life goal is to help as many people as I can and spend most of my time with Katie.

Readers, he is been sharing some incredible wisdom and he’s about to share with us a lot more. Alex has promised something very special for all of you by the end of the show.

Alex, let’s dive into the process itself. Let’s say this is a mock consultation. I hired you with monopoly money. I’m asking you to consult with me and tell me how to create processes and reinforce the good and eliminate the bad in the way I structure and operate my business.

Rather than trying to take it to a 5,000-foot consultation, I’d rather elevate a little, if that’s okay. The way I look at business is that for us as visionaries, business conditions us to do the wrong things. Let me explain what I mean by that. When you started your business, what did you have to do in order to be successful? Everything. It’s the easiest answer. You’ve been around. Sometimes I ask entrepreneurs and they’re like, “I had to do lead gen.” I’m like, “You had to do everything.” What happens to us as visionaries is that we have this operating conditioning that we did everything and we created success. We tolerated a ton and created success. There was a ton of pressure and noise in our lives and we created success.

As visionaries, business conditions us to do the wrong things. Share on X

What happens is that conditioning keeps us in that place of feeling like we have to do everything, tolerate, be noisy and put up with everything throughout the entire time we run a business. The way I label that is we are conditioned to be in the personality management of a company. Here’s what personality management means. It means you’re showing up every day and getting everybody to do what they need to do.

It means you are the driving force of the business, but you’re also the tactical glue for the business, which means you’re telling people what to do, checking that it got done, and telling them what to do again it’s exhausting. For a visionary personality, that process of transactional management drains us more than anything else. It takes away our ability to be a visionary. As visionaries, we’re artists, and creatives and we are creator tours. We’ve been endowed with the gift of the creator himself or herself to be able to bring things into the world.

Everything around you was created by one of us. I have this passion and undying need to get visionaries out of the day-to-day of their business so that they’re not in personality management and they can go out and solve the world’s problems because if you’re in the day-to-day tactics, you are using a fraction of your visionary capability.

On the other side of personality management, you have process management. Here’s what process management looks like. Process management looks like everyone on the team understands exactly what their outcomes are. Every person on the team and not just for the outcomes for themselves. They know what the company’s doing, what each project is, what each department’s doing, and what they’re responsible for. It looks like every person in the company knows what we’re measuring to see we’re successful in each of those areas. It looks like every person in the company knows exactly what they’re accountable for.

If you have a structure that creates clear outcomes, measurement and accountability, you as the visionary are no longer the tactical force keeping the company together. What we typically do with a visionary is we do some time audits with them when they come in time studies. The typical visionary is spending somewhere between 50% to 75% of their time tactically in the business. Within the first quarter or two, we usually cut that by about a third to a half then we continue to do it.

Your First Thousand Clients | Alex Charfen | Bankruptcy
Bankruptcy: As the visionary, you are no longer the tactical force keeping the company together.


We continue to analyze what has become tactical and now what should be more strategic. We have this systematic process of, “Let’s look at what you’re doing and see what we can hand off systematically, not all at once and right away because it doesn’t work you need that system for the rest of the time you run your business.” Any entrepreneur who’s running a business right now, it doesn’t matter how strategic you think an activity is, if the company grows to the point where it should, that activity will now become tactical. We constantly work with the visionary on how we move them from tactical to strategic and how we give their team all the clarity they need so that the visionary is not motivating the growth of the company, but the system is.

I love the idea of it. I’m going to play devil’s advocate for a minute. We have a lot of people reading who I wouldn’t call them, they’re at the early stages of scaling. Maybe they’re a one-person coach or consultant. They hear something like what you’re saying, “I don’t have the money to hire people right now. I’m hardly making it the way I am. I know if I push harder and work more. I’ll generate some more revenue and maybe later I’ll do that.” How would you address that?

A couple of ways. First, it’s easier to hire people and get help than it has ever been in the history of entrepreneurship. I know, because I’ve been doing this for many years. You can hire solid talent for $3 to $5 an hour. Anytime somebody tells me, “I can’t get any help,” I’m like, “Let’s talk about that first.” There are cases where you can’t get any help where there is no money, where you’re doing it all yourself, where there’s no excess at all, there is no budget. In that case, here’s what’s important. You have to have clear outcomes for yourself.

It's easier to hire people and get help now than it has ever been in the history of entrepreneurship. Share on X

You have to have clear measurements to give you perspective as to whether things are going good or not because I can’t tell you how many entrepreneurs I’ve worked with where they’re like, “Everything is terrible. We’re having a hard time. We’re not doing that well,” then we have them go get all their numbers and clear perspective and they’re like, “Things are going better than we thought.” It’s because our gut when it comes to measurement and stuff often is not correct. As an individual, clear outcomes, clear measurement of what you’re doing and then clear accountability to, “This is what I’m going to do to get the outcome to come through.”

We work with entrepreneurs who are starting out. We have three products. We have a simple operation system, which is for businesses. We have the relationship operating system for entrepreneurs who have a marriage or a relationship that they want to protect then we have the personal operating system, which is a system for that early-stage entrepreneur to grow their business or a system for a higher-stage, CEO to get themselves focused and aligned and centered.

For me, the reality of being an entrepreneur is if you have minimum effective dose process structure and routine, it makes everything that we do easier. It eliminates that place of feeling like we need to tolerate everything. In my opinion, the vast majority of visionaries are tolerating way too much because of what we talked about because of that conditioning.

We’re used to it. We started a company from a basement or something when we were young. You worked every day in your twenties. I did the same thing when I started TimeSlips Corporation, it was seven months before I said to my partner, “We should take the afternoon off.”

I’m familiar with that.

It’s part of the nature of the journey. Later, we had 100 employees. It was a much different scenario, but the trap that I fell into, and maybe somebody reading this might also have experienced this is that I started to delegate all the stuff that I liked, like marketing and sales. I was left with the crap, the accounting and the legal.

That’s how most entrepreneurs do it by accident. We end up punishing ourselves. One of the things that we do with entrepreneurs when they come in and we do those first-time studies, we have them analyze, what do they not like to do? What is it that slows you down? I’m all about momentum. My whole world is momentum. My podcast is called MOMENTUM for the Entrepreneurial Personality Type. We ask, “What on your time study is giving you momentum and what’s taking it away. Somebody loves marketing, let’s leave him in marketing and get rid of everything else.”

We have a client, Daniel Rosen, who runs a company called Credit Repair Cloud. When he started working with us, he had been plateaued at between $1 million and $2 million for 7 or 8 years. We put our system in place. Within about a year and a half, he was at $8 million or $9 million. Within about another 6 months to 1 year, he was at $15 million. He’s at $35 million or $40 million now. As the CEO of his company, his job description is YouTube videos, marketing videos and being the speaker at their events and then helping with strategic decisions on a quarterly basis and that’s it.

When we helped him get into that place, that’s how the company grew. As a visionary, we are conditioned to tolerate and put up with way too much, but when I spend time around people who are wildly successful, I’ve had the opportunity to spend time with people who have generational wealth, who are worth 9 figures or more, sometimes 10 figures or more. What I see in those people is they tolerate very little. As entrepreneurs, we feel like tolerance is a pathway to success, but the most successful people tolerate very little.

Your First Thousand Clients | Alex Charfen | Bankruptcy
Bankruptcy: As entrepreneurs, we feel like tolerance is a pathway to success, but the most successful people tolerate very little.


They get to say no to everything and accept the things that they could add value to. When I ran Sage in the US, that was my secret too. We had 300 people reporting through my management team directly to me. What it came down to is after I had sold the company, all that stress went away. When I sold the company, I had less than $1,800 left in my checking account. I was a multimillionaire on paper, but I had no liquid assets. When I sold the company, that was a complete flip. At that point, life became much nicer and easier, but what I learned was that I was able to inspire people If I didn’t have to do everything. If I wasn’t focused on all the details, all the transactions and all this, my gift at that time was inspiring teams to grow, move forward and excel. That’s what I love about business. Probably at the pinnacle of my success has been this place of inspiration for me. That was the secret.

One of the keys that we miss as visionaries is that when you start building a team, your primary role is to inspire, motivate, and guide that team. What happens to too many entrepreneurs is we start hiring a team and we stay in this tactical role and we build what I call the monkey in the middle. It’s like you’re in the middle and then there’s a person who’s doing copy and this. You’ve now gone from being a single person, overwhelmed company, to now being the hub of 5 or 6 different people and being even more overwhelmed. When we put process and structure in place, that visionary gets out of the middle of that mess and gets the help and support they need.

When you said, “How did you get into this?” As a child, my core wound was being seen and heard. When I would open my mouth to talk, oftentimes what I said and the reaction that I got in the world were very confusing. I was being sincere and I’d get in trouble. I’d have a question in school and I’d get sent to the office. I got kicked out of Sunday school because I asked way too many of the wrong questions and they asked my parents not to bring me back.

I was never trying to be a challenge or there are times I was trying to be a challenge or a problem, but not in these times. That core wound of not being seen or heard is something that I’ve worked my entire adult life to resolve. When I look at most visionaries, the biggest challenge that we have is that the vision, future, solutions and resolutions that we have created that should be in the world are in our heads and they are clear. They’re ready to be real and we know the effect they’re going to have.

Something happens in the translation from our vision to what we need people to do where we don’t feel seen and heard. I feel like I’ve spent the last many years of my business life creating a system where I would be seen and heard where my team would understand me, where I would be validated and where things would get done. Now that we’ve trained this in other visionaries, I can see that same thing happening it’s interesting.

I think almost universally as visionaries, we have a core wound of not being seen and heard because we’re different. Our system steps in and resolves that core wound. I feel like I was put on this planet to help entrepreneurs understand themselves better and understand what’s important and live the lives that they want. Every one of us was born with this belief that we are here to do something extraordinary, change the world, help people and create something that’s world-changing.

Almost universally as visionaries, we have a core wound of not being seen and heard. Share on X

If we don’t see that materializing in the world, it creates massive disorder in our bodies disorder causes dissonance. Dissonance creates disease. I look at visionaries whose vision is trapped in their mind and body as being at risk. I want to help them get that out into a system where we can get it executed. As a visionary, when we have order and we see our ideas getting executed, order creates resonance. Resonance creates comfort, then excitement. If we as visionaries can lean into that resonance, comfort and excitement, we will run the business that changes the world.

Your First Thousand Clients | Alex Charfen | Bankruptcy
Bankruptcy: If visionaries can lean into that resonance and comfort and excitement, we will run the business that absolutely changes the world.


I believe that you’ve said it in a way I haven’t heard before, and I like it because it makes a lot of sense. In my life, I can totally relate to what you said. I was addicted to heroin at the age of sixteen. I was within seconds of losing my life. What I ended up doing was I’ll say that God stepped in and saved me as a result of that. I was given a choice. I was literally given a left or right choice, either left, go back and shoot more heroin or stop right now, clean up my life and become a productive adult. I chose the right side and I then did that, but it came with baggage.

It came with the scars of what I went through and what brought me to that point. Like you, I’ve spent a good part of my life resolving those issues. Being seen and heard was a big part of that, to be honest. It was great the way you say that. We’re going to move to the next part of this interview. I’m going to ask you a couple of questions. I think they’re fun questions. Most people like them and have some fun with them, but be your visionary here for me. Who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch and an intense conversation with?


He’s a popular guy on my show.

I want to make something very clear. For most of my life, I had a relationship with Jesus and it was an arm’s length relationship that I studied, inquired, watched and read. I wanted to understand this human who had been on this planet, this person that had come here and changed things radically. I wanted to understand who he was, how he was and how did he do this? There’s no way to deny that Jesus was an extraordinary human being and that he had an impact on millions of people with a very humble beginning.

The reason I bring this up is that I don’t want to give anybody the impression that I’m a practicing Christian because I don’t go to church. I’m not into religion. I don’t believe in dogma, but for most of my life I’ve been creating this relationship with this entity called Jesus, and in the past couple of years it has become incredibly personal. I have spent time with him, with his energy and spirit. I’ve been allowed to feel what he feels and understand Christ’s consciousness on a totally different level.

While I’m not religious and I don’t practice what would normally be seen, for somebody who says, I would like to spend time with Jesus, I am incredibly spiritual and I feel this connection to Christ in an extraordinary way.  I feel like I already had the opportunity to spend a couple of hours with him at Rhythmia on the last day. We were there for the last two hours. I was there with Jesus and it was beautiful. If I could be with him in person and ask the 5,000 questions I have to ask, I’d probably whittle it down to 2 or 3, that would be an extraordinary opportunity. Well,

You only get one hour, but on the other hand, you mentioned Rhythmia. We haven’t talked about that yet. For readers, I listened in on a broadcast that Alex had been doing on Facebook. I got very excited about and interested in a place called Rythmia. It’s a place where you go for ayahuasca ceremonies and before you think we’re a bunch of stoned-out hippies here, it’s the furthest thing possible from doing drugs.

It’s possibly one of the most powerful healing experiences I’ve ever had in my life. More importantly, it sounds like a bumper sticker, but it has the potential to heal the world. I think in another conversation, if anybody is interested in what Rythmia is or would like to chat more about it, hit up Alex on Facebook and ask him. Hit up me. I’m here all the time. You can always reach me at [email protected] and tell me about your experiences. I’m sure Alex feels the same way.

If you’d like to watch the video that Mitch is talking about, we have a Facebook group called Simple Operations: Operating Your Business Just Got Simple, and there’s a video in there called My Experience with Psychedelics. I don’t know that psychedelics alone are going to transform the world, but they are going to give us a huge head start.

When I say transform the world, I think you of course realize that I don’t mean because they exist. It means that if one chooses to consult with Mother Ayahuasca, the gifts that she has to impart are beyond what you can imagine, and I think we both experienced that. Alex, here’s the grand finale. This is the change the world question. I have a feeling I know what your answer will be, but I’m going to ask it anyway. What are you doing or would like to do that truly has the potential to literally change the world?

It’s interesting you’re asking me this question because this has shifted for my wife and I. What we’ve done up until now is we have helped visionary entrepreneurs be seen and heard, and we’re still doing that. Simple Operations is succeeding like crazy. I had a call with a friend of mine who’s joining our program now, but that being said, we’re going to leave Simple Operations in place, and what I mentioned earlier about our relationship operating system, I feel like we have this opportunity to work with married entrepreneurs that are working together, who run separate businesses or where their spouse is not an entrepreneur, but to show them how to create not just a good marriage or relationship, but a relationship that becomes a foundation for everything you do.

When I look at my life, the potential that I had in my twenties was a limited amount of potential. When I met my wife and the two of us created a secure attachment, we worked on our relationship, spent time together and I saw the reflection back of me through her, it completely changed what I thought was possible in the world. I never walk into a room alone. My wife’s always there with me. I never worry about my life because I have a securely attached relationship that is the most important thing in my world, and I put a tremendous amount of time into it.

What Katie and I have been talking about doing is showing entrepreneurs how to use their relationship as the foundation for everything else that they do, because if we can help strengthen marriages, then we help strengthen families. If we help strengthen families, we help strengthen communities. If we’ve help strengthen communities, we can help change the world. For me, having the opportunity to help people create that attachment, marriage and foundation for their lives feels like the most compelling and exciting thing I’ve ever thought of.

If we can help strengthen marriages, then we help strengthen families. If we help strengthen families, we help strengthen communities. And if we help strengthen communities, we can help change the world. Share on X

It could be the foundation for everything else, maybe the most important thing ever. First of all, thank you for sharing that. I know you have a show, a podcast called Could you briefly tell us a little bit about the type of people you like to interview?

I don’t interview. I’ve done almost 900 episodes and 890 of them are first person, me, typically talking through an entrepreneurial issue. If you go to, there’s a search engine and you can go there and type in, “I’m overwhelmed,” and you’ll get ten podcasts on how to get out of overwhelm. You can type in, “How to manage a team member?” You’ll get ten podcasts on how to manage a team member or more, but it’s all first-person.

Usually, the episodes are somewhere between 10 and 20 minutes. Usually, fifteen-minute range because I’m recording for visionaries who don’t have a lot of time. I want people to be able to listen to an episode, hear the setup of an issue, hear the solution for the issue, and be able to go apply it immediately. The podcast is very strategic. It will help you tactically. It will help you make changes in your life.

You gained at least one new listener as of right now. Thank you very much. My other question would be if people are interested and excited about some of the things you shared, where can they go to find out more?

The best free resource we have is called the Billionaire Code. You can go to Billionaire It is the basis for our coaching, for how my wife and I build businesses, how a lot of the top online businesses in the space right now have been built. We’ve worked with some of the biggest names out there. We worked with Russell Brunson’s team at ClickFunnels, Alex and Leila Hormozi and [00:36:27].

If somebody’s knocked it out of the park in the online marketing space, chances are we’ve been able to support them in some way. The Billionaire Code is the nine levels you go through to go from startup to a $100 million company, and the download includes a direction on each one so you’ll be able to identify where you are, what you should focus on now, what you need to make sure you’ve already done, and what you’re going to focus on next.

I’m going to tune in myself and see what that’s about. Readers, I highly recommend you do the same. I glanced at the page while Alex was speaking and it looked exciting. I’m looking forward to digging in. Alex, this has been an eye-opening experience for me talking to you today about all the wonderful and amazing things you’ve done. I want to say thank you for spending your time and for sharing as much as you have about you and your processes. Readers, I hope you take the opportunity here to go to Billionaire and and understand what Alex has contributed. It’s quite incredible. Thank you, Alex.

Thank you. It was a pleasure spending this time with you.


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