Exponential Thinking: How To Rapidly Advance In The Market With Aaron Bare


FTC Aaron | Exponential Thinking


Taking big leaps when trying to get to a goal is tricky. One cannot learn the workaround of something unless they learn it piece by piece. Today, Mitch Russo is joined by Aaron Bare, a strategic facilitator who helps companies and leaders become innovative, exponential, and grow their mindset. His book, Exponential Theory: The Power of Thinking Big, provides the ten keys of exponential leadership to solving climate changes, social imbalances, and other problems present. Join Mitch and Aaron as they dive deep into exponential technologies, disruption, and achieving uncontrollable business growth.

Free give away: The Book: https://exponentialtheory.com/ebook-download/.

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Exponential Thinking: How To Rapidly Advance In The Market With Aaron Bare

In this episode, I have something special for all my coaches in the audience. As a coach myself, I realized that I’ve been spending about 30 minutes per session on admin. Imagine, I have these two huge monitors and they’re covered with Windows, filling in spreadsheets, browsers, Zoom and all these other elements that I need in my coaching. Finally, in the end, I got to take all those pieces, put them together in an email and then send it to the client to see their homework. That got to be pretty tedious so I started to look for coaching software. Nothing does what I wanted to do the way I needed to do it, which is simple.

What I decided to do and what every great entrepreneur does when he finds a problem that hasn’t been solved is solve it. That’s what I did. I built ClientFolio. You too can use it for just $1. You can get started right away. You can go to GetClientFolio.com. You can get started for $1 and supercharge your coaching practice. Let’s get onto my guest and his incredible story.

I want you to meet a $4 billion man, having built a neuroscience company, a career site reaching 10 million visitors a month, the largest drone manufacturing platform in the world and a cybersecurity company with 60,000 clients. He’s not done yet. My guest is going to share what he calls the exponential strategy that he’s used to rapidly advance in every market he’s entered. He’s here to show us how we could use the same strategy to grow our companies. Welcome, Aaron Bare, to the show.

Thanks, Mitch. I’m glad to be here.

It’s great to have you, Aaron. Tell me, how did all this get started for you?

In the book, I launched off on my exponential journey when I was in college. Part of it was to explore a new point of view on the world. I grew up in the Midwest and Indiana. I decided to embark on a learning expedition and I’ve never stopped since I started that. I didn’t know anyone that had ever traveled outside candidly, the US or the world. I stumbled across this poster of something called Semester at Sea, which is a program that circumnavigates the world.

As a college student, I was like, “I want to do that.” I did my Christopher Columbus moment where I was like, “I’m going to be an explorer and learn about myself at the same time.” I didn’t know anyone who had ever traveled, who had ever been on this program or going to go on this program. I embarked on this journey and flew from Indiana to The Bahamas.

I went to Venezuela, Brazil, South Africa, Kenya, Tanzania, India, Vietnam, Taiwan, China, Japan, back to Seattle and then back home. What that did is it gave me a point of view where I was in and out of so many different cultures. I started to get a more conscious view of the world and that we’re all very connected and have a lot of similar needs. I started learning that the media doesn’t always paint the most accurate picture.

That led me on this journey to say, “How do these people changing in the world? What are they doing? How do they think different?” Growing up from a very small-minded Midwestern boy into a global thinker led me into my innovation and strategy facilitation career, in which for the last years, I’ve been visiting companies around the world, largely with companies like Daimler, Coca-Cola and Belfius Bank, which is the national bank of Belgium, where I would take them on a learning expedition.


90%-95% of all of the things that we do, we're not really thinking. We're just actually doing, because we've ingrained that by emotion, trauma, or limiting beliefs. Click To Tweet


We’d go to Shenzhen, Shanghai, Singapore, Tel Aviv, London, Silicon Valley and different innovation ecosystems around the world. We’d tour in and out of these exponential companies. I started to see this thought process that exponential people did not think linearly. They had a hard time probably explaining themselves to other linear people. I was the one who was in the middle of this facilitation. It ultimately led to writing this book, Exponential Theory, in which, along that journey, I recognized that when people start thinking big, they become more conscious about their decisions.

They think about more stakeholders and different things. That journey from start to finish is a learning journey out of curiosity. It took about fifteen years to write this book and COVID gave me the opportunity, a break from my global travels because I’ve been to 90 countries in all 50 states facilitating. I was able to sit down and capture this experience and these ten things that these exponential companies do that are quite a bit different from the average company out there.

Let’s go a little bit deeper here. I want to know about the companies themselves. You’ve built a neuroscience company. What was that? Was that a consulting firm? Was that a scientific-based product company? Give us a little more granularity there.

Neuroscience is a company that focuses on mental health and PTSD. I have a foundation called the HeroZona Foundation. We were able to get involved with this organization that we started introducing veterans from Special Forces in different places. We’re able to remap the mind through electrical and chemicals stimulus. We did that through a galvanized skin response where people would measure frequencies in their brain and were able to rewire that electrically, which your prefrontal cortex is the real draining and tiring part of it.

It’s System 2 if you’re familiar with Daniel Kahneman’s Thinking, Fast and Slow. A System 1 automatic brain is a chemical brain in my mind that, for the most part, 90% to 95% of all of the things we do, we’re not thinking. We’re just doing it because we’ve ingrained that by emotion, trauma, limiting beliefs or whatever that is. That’s part of my research that lights out of the neuroscience company on how people in their past create an exponential mindset, belief, attitude and how they have a better relationship with the trauma, limiting beliefs, self-talk and those kinds of things.

All that is stimulated in this neuroscience company and created a proof of concept that’s growing unbelievably. We won a contract with the Air Force and we are working on several different large contracts with the alphabet soup of the government. I can’t say which names. Part of it is anybody that’s in a high-stress position. We work with a lot of law enforcement. The HeroZona Foundation always had this program called The Bridge Forum. We had a Bridge Forum with the MBA where we were on mental health.

Part of that is the community in law enforcement and how you create a better relationship. What we recognize in particular are the Black community and law enforcement. There’s trauma on each side of that, where law enforcement is going into the community and acting from PTSD. We introduced our neuroscience program called Vitanya and have gone into different law enforcement agencies.

We have helped with attrition, stress, sleep and all these different things that you start to recognize they’re all part of PTSD and why that is impacting society as a whole so we started finding the root cause of some of these issues, which is mental health. We are in a mental health epidemic. If we thought we were in a pandemic, we’re just scratching the surface with the number of changes that are going on.

Part of my book too is how to manage technology and not have technology manage you, which a lot of us have lost control of. Part of the long run of that is looking at the brain and how it works. It’s not ready to handle the amount of change that’s coming. We can get it ready through this neuroscience program that I have and/or there are some processes that I put together through this program which I have called the exponential mindset, belief and attitude, which is a compliment to that.

FTC Aaron | Exponential Thinking
Exponential Theory: The Power of Thinking Big

You’ve been doing this with Vitanya for how long?

There’s a guy named Michael Southworth who is an interesting entrepreneur that I’ve partnered and worked with. His background was he invented the sport of sand surfing. He put a surf where you could surf down the sand. You see snowboarders and all that doing that more common. He did that back in the dunes in Arizona many years ago. He’s a brilliant entrepreneur that stumbles across this that built this program. During COVID, I got involved with the company and have been helping grow that. It’s not necessarily my company but I’m part of it and working to grow that exponentially itself.

The reason I’m digging a little deeper here is that everyone reading this blog is either an entrepreneur, a business owner or working towards that. To me, the details of how a person goes about either starting, growing or scaling a business are not only fascinating but are part of why people read. Those are the details that I wanted to know. That helps a lot. It sounds like an amazing, fascinating company.

You and I could talk about brain science for probably hours. I studied the limbic brain system and how the advanced levels of the limbic brain are blocking the analytic mind when trauma takes place and records with 90 different senses, everything in the environment down to the most minute detail and stores those unedited in a way that is designed to keep you safe but destroys you because they never went through the analytic process. Therefore, the mind does not know whether that was an emergency or instead something that doesn’t require it to act like it’s an emergency. I’ve been through years and years of study on my own on that.

It’s a good part of the primal brain, which is your amygdala and brain stem of the fight, flight or freeze. The stress and amount of inputs that are coming in because of the exponential nature of the world are getting people back into the fight, flight or freeze mode. It ended up primal nature where their limbic mode doesn’t process that because it’s in a state of fear and shock. You’re never able to get to the prefrontal cortex to think through, be creative and solve problems. We’re seeing this analysis paralysis where you’re not able to even think about it. It’s overwhelming because your brain is put into a primal mode where you’re using your basic instincts. That’s not a good place to be for leaders.

It’s why Exponential Theory is such an important book because it leads to how we expand the mindset, belief and attitude of our executives. That’s what I do as a facilitator going into companies, helping them with strategic planning, helping them find their mission, vision and values and getting everybody on the same page so they can get aligned with that. It is about mindset, belief and attitude, whether we like it or not.

The brain that we talked about, which I’m sure not all of your readers are going to dig into but those who understand it is that it is the nature of what we need to understand going forward to be successful. Part of the game is making people comfortable and able to make decisions creatively and innovatively because things are changing so fast.

Instead of getting stuck in this automatic loop, which is where a lot of us are in a lot of parts of our lives, we have to break free from that and understand how trauma, limiting beliefs and our self-talk is blocking. One of the things that I learned is our self-talk can process 4,000 words a minute, which is about what it would be in an hour. We’re talking to ourselves at a rate of what we’ve talked to for hours. If those are negative, we’re pretty much overpowering our belief systems.

Not to go off on a tangent but all we are going to do is go off on tangents. You have to get to the core mission here. The point I wanted to make is that I also have a friend who is focused on a nonprofit as well, trying to help veterans with PTSD but with a different idea. That idea is to use psychedelic medicine to free them of that PTSD. Maybe there’s a way or a conversation that I could put you two guys together and see if there’s something that potentially could help both of you in the way that you’re taking the approach towards PTSD, particularly with veterans. If that’s something of interest to you, let me know and we’ll make that happen.


Learn to manage technology and not have technology manage you. Click To Tweet


Let’s do that. There are so many paths. Traditional talk therapy does work. It works at a snail’s pace. It doesn’t work for everybody in the same way. What we’re finding with our product and other products like psychedelics and different things is when you combine some of these different things, they make some exponential gains as far as what this is. It comes back down to sleep. As people can sleep like babies, a lot of that stress and trauma can be released every night. It’s working through those emotions, as what you shared with the senses and understanding how you process information and what you interpret that as.

There are so many different things. We’re scratching the surface on this. It’s going to be very important for the future of success. They’re never going to move slower than they are now. It’s as crazy as that sounds. They’re only speeding up. I used to say change is the only constant and then I said, “Change is accelerating.” One of my modules is the fact that if you’re waiting for a break or a gap so that you can catch up, it’s not going to happen.

It’s time that we get into this whole idea of what is Exponential Theory. Before we do, I want to remind people that I’m having this incredible conversation with Aaron Bare. He has written this incredible book called Exponential Theory. We’re about to go deep into some of what he’s created and how you could use it in your business. If I am going to be building my business with the idea that I can incorporate Exponential Theory into how I operate my company and manage my people, where do I start?

The book is an obvious place but part of what I did to create the book was I went out, interviewed and followed people like Elon Musk, Eric Schmidt, Larry Page, Sergey Brin, Bill Gates and people that thought differently. Some of the stories that relate to being exponential versus building a regular company were Bill Gates’ first exponential organization.

Back in 1976, when computers were mainframes and not very many companies had them, he said, “We’re going to put a computer on every desktop in every office and home.” Here we are many years later. He underestimated. There’s one in every pocket. At the time, it sounded like, “What’s this nerdy dude sharing this crazy idea?” He could see the future.

Part of this book is an analysis of the whole industry of futurism. There are 38 different exponential technologies I talked about in the book that is going to change every single industry. When we start stacking those technologies, we start coming up with some brilliant and interesting futures. It’s not that every futurist said but we have this model around visualizing your future that we use a cone of plausibility.

We start thinking about all the possibilities that could happen to your industry. Much of people in businesses often think about their competitors. In reality, it’s an adjacent industry that’s going to take over your industry at some point. You’re not going to see it coming if you’re not thinking about how to use these exponential technologies.

There are plenty of examples in the books of different companies that have leveraged these technologies to grow exponentially. What I did is I worked with these Global 100 companies like Daimler or Mercedes-Benz. It’s number one in automobiles in a lot of different categories. It’s blindsided but we would take them to Tel Aviv and meet all these Israeli startups that had these exponential technologies.

I said, “In this area, this company is better than you and they’re growing at 1,000 times the rate you’re growing in this area. Sooner or later, they’re going to take that over from you. You’re going to have a technology that is somewhat deficient to theirs.” You then start learning about these global organizations of why they’re on such massive acquisition strategies because they’re working to keep up with the innovation that’s out there.


FTC Aaron | Exponential Thinking
Exponential Thinking: Part of the exponential nature of the world is if you have an opinion, you can find someone that has the same opinion.


The reality is if you think linear and you’re growing 7% or 5% a year, that may be good enough for the stock market for now but we’re already seeing that the stock market is penalizing those. You’re looking at companies like Tesla. Different analysts could say that they drive a $40 trillion valuation if all the cars are autonomous and become assets. We went full circle from Henry Ford’s Model T back to Tesla, where everyone has a Tesla out there working for them. When they’re not driving, it’s driving other people.

There are some unique business models in there that are very exponential and pushing industries like Uber, where Uber, even though they’ve been an exponential company, they’re thinking about, “How do I get off the streets and get into the air? I can’t compete with Tesla in an autonomous function. We’re going to have to buy cars from somewhere.”

It’s not necessarily their advantage of their model was matching cheap labor with passengers and getting people from A to B. The model shifts on them. That’s the beauty of Exponential Theory. We would dive into how these models are being disrupted. Even though they may be the disruptors of the day, tomorrow they’re most certainly going to be disruptive.

Is there a core concept here that you could teach us that would give us the ability to step outside of linear thinking, even if it’s just a flavor or a taste of it so we can experience how that works?

A metamodel that I can share with you is the six Ds of disruption. Peter Diamandis and Steven Kotler came up with this in their book, Bold and Abundance. I worked with Peter Diamandis at Singularity University. He’s one of the true exponential thinkers who created the XPRIZE and partnered with Ray Kurzweil, which is probably the most renowned futurist there is. What they came up with is the six Ds that once something gets Digitized, it becomes exponential because it will move at a pace that’s much faster than if it’s an analog or a physical thing.

If you understand an exponential curve, it looks like a hockey stick. When something gets digitized, you’re on this flat curve. There’s the deceptive flat curve that happens first. That’s the second D, which is Deception. For a long time, what Tesla was doing was very deceptive, where everybody laughed at this crazy guy creating electric cars like, “That’s never going to catch on.” There’s this period that probably happened years ago where it becomes disruptive.

At the same time, what Elon Musk understood about exponential technologies and all of his companies leverage multiple exponential technologies is that once it becomes Disruptive, you can Dematerialize and Demonetize that, it Democratizes it. This democratized state that I talk about is that potentially everyone in the world could afford a Tesla in the future because they can get it paid for by other people riding in it. If you want a car, you can become a user. That’s where you create a valuation that’s exorbitant because you look at the value proposition change this industry, like the taxi industry, changed all kinds of different things.

That’s where exponential thinkers think differently. If you’re resisting digitizing something, you hammer the nails in your coffin. The way the world works is once something does get disrupted and we’re looking at Tesla’s valuation equivalent to 4 or 5 or the other manufacturers behind them, it’s hard to catch up. That’s where Tesla’s still sitting on a mountain of orders. Whenever they stick their foot into something new, they are able to create a waiting list because of how far that deceptive curve gave them such a lead over the other industry.

Thinking differently, the six Ds is a good model for people to understand and think about themselves, their competitors and their industry as well because every industry is in a different place in that. We talk about this graveyard in the book. The first industry is journalism. I make this prophecy that Craigslist, which was an exponential site about classified advertisements, was the one that killed what I would consider objective journalism. Not that there’s ever been real objective journalism. I don’t want to get political but you got the right and the left media that are very much playing to whoever their audience is to give them more extreme opinions because the more extreme and clickbait, the more attention you get.


People would say change is the only constant, but change is actually accelerating. Click To Tweet


What you manufacture are crazier stories. In social media, the compare culture and cancel culture drives this conversation. I had a story in the book that people would find interesting. I linked that back to Craigslist. Craigslist stumbled across the idea that it took a long time to put an ad in a newspaper and get responses. When I go facilitate that, I always go on who sold something on Craigslist. In general, it takes a couple of days to sell something or last a couple of hours in certain situations. It’s 10X better in costs and 10X better in time.

Those are exponential gains that changed classified advertising revenue, which led to say, “We’re not going to have a bunch of journalists on staff to be objective and do investigative reporting. We’re going to let these outside sources get the most interesting article,” which often means that they are coming from the point of view that may be pretty extreme. We’ve seen that the news cycle got pretty wild. That’s my perspective. Part of the exponential nature of the world is if you have an opinion, you can find someone that has the same opinion.

We’re always confirmation biased looking to confirm our belief system. That’s a dangerous place that we are. It’s something that we got to work on the algorithms of all the different social sites. One of the reasons Elon Musk wanted to buy Twitter is the idea that we are fed by what we believe and there’s no room to grow or learn. We’ve got to figure out how to get back to a place where people don’t just follow celebrities and people. They make their mind up and have a true dialogue and conversations.

I’d like you to go back a step because you ignited a thought in my mind when you started talking about these models. What I heard is the process of the model is inception, gestation, perfection, monetization and then digitization. With those five steps, it’s a rough, crude summary but it seems like it encapsulates what you were saying about this pathway that people take before the point in time where they scale rapidly and have an exponential event in their business. Would you agree with that?

I don’t know the model you’re referencing but there’s a difference. I talk about it in the book about companies that started in a business and then became digital. A lot of times, they have your accuracy and baggage that fight that. I’ll use Walmart as an example. Walmart makes its money from a brick and mortar from being in every small town in America and every area. They know that they get a percentage of the market in that area. When Amazon started to take off, Walmart said, “We’ve got to have our strategy here.”

Their website and online presence were killed three times because they made so much revenue in the retail. What happened is the bosses of that retail were like, “This digital thing is never going to take off.” They didn’t want it to take off because their bread was buttered another way. In the end, it’s a lot harder to move from a traditional business into a digital business. Those companies like Instagram, which had twelve people and sold for $1 billion to Facebook, Uber or Airbnb, started as an app only on the iPhone.

It’s where businesses started digital. They didn’t have any baggage. You now look at Airbnb or Uber. In particular, you have more nights stayed on an Airbnb than any other hotel chain by 10X. They have a valuation that’s higher than Marriott, which is by far the largest chain in the world. It’s double their valuation but they own nothing. They are just a marketplace and leverage other people that own and have invested the money.

Marriott may want to go into a new market and build a hotel that takes them three years to build back. Airbnb could do a promotion in a certain area and build those additional rooms within a couple of hours, which sounds crazy. That shows you the exponential nature of being digital over being analog and how you can move much faster. That’s where these exponential curves and taking off are very hard to see. You have to be patient and work hard to get there. All of these companies, even Facebook, took a lot longer than people think to hit their exponential curve but once they hit it, then they were having an uncontrollable growth.

They’re on another curve but their investments in WhatsApp and Instagram will likely keep them alive and figuring out the future. You see changing demands with every exponential company. I have in the book, Jeff Bezos which shares that every one of these companies is going to die. They’re probably going to die a lot sooner than we think because that exponential curve does move the other way as well.


FTC Aaron | Exponential Thinking
Exponential Thinking: Uber, Airbnb, and even Facebook took a lot longer than people think to hit their exponential curve, but once they hit it, then they were having an uncontrollable growth.


I’m glad we had the second part of that conversation because I understand much better what you were trying to say before. I am excited about reading the book because, as a reader, what’s going to happen is I’m going to read example after example of these companies that you’re highlighting. What goes on for me usually is ideas start to come when I start seeing the application of the same process but in different ways and flavors. All of a sudden, that’s what I love about having a creative mind. You could see examples and then create from there.

Your book is going to be great for me to understand the process you’re talking about. Thank you for that. We’re going to move to the next segment of the show where we get to know you a little bit better. We do it by asking what some people have called silly questions. The reason I say silly is because they’re not around business per se. They’re around you. Here’s the first question. You could take your time and think about it if you like but it’s a very simple question. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

It’s easy as I’m someone who is entrenched in this exponential world. It’s my mascot from my book if I could put Elon Musk’s face on the book for the cover. If someone can share this interview with him, my goal would be to spend an hour with Elon Musk. He is leveraging exponential technologies and has an engineering mind but has a growth mind as well, which is the magic combination. We’re not going hand-to-hand sales combat and marketing traditionally. We’re building a product that’s so much better than people desire.

It’s the same as Steve Jobs did with the iPhone changing what a phone meant to people. Android benefited from that probably 7X over what iPhone did but iPhone one was the thing that people desired. If I could spend an hour with Elon Musk, that would be life-changing for me. I’ve studied a great deal about different companies and how he thinks. He likes to be in the news cycle, which may be beneficial for him. It also seems like it causes some trauma and such. Part of my journey of helping people think about exponential is using technology but not letting it use you.

I’m not sure if him owning Twitter is going to benefit his brand in the long run. It’s a good challenge for him but I would love to dig into his thought processes. I’d have a super interview ready already from the book of the questions that I’ve asked myself like what does an exponential thinker do who is innovating in probably eight different industries and potentially going to 60 or 70 different industries? That’s when you start to learn about Tesla and its mission statement. It is to help us in the sustainable transformation of energy. It’s not even an automobile company. It’s so much bigger.

I have a term in the book that I call Mars shots. I go beyond moonshots, which I’m sure you’ve heard of Google moonshots. Elon Musk is like, “We’re not going to shoot for the moon because we got to go to Mars by 2040.” He put a goal so far out there. There are not very many companies that have goals at the time when he’d said it was 25 years out when we’re going to civilize Mars.

Here we are. He’s shuttling astronauts back and forth to the International Space Station, which is the largest private space company. Whether he succeeds or not at Mars shot, he’s already succeeded because his goals were so exponentially higher than everyone else’s. That allows him to attract talent and everything. I would love to dig into that conversation, for sure.

I would love to be a fly on the wall and listen to that one too myself. You’re right. It would be an amazing conversation. Here’s the second question. It’s a little bit bigger scope in this case. It’s about changing the world. What is it that you are doing or would like to do that truly has the potential to change the world?

My goal is to create one millionaire exponential leaders. An exponential leader in the book is the launching pad for that. It gets people to understand what exponential is for themselves. To find their purpose is a massive transformative purpose. Salim Ismail came up with this term when he identified what an exponential organization is. I also want to help those entrepreneurs or people to think bigger about what they wanted to do and how they spend their time. Through a program, I’ve created an exponential mindset, belief and attitude called the XMBA.


The way the world works is once something does get disrupted, it's hard to catch up. Click To Tweet


As a former and recovering MBA professor, I can say that MBAs are largely made for people that want to be in middle management or be stuck in the middle. They’re not great for entrepreneurs in particular. If you’re going to spend that much money on something, launch a business. You’ll learn a lot more and faster because it’s real. You’ll have those emotional back to our neuroscience or those emotional gains that will help you grow much quicker than studying the theory of it.

The book, Exponential Theory, is a theory. The proof of it is getting to one million exponential leaders. I’ve had people say, “That’s a pretty egregious goal.” It’s probably a bigger goal than what Google had when they started to organize the world’s information. If we create one million exponential leaders and get the mindset of exponential leaders into a million people, we will solve every problem that this world possibly has because every exponential leader is going to have their interests and desire to have an impact.

What I’ve studied over the last years, I’ve put into a book. I have a course called the XMBA. Those pieces are coming together to create that one million exponential leaders. To me, that is also part of having an exponential goal. You have to think long-term. There’s a chapter in my book called The Long Game. It talks about Amazon and some other companies that had longer-term like Elon Musk on Mars shots.

Having that long-term, I could work on that for the rest of my life. There’s probably a day that I will reach one million exponential leaders and I’ll probably have to expand that goal then. That may not be a couple of years from now but the beauty of that is it gives me a massive transformative purpose that I can continue to work on.

I understand that you have something to give to our readers. Tell me a little bit about what that is.

We can share a free download of the book Exponential Theory. Through ExponentialTheory.com, we’ll set up a download link. I’ll get that to you so that you can share it with your readers.

Readers, all you got to do is go to YourFirstThousandClients.com. Look for Aaron Bare’s page. At the bottom of that page, you will see the link and download your book. Aaron, it has been amazing spending time with you. I appreciate your focus on this area. We need it and the world needs it. I’m excited to read it. Thank you for showing up and playing full out. We will talk again soon.

Thanks, Mitch. I appreciate your time and all that you do for your readers and the community of business.


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About Aaron Bare

FTC Aaron | Exponential ThinkingAaron Bare is a Wall Street Journal, USA Today, and #1 Amazon Bestselling Author of Exponential Theory (X-Theory).

Aaron is a Change Agent – a Strategic Facilitator that has facilitated innovation and strategy in over 90 countries and all 50 States working with the leadership of companies like Google, Daimler, Coca-Cola, M&C Saatchi, Belfius Bank, Dell, Dannon, Harley-Davidson, Emerson, APS, SRP, & the Phoenix Suns.

Aaron has been educated at some of the best Universities in the world – Oxford (Kellogg), MIT Media Lab, Stanford D.School, Singularity University, Flow Research Collective, and Accenture – Strategy College. Aaron is also highlighted as Titan 100, 10 Leaders to Watch in 2022, listed on 50 under 50 Leaders, 40 under 40 Leaders, 35 under 35 Entrepreneurs, and one of his companies he exited was awarded “Most Innovative Company in the U.S.”

Aaron was the former Entrepreneur-in-Residence at Thunderbird School of Global Management (Ranked #1 in Innovation, 7 years in a Row) and Singularity University at NASA Ames campus in Mountainview, California. Aaron Bare holds an MBA from Thunderbird School of Global Management and an MA from Indiana University. He lives in Arizona.


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