Mitch Russo

FTC 195 | Selling Tech

194: Selling Tech With Joe Sexton

Selling tech isn’t the easiest thing to do, especially if the tech you’re selling is something completely new, with absolutely no exposure in the world. But it’s certainly not an impossibility if the people tasked with putting your product out there know exactly how to sell it. Joe Sexton is a mentor and advisor to several big Silicon Valley CEOs. Joe speaks with Mitch Russo about the science that is sales, especially in a sector as competitive as tech. Having trouble getting people to invest in your tech? Joe is here to help you find your footing!

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FTC 194 | Spirit Airlines

193: Lessons From The Fall And Rise Of Spirit Airlines With Ben Baldanza

If your strategy aims at changing the world, then it can surely encourage a positive domino effect. In this episode, Mitch Russo interviews Ben Baldanza the CEO of Diemacher LLC, Independent Board Director of JetBlue Airways, and podcast host of  Airlines Confidential. As an accomplished leader, Ben has worked with American Airlines. From there, at an increasing level of responsibility, he went to Continental, Northwest, and US Airways until 2005, when he accepted the role of President of Spirit Airlines. Ben’s journey paved the way to standing out and changing how airlines function. He shares the four pillars that make any consumer-facing business a powerful proposition. He also narrates how he and his Spirit Airline team converted over time from an airline that was low-cost by default to an airline that was low-cost by design.

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