Achieving Work-Life Balance As Entrepreneurs In A Stressful World With Dave Valentine


FTC Dave | Stress


As an entrepreneur, you are no stranger to stress, anxiety, and burnout. From managing a business to dealing with personal issues, you constantly juggle multiple balls in the air. That said, finding a way to balance your life in a stressful world is important. And that is what Dave Valentine, Chief Executive Officer at Avadel Agency, shares with Mitch Russo today.


When Dave first established his company, he was also working an 8 to 5 as a business consultant, raising his first child with his lovely wife, and working into ungodly hours of the night to keep up. Through tenacity, sheer will, and the mental awakening that consistent sleep deprivation brings, Avadel grew into a 7-figure agency, and his well-being turned to garbage. This catalyzed the shift in his approach to life and business. Join Dave as he talks about how he freed himself from the stress of running multiple businesses. He is now helping hundreds of brands grow their business and bottom line by gaining massive returns from their marketing.


So here’s the deal. Dave will book three meetings for any listeners. All you need to do is to drop an email and mention this podcast in the email headline. You can email [email protected], and he will get you those three free meetings.



Listen to the podcast here


Achieving Work-Life Balance As Entrepreneurs In A Stressful World With Dave Valentine

In this episode, I have something very special for all my coaches in the audience. I’m a coach myself. In fact, I’ve been a coach for a long time. I’ve always struggled with the admin of coaching. It’s always been a problem for me. I’ve never figured out how exactly to get it right until finally, I decided that I could not use other people’s applications to do it because they were all too hard to learn and they were all too expensive, so I did what all great entrepreneurs should do when they find a problem that needs to be solved. I solved it.

In fact, I hired a team and I built out a completely custom coaching platform from scratch that will take you fifteen minutes to learn and supercharge your sessions. Make you look more professional and even help your clients get better results and I want you to try it for $1. Go to get and sign up for $1. I am sure you will agree with me that it is far better than anything you’ve ever used. If you like it, you can subscribe for $29.97 a month.

From there, we’re going to introduce our guest. We are so lucky to have him with us. He has an incredible story. It turns out he started like all of us have, working hard. The problem was that the doctor asked him, at the age of 29, if he was ready for his heart attack. Confused, he looked up at his doctor and said, “What are you talking about?” The doctor said, “You are the most stressed out person I have ever tested in my life. If you keep this up, you will be dead soon.”

He finally realized that it was time to make a change and then he realized how can he do this. He has so much going on in his life. He has all these different companies that he’s running, so he decided to figure it out and create a method of running a company as hands-off as possible. Not only did he figure it out, but now, he runs seven. He’s going to show us ways that not just one company stress-free, but as a bonus, how we can optimize the way we talk about and the way we sell our products. I’d like to welcome Dave Valentine to the show. Dave, welcome to the show.

Mitch, it’s fantastic to be here. I’m so excited to talk.

Me too. It’s incredible that you are here because you’re a little bit of a superstar. A guy like you who has $1 billion of revenue under your belt is impressive. I know you’re not a billionaire yet, but you are responsible for about $1 billion in revenue, is that right?

Yeah. Through a lot of my consulting, marketing practices and advertising, we’ve been able to help our clients close, sign or have over a billion dollars in purchases attributable to the marketing efforts that we have provided through different companies. It’s very exciting.

This didn’t happen by accident. Why don’t you go back a little bit and tell us how you got here? How did this all start for you?

As a young kid, I was always a person that was into entrepreneurship. My first real venture into entrepreneurship was at age ten. I started selling candy bars out of my backpack. I borrowed $5 from my dad and said, “Dad, can I go buy some candy bars for $0.25 and I’m going to sell them for $0.50? I did that for a long time and had those gigs as I continued growing up. I was one of those people that I wanted to skip through school and get to work. I started doing marketing when I was eighteen. I was a senior in high school.

FTC Dave | Stress
Stress: Most websites have no information about what to expect in return. There’s no mention of a guarantee, an expected timeline, or a process. Things that make their prospective customers and clients feel comfortable working with them are nowhere to be found in their most fundamental marketing material: their website.


Fast forward, by the time I was 25, I had started my first company and it was a catch-all digital marketing agency. I knew the digital marketing and advertising space very well for a 25-year-old and I thought there was a better way that we could do this agency work. I talked to a lot of people that were in-house marketing and that had been my experience before as well and they weren’t having the transparency. They weren’t getting the results that they needed. They didn’t understand quite what the strategy was.

There are a lot of things that were just discombobulated from an agency to an in-house team. I didn’t know how to get any clients. I didn’t know how to run a business, but I started. As I kind of went through my own entrepreneurial journey, you stubbed your toe along the way, especially in the first few years. I did that early and often. On top of that, Mitch, I started a family. My wife and I had our first child nine months after the first company launched, so I now had to make this thing work.

What I had as a mentality was that I was going to make up for my lack of wisdom with effort. I would work 60, 70, and 80-hour work weeks every week and I would then go be a dad to my newborn baby girl. I’d be a husband to my wife and I’d be a son to my parents. I do try and go be social. I was essentially burning myself out constantly. There was finally a turning point where the company started to take off, which sounds fantastic. My wife gave me a gift because we did over a million in revenue. She said, “Here you are. You’ve built this company. You’ve got this success and it’s time to start taking care of yourself.”

I dutifully went to the dock and started doing some different tests. That’s where he said, “Dave, how do you know you’re going to have a heart attack?” I was like, “I don’t understand.” He said, “You don’t know. You just have one.” He said, “You’re the most stressed out person we’ve ever tested and we’ve tested over 4,500 people.” I went, “I have a real problem.” What it led me to were some personal practices that were extremely helpful, but they took a long time to curate and embody.

It also led to a reimagining of what leading a business could look like and how we could scale this thing, so it wasn’t David or Dave and the band, it was everybody else and I’m just a figurehead. Thankfully, in the past years, we’ve been able to have immense success with that and it’s led to fast-growing companies that are doing exceptionally well. It’s very fun.

We have a lot in common in terms of our stories. Our ages are different, but our situation is the same. Like you, I bought candy at the candy store, took it home and resold it. I doubled the price of everything I bought. I did that for a long time as well. Back then, the prices were a little different, but the idea was the same. I would double my $0.25 allowance, which probably dates me a bit.

As far as I’m concerned, I think there’s an element of entrepreneurship. I don’t know if you’re born with it or you’re infected with it as little as a little one. You get this desire to make things out of nothing. Entrepreneurship is one of the most creative crafts you could ever imagine because we’re always creating. I think that’s what entrepreneurship is. That’s what you were doing back then as well.

Let’s fast forward a little bit. Now, we are about six years into the future since that day and here you are. You’re still around, so you must’ve taken that doctor’s advice. What did you change, basically? You didn’t stop everything and go on vacation. You changed up. You accelerated beyond that million dollars. What did you do?

We started to do a number of different things, Mitch, on the business side. First, we decided that we were going to execute the EOS, the Entrepreneurial Operating System, in all of our companies. I brought in an expert. She had done this for a number of other companies and I said, “Help us execute on this.” One of the fun things about this is that because she’s so excellent at it, she ended up becoming my partner in all of the businesses behind me because she’s absolutely a rock star. We did that.

Whenever we talk about any business, we always sell things and set up that product in a way that yields results. Click To Tweet

Another thing that we did was we said, “What are services and products that do not require a guru or a genius to deliver? A lot of that first company was, “Dave, can you come be in the room? Can we have your big brain? Can you make sure that you’re touching the creative? Where is the strategy? What we started to do was say, “I’m not the point of contact. I’m not the guru. I don’t show up to meetings. I am in the background running the company.”

As that happened, there were some clients that fell off because they said, “I want access to data.” That was beneficial when they left and it ultimately led to us productizing our services and making it so that we could streamline them. I’m no longer involved and we have a good set of teams that can then deliver on those productized services. That was the shift. The other thing that happened started happening right before age 29, but I started to understand how to create these outrageous offers. It sounds too good to be true and then people would purchase the product. That’s what made a difference as well.

How do you productize a service and, as you call it, the big brain that requires someone with experience and insight to understand how to deliver? Give me an example. I build certification programs for my clients. I think most of our readers probably know that. It’s what I blueprinted in my book Power Tribes. You could read the book and you could get a pretty good idea of the mechanics of the process, but you can’t do it until you understand the business model.

It would take someone like me who’s built maybe a dozen of these things over the years to grok the company and understand the business model to the point where I can map it. Once it’s mapped, I could then turn it over to my team and the team can then execute. The part that is the hard part, which is you, the thinking, how did you productize that? I don’t understand.

One of the things we ended up discovering using the Entrepreneurial Operating System as a roadmap for this is that I am the visionary who comes in to the internal brands. We call all the companies that I own. I say, “This is how we’re going to do this.” What happens is it gets executed by the team. The thing that’s great about the teams that we’ve developed is they then work together to solve their own problems.

A lot of times, what we’re selling on Mitch and what we’re presenting is not a scope of work but outcomes. When people come to the gym, let’s say, they come to the gym not because they want to lift weights and to be seen by others. They think that it’s cool that they have a racquetball court there. That’s not why. They come to the gym because they want to feel better. They want to look different than they look right now. They want the results. For us, whenever we talk about any kind of business, we always sell things and set up that product in a way that yields those results and that’s really what we’re aiming for.

It seems like you’ve done a good job of doing two things. As you said from the beginning, using EOS and I love EOS. Gino and I have known each other for several years. Gino has been on the show. If you ever want to read a great interview, go look up Gino Wickman’s episode. He’s a very humble character. He basically created this amazing thing. He brought this brilliant book and then he built coaching or consulting organization and he sold it. I’m fine with you guys doing all the work. I only want to keep writing books and creating wonderful stuff. In a way, it leads me to the next part of my question.

One of the businesses you and I have talked about extensively is that you used to do marketing for other companies. One of your magic sauces is your ability to take complex messages and simplify them. Here’s an example, how do you teach other people to do that? Maybe you can give us an example of some of the ones you’ve done and then maybe we could do a real-life one. Dave, before you say anything, I want to remind our readers we are talking to the amazing Dave Valentine. Dave, where do we start?

I’ll give you a real-world example, Mitch, because I think that it’s so applicable to this. We work with all kinds of different companies, but two of the verticals that we have in spades for this outsourced sales development rep agency that we’re discussing called Avadel are our marketing agencies because it’s the cobbler’s kids have no shoe scenario. Marketing agencies do marketing for other people and are not great at it for themselves because they don’t treat themselves like clients. The other big one is B2B SaaS which is relevant to a lot of the things that you’re up to, Mitch.

FTC Dave | Stress
Stress: One of the things we always use in our sales conversations at all the different companies is we qualify with a customer and make sure that they’re a good fit for what we’re doing.


We had this B2B SaaS company come to us. They said, “We love your idea of cold email outreach that’s only 2 to 6 sentences long, but we have a problem. We have these case studies that are 4, 5, 6, 10 or 20. They had one that was 22 pages long. It’s because we’re giving all this detail of how we work, who we are, and what we do. How are you going to take this massive volume of data and condense it into six sentences?

I happened to be speaking to the owner of this SaaS company and I said, “It’s not going to be a problem. In fact, I will take whichever case study you send my way and condense it into one sentence.” The owner said, “Challenge accepted. If you can do it, we’ll sign on with you. We’ll go for it.” I get over this eight-page document. I leaf through it quickly and I find the highlight. Here’s an easy formula to take a huge case study and condense it down.

This is what I do a lot, Mitch. I’ll take complex things and I’ll create formulas or ideas. They’re easily transferrable to other staff. Here’s the formula. “We worked with company X and in Y time, we got Z result.” It works every time. If you were like, “We have an NDA.” We worked with a leading company in whatever industry. We send out somewhere around a million emails a day on behalf of our clients. We have a great data set. One of the things that we found, Mitch is if you have a time that’s 90 days or less, you have a much higher percentage of booking a business development meeting.

The reason for that is people want results now. People still think in quarters. People think about how I can generate more business at the moment or save more money this quarter or whatever it is. That result is whatever dollar amount or return on investment or however you want to quantify it that would be attractive and appealing to any one of your prospective customers or clients.

This method is something that we do for ourselves and for all of our own companies. If you pair that messaging with what we call is out and the outrageous offer or something that sounds too good to be true. You will have more B2B meetings than you could imagine because people will come out of the woodwork for a great offer with great margins for the company. They are the owners themselves and have great case studies and marketing messages that are greatly simplified so that anyone can drop that message.

Let’s break that down. I’m going to challenge you a little bit on this because it sounds too good to be true. It sounds a little too simple. If you say, “We do X for this type of client.” What was the third part of the formula?

We do X for X company and in Y time, we got Z result.

Wouldn’t you say that is what everybody says in their marketing and why does it work for you and not for others?

Most people don’t do that in their marketing, Mitch. That’s the problem. On most websites that I get on to, every now and again, a client has worked with us for a long time and they start having challenges, closing deals or whatever. I’ll get a request from staff, “Would you meet with this client? They’ve been with us for eighteen months. They need 30 minutes.” “I’ll talk to them.” I sit down and talk with them. I often look at their website and they have no information about what I should expect in return.

Marketing agencies do marketing for other people, and they're not great at it for themselves because they don't treat themselves like clients. Click To Tweet

There’s no mention of a guarantee. There’s no mention of an expected timeline. There’s no mention of a process. Things that make their prospective customers and clients feel comfortable working with them are nowhere to be found on their most fundamental marketing material, which is your website. This happens so often and then they continue with that idea into their cold email, social media advertising, search engine marketing, or what have you. It will show up everywhere else as well.

We’re all overcomplicating everything we say and write when it comes to marketing. Let’s take an example. I’m going to throw this challenge out. Our readers know I do this all the time. I call it the Mitch Free Consulting Moment, where I’m going to ask you to take a look at my website and maybe spitball it a little bit. Tell me what you think.

Let’s do it.

Go to and check it out. If you need a few minutes to think about it or whatever, that’s fine, but I’d love to get your feedback.

First things first, Mitch. This is a thing that people know, but it’s worth stating. You have a 100% open rate on the top fold of every website. It’s important to say that because most people don’t see the top part as the billboard they need, that will hook them in. One of the things that I love about your site, first off, is it’s very clear in the beginning. “ turns your time into money. Time is your most precious resource and insights are your most important deliverable, but how can you efficiently deliver those when your systems are holding you back?”

The only thing that I would potentially throw in there and this would be a different model for your company, but I would love to see a guarantee in there. You have these different colors that you are using in the headline. I would perhaps have that headline be one color or maybe two. I would use a different color and highlight some of those keywords in the paragraph underneath your headlines. I love that you have an explainer video to the right. I’m not going to click on it because you don’t want to have that play right now.

Let’s break that down. What you’re saying is that the messaging is okay, but let’s use color to highlight the keywords in the message. Is that what I heard?

This is a thing that we do in life. We bold texts. We italicize it. On websites, one of the fun things you can do is you can have your brand colors highlighting various words that should stand out to our eyes. For the information worth highlighting, I would use a different color than the white you have just to highlight to the reader, “You should read this.”

I’m going to ask the readers now. For every time someone’s told you that you have too many colors, too many font styles or too much going on in your webpage, how many times has someone said to you, “You got to simplify it all? You have to make it as one font, one color, and as easy as possible. Raise your hand.”

FTC Dave | Stress
Stress: If you give customers security, you’re going to close a lot more deals and have a lot more leads generated.


Dave, I got all these people raising their hands here. I don’t get it. How come one company says or one guru says, “Simplify, one font and one color,” and then someone like you comes along? Frankly, you have the success and track record that you do and say, “No, I want you instead to take those keywords and bold them and bring them out. Show them to your prospective reader right away.” Explain to me why there’s a difference in the way people think about that.

There’s a difference in how people think about it because some people think about its aesthetic nature on its own. These people are artists that have a very clean eye and I appreciate this style of art. Also, there are people that understand that there’s a business behind this too. For me, I want what’s going to work. What’s going to drive business results and it may not look as aesthetic as it could if I leaned into my artistic side and it’s going to yield the results that my companies need so that they can continue to grow and scale.

I’ll tell you one quick story. I was in the software business, again, as I think most of my listeners who’ve been with me for a while now. I built a software company and was marketing in 1985 and 1986. We were marketing with print advertising. All of our competitors had these very beautiful artistic ads in magazines that made them look very high-end and super sophisticated, while I had a wall of text with a picture of the top and we converted like mad. We had a lot of copy in our small ads with a lot of promises and a big guarantee and, “Here’s what to do next. Here’s how to get this now.” For heaven’s sakes, we didn’t change that ad for 4 or 5 years until finally someone came along and created an even better version of that and we did.

It’s interesting because so much of what I learned in direct mail and I don’t know if you knew who Gary Halbert is. He’s a creative guy who used to write mail. He’s now passed away. Gary wrote our first direct mail piece and we paid him more than my salary at the time. To do that was a big risk. It was a $15,000 letter, which tells you how little I was taking from the company in the early days. When he wrote a letter, I got it. I said, “This is good.” I made a few minor changes to it and sent it back to him as he requested.

He called me up, screaming at the top of his lungs, “You cannot change one word in this letter. If you’re going to change one word, then you can’t use it. I’ll give you your money back.” I said, “Okay. Sorry. No problem. We’ll use it exactly,” and it was amazing. He was the master and he was the artist. Again, it’s this ability to paint a picture with words and convert those words into action that makes someone good at marketing.

That’s what you’re doing here and that’s by the way, great comments on the side as well. I appreciate that. Do you have any other examples you could give us a little about how somebody reading this can take what they’re doing and maybe uplevel it pretty quickly or supercharge it a little bit further than they already are?

Some of the things that I’ve seen work incredibly well, again, we represent hundreds of different clients across the companies and many of the businesses that I own are in the marketing space. One of the things that we constantly see that works are explaining exactly what you’re going to provide for people in simplistic language. It is a challenge. It’s an effort. It’s work that’s worth doing. The other thing that you can do is add a conditional guarantee. “We guarantee X as long as you do Y,” or an unconditional guarantee to your site or to your marketing. It changes the ball game.

A lot of times, what happens is you’ll do marketing based on what your competitors are doing. You will do something similar or you’ll create pricing that’s similar. Don’t play that game. Be as different and outrageous as you can be. You have to have a product or a service that backs that up. You can do some really easy things that are going to make you better. The other thing that I’d say is this and this surprises people a lot, Mitch. I love seeing this on the site.

A lot of people don’t put the process for how they engage and what it looks like after they engage with you. What does that look like? How do I go from point A to point Z? Where do I even go? One of the things that we always use in all of our sales conversations at all the different companies is we qualify with the customer. We make sure that they’re a good fit for what we’re doing. Some of them are not and then, “You qualify. Can I tell you about who we are and what we do?”

A lot of times, you'll do marketing based on what your competitors are. Don't play that game. Be as different and outrageous as you can be. Click To Tweet

We go into it and usually, the second thing that comes out of her mouth after we start to talk about the guarantees that we have, how it works, and how we’re different is we start talking about the process. “You’re going to sign up. Once you sign the contract, 2 to 3 business days later, you will have an onboarding call.

Five business days after that, you’re going to have a call where we show you some initial work. We’re looking for you to give us a thumbs up or thumbs down.” Ninety-eight percent of the time, people would give us the thumbs up. Five days after that, we’re going to turn your campaigns on. By the way, you’re not going to pay a dime until your campaigns turn on and they go, “Okay, great.”

I then say, “After that, you’re going to have a 15-minute standing meeting that happens every week to talk to your account manager. You don’t have to show up, but we’re going to show up and be there for you. That’s a feedback loop so that we can be on the same page.” As we talk through all that stuff, it becomes helpful and clarifying to the customer because what are our customers always worried about? Are you trying to pull a fast one on me? What’s the process look like? I’m unsure. I don’t know how to interact. The reality is Mitch, if you give them some security, you’re going to close a lot more deals and you’re also going to have a lot more leads generated in your marketing efforts.

Let me ask you to take this one step further. In the old days of selling, there was this concept of reciprocity where I give you something for free and then you have this feeling of obligation that you want to give something back. I think that’s broken in this marketing world. Do you agree? How do you fix stuff like that?

Yeah, it is kind of broken. What’s interesting, Mitch is that if you’re going to give someone something for free, you have to give them something that is of value. Ten years ago, an eBook had some bounds. It doesn’t anymore. If you say, “I’m going to give you a free audit.” It doesn’t have any value. People know what that means. That means you’re going to give me a free sales pitch. What we have to do instead is start to think about, “What would be valuable? What would be something that people would say, “My biggest hang-up to working with your company or working with your consulting firm or working is,” fill in the blank?

Also, finding creative ways to get over that. I’ll give you an example of something that we’ve done. A lot of people work with SDR firms and they get no meetings booked. They walk away and they’re upset because they pay a lot of money. There are a lot of big firms out there that charge a lot of money to work with them and they have estimated meetings. They don’t have any guarantees. What did we do? We said, “We’re going to come in and we’re going to give people guarantees.”

We took it a step further and we said, “Not only are we going to give people a guarantee. We’re going to do it quarterly, which no one was doing.” If we don’t hit the numbers. Let’s say that we guarantee 25 meetings, we’ll give them a prorated amount back for the difference in meetings that we booked. Now, people can engage with that SDR firm. They have confidence that I’m going to book meetings and if I don’t, Dave’s company is going to write me a check back. That kind of value exchange changes the ballgame.

We do something like that even with our low-end product We give away free coaching sessions to anybody who asks for it. By the way, it’s only $1 to sign up, so it’s not like the company’s making any money but what we know is that a lot of people will sign up for freebies or a $1 trial and then they forget about it. They forget they even have it. I probably have five of those on my desktop.

The ability to say, “Let us show you how this works. Let us do it for you at some level, and then from there, you can determine whether it’s a fit for you. I don’t know if you want me to talk about it or not, but you have another amazing offer from the Avadel company. Should I mention that because I think it’s revolutionary? Is that okay?

FTC Dave | Stress
Stress: One of the things that my companies and I are constantly trying to do is to make the world a better place, not just in how we interact with our clients but in addition to how we treat our staff.


Yeah, let’s do it.

Dave is setting me up completely for free and then booking three calls for me for free for my high-end certification program to see if I like his service. For heaven’s sakes, who can say no to that? That is amazing. I don’t think I need three more clients right now. Thanks anyway. Now, he didn’t say clients. He said calls and I respect that because there’s no way Dave would know how well I close or not. He’s showing me that he could do his part of the job, which is to bring qualified people to the table to speak with me. If businesses made offers like that, it seems to me they’d be pretty darn busy. Wouldn’t you agree?

Yeah, and it’s one of those things where a lot of people in a lot of service industries and in SaaS experiences have been burned. At this point, what’s the way that people engage with us? It’s all about trust. It’s why it’s easy to close referrals. It’s easy because there’s built-in trust from the person that’s sending them your way. How do you do that with somebody that you’ve never spoken with before? “I’m so good. I’m going to prove it to you.” Mitch, I’d like to make that offer to your readers if it’s okay.

I don’t know, Dave. Let me ask everybody. Who here would like to have it completely set up and you get three free sales calls with no charge and no obligation? I see a lot of hands going up, Dave. I think you’re onto something here.

Here’s the deal. I will book three meetings for any one of your readers. All they need to do is they can drop me an email. Mention this show in the email headline and we’ll get them set up. They can email me at [email protected]. I will get them those three free meetings. We’ll connect them with our team. Mitch has gone through this, the onboarding and the steps that I discussed. That’s literally how we go about it. There’s a tremendous amount of work that we do on the front end.

Just so you know, Mitch, and I’m sure this will be interesting for the readers. The most challenging part labor-wise is on the front end of these deals. We put a lot of energy and effort into getting those first three meetings and getting enough meetings that it’s like, “This is an easy value-add. I completely understand what Dave’s team is up to. This is easy for me to swipe a card on.”

Since I haven’t seen the actual results yet, here’s what I can talk about. I met with your team and your team was incredibly thorough at diving deep into the Power Tribe services and wanted to understand the value proposition and the potential to the end user. It wasn’t one of these 5-minute meetings where, “Send me your logo and we’ll get you set up.”

It was impressive and by the way, it was a trained team. It certainly didn’t feel like a couple of part-timers sitting around in your bedroom taking calls for $7 an hour. These folks seemed to be skilled at what they were doing and I’m looking forward to seeing the results. Readers, if you’re interested, you can always write to me at [email protected] to find out how Dave’s program did. That would be good too.

Dave, that’s an amazing offer and maybe the best one we’ve ever had. We’re going to be moving on to the next segment of the show and it is my favorite part of the show where I get to ask you some questions. We get to know you a little bit better. We do that by shifting the focus away from business for a few minutes because this tells us a little bit more about the person. The real first question is very simple. Who in all of space and time, that means forever and ever in the past, the future or the fictitious past or future, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

If you give someone something for free, you have to give them something of value. Click To Tweet

Mitch, it may sound cheesy to your readers or yourself. It’s my wife. We’ve been married for many years. We have three beautiful children. I hope that we make it to our 75th wedding anniversary, but even if we do it, it won’t be enough time together. She is just absolutely incredible and every second I get with her is precious.

I’ve never had that answer before. Some of the fun answers I’ve had is myself in the future. I love that. My answer was when someone asked me that question, they said, “Who would it be that you would like to have that one hour time with? I said Captain Kirk, of course. That would be mine. To name your own wife is not only you honoring the relationship, but I think this talks a lot about you and the values you hold about family and your relationship.

In a world filled with strife, broken families, divorced and abandoned children, Dave, says so much about you. I love the answer. Thank you for that. I’m going to ask you the second question. I hope it’s just as clever and just as meaningful, but it doesn’t have to be. I can take you off the hook for that. We call it the change the world question. What is it that you are doing or would like to do that has the potential to change the world?

We have a big hairy audacious goal. That goal is to change the world. The businesses that we own are the pathway towards that. You mentioned the strife and the conflicts in the world. One of the things that my companies and I are constantly trying to do is to make the world a better place, not just in how we interact with our clients but in addition to how we treat our staff. We’ve done some pretty remarkable things to provide for our staff in increasingly significant ways.

Instead of giving myself a raise, we gave every staff member that had been with us for at least six months a 10% inflation raise this year, an example and then we gave them a performance raise on top of that. That’s the thing that we need from business owners and entrepreneurs. Our real goal is to have 2000 companies that are part of the portfolio employing 200,000 or more people and to provide products and services that are meaningful and helpful while also creating workplaces that do change the world and make the world a better place.

My personal opinion is, first of all, that I’m a capitalist to the core. I love being a person who is responsible for my well-being and I love to earn what I can earn to support myself and my family. I also have a feeling and I feel the abundance every day. I know that recognizing the abundance in our lives, opens the doors to more. I would challenge people listening to this to follow Dave’s path in many ways as I have done in my past and take into account all the gifts that you’ve already received and how you could share those gifts with the people that are meaningful to you.

I don’t mean strangers. I don’t mean sending checks to the government to pay extra taxes because you love Biden. We all do, but the bottom line is to find those people in your life, in your companies, and the people you are working with and reward them the way Dave has. I think he’s onto something here and I love it. Dave, you have been an amazing guest and exceeded my expectations. You’ve done a great job. You are incredibly generous to make your offer, and I look forward to our next conversation. Thank you very much.

Thank you, Mitch. This has been great. I enjoyed it.


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About Dave Valentine

Dave is a big dreamer, an abstract thinker, and a great human. He’s also a powerhouse CEO, Investor, & marketing expert with over 15 years of experience watching, following, and setting marketing trends. David has worked with hundreds of brands to grow their business and their bottom line by gaining massive returns from their marketing.

As a CEO, business coach, dad, and friend, Dave sets everyone around him up for success by creating a space where they can thrive. Part of that is making room for people to discover what they want, who they are, and what they’re looking for. Honestly, Dave has so much to offer, we can’t keep him totally to ourselves.


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