The key to make work feel like it’s not work is to enjoy what you are doing. Marc Mawhinney discovered this when he decided he wanted to become a coach after being in the real estate industry for ten years. He doesn’t tell people that being a coach is easy and quick way to make money, because it wasn’t like that for him. What Marc tells his clients is to do a daily something that they enjoy so putting in the extra hours doesn’t feel like extra hours. His got his clients through podcasting, Facebook groups and email marketing, knowing that results will come, he just needs to stay current and consistent. He shares what it takes to be a coach and how you can find yourself wanting to be one.
The Best Rule For A Comeback: Stay Current And Consistent with Marc Mawhinney
Our guest is a business expert who has a lot of experience with adversity, dealing with haters. They almost crashed his world, but he overcame that and started his company on a shoe string. No stranger to both hard times and great achievements, he’s here to help you get to the next level. Welcome, Marc Mawhinney, to the show.
Mitch, how’s it going?
Awesome, Marc. I’m so glad you’re here. You are one of my favorite coaches in the world. I love what you do. I bought one of your courses. I totally love it. Give us an idea of what that adversity was like for you.
I’ll give the Cliffs Notes version. I’m a coach now, but I’ve been doing that for going into my fifth year now. Before that, my life was in real estate. I started as a 21 year old whippersnapper way back in the year 2000. I did real estate for about a decade. The first nine years or so, everything went very well. Every year, my team was growing. We started with a couple members I added to my team, and then grew and grew and it got to a point by year nine that I’d started my own brokerage. I had 100 agents and employees and several office spaces and all that fun stuff, and then everything came crashing down in August 2009. The haters you’re referring to, that would’ve been that period where suddenly I went from being I could do no wrong, everything I touch turns to gold, to public enemy number one, front page of the local newspaper, and a lot of people running me down. One thing I’ve discovered is when you’re on top, you’ve got a lot of people who are on the gravy train and who are tagging along, but then once the gravy train stops, that can change very quickly. That’s what I learned the hard way. I wouldn’t be talking with you now had that not happened. Fast forward a few years after that, I became a coach and I’ve been building this business up and having a lot more fun than I ever had in real estate. It worked out for the best.
I’m glad it worked out but I can imagine what you must have gone through. I was in the real estate business to some small degree during that timeframe as well. It was so scary to just watch everything come crashing down as fast as it did.
I’m in Canada. I’m on the East Coast. I’m not too far from you but I’m in the Canadian side of the border. The saying that they have is whenever the United States sneezes, Canada catches a cold. It takes a little while to get up to us. Our market was actually pretty good in 2008, when you guys were going through everything. In 2009, everything just crashed. Here we are almost a decade later, our local markets still it’s not good. It doesn’t affect me as much where I’m not doing that for a living, but it’s interesting because for so many years, I identified myself as a real estate guy and I pigeonholed myself. That happening, I went through that closure in ‘09, and then another real estate closure in 2012, which convinced me, “I’m getting out of this. I’m not having fun.”It took to getting whacked upside the head to realize I’m going to look for a different direction, which eventually lead to coaching which I started in the beginning of 2014 in my coaching business.
There are other people out there who think that they would like to be a coach, maybe even start coaching. What does it take and how did you find your place as a coach?
It takes a lot of work. There are a lot of people peddling the seven-figure dream with working five minutes a day from their hot tub, and they’re saying that it’s very easy and just plug in my very simple system, anyone could do it. It’s not. It’s a deceiving business because most coaches work from a home office like I do. You could wear your pajamas and slippers on days when you’re hit with a snow storm. You don’t have a lot of the trappings of a usual normal bricks and mortar traditional business. It can be a little bit deceiving, but you have to put in a lot more work than a normal nine-to-five job. If you want to make it work, especially in the early days, then you could do some scaling things. I always tell people that upfront. I don’t pedal the “it’s easy, get-rich-quick thing” because it’s not. It takes a lot of work, but the good thing is it doesn’t feel like work. I enjoy what I’m doing. You and I right now, some people might say, “Marc, you’re working.” This doesn’t feel like work. For me, this is fun. The key is to enjoy it so that you don’t mind putting those hours in.
We know that it’s not easy to do. We also know that as a business comes to a halt, as it crashes, there’s a period of time in between when a failure takes place and when the next success happens. Then there’s this emotional and mental period where you go through this period, or at least for me it was, where there was a lot of self-doubt honestly. I had to find myself again before I could pick myself up and get going.
It’s very disorienting. I’m sure you found this in anyone else as well. When you’re running a successful business, you’re used to going 100 miles an hour. Just go, go, go every day and then all of a sudden, everything stops. It’s like hitting a brick wall100 miles an hour. For me, it was very strange because I went from doing something I enjoyed and keeping really busy and being really proud of what I was building to all of a sudden, you don’t have anything to do. Then you’re dealing with the side controversies and all the BS and stuff that come with it. That was a tough time. I was lucky because I had the personal development library which I just dug into. It was personal development on steroids. I read and watched as much personal development as I possibly could in the seven months after my closure because it kept me sane. It was almost too much personal development there and what I say with them entrepreneurs who’ve gone through a business closure, it’s a lot like baseball players that take a beanball off the head. They get hit in the head with a 95-mile an hour fast ball. Some players are able to shake that off and get back in the batter’s box for however many years that their career goes on after that. There are some others that never forget that. There’s always that little bit in the back of their head that they’re afraid they’re going to get hit in the head again by a fast ball and they’re never the same again. Luckily, I was able to shake it off. I shook off two beanballs at I guess ‘09 and 2012, but I know some entrepreneurs that never were able to. They just said, “I’m not going through this BS again. I’m just going to get a job and live a quiet life and stay away from the limelight.” That’s just not me.
No. It’s not me either and you know that. It wasn’t quite a straight path for me as it might have been for you. For me, I did the same thing as you did. I dove into the self-help stuff. I joined a bunch of programs. I went to a bunch of workshops and retreats. I tried a bunch of things that failed first until I discovered what my real true passion was, and it’s what I’m doing. For you, when you made the decision to become a coach, did you go and find a coaching school or a coaching program or how did that evolve for you?
I took several coaching programs before I became a coach, but it wasn’t an actual coaching school. It wasn’t like an accreditation or anything like that. I took some group programs, a program in Colorado, which I had to stay up until about midnight, my time. I’m in a different time zone there. That’s what exposed me to coaching and I was trying to find my way. I had no clue that I wanted to become a coach, but was helped by several coaches. I thought, “This would be a great business to do.”Back in my real estate days when I was flying high, I remember being approached by a coach before and me being a cocky twenty-something thought I knew everything and said, “Why would I need a coach? Look how well I’m doing? I’m at the top of my market, I don’t need a coach. This is easy.” If I had a coach back in 2009, things probably would’ve been different because I would have had a second set of eyes and someone to bounce things off of. I was isolated when I went through my business closure because there are very few people that could talk to when everything was going down the tubes. You can’t talk to your family. You don’t want to worry them. You can’t talk to your employees and other people just don’t understand it. I felt like I was alone.
That’s the part that hurts the most. It’s being alone with your fears, being alone with not knowing what to do. It’s a great time to get a coach. Now, that’s what you do. When you decided that you wanted to do this and you started to get some help with the coach of your own, did that coach coached you into a place where you knew you wanted to do exactly that?
It’d be the opposite full disclosure. One of the group programs I was referring to that I took wasn’t very good. Nice people, don’t get me wrong. We would get on these audio calls and I was the only guy. The others were about nine or ten women. They were very wowo and I’m the opposite of wowo. I’m probably less wowo, more do. They were talking a lot about the vibrational stuff in the universe and all this other things and then they would assign homework, read these three 500-page books in the next week and we’ll talk about it next week. I’m an avid reader. I read a ton. I listened to a ton of audio books with my Audible app, but even I’m not going to be reading three 500-page books in seven days. I get to live a life too. I was a little disappointed with some things with that but the advantage was when I decided to become a coach. I looked at those things and I said, “What did I not like about these?” I hired another coach who was just all talk and once I got to coaching with him, he just wasn’t very good and we weren’t getting the results that we wanted. I remember saying to him, “This is great but can we go over some strategies and things to actually get clients?” He said, “Marc, I think the issue is you need to visualize for an extra hour now. I want you to lay in bed and I want you to dream everything that you want.” I’m all for positive thinking, visualization, I journal and all that other stuff. The last thing I need to do at that time was lay in bed for an hour a day and visualize, but that’s all he had. Like I said, he was all talk and that’s fine because that showed me the coach I didn’t want to be, now that I’m a coach. I work specifically. My niche is coach essentially. I’m a business coach who are helping others in this world get their businesses going. I remember those instances and I say, “I want to do it differently,” so my clients don’t feel the same way that I felt with my coaches at that time.
I’ve had mindset coaches and I’ve had business coaches and I’ve been a business coach for many years too. I love what you said about that, less wowo, more do. That’s about as clear as it gets. How did you get your first client?
In the trenches. I remember doing the crappiest lead magnet possible. I shouldn’t say the crappiest, but it was very basic. Back when I started, I had no clearly defined niche. I said, “I want to be a coach for entrepreneurs,” that is way too broad. I just started flinging spaghetti at the wall and I remember having a PDF that was the five books that every entrepreneur should read. I had Think and Grow Rich and How to Win Friends & Influence People and stuff like that with a little paragraph under each, it took me an hour to do it. I had some people actually requesting that and that got some conversations going. I got a client from that crappy lead magnet. Just get something out there, don’t try to make it perfect, and then you can improve on it down the road.
We all need a lead magnet, but we also know that the world is getting immune to the magic of lead magnets these days. We resort to other more dramatic methods of trying to get people’s attention. Tell us about some of the things you do right now to build your client base.
I really have three main ways to get clients. The first way is podcasting. I’ve got my two shows. I’ve got Natural Born Coaches. That’s an interview-based show what you’ve been on, so thank you. I also have a solo show that I just launched called the Marc Mawhinney Show, but then also on the other side of the mic. What we’re doing right now, me going on other shows that would be included. The first way is podcasting that gets me out in front of a lot of people. Second way is Facebook, especially in my Facebook group, The Coaching Jungle. I’ve got almost 10,000 coaches in there and just a great group and a lot of stuff going on there. I got a lot of business in there. Then the third way is through email marketing. I do daily emails to my list. I’ve been doing daily emails for almost two years now and I’m a huge fan of them. If I’m doing those three things, podcasting, my Facebook stuff, and email marketing, my daily emails, I know I’ll be good.
A lot of people have tried to do a daily email to their list and in many cases, they give up because it doesn’t seem to “work.” Why do you do it and how long did it take for you to see results?
It took 30 days of doing it where I started to see traction. The mistake that most people make is they say, “I tried daily emails and it didn’t work.” They tried for four days or a week or two weeks and then they just gave up. The other thing is their emails are boring and they’re not entertaining. The number one rule for email marketing is don’t be boring. When I started doing the daily emails, it was April 2016. I also said I’m going to take the filter off and I’m just going to write like I speak. I’m just going to lay it out there. I’m going to have some fun. I’m not going to worry if I offend people or people unsubscribe or whatever. That was the other important change that really changed my results from email marketing because before that I got absolutely nothing from email marketing or very little.
My email list is one of my main revenue drivers and I would never give it up. That’s a problem that most people do and you’ll always hear people say, “Daily emails? Don’t do it. That would annoy me so much, I would unsubscribe.”Those people that are saying that had never actually tried it. The way that I say it is with the Super Bowl, you have companies paying $5 million and opt for ads. You’ve got die-hard football fans that say, “I hate the Super Bowl ads,” and they run to the kitchen to get beer from the fridge whenever the ads go. They just want to see the game. Does that mean that because they’re not watching those Super Bowl ads, that those companies shouldn’t be paying $5 million for ads and the ad space or air time? Of course not. It doesn’t mean those ads don’t work. Just because it annoys you doesn’t mean that it’s a bad business strategy. Just tune out those people who say, “That would be so annoying. I would just a totally unsubscribe if someone was sending me daily emails.” We’re not the right fit, and then you move on.
We’ve been talking about promoting a coaching business and as our role today as being together in this interview is to help other people who are coaches who want to grow. Your advice is do your daily email and work that email. Be raw in your messages, take the time to really share and keep it up until something good happens.
Do a daily something. That’s why I say, “Coaches need a daily something.” If you don’t enjoy writing, don’t beat your head against the wall and do a daily email. You’re not going to stick with it where you hate writing. Instead, you should probably do maybe daily Facebook Lives or something like that. When I started back in 2014, my daily something was my podcast because my podcast for the first 300 days was a daily show. It’s a weekly show, which is much more manageable. For the first 300 episodes it was daily and not just shortcut my learning curve totally. People thought I was around for ten years even though it was pretty new in the business because they had seen all these podcasts. Now that I’m at a weekly frequency for podcast, my daily something is my daily email. Find something you really enjoy doing, then do it consistently every day. Don’t worry about the results, they’re going to come. You just got to start planting the seeds and watering them every day.
Let’s make believe that you’re in session with me. I’m your client and I have a business and you are going to help. Let’s go through the process as if we were working together as to how we’d get started. Go through that process and show us.
The first thing I would want to know as much as possible about your business is what you’ve done to this point. I never like to start where I’m sure you’re the same way. I never like to start working with a client cold where I know absolutely nothing. Everything right from the very first call, the application form, where they can go to book a call with me, it asks some questions meant to dig in there and see, “Who are you? Why are you a coach? Who are you looking to coach? How are you looking to help them? What’s been working for you or what hasn’t been working and so on?” I’ve been shocked at how many coaches out there who’ve been at it for a year, two years or more, when I asked them, “What do you offer? What’s your coaching? Tell me about it.” They can’t give a clear answer, “Here’s my packages or here’s my pricing,” or they just ramble off and go into a five-minute long talk or they look like a deer caught in headlights. That’s the first thing, I would want to know certain things like who do you want a coach, how are you going to help them, then we can take the next step to start compiling your programs and getting attractive offers in place, but we need to know those things first.
I do something similar. I go through the application process and then when I get somebody on the phone, my process is I ask them all the same things you do and I go a little bit deeper into how they sell and how they market and I build a mind map on screen with my clients watching. We use the mindmap every session to remind us exactly where we’re at with. The mind map shows us all of the things that we’re working on. It shows us the marketing channels, the sales channels. What starts to happen is it becomes pretty obvious what’s missing when you’re looking at it in two dimensions. That’s my process. I wanted you to tell me a little bit more in more detail about what happens after you get a real clear picture on somebody’s business. What do you do next?
I’m not saying it’s an acronym, ABO, Always Be Offering. I have to always be putting offers out there. It’s not enough to just put an offer out once a week and think that’s it. The problem is after we get those initial foundation questions in places, we need to have that attractive offer to put out there. I like keeping it super simple. I have the easiest simplest funnel in the world and even with offerings, I don’t like to have 20, 30 different offerings or my clients to have that when they’re going out into the world. I like to keep it very simple and the model that works for me, not saying that this is one size fits all, but 99% of the coach I work with this fits. I say keep your one on one pricing high enough your fees, but you’re only working with a maximum five one-on-ones at a time. You’re not trying to chase around work with twenty people for peanuts. Five one-on-ones and then set up a group program. I’m a really big fan of group programs with five or six people that you have per group. Your group programs should be about 50% of the price or the investment of your one-on-one.
Those ten clients, if you’re charging what you should be charging, you’re going to have a very successful business with ten clients. Then you can work on online programs or if you’re doing membership-type communities or whatever, but I find that most people do it the other way. They don’t want to work with people directly, it seems like. They want to open up a membership community and they think, “I’ll charge $19 a month and I’ll get thousands and thousands of people in there. You know as well as I do, Mitch, that $19 a month isn’t an easy sell. In fact, I find it much easier to sell a $1,000 worth of coaching as opposed to 100 eBooks for $10 or trying to couple together peanuts in these membership communities. You could do the membership communities and the recurring revenue stuff as you get your name out there and you build your network and so on. It’s important to get that foundation with some good one-on-one clients and a group. That’s going to make you a better coach. It will give you more experience, more confidence. It’ll shorten the learning curve.
Marc, we’re in violent agreement on this. I actually do the same thing you do. I only will work with five people at a time. I actually don’t do a group coaching program because I’m involved in building the Results Breakthrough Network right now. For me, I still maintain a small group of my very favorite private clients, but I do focus on group activities as well. Tell me a little bit about the type of activities for yourself. What do you do to stay current? How are you keeping your knife sharpened?
Part of it is still working with people directly. A lot of coaches in my possession when they built their name to a certain point, I’m not saying I’m Tony Robbins, but a lot more people know who I am now compared to 2014 and a good size community and stuff. A lot of them get to that point and then they say, “I don’t want to work with any people that’s not a scalable. I want to be on the beach, dipping my toes in the sand and drinking girly drinks all day.” They say, “I’m going to now create this recurring whatever model they are doing.” For me, I never want to give up one-on-one and some group program. I always want to keep my finger to the pulse by working with people directly because that actually makes my content better. It gives me ideas for what I’m sharing out there. Keeping client confidentiality in mind, of course. It also is stuff that’s going to make future books better. It’s going to make my online programs better and so on. I could do that because I’m charging enough. I’m charging well above the industry average for my one-on-one fees as well, and that’s why I can do that. That’s my suggestion, to stay current is keep working with people. I also think it’s important to build some place that you’re driving people to and for me it’s the Facebook group, like I mentioned. My group’s got almost 10,000 coaches. That’s the best market research I could ever have if I scroll through and read the questions that people are asking and what people are talking about.
I love the idea of building a group and then mining the group for data and understanding what people are struggling with. That’s a great place for a coach to really get educated. What is the name of your Facebook group in case?
It’s called The Coaching Jungle. If I’m ever stuck for a daily email, if my brain is just firing on all cylinders, I’ll read through the wall and I’ll see a question that’s in there or some sort of comment. Then I’ll use that in my email. I’ll answer that. My email list got more content that you ever could use just with Facebook and other places.
Marc, are re you going to events? Are you going to masterminds? What about your own coaching? Do you have someone who works with you directly?
Anytime, I have at least one and sometimes there’s two or three. Right now, I’m working on a book that’s been a full disclosure. It’s been languishing on the back burner for a couple of years because I keep bumping other projects ahead of it. I have someone right now helping me with the book and the writing processes and so on. I’ve worked with people, webinar coaches, and just all sorts of things. I’ve never worked with a life coach per se. I tend to pick something a little more specific and then with whatever I need help with and that’s not the knock life coaches, but I used say, “I need help with my webinar game.” I’m going to hire a webinar coach or like I said, book writing or whatever. I’ve started getting to more events and this is an excuse that we tell ourselves in this part of the world. In Atlanta, Canada, “It’s we’re so far away. We’re not living in San Diego so it’s a little harder to get to these great conferences and stuff,” and I have more flying to events. I got down to social media marketing world back earlier this year. I was a speaker on one of the panels and I’m starting to get pop out and do more things face-to-face because the first four years was a lot of time spent in front of the computer doing the last Skype calls and a lot of stuff in front of the computer. Now, I want to see people face-to-face.
Everyone, if you are not getting out of the house and away from the computer in front of real life people, every single month, then you’re making a mistake. You’re shorting yourself of the growth, the expansion and the personal involvement of being part of a community. I applaud you, Marc. I’m doing the same thing, by the way. I’m eating my own dog food here folks. I go out. Every month, I’m somewhere and I love that process. Marc, I want to challenge you on something and this is the type of question that might make you uncomfortable, but it’s important to ask because everyone here, I’m going to challenge them the same way. What gives you the right to be a business coach? What kind of business did you run and grow, and how big did your company get? I know if it were me, I would never hire a coach that hasn’t already achieved what I want to achieve.
When I first got into the coaching world I still had that little voice in my head saying, “Who are you to be a coach? You went through, not one but two business closures in real estate, so who’s going to hire you?” I then flipped it around and said, “Wait a minute, I had a decade of success where I became the number one agent in my marketplace and then build up these brokerages and teams and all this other stuff and multi-seven figure businesses in a part of the world where we don’t have huge sale prices, our average sale price per house now here’s something like $165,000 Canadian. We’re not looking at California or Boston prices closer to you, Boston prices. Sometimes we don’t recognize our own greatness or our own positives, and I thought, “I did pretty darn good to do that throughout my twenties when a lot of people my age are out partying and going off doing other stuff as well.” I would say two parts to that to answer your question. I built successful businesses, but I’m also qualified because I’ve had successful businesses fail and that’s a school of hard knocks. I’ve had sleepless nights where you don’t know how you’re going to make payroll, and I have those battle scars from that stuff. That makes me a better coach. It makes me a more empathetic coach and overall just better 365 degrees all the way around.
That’s exactly the answer I was hoping for. Everyone, if you think that you can be a business coach but have never had any business experience, rethink that decision and here’s why. If you really want to help somebody, it comes more naturally if you’ve been there, done that, have the t-shirt, failed flat on your face, picked yourself up and made yourself a success. That’s the theme of this show and frankly, if you’re going to be coaching other people, you have a moral responsibility to be educated. You don’t have a moral responsibility to go out there and sell. That comes from basically having a great selling skills, but I do believe that it’s important for you to be a coach, you need the experience and I’m sure Marc, you agree with that?
I do and there’s one really good book, I’d recommend. For anyone going through a tough time, especially with business, I wish I knew about this book in 2009, but I didn’t. It’s called Thick Face, Black Heart and it’s written by Chin-Ning Chu and that book should be required reading for any entrepreneur. If I’ve had that book back in 2009, it would have helped me immensely going through all that crap and controversy I was going through. It’s an incredible book. It’s probably my favorite book.
Marc, we’re talking to coaches who are listening to the show. They want to be better coaches. We’ve given them some great tips. What do you think is the one thing they could do now to improve their success as a coach in the business world?
Just take action. I know it sounds really cliché because we always hear quotes about taking an action, but I see way too many coaches who are in planning mode and they’re spending all their time working on their website, banner or a PDF and they’re doing that because they’re really probably afraid. It’s making them feel busy and it feels like they’re accomplishing something, but it’s like that thorough quote. “It’s doesn’t matter if you’re busy, the ants are busy as well. The question is, what are you busy doing?” You have to get across the line. I say it’s like fighting a war and if you’re hiding in the foxhole and stuff, that’s not the way to do it. You got to get out in the battlefield. You’re going to get hit, you’re going to get beat up, but that’s where all the rewards are and far too many people are using these silly little tasks and stuff, website design stuff and things to escape actually taking action. Talking with business owners, if you’re a business coach. You’ve got to talk with business owners, so take action. Just start talking to people. The great Gary Halbert, the copywriting legend who’s passed away, unfortunately his a great phrase which is, “Feed a starving crowd.” You find out what your crowd is hungry for and you give it to them and then you’ll be successful.
That’s a great tip and I want to add one dimension to that that you will appreciate as well. If you want to be a business coach and you haven’t yet started and you are qualified based on what we’ve talked about already, go out there and help a bunch of people. I don’t care if you get paid or not. I don’t care if you do it from five-to-nine while you work your nine-to-five. You go out there, you help people and ask for only one thing in return. Ask for them to say something nice about you and hold up your iPhone and record what they say, and then build your base of testimonials from which you could actually launch a business with. Do you agree with that, Marc?
I do, as long as you don’t get stuck in the ‘working for free’ for too long. I’ve come across some coaches who’ve worked for free for five to ten years and I say, “You’re not coaching, you’re volunteering.” If you’re not willing to take action, then there’s a disconnect there because you’re supposed to be going out there telling other people take action and you’re afraid of your own shadow. I think that’s a great tip. It’s just getting in front of people. Don’t over-think it. It’s a lot like dating. If you want to meet a partner, whether it be the man and the woman of your dreams, you’ve got to get out there and you’ve got to meet people. It’s not going to happen if you’re staying behind the lines. You got to get out there and take action.
I know this might sound self-serving after what I said earlier, but for heaven’s sakes, go get yourself an accountability partner. If you can sit one-on-one with somebody every week and just go through a list of questions that would you keep you focused on your true goals, it’s going to help a lot. What do you think, Marc?
Definitely. An accountability partner is something I do in my group programs. I always have six coaches in each of them and I split them off to two and two. They have accountability calls between our group calls to keep them on track. I never expected this when I did it, but people told me that that’s been one of the best parts of the whole group program. They’ve really gotten to know that person but they’re keeping each other on track.
The hint is that by keeping on track, you complete the things you start. That for me is a great result. A Results Breakthrough if you don’t mind me saying it that way. I have a couple of questions for you and I want to see, I want to check in with you on a few of these items because ultimately the way we get to know the person who you are to some degree is going to be by the answer to this next question. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?
I would say Napoleon Hill, the author of Think and Grow Rich. The reason I say that for a couple of reasons. First, that’s what got me on the path of personal development. I stumbled across Think and Grow Rich in the bookstore when I was back in high school and that just changed my life. I know for so many entrepreneurs, it has. I’d like to ask him about the secret in Think and Grow Rich because of course he talks about a secret that it’s brought up a lot of debate with people saying, “What’s the secret that Napoleon hill talks about?” I’m not a total fan boy that I believe he could walk on water and stuff. He, like every human was flawed and I’ve read some articles that were pretty in depth talking to some of the things that he did that weren’t so good. There were definitely some things that were different than what we know of Napoleon Hill, and that’s fine. I would like to talk to him about his whole life, not just all the good, but I’d like to talk about the good, the bad, the ugly, because this guy talked to so many different successful people when he was writing his books. He’s just was a wealth of knowledge and it’d be a fascinating hour.
Napoleon Hill has written what I would call the foundational book of business and entrepreneurship, of which most of us have read many times. That would be a great conversation and the part that I would want to know the most about is what is the secret?
I’ve heard a number of potential people with their theories and each of them sound good. Some people said there was no secret. He did that to sell books. If that’s the case, I would love to hear that as well. Did you know the original title of what Think and Grow Rich was going to be?
No, tell me.
Napoleon Hill was having trouble naming his book and his publisher got so frustrated that he said, “If you don’t give us a title by the next morning, we’re going to name it Use Your Noodle to Get the Boodle.” Get the boodle is a slang back then for money. Napoleon Hill absolutely hated that. He said, “I’ll be ruined.” He went to bed and that’s when Think and Grow Rich popped into his mind. I guess he was motivated at that point, called his publisher in the morning and said, “I got it. Think and Grow Rich,” and here we are now, 80 years later, one of the top-selling books of all time. I don’t think it would have achieved that with Use Your Noodle to Get the Boodle.
Marc, here’s the next question and this is what I call the grand finale change the world question. What is it that you were doing or would like to do that truly has the potential to literally change the world?
I want to be the Sam Phillips of the coaching world. A lot of people might be thinking, “Who the heck is Sam Phillips?” You might have heard the guy that he discovered was named Elvis Presley. Sam Phillips owned a small studio. He had some success with Sun Records in Memphis back in 1953. This funny-looking kid with a weird hairstyle, strange name, he had acne and stuff. He went into cut a song for his mother and Sam Phillips saw something special in this Elvis kid and we all know how that turned out. I say I want to be the Sam Phillips of the coaching world. There are so many people who would be amazing coaches if they only had that chance to get that traction going and get the name out there and get their business going. Unfortunately a lot of them give up and quit or go back to a 9 to 5 before they get that chance. I want to help discover them, get them rolling, and then it’s like a ripple effect. If I was only working with a handful of people, let’s say in traditional businesses it may not affect as many people, but each of those coaches I’m helping have potential to help hundreds, thousands, millions of people who could be the next Tony Robbins that I find. That’s a ripple effect for me that I’m playing a role in, and for me that’s very motivating.
That’s fantastic and I totally agree with you that it would be an incredible gift to help another become successful, which in turn becomes your success as well. Marc, it’s been a pleasure chatting with you. You are a true gentleman and an incredible coach, and we saw evidence of that on this show. How can people find you?
Marc, thank you for the time that you spent with me. I want to assure you that we will be talking again soon.
I’m sure we will. Thanks for having me, Mitch.
Resources Mentioned in This Episode:
- Marc Mawhinney
- Think and Grow Rich
- How to Win Friends & Influence People
- Natural Born Coaches
- Marc Mawhinney Show
- The Coaching Jungle
- The Real ABCs of a Successful Coaching Business
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