Business owners who work 9 to 5 and go home to work for their own 5 to 9 are admirable. To make this time worthwhile, study and learn something. Put this learning into practice and keep doing it until you become a master of your market. This is how the king of sales Jeffrey Gitomer made a lot of money. And then he went one up and developed “write to share.” When writing has value it is worth sharing, and when you share this valuable knowledge there is not only wealth in it, but also a way of paying it forward. This is the best form of content marketing that is valuable, usable and implementable. Learn the tips of going from understanding to proficiency to mastering and then finally to teaching.