59: Writer Entrepreneurs: The Power Of Writing Books with JG Francoeur

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When you offer something free to the client that will allow them to get to know you, then that would be a good lead magnet. One of the best lead magnets is writing a book geared toward getting a good position in the market. JG Francoeur learned this lesson after he invested his last thousand dollars and wrote a book to help him perfect his position in the market. His 300 clients blew up to 3000 in six months with five offices and 30 employees. Learn how writer entrepreneurs are using books as an effective marketing tool to get on top of the game.

Writer Entrepreneurs: The Power Of Writing Books with JG Francoeur

You’re about to meet a man who published 1,000 authors, built his first company on credit card line, built ten companies and now consults to CEOs all over the world. Yet, like the rest of us, he’s had his bad days too. In fact, one in particular that almost crashed his new company, a fascinating story and one I can’t wait to hear. Welcome, JG Francoeur, to the show.

Pleasure to be here, Mitch. Thank you so much for having me.

It’s great to finally connect with you and chat. I love what you’ve done. I love the fact that you’re helping entrepreneurs with probably one of the hardest projects of their life, writing a book. How did this whole thing get started for you?

It’s actually a fascinating story. In 2007, I undertook a business venture and we were struggling. We were struggling to perfect the marketing. We were struggling to perfect our positioning in the marketplace. We were really having a difficult time getting clients through the door. As a result, I attended a boot camp and my mentor at the time, who’s now my business partner, Gerry Robert, he taught me the power of using a book as a marketing tool. It was in that boot camp that I learned how to use a book as a marketing tool, how to use a book to position myself at the top of my game, how to use it to set myself apart. From that moment forward, I wrote my first book. In that process, in 2009, after chasing Gerry Robert for several years all around the world trying to convince him to become business partners, I finally did and we launched our company here, Black Card Books, in 2009.

Let’s go back to the beginning though. Let’s talk about when you first got started in business. Tell me about that credit card.

In 2006, my wife and I started our first company. It was a health company. It was a great idea. It was a great service. It was fantastic and we made some inroads. At the time, I was a student in university and I was completely, completely broke. I couldn’t rub two nickels together. Every credit card was full. Every bank account was empty. Every line of credit was full. I had used my student loans up. I had nothing, Mitch. I only found in a drawer a credit card that had a $1,000 balance on it. I thought to myself, “Let’s go for broke here.” I invested that last $1,000 and we started to make some headway, but we struggled and it was challenging. At that point that I went to Gerry Robert’s boot camp and after six months after publishing our first book, we went from 300 clients to 3,000 clients. We went from no offices to five offices. We went from no employees to 30 employees. It was a real hockey stick kind of growth in that first business, but it took at least a year to get things off the ground. It was really a book that catapulted the thing for us, which is why I believe so much in using a book as a marketing tool today. I’m just a product of the product. I now have the honor of serving the Black Card Books community and our 1,500 plus clients all around the world in fourteen different countries. I’m so passionate about that because it helped me overcome the issues, trials, and tribulations of getting to the first 1,000 clients and really overcoming that first step. I’m just a product of the product.

What I want to do though is ask about the business. We’re going to get to how you publish a book and how you position it. What I want to know is once you published the book and you had a business that started from that point forward, what happened? How did you grow to 1,000 clients and beyond and what lessons were there along the way?

YFTC 059 | Writer Entrepreneurs
Writer Entrepreneurs: Give the people a chance to get to know you in an environment where it’s a high-value proposition to them, but very low risk.

I learned several things. One of the first lessons I learned, and this I think is really applicable to the listeners of this show, is that having good marketing isn’t enough. You need to allow people, to give them a chance to get to know you in an environment where it’s a high-value proposition to them, but very low risk. We teach a concept and Dan Kennedy teaches this. Dan Kennedy is a business partner of ours. You’ve heard this many times, Mitch, and this is something you teach that we call an attraction marketing device. Other people call it lead magnets. I feel that this is one of the things that really helped me at the beginning was to understand that having a lead magnet, something that you can offer for free to prospective clients to give them a chance to get to know you for free or for low cost or for low risk to them. This really got the engine started back in the day.

One of the concepts I took is in this health company, I gave away free $50 gift cards, literally free. I called up the corporations all around our business and I said, “How many people do you have on your payroll?” They would say, “220.” I said, “I’ll make you a deal, Mr. and Mrs. Smith. I’m going to give you 220 $50 gift cards. You don’t need to pay a dollar for them. You don’t have to do absolutely anything. All I ask is that you include the gift card in your next payroll. When’s your next payroll? It’s in ten days, perfect. I ask you to include that gift card and that’s all you need to do. It’s a gift from you to your employees that you don’t have to pay for.” What do you think the businesses said to that, Mitch? Can you imagine?

I can’t imagine anyone saying no to that. I think the next question is, “What’s the catch?”

Exactly and I would explain to them, “There’s absolutely no catch. We’re in this XYZ business. We think that we can help you and as a result, people will come to our business and they’ll love our products and services and go buy more from us. It’s an investment on our part and it’s a free gift from you to your clients.” Out of the hundreds of phone calls I made, not everybody took it because naturally people are skeptical but I was able to give away over $100,000 of gift cards. As a result, I got hundreds and hundreds and hundreds of new customers every single month using this concept of a lead magnet or an attraction marketing device or an attraction marketing event to get people to give them a chance to get to know us. That was one of the specific strategies that really took our company to the next level. This was the health company I’m talking about in this case. Today, we use this tactic and dozens of other tactics every single day in order to get clients coming in.

What I want to do is just understand it a little bit better. The gift cards that you’re giving out to the employees of the company, your target client is the company, not the individuals getting the gift cards. Is that right?

No. In that particular case, it was both. I wanted to get introduced to the company because I knew they would be an asset to me but, frankly, it was the hundreds of people, individual employees. We gave the gift cards to the big banks. We gave the gift cards to the big insurance companies. We gave the cards to the law firms and to the government agencies. We wanted those employees which we knew made let’s say $80,000 to $120,000, worked in our geographical area because we knew where they worked. They were perfect customers for our health company and for the products and services we sold. I wanted the actual employees to come into our location and they did by the hundreds every single month.

There must have been some connection to the gift card back to you. You gave out a gift card. It had your address on it, your name on it. It had a flyer with it. It had something that identified you as a way to connect to either the gift card or to the company. Is that right?

That’s absolutely right. What I did is I wrote a letter that I included with the gift card. It was a letter just explaining the gift. I think this is probably the thing that worked the best out of the whole thing, Mitch, is that I gave the credit entirely to the company. I didn’t mention the fact that they got it for free. I let the employees believe that the company bought the gift cards. That was okay with me because then I knew the employees would feel a sense of value. In the letter, I explained what they can redeem the gift card for and the rest is history. They just started calling, visiting our website, coming to our location. All the products and services we offered just started flying off the shelf.

We did the same thing. We would offer basically a coaching session that Tony Robbins would buy for our clients. We would use the same idea. We’d basically approach potential clients and say, “Tony Robbins has purchased a 30-minute pre-coaching session for you. All you have to do to redeem your session is click on this link or dial this number.” Again, very effective. It’s a way to reverse the authority and not take the authority but give it to the one with the higher authority, which in this case was the company itself. Well done, really smart. I bet you have a hundred of these ideas.

It doesn’t always have to be a gift card. I think a gift card or an actual service or an actual value is actually the best. The thing that I question and maybe you have insight on this is, why business owners are so afraid to do this? I’ll give you another example. I used to own a restaurant in Montana. What we did is we gave away free desserts. There were a few terms and conditions but the point is we gave away desserts. In order to qualify for the free dessert, we asked you to fill out a card so we can have your first name, your last name, you email, your phone number and your birthday. Why? Because on your birthday we gave you a free entrée at our restaurant. Why? Because we wanted you to come back as often as possible. As a result of doing this, here’s what happened to this company. It was incredible. This is a company that was failing and I stepped in to turn it around. It was completely failing and they had essentially two months left of cash.

What I did is I cut their advertising budget to zero. I said, “Let’s stop advertising in newspapers and radios and places where you’re trying to convince them every time to come into our restaurant. Let’s focus on the customers that are in our restaurant and let’s reward them for coming to our restaurant.” Within a three-week period, we amassed a 7,000-person database of the people coming to our restaurant. Obviously, it was huge. We took all those people and put them into a database, then we started a marketing program to them continue to reward them so they can come back more often. We completely cut our marketing budget down to nothing because we didn’t have to spend money on radio or newspapers or social media ads back then that didn’t even exist, Google AdWords and so on and so forth. We just focused on email marketing and direct mail marketing, and today we would do text message marketing to those people, and it completely turned everything around. Within a three-month period, we ended up doubling the sales and we tripled the company’s profits simply by executing on this idea, which is let’s reward the customers that are coming to you. Let’s focus on them first. I think it was Jay Abraham who said that, “It costs seven times more money to go get a new customer versus just working with the ones you have now.” I think this is a lesson everybody knows but very few people actually execute on it.

You did a good job on that. That’s great execution. You had enough traffic to make a difference. It’s much easier to get somebody who’s already happy with your product to come back and consume more. We have a lot of people listening that don’t have that kind of repeat business. What I like about what you said, a small variation on this is to take a basic product and once they’ve consumed the basic product and are enjoying it, getting value from it, find a way to introduce them to the next level. Up-level them to your next version or next product. Do it in a way so that they get the benefit before they need to make a buying decision. That to me is very similar to what you’ve done and it cuts marketing down considerably. It works great because we’re already talking to the customers that we already have.

I obviously see where you came from with this and how you built this. I want to hear more about what is unique about what you do. There are a lot of people out there, JG, who are really helping entrepreneurs get books published and some guys are pretty successful at it. Frankly, this is the first time I’ve ever heard of you and yet you seem bigger than everybody else. Tell me what you do that’s different from what everybody else does.

We are one of the largest, if not the largest, that do what we do. It really comes down to Gerry Robert and his reputation in the business and the fact that he’s been doing this now for 33 years. He’s spoken to over 3 million people around the globe, routinely speaks with massive celebrities like Tony Robbins, who I know you’ve done business with before. He speaks with Tony Robbins on a monthly basis. He speaks with people like Dan Kennedy on stages all around the world with Richard Branson, Robert Kiyosaki, so on and so forth. It’s really that reputation, 33 years in the marketplace. He’s generated over $200 million into his bank account using these strategies. It really comes down to the credibility and the success that we’ve had over the course of 33 years, which gives us an edge. That being said, that’s what gets people to listen to us. What makes them become clients of ours versus the alternative is really our team and our systems and our processes. We are now in fourteen different countries. We have over 150 people on our team. When it comes to publishing books, we focus on small business owners who want to use a book as a marketing tool and use a book that differentiate themselves. We’re not talking eBooks here. We’re talking about a high-quality product. We’re talking about the RollsRoyce of book publishing. Not just slapping something on a Word document, pressing PDF and then considering that a book. I know you’ve seen those people out there. That’s one of the big differences.

I think this is called self-publishing and people are going to pay you for your service. A self-published book has less value than a book published by Simon & Schuster. I think that’s clear. I think people understand that. If you work with an agent and you cannot get your book published, the next step is to find someone who you could pay to publish your book. Here’s the thing that I believe about this. It’s not publishing a book that matters one bit. It’s what happens after it’s published. It’s what you do with the book that makes it important or not. It’s not a matter of selling books. I would doubt anybody is making any money selling books these days. Is that right?

YFTC 059 | Writer Entrepreneurs
Writer Entrepreneurs: Getting the book is the easy part. Getting rid of the book is the challenge.

You’re absolutely right. There are two things that you mentioned that are critical. First of all, one of our sayings is that, “Getting the book is the easy part. Getting rid of the book is the challenge.” That’s really where Gerry Robert’s been a master over the course of 33 years is using a book in order to catapult his own career. He wrote his first book in 1986. If you heard Gerry Robert’s story, it would bring tears to your eyes. He grew up in the ghetto of Canada. His parents couldn’t afford the basics of life. Everyone in his family was either alcoholics, drug addicts or in prison. He really took himself out of that life. He took himself out of that dismal situation in order to become one of the highest paid speakers in the world, one of the highest paid business consultants in the world. How? Using a book as a marketing tool. That’s the thing with us and frankly, Mitch, you’ve seen this a lot, is we eat our own dog food. We use the strategies that we share with our authors every single day. Being one of the biggest book publishing companies out there that do what we do and having a team of 150 people in fourteen different countries, we show that the strategies that we use, they work because that’s what got us here.

Let’s get into the strategies because I hear about all your employees and all that stuff and everybody listening here is I’m sure impressed, but it doesn’t really matter. What really matters is what do you do for a publisher? If someone comes along and let’s say they already have a book. You don’t want to talk to them or you have to look for people who don’t have a book published yet?

No. We have about 14% of our audience who come to us with an existing book that has failed. You talked about something interesting. You talked about how most people don’t make money selling books. You’re absolutely right. I don’t know if you know this, but 93% of books sell less than 500 copies in their lifetime. That’s incredible. As a real estate agent, why would you bother selling a book and making $15, $20 when you can get a new client and make $10,000 or $15,000? It’s the same with business consultants. It’s the same with financial planners. It’s the same with insurance sellers. It’s the same with consultants, speakers, coaches, trainers. For us, it has everything to do with using that book. We have several strategies. For example, how do you use a book in a joint venture scenario in order to grow your business? That’s a great question and that’s something we show our authors. You asked a question in our first conversation, Mitch, how did Black Card Books get their first 1,000 clients? Probably almost exclusively 80% of it was working with joint venture partners all around the world, big, small, some good, some no good, some big, and using joint ventures to get those first 1,000 clients. If there’s someone listening to this and they’re not using the power of joint ventures with a book or not, that’s one of the best marketing strategies out there.

I want you to tell us what you would tell a client. Let’s say I hired you and let’s say I want to take a book that is already published but basically failed. What do I do now? Give me the exact steps you would tell a client.

Our boot camp is called Publish a Book and Grow Rich. It’s two and a half days long. First thing I would tell them is come to Publish a Book and Grow Rich. However, if you want naturally, you’re going to want more than that. What I would say is that every book we do starts with the critical three formula. This is where most people go wrong and this is where we start. The first thing is we ask, “What is your primary objective?” If I was coaching you, Mitch, I’d say, “What’s your primary objective for your book?” 99% of people would start telling me answers of what the book is going to do for the reader. That’s the exact opposite. This is not where we want to start. The first question I’m asking you is, “What do you want the book to do for you?” The first thing you want to do is figure out your primary objective. What do you want the book to do for you? Some answers could be, “I want to be a lead generator. I want it to position me in a brand new market. I want to get to the higher level market. I want to up my prices by 2X or 4X or 5X and I need to get to a new place in business, so I need a new position.” “I want media,” is another. “I want publicity,” that’s another. “I want to be a speaker,” that’s another.

There are 56 different primary objectives you can choose from. Get clear on that because the rest of the book is going to be subservient to that primary objective. We’re not going to talk about content. We’re not going to talk about what the book is going to do for the reader until much later. First, we want to figure out what’s the book going to do for you. That’s the first thing. Let me just say this and this is critical. Another one of our sayings is that, “A book is not so much written as it is engineered.” In order to properly engineer the book, you need to know what you want it to do for you. That’s the first thing.

The second thing is, “Who’s your book for? Who’s your target population?” This is a classic marketing question but so many people stop short here. They think, “Everyone can use my book. Everyone should read my book.” That’s not the case. You want to get very specific in terms of the demographics, geographics, psychographics of who your book is for because again, we’re going to build the perfect book for them. A good example is if you’re focusing on mostly men versus mostly women or vice versa, your book is going to be very different. That’s just a very high-level example. The colors you’re going to use, the graphics you’re going to use on the cover, the tones you’re going to use, the font you’re going to use is going to be different based on who you’re selling it to, men or women. Primary objective, target population, and then the magic bullets right here called needs, desires and problems. You start identifying what are their needs, desires and problems of that target population. You’re not thinking about your needs, desires and problems. You’re thinking about their needs, desires and problems.

I’m going to give you a wild example. If you’re thinking about writing a book for office managers, because you’re a photocopier salesperson. You sell photocopiers and you want to differentiate yourself so you want to write a book. First of all, you’re going to go through this exercise. Your primary objective is to sell more photocopiers. You want it to be a sales-closing tool. Your target population? Them. Get clear on the office managers. They’re between 45 and 65. They make X amount of monies. They go to the movies once a month, so on and so forth. Then what are their needs, desires and problems? You start thinking about the needs, desires, and problems of an office manager as it relates to a photocopier salesman and you’re probably thinking, “How many pages per minute is the photocopier? Does it do black? Does it do white? Does it do color? How often does it break down? What’s the downtime? What’s the maintenance package?” These are not the needs, desires and problems of that person. The way to ask the question is, “What keeps them up at night?” It’s not, “How many pages per minute does the stupid copier spit out?” It’s much deeper stuff like maybe her kids, her income, her boss. Why she does everything in the office but doesn’t get the recognition she deserves? Why does she do more than the CEO, but doesn’t get nearly one-quarter the pay? These are what keep this office manager up at night. This person writing this book wants to focus on those needs, desires and problems and wants to make the content driven to those needs, desires and problems. It has nothing to do with photocopiers.

Right up until the last point, it sounded like you were on the path of describing the typical marketing plan setup. It’s really on that last step and I understand where you’re headed with that. It’s really where you get specific. Let’s go to the next steps. Once you describe the needs and problems, the target market, what problems that book is going to solve for these folks, how do you get it into their hands? How do you get rid of the books?

YFTC 059 | Writer Entrepreneurs
Writer Entrepreneurs: What is the primary objective?
The strategies you’re going to use are going to be different.

I’m going to come right back to the original question which is, “What is the primary objective?” The strategies you’re going to use if you want to be a speaker are going to be different than if you want to be a business consultant, are going to be different than if you want to get to an upmarket. I’ll give you a perfect example. Gerry Robert wrote a book called The Millionaire Mindset, probably one of his most famous books in the late ’90s. I think it was 1999. The reason he wrote the book is because before that, he was selling services via speaking engagement and he was selling them in mass amounts. He was selling $1,000, $2,000 products. He was selling them in mass amounts, so thousands of clients per year. What happened in 1999 going into 2000 is he was modifying his business model and he introduced a service that was $60,000. Instead of selling a $2,000 product/service, he’s now selling a $60,000 consultative high-end service.

What he did is he wrote this book called The Millionaire Mindset. It’s 256 pages so it’s thick. It’s got some serious weight to it. It’s got a hardcover. It’s black, gold. It’s got gold leaf on the cover and so on and so forth because of this new service. You can see how the primary objective has driven this entire project thus far. His objective is to get to a higher place in the market. What he would do before a sales call, before he met with a prospect, he would sign a book, put an inscription in it, put a special message for that person that he researched, sign it and FedEx them a book before their sales call in order to position himself at a higher level than everyone else competing for that service. This is one example of moving books in regards to getting you to a higher place. That’s one example.

That’s a very good example because obviously, the person is not going to read the book. All they need to do is see the quality of the book and understand your position in the world by looking at the book itself. Once they browse the table of contents, they see you know your stuff, so you’re pretty much a confirmed expert. You have a book and it looks credible and now here you are calling on the phone. They’re going to take your call.

Another good example is we have another client, his name is Igor Klibanov. He’s a personal trainer, so he’s a physical trainer. He came to the boot camp. I remember chatting with him, a great guy. I said, “What’s your primary objective?” He says, “I am tired of yelling at people and telling them to do more pushups. I want to stop doing that. I really want to become the business person here. I want to do two things. I want to speak and I want publicity and that’s it. I want other people to do the training, but I need to fill up their schedule because that’s going to be my job. I want to speak and do publicity, media appearances.” I said, “Okay.” Here’s a classic example of how the primary objective drives the book project. Instead of writing a 256-page book like I was just giving you the example with Gerry, we wrote a 112-page book. That book is obviously much thinner. It’s half the size. It was soft cover, not hard cover. Why? Because it’s cheaper to print.

What Igor did is he offers lunch and learn events at various corporations, trade shows, sponsored events, so on and so forth, free lunch and learn event. He gives people a fantastic 45-minute talk. He gives everyone a copy of his book, puts it on their seat, all complementary free. Then he gives away what’s called a Dream Body MAP session. Where do people redeem the Dream Body MAP session? At his studio where his people are. All this guy does now is speak two to three times a week and does media appearances. In the last two years, he has went from just being by himself, now he’s got twelve personal trainers that work full-time for him and all he does is exactly what he wanted to do, which is speak and media appearances and giving the book away. Naturally, he’s giving away tons of books and that’s how he’s moving the books. He’s just giving them away at speaking engagements. That’s another example.

There are lots of ways that you could use a book to position yourself and as a lead magnet. Part of the problem I’m finding is that these days, people are not that interested in accumulating more content. It’s hard enough to get people to listen to a podcast. I have a book. My book was published in 2015, and it did sell quite a bit more than 500 copies, which was good. My objective was to use the book to bring clients to the table. It worked to some degree, but I never put a lot of money behind marketing it. The mistake I made, JG, is that I did not have a self-liquidating offer when I offered that book. I never up-sold them from the book to something that generated some revenue to continue the marketing campaign forward. That’s where I made my mistake. I’m sure that there are many other ways that you have other than just offering a book that gets people to continue to market the book. Like you just said, speaking engagements and lunch and learns, things like that.

In your case, it sounds like the book did its job from a lead-generating perspective. It was a really a conversion question on the backend and that’s a different ball game there. You’re identifying something very important there, and we’ve seen this with authors. I can’t tell you how much time we spend drilling this into our authors’ minds. It’s not about the book. It’s about what comes after the book. I think if we would have had that conversation in 2015, we could have set up a better funnel/conversion system in order to get people into whatever it is you wanted to sell them and I don’t know what that is. You know what I’m saying?

I do. That’s exactly what I was saying as well. You’ve got to have that backend. You must have a funnel in place. I have my next book already written, but I will not release it until my backend is complete. That’s the most important thing to me now. You are obviously an expert in this area. I know that a lot of people now have thought about writing a book. A few of us might have books that didn’t quite go as far as we wanted. How would somebody get a hold of you or get a hold of information about this process through your company?

The easiest way is they should go to PublishABookAndGrowRich.com. There are some phenomenal resources that we give absolutely free. Just again, I’m eating my own dog food here. These are strategies we teach and this is what we do and we have some awesome free resources. One of the newest ones that we just released is called 11 Easy Ways To Publish A Book & Grow Rich. The reason I feel this one is awesome for your audience is because so many people want to publish a book but it’s such a daunting project to them. They don’t know where to start. They don’t know if they should start by writing. They just don’t know where to start and they don’t know how to get going. These 11 Easy Ways To Publish A Book & Grow Rich are not so much about the marketing side. They’re not so much about the planning side. They’re about the doing side of actually writing the book. Where do you get the content? Where do you start? What’s the middle point? What’s the endpoint? These 11 Easy Ways To Publish A Book & Grow Rich is a great special report. It’s on the website. It’s absolutely free. Ultimately though, I want people to come to our boot camp. We put 15,000 people a year through our boot camp in fourteen different countries. I have 110 boot camps every single year. We have somewhere between eight and ten boot camps a month in all parts of the world. Everyone listening to this can get to a boot camp. Go to PublishABookAndGrowRich.com. Click on the Events tab and you’ll see where we’re hosting our boot camps.

I think a lot of people are very interested in this topic. I also believe that a lot of people believe that they have a book in them. I think the difference here is that we’re not talking about a book about your family or fiction. We’re talking about a book with the entire purpose of generating revenue for your company. That’s the distinction. I just want to clear about that that’s what we’re talking about with your company and what you do, right?

100%. I think your podcast, Your First Thousand Clients, is the perfect connection because that’s what this is about. This is about writing a book so you can get your first 1,000 clients. This has nothing to do with a biography or something. This has nothing to do with publishing your family portraits and all these artistic ideas. This isn’t about poetry. This isn’t about kids’ books. I get a lot of people coming to us and they say they want to do a kid’s coloring book or something like that. We’re not the company for that. If you want to use a book to catapult your income and grow your business, then we’re the company for you.

At this point in the interview, I’d like to ask you a question. This is a question I like to ask a lot of my guests on the show because it helps me understand really what drives them. Who, in all space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

I think the answer to me is my personal feeling is that I want someone who’s doing well and doing good at the same time. Right now at the top of my head, Richard Branson comes to mind. He’s such an inspiration as an entrepreneur because he’s doing well and he’s doing good at the same time. To me, that’s what makes the difference. Steve Jobs is another one who comes to mind. I’ve really been fascinated with all the things that have come out about Steve Jobs and all the good things and all the bad things. There’s someone who did well for himself and did really well for the world and changed the course of many things. Those are two people that come to mind.

I particularly like the answer about Richard Branson because I am one person away from Richard right now and I expect to be able to get him on this podcast as well. He is an incredible inspiration to many entrepreneurs, so thank you for that answer. Now, I have the grand finale question for you, JG. It’s the change the world question. What is it that you’re doing or would like to do that truly has the potential to literally change the world?

YFTC 059 | Writer Entrepreneurs
Writer Entrepreneurs: The way to change the world is through the power of business.

I think I’m doing exactly what I want to be doing in order to accomplish that. For me, it’s all about helping entrepreneurs grow their business because we know, and I’ve seen it with my own eyes, that the power of an entrepreneur who gets an idea, who grows their business, who hires one person, two people, three people, four people, and next thing you know they have a going concern, they have a business. That community is never the same because of the power of this entrepreneur, and are helping them accomplish their goal of growing this business. For me, the way to change the world is through the power of business. Naturally, being an entrepreneur myself, I just want to help other entrepreneurs grow their business so they can grow their communities, they can grow their people, and they can grow their family. It’s such an important role. I’m glad I get to do it every day.

JG Francoeur, thank you so much for being on my show. Thank you for your contribution. I am sure that there are many listeners who are now thinking about having and building and writing a book and growing their company with it.

Thanks so much for having me, Mitch. I appreciate it.

You’re welcome.

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