FTC 221 | Millennials

226: Save The Millennials, Save The World With Philip Zimmerman

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Philip Zimmerman started his professional life as an environmental consultant, first hired to work for a company then shortly thereafter went out and started his own. He grew that company rapidly then sold it in four years, and that was the beginning of his entrepreneurial journey. He continued with his passion, environmental engineering, until he found an even greater vision – helping others build scale and grow their companies. He is the Co-founder of a cookie company, runs a mentorship program for the Dunham School in Baton Rouge, and speaks to groups all over the world about pain management, productivity, loyalty, and his favorite topic, Millennials. On today’s podcast, Philip sits down with Mitch Russo to discuss what his book, Unleash the Millennials and Save the World, is all about, the Millennium Change Cycle, and how we can teach the Millennials the overarching truths in science, mathematics, cosmology, and in the spiritual sense of what it means to be human.

Save The Millennials, Save The World With Philip Zimmerman

Welcome to this moment in time when you get to chill out, tune in, and extract wisdom you can use to grow your business with your first thousand clients. We are here to support you by making sure you know what is working now in business and in life. If you’re reading and have a business that’s in need of a little love, some revenue and profits, then I want to want you to grab my latest product. It’s called Profit Stacking Secrets. It started out many years ago as a new client assessment, but it’s become much more detailed as the years rolled forward. Hundreds of clients later, I’ve refined it to be what you need to grow quickly with little investment using strategy instead of cash. Go to ProfitStackingSecrets.com and get your copy. Onto my guest and his incredible story.

Our guest started his professional life as an environmental consultant. First hired to work for a company then shortly thereafter went out and started his own. He grew that company rapidly then sold it in four years and that was the beginning of his entrepreneurial journey. He continued with his passion, environmental engineering, until he found an even greater vision and that’s helping others build scale and grow their companies yet never leaving his engineering roots. He is the co-founder of a cookie company, runs a mentorship program for the Dunham School in Baton Rouge and speaks to groups all over the world about pain management, productivity, loyalty, and his favorite topic Millennials. Let’s welcome Philip Zimmerman to the show. Philip, how’s it going?

I’m doing fantastic, Mitch. I appreciate you having me on your show.

It’s going to be my pleasure to have you and your gift to thousands and thousands of readers who are going to benefit greatly by your words. Let’s start at the beginning. Philip, tell me how this all started for you?

I went to college. Civil Engineering was my degree program and got a Master’s degree. I didn’t want to graduate and then I wanted to go through another football season and basketball season. I had no idea what I was going to do when I graduated and happened to go work with a guy who was a one-man company. It started at his own environmental company. Six months earlier, he told me he was going to fire me the day I got registered to be a professional engineer as he loved being small. Over the next four years, we went from two people to about 45 people and then I got registered. Two years later, we were up to 64 people, four different offices, doing well over $10 million worth of business a year. I decided to open my own company. I went out with his blessing and started a company with myself.

Four years later, I found myself with 57 people, three offices, and $5 million in net revenue of the profitability that was about $1.5 million. It was a profitable business sold to a subsidiary of waste management called Wheelabrator Technologies and they were rolling together with the world’s largest environmental consulting company. I became part of something called Rust Environment & Infrastructure. I was the vice president division manager over Louisiana, Arkansas and Mississippi. In that process, I learned to operate in a bigger pond. Being a subsidiary of waste management, I got into the landfill design business and I had a responsibility over 25 people when I started. My two other offices went to other divisions other than my own.

People give work to people they know and trust. Click To Tweet

We went from 25 people to about 90 people in three years and then opened a soil testing lab as part of this. That expanded a greater responsibility for myself and I gained another 30 employees and other offices. I ended up managing about 120 employees. We did about $15 million in revenue the last year I was there of which it was about $4.5 million profit. It was a profitable business and I loved doing it. At that time, I discovered environmental data management was a huge thing. That was something we dealt with all the time at Rust E&I. The next-door neighbor, suitemate of ours was in the environmental software development business. He was an analytical chemist and was developing software to assist companies with their analytical projects. He decided to merge that with a geographic information system which I did in my graduate program, Geographic Information Systems.

I left Rust and joined him to help him convert his consulting company into a niche environmental data management firm. He developed a technology and software online and did that for two years then transferred his whole business from being a consultant to a technology provider. I left there and helped another friend of mine who was interested in growing his business. He had a $10 million consulting company with 140 employees. He hired me to come in and help them develop new technologies and new markets. I got there about three months later, another friend of mine wanted to buy the company. I said, “Let me help you buy the company. You want to buy the company.”

I introduced him to the owner and my friend bought the company and made me the CFO. Over the next two years, I transitioned the company’s ownership which was predominantly 75% owned by one individual and converted that into an ownership. We had a total leadership transformation. A lot of the ownerships left when my friend bought it and I had to retool all the organizational leaders, which I did. I had a spiritual experience, I went from having a Christian faith to where completely my faith was transformed and I asked myself, “How can I keep doing what I’m doing other than I know that it’s true?”

I believe that in the Christian message, but I didn’t know it was true. I found myself knowing that it was true. I tried to continue to work for the next couple of years but I couldn’t and ended up going to seminary. I got a Seminary degree from the New Orleans Baptist Theological Seminary. I was raised Catholic and was attending a nondenominational church at the time but I went to a Baptist seminary because it was close. I didn’t have to move. I had no idea what I was going to do, but I ended up teaching at the school where my kids were going to school. They needed a science teacher for 7th and 8th grade, so I went in as a science teacher for the 7th and 8th grade in hopes of eventually heading up their Bible department and teaching Bible, which I did. I did that for twelve years, a classroom teacher. That’s where I learned about Millennials and what makes them tick and how they think.

In the process, as it went further, I was trying to develop high school senior leaders and I entered into a doctorate program at Dallas Theological Seminary, Organizational Leadership, to develop an Institute of Leadership at Dunham. I wish I became the executive director. I know I’m no longer there, but I became the Executive Director of the Institute of Leadership at Dunham. Doing research, I discovered things about the Millennial generation that I was trying to teach that was in the literature about them entering the workforce. They started entering the workforce probably in about 2004. I was doing this in 2010, six years later. There was all this disparaging literature about who these Millennials were when they got to work. They didn’t want to go to work. They quit their job easily and they refused to do anything. That’s what was written in the literature. They felt entitled and I was going, “These are not the students that I’m teaching something. There’s a disconnect here somewhere.”

Philip, first of all, have you ever been called an overachiever? Has anyone ever accused you of that before?

Not overachiever but my wife does say I work 24/7.

FTC 221 | Millennials
Millennials: Millennials are exactly who all generations are. We are all born with this innate desire to create, innovate, be the first, and climb Mount Rushmore.


I think what she’s seeing is the fact that you are in a place in your life where you have gotten focused on what your mission is. I’m going to put aside some of the specific details and say that you’re on a mission to help people. I see that in almost everything you’ve done and said so far. It’s an incredible place to be and it’s also the most rewarding place to be. In many ways, it’s the place that everybody who’s reading this show would love to be. Before we get into what our core topic is, I wanted to ask a few questions about some of the businesses that you’ve created and advanced forward. The way you tell the story, it seems as if you would wake up one morning and the business added $7 million in revenue and then you went off and sold it. There was a lot of hard work and promotion in between. A lot of the folks reading to this show are working hard particularly during this crazy time to promote. I would love to get a feel for how you saw growing a business back then. Did you use money to advertise? Did you use PR? What were the vehicles you used to attract attention, bring you clients, and grow your business?

My first mentor and coach that I had in business, the guy that hired me first right out of school taught me two simple principles. It’s two threes, “Get the job, get the job, get the job. Invoice, invoice, invoice.” The other two that go along with that is, “Do the work and collect the revenue on the invoices.” He taught me that people give work to people they know and that they trust. If I send a blind flyer to somebody that they don’t know me, they don’t trust me. I’m not going to get the work. He taught me not to be afraid of making a cold call, so I get on the telephone and I would introduce myself on the telephone.

If the person got engaged in the conversation, I would typically get them engaged by mentioning something that they needed to do from a regulatory perspective. They needed to get this done. When I would explore that topic with them, they would typically say, “We need that done.” I would explain to them how they would do it and then as I explained to them how I would do it, they would say, “How much does that cost?” I say, “It depends on what the job is. Do you have something in mind?” They would tell me what they would have in mind and I would say, “I would love to propose on that personally and give you a real number if you’re give me the opportunity.” They gave me the opportunity and that created work. As I did the work, I did it with excellence.

I was trained to do excellent work. I gave him the best highest quality. Even if it was a $200 job, they got a $500 result for a $200 job. What that did was that allowed them to get me repeat business. Once you get repeat business going into the regulatory agency where I was submitting to, I would have multiple states I was submitting to because the client continued to feed me work all over the country all over the southeast. As these regulatory agencies would review the reports that I was submitting and a client would call them, “Who do I get to do this work?” They would recommend me. My phone would ring. I wouldn’t even know who it was and they wanted me to do work for them. I had no idea who they were and I treated each client with dignity, respect, and gave them the absolute best product that we could provide.

I did the same thing for my people. If my people needed something, I said, “What are you working on?” They would describe what they were working on and I say, “What are you having the most difficulty with?” “I can’t do this because.” I said, “We’re going to take care of that because what do you need?” They would say, “I need this.” I said, “You got it.” If I couldn’t get it that day, this was before the days of next day delivery. We had it there within days for them to do their work whether it was a technology or program, whatever they needed, we got it. That gave my employees a sense that they were important, that I heard what they said. I recognized the need that they had and I answered it for them. My people loved it. It was phenomenal. That’s how I grew business.

That is valuable and thank you. I’ll tell you one story that I can relate to. When I ran my software company, we had a large room with I would say almost 100 people on the phones and I would go around and I ask people what they need. One day I noticed that a lot of people would get headaches later in the day and I attributed it to the phone and this or that. Finally, I said, “Why are you rubbing your eyes?” They go, “I don’t know. I got a headache. It’s late in the day.” I thought to myself this room is filled with these crappy fluorescent tubes and I have a feeling that maybe that’s doing it. I called up my local electrician. I said, “I want all of the tubes in this room changed,” and there were hundreds of them. I want them to change to natural light temperature ratings and they did that. Amazingly, measurably, productivity increased.

We're at an age of anti-philosophy. Click To Tweet

It wasn’t because of the light. At first, I thought it was but it wasn’t. It was because of what you said. It was because when people think and know that you care about them, they go the extra mile for you as well. Thank you for sharing that story. It’s wonderful. Along the way, you learn some other things which you’re going to get to. Philip, I want to let my readers know who you are. We are speaking to Philip Zimmerman, he’s the author of Unleash the Millennials and Save the World. We’re going to be talking a lot about Millennials. Philip, you wrote this book. It has an incredible title, but those Millennials don’t sound to me like any of the characteristics that you were when you described yourself. Tell me about the discrepancy there?

I think that in reality, Millennials are exactly who all generations are. We are all born with this innate desire to create, innovate, be the first, and climb Mount Rushmore. Why would anybody climb Mount Rushmore? I don’t know, but they have people that’s in there. They want to go do that. Millennials are no different than that. I did a survey of what Millennials wanted and what Boomers and Xers wanted in the workplace. I found virtually no difference in the two surveys. The wants of a Millennial are the same wants that Boomers have and the same wants that Xers have. It is that they’re coming from a completely different mindset altogether than their previous generations in the workplace.

It’s a different mindset that it has not been repeated or occurred in probably over 1,000 years. That’s a long time for a new generation to arise that it would be different than the prior generations. We are witnessing that generation in our presence and they’re called Millennials. Gen Z, you could say would be Millennials on steroids. It’s going to increase from there. As a result, from what I discovered in the Millennials as I was doing this research was that we’ve had two huge age changes in the last 50 years. Maybe seven years going back to World War II. The first age change had to do with what we would consider to be honesty. How do you determine if something is true or not? How do you tell that truth?

That has to do with something called a philosophical change or philosophy. Western philosophy started in the 6th century BC and lasted all the way until the 1950s. That’s 2,600 years of Western philosophy. After World War II, that Western philosophy died. We’re now in what’s called the postmodern era, which is anti-philosophy. Philosophy provides you with the foundation to determine honesty. Why do you need to be honest? Why is truth important? That’s all foundationally established in this thing called philosophy. We’re at an age of anti-philosophy. First of all, that came into the culture in the 1960s in the United States. It was fully in the culture by the 1980s and Millennials started to be born in 1980. They were raised in a postmodern culture and they think in a postmodern way. Boomers and Xers are all what’s called modern thinkers. Xers are a combination of the two. That has to do with honesty.

You and I may believe that we know a truth and we can discuss about a truth. They were taught that there is no truth except individually determined. If they can agree with somebody else that they both have the same individually determined truth, that’s fine, but they could be the only two out of the entire group. That age change is huge. The next stage change happened. Three things changed, how we make money. We went from the economics of the world changed and that was combined with a technology change where we went from pen and paper to iPhones and Androids. That all happened in a short span. Millennials were raised with a cellular device in their hand.

That would change at the same time was education. Being an educator, I didn’t understand what that meant and how important education was until I started teaching. The idea is that they have to develop a rubric or a form of teaching so that when the student graduates from college from first grade all the way through college. All those curricular lines up so that they can occupy jobs that are going to be present when they graduate from college. The Industrial Age, which was our old age, that’s been worked out for 400 years. We knew exactly what people were going to do when they graduated from college and we prepared them for that. In the 1980s, when the desktop computer entered the workplace, teachers started thinking, “What are students going to need to learn in the next sixteen years that is in first grade?” Where this thing is going to be in sixteen years, they had no idea.

They figured it would be the same and so they started teaching it still the same way, but now you’re going to have computers involved in it. The internet came along and all that changed because the information available through the internet changed the dynamic of where students get their information. They don’t just get it out of the textbook, they get it off the internet. In 2014, the head of the educational system at Duke University wrote a book. In the book, she was talking about the sixth graders then back in 2014. She said, “By the time the sixth graders graduate from college, 60% of the jobs they occupy have not yet been invented.” The question then becomes, “How do you educate a generation for jobs that have not yet been invented?” You have to educate them in a way that when they enter into a job, they have to invent the way to do the work. That’s what you saw happening.

FTC 221 | Millennials
Millennials: For the last 200-year increment, science has been controlled by an atheistic, materialistic, and naturalistic philosophy that says there is no God, no supernatural realm.


That’s what was happening when the Millennials first started entering the workplace. They were told here’s your job, go sit over here and do it. They were like, “You go sit over here and do it.” They were trained in school to ask two questions. What are you doing? Why are you doing it? To the Boomer hearing that and says, “What I’m doing is I’m telling you to go sit over there and do this job. How you do it is you follow the instructions I gave you.” That did not compute it all with Millennials. That doesn’t make sense to them because that’s not how they were educated. I’m talking about from the third grade, this is how they were trained to think. What the Boomer is saying to them doesn’t make sense. They hear the words, they know what the words mean, I know what you’re saying but I don’t understand how to apply that. What they’re looking for is “What are you doing? What is the foundational element of what it is that you’re trying to achieve?” “I’m trying to write a report.” “Why are you writing the report?” “It’s because the client needs it.”

“Why does the client need the report written?” “It’s because there’s a regulation out there that says that they have to do this.” “Why is there a regulation out there?” Once they get to that point, then their mind starts thinking, “Why is that regulation even in place to begin with? What’s the foundational element of having that regulation in place? How is what I’m doing making that better? How can I creatively innovate that?” The how question that they’re looking for, “They’re not asking you how to do it, follow these,” that’s not what they’re saying. They’re saying, “How are you doing this?” Here are the foundational needs. You have a regulation that has to be met because of this reason, “How are you making sure that regulation is being met and what you’re doing?” You’re saying, “We’re doing it on a word processor.” They’re going, “No,” because they have an app in mind. They know my experience every day that they’re one app away from being a gazillionaire, not even a billionaire.

If they can think of a new way to disrupt the current way things are happening, they’ll do it. I tell the people that I work with in business that I do coaching and consulting with, I say for the Boomers, “Take your most difficult problem that you’re working on. Call in the three top Millennials that you have on your staff and tell them exactly what you’re doing, not what it is you’re doing. You’re not writing a report. This is what you’re trying to answer. You’re trying to answer this question. This is what you have available to answer the question. This is how you have to answer the question using your current resources.” Give them a week to come back with you a solution to the problem. What my experience has been, the Boomers will respond after this has occurred that they came in the next day with an app.

They had the actual app on the phone how they would solve it. What that did to the Boomers was it scared them to death because they can’t do that. They can’t think like that. I have clients that I deal with on a continual basis because I’m in industry and business trying to teach them these things is what they’re experiencing. I’ll be talking to a middle 50s Boomer or early 60s Boomer. They’re saying the people that I get work from have all changed. They’ve retired and now having to deal with a 35-year-old millennial and said, “How do I even compete with that? I don’t even know half the things that they know.” When I’m trying to get work from them that I would like them to get me to do. I’m a dinosaur in their eyes. I need to prepare my Millennial talent that I have on my staff to do that for me.

Philip, if we are employing Millennials and even not as Boomers, even as 40 and 50 years old, are those still considered Boomers?

No, they’re Xers.

Millennials want work-life balance and the freedom to work wherever they are. Click To Tweet

If Xers or Boomers are employing Millennials and we need work done, what I’m hearing is that the way we request the work will be a large component of what we get back as opposed to this is the way we’ve done it. If you want this job, you do it this way and if you don’t do it this way, then I’ll find somebody who will. Instead what we want to say is we have this problem, we used to solve it and we solved it this way. You’re free to come up with a better way to solve it if you can but one way or the other, we need to accomplish this task so we can get paid because this is a company and we need to produce a product.

They’ll come back with an app and that’s fine. I’ve raised the Millennials so I understand a lot about what you’re saying. I understand that and that’s insightful what you said, but what about this thing called college? For many years, people have been saying that college is worthless. That college doesn’t have a place anymore. In certain professions, that’s ridiculous. You certainly don’t want to be operated on by a doctor who didn’t go to medical school. You don’t want to be on a plane that was designed by someone who never went to engineering school, but in all other respects, tell me what you think about that?

That’s a fascinating question and has an interesting answer. If you looked at the reason why people are saying that college is not worth what you’re spending to get there, while they’re getting better, they’re still training people for an Industrial Age workplace. They’re using systems, not technologies, but the information for colleges. University is supposed to be a research center where they’re doing all this forward research and producing research on all the new stuff that’s happening. The problem with colleges is that they’re basing all of their research on fundamental principles in engineering, science, mathematics and that were all developed 200 years ago before we knew much about anything.

We still thought an atom was a blob, but didn’t have anything in it or a cell was a blob. They say that within the interior of the nucleus of the cell is a C5 rocket, just the complexity of it. They have little mini machines running around. The people who developed our science 200 years ago had no idea what that was and so we have made discoveries in the last 50 years in genetics, cosmology. What is the mind? what is consciousness? For the last 200-year increment, science has been controlled by an atheistic, materialistic, and naturalistic philosophy that says there is no God, no supernatural realm. We’re in a closed environment and closed system. What science has been discovering, it’s like every day they’re coming out with new stuff is that none of that’s true.

In the last decade, you can’t find a scientist who doesn’t understand that there’s an unseen realm to everything in science, right?

Yeah. In regard to now, they’re working on zero-point energy. I write in my book, there’s something called the millennium change cycle. When this hits, and it’s going to hit and it started already, you can see it happening. All this that’s going on in the streets and everything. I was, “This is all part of it.” By 2025, when most of the Boomers are out of the workforce, 75% of the Millennials will account for the workforce. The workforce will be 75% Millennials by 2025. That means that they’re going to start doing things the way they want to do them and there’s not going to be a Boomer who can stop them.

When they do that, they’re going to start discovering all the lies. They weren’t intentional lies at the beginning. They were the best information that we had, whatever generation was that developed this. The generations that came after that worked upon that and built upon that foundation. It wasn’t until many years, we discovered the foundation is faulty, but no one’s been willing to say, “The foundation’s fault, we better restudy this.” That’s what the Millennials are going to discover, “This isn’t the reality. We’ve got to start over.” The part of my book and what I’m hoping to communicate with people on your show is that there are things coming in regard to this whole zero-point energy is a huge thing.

FTC 221 | Millennials
Millennials: We can get Millennials away from this idea that there’s only individual truth, but there are overarching truths both in science, mathematics, cosmology, and in the spiritual sense of what it means to be human.


The reason why it’s not looked at in classical science is because they still think we’re in a closed system. A zero-point energy system is not a closed system. It’s an open system. There’s so much stuff coming out about genetics that we identified in regard to the Darwinian evolution. We have all the sciences built upon our Neo Darwinian evolution. When in fact the genetic code is screaming at us. We’re not here by accident. This was not a simple random mutation. You have information like volume of library books of information which has the sequencing for building complex systems in the body. It has blueprints. It has the genetic design. It designs its own little mini machines to go out and construct this stuff. We’re discovering that. You can see how excited I get. I’m 62 years old and I’m like, “This is unbelievable. I wish I was back in school again at the beginning learning this stuff because this is incredible.”

That’s where the Millennials are going to take off. That’s why Gen Z, following after the Millennials, are going to be taught by the Millennials what they know to be true. I have in my book that there needs to be a rediscovery of this thing called honesty or truth. Let the Millennials reengage what those truths are. What is the truth we know about cosmology? What is the truth we know about the genetic code and where we came from? What is human? What is the truth about the mind? Save the world because if we do not do this correctly and in a way that is beneficial for humanity, what they will discover may discover how to destroy humanity. Not on purpose, but totally destroy it.

Elon Musk is working on a thing. It was several days ago, I read online and in the paper. He’s getting close to putting the implant in the brain because they know where all the memories are stored and they know how to access it. What does that mean? A Boomer is not going to know what to do with it. A Millennial is going to be the one who’s going to decide what happens with that. That’s why we need to help them while we still have time. While there are enough Boomers in the workplace and Xers in the workplace that had this idea of what is truth. There is a truth out there. How we can get Millennials away from this idea that there’s only individual truth, but there are overarching truths both in science, mathematics, cosmology, and in the spiritual sense of what it means to be human.

Once they reestablish those foundations, they can move forward at the college level to redo all the textbooks and the educational system. The pandemic that we’ve undergone, one of the things I had in my book was that Millennials want work-life balance and they want the freedom to work wherever they are. They don’t want to have to come to work every day. They want to be able to work from home. The pushback against that has been incredible where they were forced to work at home by the pandemic. Most of my clients said, “They’re not coming back,” We don’t want them to come back. I was like, “What do you mean?” We have not lacked any productivity and think of the office space we’re going to save.

I read here in Florida one corporation spent $90 million to buy out the lease on their corporate office building. They’re not the only one. if you’re a real estate investor in commercial real estate, you are not a happy person because the world has permanently changed. We had this similar conversation. In 2015, I wrote a book called, The Invisible Organization, which is all about how to convert a physical organization to a virtual organization. Moving from atoms to electrons in the way we operate our world. It’s all here. It’s all true. Philip, your book sounds fascinating. I have not read it, but I’m excited to read it. I’m interested in it.

I want to call out my Boomer friends reading the show. If you are employing Millennials, even if they’re part-time workers, they are virtual assistants or whatever you want to call them. I have a feeling that this book is going to be valuable to you in your understanding of how to get more productivity out of these people you’re already paying. Philip has created a blueprint for the future when it comes to the evolution of our generation. This has been an incredible conversation. I do have a question for you, and I ask this question of every one of my guests. The reason I do is because it gives us a peek into who they truly are. I’m going to ask you the same question. Who in all of the space and time would you like to have one hour to enjoy a walk in the park, a quick lunch, or an intense conversation with?

The top three engagement drivers for Millennials: development along their career path, advancement in their career, and work-life balance. Click To Tweet

I’ve read your show and heard you ask the same question to your other guests. I’ve had to contemplate on it. I’ve got to go with the apostle John. The reason why I say the apostle John is that he was known as the one that Jesus loved. The Book of John, he wrote the three epistles, 1st, 2nd, and 3rd John. If you had to say what John was trying to write about in his gospel, his epistles is experiencing the love of God. What is it to experience the love of God and then to share that love of God with others? I would love to have that conversation with him. Was that something Jesus told him? Was that something he experienced of being with Christ himself? I would love to sit down with him over a cup of coffee and discover from him how I can be more like he was in his experience of being able to separate from the world and truly love people for who they are not because of what they do, how they look, and how much money they have. Truly love them for who they are and when they are in need to be kind compassionate, gracious, and help.

When you have that conversation, that can certainly become the topic of your next book. Nothing I could do there to help you with that one. Occasionally I can, but in this case, you eventually will get to meet him, I’m sure, but not now. Here’s the next question. This is what I call the grand finale, the change the world question. What is it that you are doing or would like to do that truly has the potential to change the world?

I have thought about this a lot and I had been working on this for many years is to somehow convince a Millennial or two. It doesn’t need to be a whole bunch of them, at least 1 or 2 of Millennials, to go and recapture this idea of philosophical truth. The world needs that again. We have lost it. It is not lost forever. These things happen in cycles. If they will investigate, “What has been done in the past? How does it compare to what they experienced as reality?” then come up with a new philosophy, whatever that philosophy is, grounded on whatever foundational truth that they want to have it founded on. We need that as a society for us to continue and not to end up killing each other.

I hope that through all of my efforts and that’s the reason where my book starts. The reason why Unleash the Millennials and Save the World is a workplace book because the only place where all Millennials are gathered, although we’re in the pandemics and out there now, is in the workplace. It has to start in the workplace of companies using their core values to somehow start to instill in their employees. We believe in these truths and at the university level to have students go into the philosophical arena with that question, “What is true?” Go back to the founders of Western philosophy, Socrates, Plato, and Aristotle. Read their writings. Look what they tried to talk about. What is justice? What is truth? How do you know that?

The reason why I say go all the way back to them because the things we’re experiencing now, the conversations that Millennials are having and that we’re having with them are they exact same conversations that Socrates was dealing with. Plato wrote about in his writings of Socrates and Aristotle dealt from a scientific perspective later. It reestablished for the world a way to move forward that we can communicate with each other. We know what each other is saying.

Others have had big missions who come on this show. Yours is one of the largest, the grandest mission of all to redefine what the philosophical meaning of life is to this generation. The one thing that I will leave readers with is, from my understanding, after the conversations that I’ve had with Philip before and during the show. If what he wrote is along the lines that I believe it is, his book is a must-read. It’s a manual for personnel as you begin to grow your company and moving forward. If you don’t understand Millennials truly, how can you operate in this world whether you’re a Gen-Xer or a Boomer? I believe this is important. As far as Millennials go, I know that we have Millennials reading the show as well. This book might reinforce what you’ve always felt but never could particularly articulate in the past. It might be good for you to pick up on this as well. Philip, I understand that you have an incredible giveaway. Would you mind telling us what that is?

FTC 221 | Millennials
Unleash the Millennials and Save the World

Thank you for the opportunity to even provide this for your readers. I’m a professional coach and a consultant, one of the first things I do when I work with a client is to have them do what I call a baseline coaching assessment. It is designed to help them align themselves with their career path. Identify the development opportunities available to them along that career path and the advancement opportunities that they want to pursue. That allows them to start to chart that path forward so that they can rapidly align, develop, and advance on their career path with the ultimate goal being work-life balance.

All they need to do is go to the link that’s on your website and bring a link back to my website at UnleashTheMillennials.com. If they contact me through that link and let me know that read your blog, I will send them the baseline coaching assessment. Once they have it completed, if they would submit it back to me via email, I will have up to a 90-minute coaching session with them to go through what that baseline assessment is saying and help them start that process of aligning with their career path. Starting to identify and start to develop within their career field and advance. The ultimate goal is to advance often.

To be clear, this is probably not for Boomers or Gen-Xers. It’s more for Millennials who would want to take this baseline coaching assessment.

It is designed for Millennials, but it works with Xers or Boomers. For the Boomers, it is a great tool for designing how you’re going to exit. There is a horizon coming in your timeline at 67, but I’m in an age group Social Security doesn’t fully kick in until age 67. It might be changed to 70 by the time all this is over. My time horizon is probably an eight-year time horizon for myself. How am I going to get out of what I’m doing? This will also help you in that regard to identifying who’s going to take over after you’re gone. What are you going to do to train them and prepare them to take over what you’ve accomplished? It is applicable for all generations, but it was designed for Millennials because that’s their top three engagement drivers for engagement productivity and loyalty is development along their career path, advancement in their career, and work-life balance. They want those three things. I’ll try to provide them a means of obtaining that.

That’s a generous offer and readers, if you don’t take advantage of this, I’m going to come hunt you down and shoot you because the bottom line is this is such a great offer to be working with a senior executive who has accomplished so much and wrote the book on the Millennial way of thinking. To not take advantage of this as a crime. Readers, you know what to do. Go to the website. Fill out that assessment and have this incredible conversation all by yourself. Philip, thank you for the time you spent with us. I am excited to read your book. I can’t wait to download it onto my Kindle, curl up, and get an education because I need it. Thanks.

It’s been a pleasure to be with you on the show and I can let your readers know that you have been an incredible host and you do have an incredible show. I’ve enjoyed many of the shows that you have out there. I’m looking forward to many more in the future.

Thank you.

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