FTC 222 | Success Education

222: Building Success Through Education with Bill Walsh

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In this episode, Mitch Russo takes Bill Walsh on board to talk about his goal of spreading his educational programs with startups and major global brands alike in order to increase sales, productivity, and overall success. In 2005, Bill started his own company called Powerteam International for the purpose of empowering employees and business owners. He talks about how he started in the business, from working with GoDaddy and Franklin Covey to starting his own Success Club. With Success Club, Bill created a completely free environment or community that takes the best of the best learning some of the best of the best tools that are out there. To learn more about Bill and his advocacy of success, you can read his book The Obvious.

Building Success Through Education with Bill Walsh

Welcome to this moment in time when you get to chill out, tune in and extract wisdom you could use to grow your business with your first thousand clients. We are here to support you by making sure you know what is working in business and in life. If you’re reading this and have a business that’s in need of some love, some revenue and profits, I want you to grab my latest new product. It’s called Profit Stacking Secrets. It started out years ago as a new client assessment but it became more and more detailed as the years rolled forward. Hundreds of clients later, I’ve refined it to be what you need now to grow quickly with little investment using strategy instead of cash. Go to ProfitStackingSecrets.com and get your copy now, on to my guest and his incredible story.

Starting out like most of us working a JOB, which stands for Just Over Broke. He realized his future would depend on his own efforts to create it, not wait around for others to promote him. In 2005, he started his own company called Powerteam International to spread his educational programs all over the world. He’s been working with startups and major global brands, increasing sales, productivity and overall success. As a venture capitalist, radio personality, actor and event promoter all over the world, his passion to empower employees and business owners is legendary. He’s here to help you build a better business and a better life, and create the success you deserve even in these unprecedented times. Welcome, Bill Walsh, to the show.

Mitch, how are you? Thanks for having me on.

It’s my pleasure. It’s such a great story. Why don’t you take us back to the beginning and tell us how this all got started for you?

I wish that I could tell you that my parents were billionaires, we grew up in Beverly Hills, and we lived in fancy houses and cars, but that was not the case. I was born on the South Side in Chicago. Both my parents worked full-time jobs and I knew at a young age what it was not to have enough money at the end of the month. I’m sure a lot of people reading know what that’s like. We had to budget tighter now than we’ve ever done and we had to be more frugal than ever. As a kid, you don’t know that you’re not rich until you’re around people that are rich. I got to be around entrepreneurs that had every weekend off. I used to race bikes as a kid and I got to be around adults that never worked on a weekend. I didn’t understand that because my parents always had to seem to work on weekends. One of the gentlemen said, “You’ve got to find a way to get behind the cash register, instead of always being in front of it.”

At that point, I realized that you had to be an entrepreneur. Sure enough out of high school and college, I became a trader. I traded currency in Chicago and New York. I learned about being my own boss and setting my own hours. I was always an entrepreneur. It’s in you at a certain point. I realized at a young age that quality time with quality people was everything. I got to be around adults and parents that are still friends of mine years later, which is crazy. I still get to talk to them and hang out with them. I didn’t realize how important what they instilled in me. That’s the same thing that I went through with my family. I’m blessed to have three of the most amazing kids, Austin, Marissa and Evan. I learned that I would not miss a basketball game or a football game. I was going to be the coach until I couldn’t coach anymore, until they were too cool to have a dad as the coach. It was around 6th or 7th-grade when that happened.

FTC 222 | Success Education
Success Education: Disruptive innovation lays it out that if you’re not focused on building active communities and not focused on using technology as the driver of your growth, you’re out of business.

 

Out of high school and college, I learned all about the currency world. I did that for almost eight years and enjoyed fixing businesses, so I began a career in turnarounds. I spent almost a decade fixing companies, either close your doors, sell your assets, fix the business or go public. Those are the three choices we had. We normally had 4 to 5 months to fix the business. After years of doing the grinding and made a lot of money, I was burnt out. Around the year 2000, I took a little break and I realized that sometimes you’ve got to check out to check back in. That was the wake-up call. After that, I decided to help a lot of small businesses. I teamed up as a marketing partner for a young company in Arizona called GoDaddy and as a channel partner for a successful company and a brand that I love called FranklinCovey. We put together a little business in a box called Successful. They give you a website and a merchant account. We were short by about $1 million for marketing. I found some great marketing partners out in New York and because of those great relationships we launched the business. Sure enough, within twenty months we’re in twenty countries selling little business in a box.

In 2005 we launched an incubator course called Rainmaker. It’s designed as a weekend incubator for small business owners. In 2007 we began to invest in some of these companies. In 2008, private masterminds. In 2009, the first Inspiration conference. In 2010, our speaker programs for those that want to speak and sell from the stage. In 2011, we launched the coolest internet marketing campaign each year or twice a year where we invite all of our customers out for a big party. Two days of internet marketing with some of the best trainers in the world. In 2012, I had the opportunity to become one of the main financial sponsors of what we’re going to call the Small Business Expo. At that time, it was only in two cities and maybe 4,000, 5,000, or 8,000 attendees a year. We went from 2 cities to 17 cities over 7 years with more than 100,000 attendees per year.

As the main sponsor, we gave all the keynotes, launched the workshops, the zones where they had to give back. We’re big into social impact. We launched all of that while at the same time we launched book writing courses, internet marketing courses and masterminds around the world. All because of the fact that it came back to one thing, build an active community to serve small businesses. All these years later, I feel honored that I’ve been able to present more than 5,000 times probably. I was probably doing 200 to 300-plus events, sometimes more than that in a year and our own events as well, but sometimes outside events. I knew for a fact that that was my gift and my passion.

With all this craziness going on, March of 2020, we had a live event down in Miami. I watched the hotel occupancy go from 94% in one day to 15%. This was during our event. The person I felt the worst for was the guy that owned the hotel. He was a Hilton franchisee. He owned eleven hotels and I thought, “If this one goes from 94% to 15%, he’s in a lot of trouble.” That morning, we had breakfast and said, “We better go digital.” We’re doing 40 live events a month by this time and sure enough, we went from 40 live events to zero. We went from zero digital events to 30-plus digital events a month now. We went to digital events almost every day of the week with the intention still focused around small business growth, public speaker training and masterminds.

I still love what I do. I’m more focused now a bit more on some of the deal flow, because I’ve had so much of this time, and enhancing the careers of many other speakers. That’s where I find some of the greatest joy. It’s not just making money but also making a difference, giving back and supporting great causes. This what I call wake-up call time is the opportunity for many entrepreneurs and business owners to not transition and pivot, but to innovate and elevate truly. That’s where I got me to where I’m at. I’m excited about the future. AI is the future in many ways and if we’re not present to it, we’re going to miss it. I believe you’ll see more wealth created in the next few years than the last 120 years combined. That’s how I believe the opportunity is. That gives you a snapshot of how I went from growing up in the South Side in Chicago to now living around the world and getting to help a lot of people.

What’s interesting about some of the things you mentioned is we share a lot of common belief systems and a lot of common experiences. My readers know all about me starting companies, growing them, selling them, venture-backed companies that I’ve run and had been venturing for. We have that in common. I’m also still an options trader. I’ve traded professionally in the past. I had all my puts on when the market crashed and I was a happy guy.

FTC 222 | Success Education
Success Education: Write a book. Tell your story. Create some digital products because they’ll be around for a long time.

 

I took my first option classes back in 1982. It was at a school called the University of Chicago and I got to learn from the gentleman that created something called the Black-Scholes Model.

Which of the two was he? Who was your professor?

He was one of the actual creators of the actual formula. I was still in high school when I took the class.

I don’t want to tell you how many hours I put into studying that mathematical formula. It was key to understanding how to trade options and understand the Greeks effectively. With options and with anything related to time and money, charting becomes an incredible tool. It’s a tool of life in many ways. You could pretty much chart anything. Option is the best way that I have found to leverage my knowledge at the same time and take advantage of this incredible volatility that we’re involved in.

Let’s shift gears a little bit. You’re an expert in something called Disruptive Innovation. If anybody needed disruptive innovation, it would be all of us because we have been disrupted and we need to innovate. It took a while for some of us, but we’ve figured out where we are in a way. Many of us are still not back to where we were before. What are your thoughts about disruptive innovation in particular?

It’s crazy but I do believe that technology was coming either way. If you go back and look at what we were in the middle of, we are in the middle of many companies moving towards digital, AI learning and taking classes from home. All of a sudden, it was catapulted to the front. That was your only choice. All this has done is fast forward the art of AI, the future of education, and the way that companies are going to be run. They’re not going to have as many mass offices with mass groups in one place when they have found that some people are as effective in certain industries working from the comfort of their living room or working from their at-home mobile office.

This wakeup call time is the opportunity for so many entrepreneurs and business owners to not transition and pivot but to truly innovate and elevate. Click To Tweet

The disruptive innovation lays it out that if you’re not focused on building active communities, if you’re not focused on using technology as the driver of your growth, you’re out of business. If you look at New York, they’re talking about 67% of restaurants may go under. It’s funny because my friend here in Nevada is the chairman of a successful chain of restaurants called Capriotti’s. On day-one, they put up stands outside and begin to serve food through the drive-thru outside. They immediately began to heavily advertised online using social media to make sure that when they thought of getting some type of Italian sandwich, they came first. Instead of declining sales in the restaurant industry, their sales are up almost 30%. They’ve lost no employees. Their profits are up and have gone through the roof. It’s understanding that disruptive innovation is if you’re not going to use these tools and get ahead of this curve, this curve is going to knock you out of the park and it’s going to happen fast.

It knocks a lot of people out of the park. I published a book in 2015 called The Invisible Organization. It was a blueprint of how I build Business Breakthroughs International with Tony Robbins and Chet Holmes. We saved Tony $1 million in rent that year because he understood that operating virtually was going to be far more effective. He shut down an entire building filled with salespeople and offices. He sent everybody home and save the money, and productivity went up. It’s amazing.

That’s being ahead of the curve.

That book is more relevant in some ways than it was in 2015. The technology I talked about in that book are all obsolete. The technology has advanced so rapidly over the course of the last few years. Sending people home to work now was nothing more than flipping a switch and letting people get on the web in a secure way and off they went. Innovation is the key. What else is going on in this space that we should know about?

The three things that people should write down is number one, you have to adapt. You have to realize that what’s happening is going to happen and you’re not going to change it. If you can’t focus on the global economy, you’ve got to focus on your personal economy. If you can focus on your personal economy, you might adjust the global economy. The first thing to do is stay calm. I tell everyone, “Stay calm. Take notice of what it is, but listen to a group of leaders, not one leader. Don’t listen to one news source. Get multiple news sources and not for more than twenty minutes a day.” Twenty minutes of news is all you need per day from multiple sources. In that one twenty minutes, scan a couple of news sources and turn on your Google Alerts. If something major is going to happen, it’ll let you know. If you get caught up in the negative news, it’s going to suck the life out of you. It’ll happen fast.

Once you realize that it is where it’s at and these things are going on, the second thing that people should write down is frugal is cool. Cut every expense you can. Look at every interest payment, credit card, and every bill that you pay, gas, light and electricity. I don’t care what it is. Look for ways to save money on all those bills. You’ve got to start that right now. You cannot wait. Dive into this thing full tilt to make sure that you can at least keep what’s in that money machine. Take advantage of every loan program. Every loan program can help you. If there are loans at 3%, 2%, 1% or any government loan programs that can give you money for less than 3%, get more than you need and get as much as you can have. Not where you’re taking the loan but maybe in a line of credit.

FTC 222 | Success Education
Profit Stacking Secrets

Use some of that also to make sure that all your credit cards are paid down. Keep them all at 10% or lower. Ten percent or lower on your credit cards will make a massive difference in your ability to get more loans. Don’t take one credit card and load it up. I don’t care if you have $20,000 in credit cards, if that’s on one credit card, that’s going to hurt you a lot. You can get twenty credit cards and put $1,000 each so it’s spread out. That will help you a lot when it comes to understanding this. In addition to all of that, you need to take a step back and look at your overall plan. Look at what’s the next two years of your life cycle and business cycle look like. Break that down into quarters, months, and then into weeks.

You’re going to find that once you realize you’ve got to adapt and build a better plan, you’ve got to make sure that everything you’re bringing to the market is something that you can deliver in a better format. Can you be more efficient with it? Can you add more value? What else can you throw into it? We believe in a lot of what is called edutainment. Create a great education you give away for free. Maybe it’s a newsletter. There are little things you can do and there are a lot of tools that are out there. One of the things I recommend is to get a book cover done and become a published author in your space.

It doesn’t take long to do this. You can go and download Anchor and launch your own podcast. It puts you on iTunes and Spotify within days for no money. Go to Fiverr and get a good graphic made for what you’re doing. Take the same idea and then once that’s up there, set up a Facebook group for your business owners. Any of your customers that are out there, set up Facebook groups for your customers so you can communicate more with them. Launch a free virtual party once a month, where you might give away some free gifts to stay in tune with your customers. As this process is going, I recommend going to a website like Help a Reporter and get yourself listed there because you’ll get interviews in your area of expertise.

Please understand that during the adapt phase, you have to pick that niche and own that niche. Don’t do fifteen different things. No one’s going to buy from someone that’s going to cut your grass, fix your house, and they’re also a LASIK surgeon. I don’t want them touching my eyes. It’s your job to focus on where you’re going to go with that. The second thing is innovation. Innovation is a major driver and there are a lot of good tools out there that you can use and a lot of them are free. For your video production, I like InShot. It is an app for $9 that allows you to shoot a one-minute video, put your opt-in code inside of it, and push one button that goes to all your social channels. It’s under one minute so it’s Instagram-friendly.

Always give content and no sales. Overwhelm them with cool content and new tools that are out there. Perfect Video lets you edit your videos for free. I like that one a lot. There’s a new one out called YouCanBook.me. It’s a free service that people can schedule time with you. These are all little things but these are big things when it comes to the innovation side. I like to utilize a lot of the stuff. If you need a good little mobile website and a digital global business card, there’s a new app called Mingl.no. This is a great tool. You upload your photo, all your social media links, PDFs, documents and website. It builds you within about 1.5 or 2 minutes your own mobile digital global business card that lets you send out text messages globally for free.

These are things that people are paying so much money for but now you can save that money. Make sure you’ve got a good process where you give away the education, have them watch a short video, and maybe get them on a free newsletter. Constant Contact has a great rate for newsletters or MailChimp. Those are all good. Once they’re in the newsletter, then set them up for a consultation. I like to call them a strategy session. Give them a twenty-minute strategy session, and then figure out, can you serve them, yes or no? If you can’t, just give them value. What I would recommend in the innovation phase is you’ve got to build the community more now than you’ve ever done. You’ve got to rely on referrals now more than you’ve ever done.

The challenge for most of us is that we don't build good daily habits. We find ourselves busy but we're not productive. Click To Tweet

I’m just scratching the surface on these but these are things that if you’re thinking about, how do I dive in now? What do I do right now? The last part after the innovation is called overcome. You adapt, you innovate and you overcome. You overcome what it drives in. It what’s called execution. The challenge for most of us is we don’t build good daily habits. We find ourselves busy, but we’re not productive. We move from big hill to productivity essentials that you schedule those daily habits where you become unstoppable first thing in the morning. That gives you a few ideas on what you can do.

We are talking to the amazing Bill Walsh. He is talking about innovation and technology. He is showing us exactly the tools that he believes can help you make a difference and get an edge. Bill, you talk about building a community. My book called Power Tribes is all about building a community with a purpose called certification. If you’re going to build a community, why not have it make you a lot of money?

This is the perfect timing because people are looking for this. People are looking to belong. Most entrepreneurs that are the CEO and they run the whole business are lonely. Now they’re more lonely because they have no one to communicate with and face-to-face time with. When building a power tribe, why not create so much value? I always like to move what’s called free to paid to highly paid. Free is where everyone starts. Bring everyone in for free, 10% will go to paid and 10% of that will go to highly paid. Even in the free version, give them so much value and always add new stuff each week.

That’s one of the things you do so well. You’ve added so much great content for them not to be a part of one of your tribes. It’s almost crazy because if you’re not using the best resources, you’re settling for second best. You don’t want to let people talk about it, you want to let people live it. I don’t believe you know something until you live it. I don’t want to be the first guy for the LASIK surgeon. I want to be patient number 545 where he’s already done hundreds of successful surgeries. It’s the same thing here. Surround yourself with people who live what they teach, not just talk about it.

You mentioned something important. You talk about the Pareto Principle, which you referred to. It used to be called the 80/20 principle and now is shifted to the 95/5 principle. What that means is when you give everything away for free, which I do as you know, it’s no longer the 20% that becomes your best client. It’s the 5% and one thing you said which I love is that it’s the 5% of the 5% that become your high ticket and highly paid clients. The only way to get to those guys is to continue to work at the bottom of the pyramid and make sure that everybody is on board. You and I are in-tune with how we think. Your books are exactly like mine. You give so much value in what you write and all of the things that you do as well.

I love it every day because I watch entrepreneurs write back and say, “You saved me thousands of dollars a year on that one tool. That one idea to use InShot to promote all my social channels for $9 a month has now grown my list over 2,000 people in less than 30 days to 45 days.” If you’re not using technology, it’s being used against you. You just don’t know it yet.

FTC 222 | Success Education
Think and Grow Rich

As they say, free social media is the furthest thing from free that you could ever imagine. The other thing you mentioned about the news, twenty minutes for me is way too much. I can’t stand that much negativity in one day. I pay attention to alerts. If I get an alert, I read it and I’m educated as far as I’m concerned.

It’s easier in your mind.

My poor mom sits there in front of CNN all day and then she’s in tears at night. I want to yank the cable out of the wall.

If you ever want to take a test, here’s a great negativity test. You put in to any news network, it doesn’t matter whichever side of the aisle they’re on. Turn it up loud and then try to go to bed. By the time you wake up in the morning, you will have a pounding headache. It’s almost guaranteed. Whatever you feed your mind, you become. I recommend each day to start your day with ten minutes of Jim Rohn. Go to YouTube. It’s free. Type in Jim Rohn. He coached a guy you might know. One of his first employees is Tony Robbins.

His philosophy in life and business was all about adding value. He lived the life around his videos. Even though he might run out on a Sunday. Try this little 10 before 10 exercise. Every night before you go to bed, write down the ten most important things you’ll accomplish the next day by 10:00 AM. If you write all that stuff out, your brain will work on the solutions. Wake up in gratitude power first. “I thank God for the blessings in my life. I don’t ask for things. I thank God for what I have in my life,” and then work on and get the big rocks done.

Before this, I’ve already been on calls to Europe that had to get done. I’ve already had our text message and email blast sent down for the day and for the week. They’re all scheduled. I had two conference calls on a business that we’re trying to close on. All of this is before 10:00 AM because I knew at 10:00 AM Pacific, I had to be on my good friend Mitch to go through all this stuff and have a great conversation. Get the big rocks out of the way, and then the rest of your day gets into a flow. That’s what you’ll find in some of the greatest entrepreneurs.

Get the big rocks out of the way, and then the rest of your day gets into a flow. That's what you'll find in some of the greatest entrepreneurs. Click To Tweet

Why do some of the greatest athletes make it look easy? They get into something called the flow. The flow is where you can combine these two things to become unconsciously competent in what you do. Combine that with quantum productivity and you become something called an intuitive performer. People say, “You make it look so easy.” Because I live and I work it every day. They never see all the hours that go with it. They’ve never seen the 500 golf balls that Jack Nicklaus has every day until his hands bled. They’ve never seen Lebron James played with the same team from fourth-grade all the way through high school that won multiple national championships.

He was in high school filling college arenas to watch him play. By the time he was eighteen, he was ready for the big time. He walked on the court saying, “This is my court.” It was called in Cleveland originally the King James Court. It’s understanding that take ownership of your space and where you’re at, and never stop working to improve yourself. That’s why shows like yours and your book, Power Tribes, and things they can plug into, if you can begin to feed your mind that great stuff, you’ll have no challenge in stepping into your greatness at a higher level.

I’m going to add one more recommendation to your listening list. Jim Rohn is one of my favorites. I listen to him regularly. The other one I listen to regularly is Abraham Hicks’ channel. Abraham is what I would call the most powerful vehicle for delivering the Law of Attraction, and that’s what this is about. That’s what you’re talking about. You’re setting yourself up every day to attract everything you want in your life. I got to tell you, Bill, just listening to you speak, I know where you’re coming from and I know your mindset, which is awesome.

This has been a great conversation and I want to thank you for spending this time with me so far. I have a question for you. I have two. I like to ask these questions to all of my guests because they expose a little different side of everybody, no matter who is going to give me an answer. I asked you the first question which is, who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

I’ve always been fascinated by Einstein in many ways. I’ve always been a huge Einstein fan. I studied much of his work. What I would talk to him about is, where did he find the ability to be persistent? His ability to be persistent was well beyond everything else you could ever imagine. His wife thought that he was flat out crazy. He packed up everything he had during the war. He went to Russia in the snow to prove his Theory of Relativity. She said, “You’re nuts. If you walk out that door, don’t ever walk back in.” He said, “If I win the Nobel Prize, you can have all the money. You just have to give me this one more time.” Throughout his entire career, he was laughed at and he was ridiculed. He was told he wasn’t worth anything.

To me, him being consistently persistent and persistently consistent was something I’d love to have the conversation of where did he find that drive to prove a theory in the middle of a war, where his guys got captured? People don’t realize how tough this was. He proved the theory and then came back and won the Nobel Prize. He did give the money to his wife as he said he would do. More importantly, throughout his entire career, he was always fighting the mainstream because they didn’t believe in how powerful his work was. He backed up his work not just with words but with actual theory and it proved to be true. To have that conversation about his ability to remain consistently persistent through all those tough times is something every entrepreneur needs to learn about. I’ve had plenty of failures. I tell people all the time, “I’ve been broke and wealthy and broke sucks.” When you’re broke, you’ll find your real friends. Your real friends walk in and all the fakes are gone. Some time with Einstein would be priceless.

FTC 222 | Success Education
The Reinvention of Edison Thomas

If you like Einstein, you’re going to love Thomas Alva Edison. Talk about persistence. He’s gone through thousands of different elements to try and find how to create a filament for a light bulb. By the way, I was a student of Thomas Edison for many years as a boy. Do you know when the real breakthrough came when it came to creating a light bulb? It was when he figured out that he had to vacuum the oxygen out of the globe before he lit the filament. That became the most elementary innovative element of creating a light bulb. It took him 2,000 tries to figure that out.

I think it was 10,000 tries. He said it was 10,000 tests to create greatness. The great part about Edison that people don’t realize is one of his greatest skillsets was the people he surrounded himself with. If you look at the book Think and Grow Rich, it talked about masterminds as the driving force for every other principle in the book. Edison had one of the most brilliant masterminds ever. He took tons of risk. He was laughed at and ridiculed. People don’t realize that General Electric at one time was called General Edison. The crazy thing is that they moved from General Edison to General Electric but make no mistake about that most of his patents and his ideas launched that dynamic company you know of now.

People don’t realize some of the backstories but I like the idea. I’m a huge Edison fan. His grandniece lives in Chicago and she wrote a book called The Reinvention of Edison Thomas. It was great to hear stories of how this all came together and how people did think at that time that what he was doing was farfetched. We look back and he made history. That’s a great thing too. What is going to be your blueprint? What is going to be your footprint? That’s why I tell everyone, “Write a book. Tell your story. Create some digital products because they’ll be around for a long time.”

Writing a book is also the best way ever to learn about a topic in an even deeper way. No matter how much you think you know, if you think you know enough to write a book, start writing. What you’ll notice is that you need to do a lot of research still. That only enhances your own ability to understand your topic. That’s my belief.

We’re always a work in progress. I can’t wait to read your book, Power Tribes because it seems like we certainly speak the same language. We’ve done that in about 35 cities. We have local masterminds that are all digital. It was all designed to get small groups of people together to work on their businesses. A lot of this came from learning and studying some of the great entrepreneur leaders over the last 200 years.

I got what I call the grand finale question. We like to call it the change the world question. What is it that you are doing or would like to do that truly has the potential to change the world literally?

If people tell you you're nuts, you're probably the closest point to success you've ever been in your life. Click To Tweet

One of the things we’ve been working on quite diligently is the launching of what’s called Success Club. Success Club is a completely free environment or community that takes the best of the best learning some of the best of the best tools that are out there and makes it all available for free. The idea is to empower and inspire ten million entrepreneurs. In the second part of that category, if we can inspire ten million entrepreneurs, we can inspire 100 million kids. We can create a social impact to inspire 100 million kids to become young entrepreneurs. It’s free across the board to give away the social content, giveaway ideas on business, life, prosperity, mindsets, and all these things. All great content and great tools for free. More importantly, creating those same ten million businesses that understand that social impact is the currency of the future. No longer does your company make some money, it could make a difference.

I’m not saying to support any cause whatsoever. We’re not promoting any cause you need to get behind. You pick your own cause. You do your own cause, in your own way, in your own backyard. Whether it’s hours of your time or your dollars, they need both. Most local charities need some of your time. I feel honored to send a number of boards that are about giving back. What we’ll work on at the highest level is our Success Club. The goal is ten million entrepreneurs that could impact 100 million kids to become entrepreneurs. I know a lot of times they are put down and they’re made fun of. I can be there and I’ve been there. People will tell you, “You’re crazy. You’re nuts.” I love the crazy ones. If people tell you you’re nuts, you’re probably the closest point to success you’ve ever been in your life. I surround myself with like-minded individuals that also believe in helping small businesses but also empowering the young entrepreneurs of tomorrow.

I couldn’t be more aligned with your mission as well. There are many of us that would love to find out more about Success Clubs when they are available.

It’s an online community. It’s easy. It’s SuccessClub2020.com. It’s no sales and all free. They can go there and begin to use all those tools and share it. It’s a big community.

I hope people will go get it. Speaking of things that you have for readers, you mentioned something about giving away a book. Can you tell us more about the book and what it is you’re giving away?

You’ve all seen or most have heard of the movie called The Secret. I wrote a book called The Obvious. The Obvious are those laws or principles of success that you’ve got to get off your ass and go to work. You’ve got to not just talk about a plan, you’ve got to implement the plan. It takes you through stages of an entrepreneur of things you can do. If you like what I talked about, it takes a little larger look at it. It helps you understand how to build perfect days, how to have the best systems, how to attract the best teams, how to become an even better leader. We’re going to give it all away, no charge, all free. If you have a cell phone, text OBVIOUS to 26786. You’ll get our newsletter. You’ll get the book. You’ll get club access all for free. I’m sure you’ll love to read it. It’s an easy read with a couple of hundred pages. You’ll love the stories, concepts, and ideas inside there that we’ve used to build some successful brands.

FTC 222 | Success Education
The Obvious

I’m sure I will love it. I can’t wait to read it myself. I’m looking forward to texting 26786 the word OBVIOUS to get my book as well. Readers, do not hesitate. Grab that book. It’s rare that you get something that’s valuable for free. Take advantage of it. Bill, it has been an absolute joy spending time with you. I loved what you shared.

Thanks for having me, Mitch.

It’s my pleasure. Readers, if you like what Bill has shared with you, then spend some time with his material. His stuff is amazing. I expect you to go forward and get involved because he’s on the edge of some amazing stuff that you can participate in for free. Thank you again, Bill. I can’t wait until we get a chance to talk again soon.

Keep up the great work. I love you.

I love you, too.

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