July 17, 2020

FTC 202 | Positioning Your Business

202: Why Positioning Your Business Is Crucial To Its Success With John Paul Mendocha

Success leaves clues, but so does failure. Sometimes, it is just difficult to spot them, even if they are showing themselves right at the onset. Guest and turnaround consultant, John Paul Mendocha, also known as Dr. Speedselling™, learned this the hard way. When his business crashed and left him bankrupt for three years and down into rock bottom, John discovered who he really was and how he would move forward. In this episode, he joins Mitch Russo to tell us about his journey and the true superpower he discovered about himself: speed selling, which, at the heart of it, is all about positioning. He talks about the importance of understanding who you are and what you want first before taking any action. With his latest book, Most Businesses Fail in the First 5 Minutes, John shares why businesses that don’t position themselves at the very beginning end up failing right then and there. Dive deep into this conversation to learn more about how to build, fix, and grow your company that is positioned to win.

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