November 6, 2017

043: Perry Marshall On Marketing as Human Engineering

Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

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