Whatever industry you’re in, passwords have always been the bane of security. Throughout the years, people have come up with different ideas on how to not only secure their passwords but remember them as well. Inventor of passwordsFast LeAnn Bell, had an idea on how to fix this dilemma and was determined to make it a reality. LeAnn shares her incredible journey of bringing her idea to life and what comes after that. She talks about the mistakes she’s done, and the solutions she thought of along the way. Learn about why fear is the greatest enemy of progress, and how you can conquer it to realize your dreams, and like what many inventors lived for, make the world a better place.

Unhackable Passwords: Securing Your Ideas with LeAnn Bell

I am glad you are here. I have so much to talk about. First and foremost, thank you for the great reviews of my show. Please keep them coming. I thrive on your appreciation and it’s easy to do. Go to Apple Podcasts and leave me a review. In return, I promised to keep delivering a great show to you with amazing guests. Did you know that this show is a two-way conversation? You can talk back to me anytime you want. Simply go to your FirstThousandClients.com and click on the speak button. It will record your voice and deliver your message to me and I could reply with my voice as well. Go ahead and give it a shot. On to the show.

Have you heard this before, build it and they will come? Familiar and promising, It’s not true. How many of you reading work at a JOB which stands for Just Over Broke, at a company and wishes to be the owner of your own enterprise? How many of you have dreamed of inventions but never took it to fruition? How many of you have worked your corporate gig and created your invention on the side and brought it to market? In fact, our guest has done exactly that. An IT manager during the day and inventor and entrepreneur at night. She is here to tell us the story of how she invented a device that completely secures all of your passwords, costs under $25 and fits in your pocket. No hacking possible and maybe the solution we’ve all been searching for. Are you ready to read the story of a great American inventor and how she’s bringing her idea to the market? Welcome, LeAnn Bell, to the show.

Mitch, it’s nice to be here.

We don’t get a lot of inventors on the show. This is a real treat for me because I have been in that camp of, “I bet you this would work.” To my disappointment, some years later somebody snatched the idea right out of my head, brought it to China, had it invented and produced and they’re selling it. I sat there and I didn’t do anything. It’s thrilling to hear your story. Why don’t we start at the beginning and tell us how this all got started for you.

A lot of people have great ideas. In actuality, only about 2% of people bring their products to fruition and get them selling because It’s a long road. I was working as an IT project manager for big corporations. One day they hired an ethical hacker and that ethical hacker got 95% of the company’s passwords including the CFO. That’s crazy. What they did was the information security team at this corporation, they brought all the employees in and they said, “We’re going to have to start making your passwords strong. Don’t write them down and change them every three months.”

In actuality, who is going to remember all that? It wasn’t one password; it was multiple passwords. Not only at work, but then in my personal life with online shopping. What happened was even though we weren’t supposed to write them down I had sticky notes everywhere. I had them in my drawers. I’m sure your audience could relate to that. In fact, I bet there are some readers that have sticky notes all over their laptops. That was me. That’s a big no-no. Most people fall into the trap of having the same password for everything, having simple passwords. Nobody is going to remember a strong password and especially passwords that you may use once every three months or once a year.

The idea came to me I said, “There must be a way, where I can keep all my passwords and all I need is one simple password to get into this then I can make all my other passwords strong.” Like a smart secure sticky note. That’s how I came up with the idea. It was important for me to make this a standalone unit. I do know how hackers get people’s passwords, is through software hacking tools. Anything online can be hacked. It was important for me to come up with something that was offline and secure. That’s how the idea of passwords asking me, my product. That’s where the real journey began.

Tell me the name of the product.

It’s called passwordsFAST. It is a compact, the size is a little larger than a credit card, offline electronic password keeper. All you need is one simple password to get into the device. I say simply because you can’t put software hacking tools on the device. You can make your one password; you have to remember. I would say something relevant to you, it doesn’t have to be the crazy uppercase lowercase. Something you’re going to remember. You can access all your other passwords and you can make them strong because you don’t have to remember them. You can look them up.

Most people fall into the trap of having the same or simple passwords for everything. Click To Tweet

This is a brilliant idea. I can see why you felt compelled to build this. This is a standalone electronic device. It looks like it’s about the size of a credit card and seems to be light. It has a screen and a tiny keyboard. This looks incredibly useful. Here’s my question, because I’m sure I’m not the only one who might have this reaction. Some of my passwords are quite complex. Some of them as you can imagine because they’re created by a machine running a randomized algorithm. Some of them have weird characters in them and are maybe even as long as twenty characters. It would seem that if I had to read that off of a screen and then duplicate it by typing it, I might not get it right. Has this never come up before for you?

Most people have strong passwords. Some people may have fifteen to seventeen characters. My focus was more on the common person. When I first thought of this I thought, “What about that housewife in Idaho? What about the normal everyday person who wants a strong password?” That was my target market. I definitely understand your concern because you do have to type in your password. A little bit of inconvenience, but more secure. Most people may have the eight to ten-character passwords, not so difficult to type.

You’re probably right. In fact if I were to use this, I would change many of my passwords to be easier but still complex. It wouldn’t have to be twenty characters. They could be ten or twelve or whatever they are, as long as they’re easy for me to translate or move from the screen to a keyboard. I agree with you there. The reason I brought it up is that you told the story about corporate and about your ethical hacker who got the CFO’s password. If you went to the Pentagon and had that same ethical hacker or someone with a little higher level of skill. I bet you the same thing happens all the time in any organization. Have you heard that to be true?

All the time. I have been to many expos. The question I ask and it’s always an icebreaker is, “Where do you keep your passwords?” You get the rolling of eyes. Every time people roll their eyes and, “I can never remember my password.” When I start talking about a product, they’re all, “That’s great.” I’ve had people in all fields. I had somebody come up from Wall Street and they said, “You can’t believe all the stockbrokers they have passwords.” Same thing I have. They have sticky notes all over their laptops.

I’ve had attorneys, I said, “Where do you keep your passwords?” Attorneys who have sensitive information, “I keep it on an Excel spreadsheet and I carry it with me.” I have had and I hate to pick on men, but many men have come up and I said, “Where do you keep your passwords?” I cannot tell you how many men have brought out a piece of paper from their wallet and say. “Here.” I see pin codes and passwords on paper in their wallet. It is common. This helps with that and it’s not a problem in the US, it’s a global problem.

What’s interesting about what you say is that for years I used one single password for every site I ever visited. I said, “That’s stupid.” I signed up for this program called LastPass. I diligently went to all of my websites and all of the places I visit. I changed my password and LastPass was hacked.

I didn’t want to interrupt you, but I wondered if you knew that and it’s been hacked twice.

Can you imagine the company responsible for securing your passwords was hacked? Who can you trust? It seems what you have is the perfect solution.

People look at it and think, “It looks like a calculator.” I’ve even had people joke and say, “The ‘90s are over.” I say, “Do you understand that it is more secure?” I always laugh, especially a little bit from the younger crowd, “Why would I use a password manager?” I tell them, “Anything connected to the cloud can be hacked.” Many of them have already been compromised. I said, “Don’t believe me? Go Google it.” They don’t even stop to realize that it can be hacked. I tell them, “Go look up the information.”

FTC 168 | Securing Passwords

Securing Passwords: Hackers get passwords with software and anything online can be hacked.

 

It’s true and it’s sad at the same time. It seems as if the only way to keep your password secure is not to have them on the web. There’s this promise that someday when web 3.0 happens and it’s all crypto encryption-based. No one will even need passwords anymore. You know something, that’s long ways away and I don’t see that coming anytime soon.

The one thing about passwordsFAST is all your information is encrypted with what’s called AES-256 encryption. We went a step further and we combined it with Cipher block chaining and key stretching algorithms. People’s eyes will glaze over and I don’t normally talk about that. It means your data is secure. Even if a hacker broke open my product, they could not get the information off the chip. We put in these safeguards with that. I’ll laugh, they’ll say, “It looks like a little calculator.” No, it’s a powerful tool.

A couple of things are important to cover here. This device is a custom-designed, custom manufactured device. Could you tell us a story about how this came into physical being? After all you had this idea. You refined the idea. You probably spoke to many people who help to refine it. Tell us the story of how this thing came to life.

The first thing I knew I had to do was get a prototype. You got to go and you have to make this. Through networking, I got a brilliant software engineer. I knew nothing about software except that I knew that I needed software to do this thing. To turn it on and to put your username and password and all that good stuff. I got a brilliant software engineer who knew how to do all those things. We put together a crude prototype. We put it in, not how you see it, but a crude piece of hardware. What I wanted to do was, “This product is great, but will other people like it?”

Many mistakes that entrepreneurs make is they make something, they go to a factory, they have it made. Factories have minimum quantities. They make a zillion of them before even knowing whether the public even wants. I knew it was important to take it for a test drive. We went to a new product convention where you could take things in the prototype stage. We went there and got a booth. We wanted to see how people would react to it. Our booth was one of the most popular booths. People were coming up. I put marketing material and I had a poster. People were, “What is this? I have way too many passwords.” All-day long people were at my booth saying, “This is wonderful.” I said, “I’m onto something.”

It was a worldwide Expo. I had somebody come from another country and they said, “Are you the inventor?” I said, “Yes, I am.” He bowed to me. At that moment I said, “You know what? I’m onto something here.” I ended up coming back from that and then, “Where are you going to get the money to start building this thing?” I ended up asking the software engineer, “I’ll give you a choice. You can either become my business partner or I’ll pay you to do the software engineer and you can go to do the software and then you can go away.”

He ended up being my business partner and did the software. We decided we were going to use our own money to move forward. From there, we networked and we got a factory. We did get a factory in China. With any type of electronics, you’re going to have to go to China. They ended up doing the hardware, we did the software. Flashed the software to the hardware and then I came up with the design. I knew what I wanted it to look like, “They helped us.” We ended up doing a final product.

Let me stop you there because there are a couple of important spots that I want more details about. First of It sounds like you were going to self-fund this production and your software engineers. Your partner’s role was simply to write the software, did he invest financially or no?

He invested a little bit. I did most of the investing.

Keeping track of passwords isn’t only a problem in the US. It’s a worldwide problem. Click To Tweet

To be clear, you’re not a multi-millionaire. You weren’t born into a lot of money. You are a hard-working American. You and your husband live in Ohio. You don’t live in a mansion.

The initial investment, it was a little bit of a sticker shock. The investment came with the mold. I was learning and what I found out was the making of the actual mold, it looks small. You would think it wouldn’t be that much. The initial mold was $26,000. I didn’t have $26,000 lying around and I wasn’t ready to get investors. I didn’t even know investors. What we ended up doing is we ended up taking from our 401(k). As an entrepreneur I’m a risk-taker. It was not scary to me; you have to take a risk. There are several ways you could do it. You could go and get a credit card. To get a credit card and maybe max a credit card or something like that, that was scarier to me. Taking from my 401(k), as a risk-taker I did not mind doing that. I felt confident. I would have felt less confident had I not gotten the reaction that I did at that Expo.

The mold was $26,000. What about the circuit board? Who designed the electronics for you?

That was China and that was the factory in China. They helped do the circuit board and we got that design. We worked with them with the software, we gave them the file. They do what’s called the flashing of the software to the hardware.

In this case, they did all the design work. Was that over and above the cost of the mold?

The 26,000 was the total cost for the circuit board and the mold.

That was your upfront cost to get a device to come from electrons to atoms and become real. Did you have to place an opening order?

That’s another good point. You have to look for a factory that works with entrepreneurs that will produce in small quantities. They agreed to produce about 500. That was another eye-opener for me. Most factories, their minimum quantity that you have to order is about 5,000. 5,000 is nothing to a factory, a lot of them are 10,000. This factory agreed to produce a small amount of the 500 units.

Producing them at 500 units could not give you pricing that would allow you to realize the profit on each one basically. In other words. If you are ordering 5,000 or 10,000, then you’re getting economies of scale. With 500, that must have been pretty expensive on a per-unit basis.

FTC 168 | Securing Passwords

Securing Passwords: When you start manufacturing your product, look for a factory that works with entrepreneurs producing small quantities of product.

 

It was and that is definitely what you have to take into account. The fewer units you buy, your unit cost goes up. Your risk goes up to. The more you buy and without having a market yet without even testing it on the market yet. I was willing to pay that higher unit cost. That is less risk than to go ahead and buy 5,000. Try to go out there, realize that you can’t sell them and then you’ve spent all this money on units that you can’t move.

Our guest is Leann Bell, an American inventor and entrepreneur. She is telling us an amazing story of how to take an idea and turn it into reality, including all of the steps of how to get it manufactured in China. LeAnn you had your first 500. What was the time it took from the moment you said go and came up with the money and to the moment you receive the box with 500 units in the mail?

It was for about 90 days. It was the lead time.

That’s pretty fast.

It was fast. It was an electronics manufacturer. They were able to do that. I can’t tell you the first time that I got the box, with the finished product. It was like Christmas for me. It was such an incredible feeling to have my idea of holding my finished product. It was an exciting moment for me.

You and your husband I would assume are in this together. That’s what marriage is all about. What did he think of all this?

I could never have done this if I did not have his backing. Everything you do is a risk. He was behind it all the way. I definitely had his support. If you have a partner or a husband or wife or whatever partner, it’s incredibly important to have somebody in your corner supporting. There can be stressful moments.

We haven’t even begun to talk about things like patents and trademarks. Tell us a little bit about how you approach that.

I do get a lot of people saying, “Do you have a patent?” A lot of people don’t realize that you can’t patent everything. I’ve talked to attorneys and I try to get a patent on this and I couldn’t. I won’t go too much into this but there are certain things about patents. I could have gotten a design patent on this, but most people don’t realize that patents are expensive. It costs about $5,000, to apply for a patent for an attorney to do paperwork, apply and then you have to make sure that there’s nothing out there like. You have about a year to get a patent.

Entrepreneurs often make a mistake by having a factory make a lot of their products right away before knowing what the public wants. Click To Tweet

What happened is the attorney said, “There’s nothing new about the keyboard.” Something like that. I couldn’t get what was called a utility patent, which is a more secure patent. I could get a design patent. The only problem with that is you spend the money. Somebody could change a button or change something and design around it. What I decided for me, was not so much worry about a patent. I decided to trademark the name passwordsFAST. I decided I’m going to put all the marketing of trying to market the name passwordsFAST and get the buzz around that instead of worrying about a patent. I have run into inventors who invent something they can’t get a patent. They’re scared to put their idea out there, that they’re going to die with their product. They never get their product out there.

I do know what you mean because I have filed for patents, I have patents pending. The price range that you quoted is at least a minimum. It was a big decision for me to spend the money to file a particular patent on this idea that I have. I’ve implemented in software as well. Longtime readers remember results breakthrough, which was the software product and company that I created that is still there for accountability partnerships. The patent on this process, which was very original is still pending.

Not only are patents expensive but my attorney said, “The first time you hear from the patent office it could be years and they will likely reject it the first time.” It’s a journey and it’s a pain in the butt. It is hard to get one. The other thing I want to ask you about, let’s say you had this box and it was Christmas and 500 of these cute little red keyboard things show up. You say, “It’s great. Let’s celebrate.” The reality strikes, how are we going to sell this thing? I would love to hear the story but to start with, you did something cool, innovative. Something I have some experience with this as well. You brought a spokesperson in, Thomas Gibson. Tell us about that story.

That came later, when I was selling. I went to an expo out in Hollywood and had a booth and met a number of stars who saw the product, loved the product. I wouldn’t say they were a personal spokesperson because you have to pay stars a lot of money. They agreed to pose with your product and then you can use that free of charge. You’re going there and paying for the booth for the stars to come in. A lot of them liked it.

For people who don’t know who Thomas Gibson is, he’s from Criminal Minds, which runs continuously in the United States on five channels simultaneously. He’s well known, he’s a recognized face. That was an excellent catch. The other thing I wanted to mention which I thought was quite funny. When I’m on Amazon, I look at your product on Amazon. It shows products that are, “Like yours,” and several of them are paper-bound books. There’s a big book and the name of the book is called Passwords.

I don’t know how those sell. They’re unsecured. There are even a few similar electronic password keepers, but none of them encrypt their data. If you go out to their questions and answers on Amazon, there’s a number of questions where they say, “Do you encrypt your data?” They don’t encrypt your data, they either answer around it. Mine is the only one that encrypts the data and takes it a step farther with the cipher block chaining.

This is all the stuff that is important, if you want to keep your password secure. Let’s get into marketing. Tell us about how you brought this to the market. Tell us about how you arranged even to get it on Amazon. There are a lot of pieces here that entrepreneurs are going to want to know about. How do you get it on different shopping platforms? How much money do you need to market it at a $25 device?

That was a big challenge. I have this product. What I did was I didn’t go to Amazon in the beginning. I went to my local Bed Bath & Beyond. This is the very beginning. I talked to one of their managers and I said,” Can I get this in the store?” They allowed me to get it into some Bed Bath and Beyond, some local ones also into some local Batteries Plus stores. What happened was it went in there, it did okay but no marketing. This was a lesson learned for me. Bed Bath & Beyond you think, “Here we go.” There’s no marketing behind it. There are 1,001 SKUs in that store.

Without marketing, if it’s not self-explanatory people aren’t going to know about your product. It did well, it sold but then what happened was they did not come back and reorder. They had it in about 29 stores. That’s how I unloaded the first 500 and I was disappointed, “My life’s over, they didn’t reorder.” What I did was I ended up going back to that new product expo with a final product not with a prototype. This is where the magic began for me. QVC, which a lot of people are familiar with the QVC Shopping Channel, they were partnering with the Today Show with something called, “Next Big Thing.”

FTC 168 | Securing Passwords

Securing Passwords: Always do a background check and due diligence with your factory.

 

I went to that expo and I went and I got on a list and I present it to QVC. They loved it. One of the buyers from QVC, she called me and she said, “I want you to submit your product to The Today Show for this Next Big Thing.” I said, “Okay, I didn’t even know about that.” I submitted it and sure enough my product was chosen as one of the top finalists in the Today Show’s Next Big Thing. It was only one of nine, out of over 2,000 submissions that made it on the Next Big Thing. I was thrilled.

The Next Big Thing, they partnered with QVC. Being a top finalist, QVC was going to purchase 3,000 units. That’s where my first big order came. I was flown to New York. I got to go on to the Today Show. I was nervous and I got to pitch my product. What happened then was I knew that QVC was partnering with the Today Show. I already knew they were going to buy 3,000 units. How am I going to afford that? I had to front the order, another obstacle.

I was not going to take out in my 401(k). You’re talking about almost $25,000 and $30,000. I was not going to take that out of my 401(k). I’m going crazy thinking, “How am I going to get this money?” I had a short amount of time to get it. I didn’t have time to go out and get investors. What I did and what I suggest to a lot of inventors is to go to a local bank. Not your big banks. I went into a backyard homegrown local bank. This bank was Minster Bank, and I gave them my purchase order and they gave me a loan because I was able to show them an actual purchase order from QVC. I was able to secure a loan for that amount for the inventory.

I’ve done that as well. When I started my software company, we needed a line of credit honestly. We went to the Beverly National Bank in Beverly, Massachusetts. It’s there that I learned all about banking to be honest. Our first line of credit was $2,500. By the time I sold the company we had $1 million lines of credit. This is with the little individual local bank. It was because of the relationship that we had built up between my CFO, myself and the bank officers that allowed us to do that. What you’re talking about is a crucial step in the process of growing a company particularly when you have costs related to manufacturing. There you are, you placed an order for 3,000 units. You borrowed another $30,000 and you have to pay back and interest. What happens when you got on to QVC?

If I could back up a little bit, what happened when I got onto the Today Show, which I found out I was on there competing. Even though I was a top finalist there was a big winner of the whole thing. What happened was when I went there, I found out that the winner, they were going to put in another purchase order and purchase another 3,000 to 5,000 units. What happened was I was on the Today show. I went on there, I presented and there was a little bit of lag time on learning. I went back to my hotel room in New York. I was freaking out because I thought, “If I win, how am I going to come up with another $30,000?” if they place another purchase order for that.

My family and everybody were trying to get ahold of me saying, “You did such a great job. I hope you win.” I was in the hotel room by myself in New York on the phone with my banker, stressed out trying to get more capital in case I won. What happened was I didn’t win and it was a relief for me. It was an actual relief that I didn’t win the whole contest and the winner had to go back and I’ve become good friends with her. She had to max out about three credit cards to pay for that second order.

Did you make it onto QVC at that point?

I didn’t win the whole thing, but I was a top finalist. I still got on QVC and I was in the evening on a very popular show called, The Find with Shawn Killinger. Scared to death I went on there, I ended up selling out. I ended up overselling, I sold over 3,500. I came off and I was on cloud nine and then what I had to do was I had to go place another order with my factory. I’ve had a 90-day lead time. I only had 3,000 units. Some people did not get their product for about three months later and we’re willing to wait for it.

You then were able to fulfill all of them, but it had to take a little extra time before you can get those last people their orders.

Learn the power of social media, it’s a very cost-effective marketing strategy. Click To Tweet

It was and because I sold out that I was able to go back and talk to my banker and raise my line of credit. They felt more secure and they knew I sold out they knew that was guaranteed money. They were comfortable then raising my line of credit.

Here you are, you put 3,500 copies of your product into the hands of consumers. These are not business people, they’re consumers, and they see it on TV. What was the reaction from the people that bought it? Tell us about things like returns. Did people have trouble using it? What was the experience in a large-scale sale like the one you did?

I wasn’t thinking about that at the time. All I could think about was, “My product is out there, I oversold.” What ended up happening was I got returns because I didn’t do the background checking that I should have with my factory. The defect level was about 10% with my factory which is high. I did get a number of returns. I also found out I needed to change factories. This factory is not making a quality product. It made a good product, but the defect rate was way too high.

This brings up an interesting point. Since you bought your molds, were you able to take them away from that manufacturing company and bring it to another?

Here’s another lesson learned for me dealing with China. I bought the mold. They would not give it to me. I went to go get that mold and they refused to give it to me. I ended up going to another factory. This time, I did more due diligence. I found a factory that the defect rate is guaranteed at 1%. I had to end up paying for another mold. I didn’t have to pay, they gave me a break. I still had to pay for another mold. Not another $26,000, but another $12,000.

You could probably tell from the questions I’m asking that I’ve been around this block myself. That’s why I’m asking all of the things that happened. This happened to me and without getting into the story. We had manufactured several things in China over the years as part of my own company in this as a consultant to others. I’m familiar unfortunately with all of this craziness that goes on.

I ended up going on two more times. QVC invited me back two more times. I sold out each time I was on there. All three times I ended up selling under 13,000 units.

Where are you now? Give us the wrap-up.

After I was on QVC, I went through another, “Now what? Where do I go?” I was back on national TV that’s advertising right there. What happened was I ended up getting on Amazon. Amazon is a wonderful platform for inventors like me where I can go out there. I can have a product and they have a lot of tools for marketing. I still had to teach myself how to do marketing and what was the best way to do it. I have Facebook and all of that with my personal things, but I knew nothing about how to use it for marketing. I went out and taught myself everything that I could learn with Facebook marketing.

FTC 168 | Securing Passwords

Securing Passwords: Instead of trying to get a patent for your product, opt for a trademark and get the buzz around that.

 

I got on Twitter. I hired a young student who knew everything about Twitter and Instagram to help me advertise with it. I went out there and I realized that it was not much money, and I could do all this promoting through social media. I learned the power of social media and it’s very cost-effective. That’s what I do now. I am out on Amazon and I’m out on all the social media platforms and do a lot of advertising. I run Facebook ads every month. I tweet. I go out and I tweet every day and I’ve promoted some tweets out there. I use Instagram as well.

This has been an incredible story and education for how to take a product from conception to reality and have it be successful. The next segment of the show is where we get to know you a little bit better and we do that with a couple of questions. This first question, I find to be the one guests like the most and readers. I’m going to ask you this question. Who in all of space and time would you like to have one hour to enjoy a walk in the park a quick lunch or an intense conversation with?

I’d like to cheat and say there are two people. One, I would say Ben Franklin. He’s an inventor. I love inventors. If you look at all the things that he invented at that time, it’s fascinating, bifocals. Thank you. Mr. Franklin. I have on bifocals now. The lightning rod, electricity, a stove, so many things that he did, Ben Franklin absolutely. The second one might surprise people but my younger self. Who wouldn’t you want to go back in time and talk to their younger self about everything that you’ve learned? To teach your younger self the things that you have learned as you get older.

What a spectacular idea and I don’t think I could help you with either of those possible visits, but if you could do it, it would be incredible. Teaching your younger self what you now know is a great way of thinking about how I could help my own children. In fact, you could role-play and ask the 80-year-old version of you what you would say to yourself today. It’s an incredible perspective to take. Ben Franklin is an incredible individual who I agree would be fantastic to spend time with. This is the grand finale the change the world question. What is it that you were doing or would like to do that truly has the potential to change the world?

I hope this doesn’t come off as a sound bite, but honestly. I want to help the world never to use the dreaded forgot password button ever again.

That’s a great mission and a valuable one too. These days you don’t even know if that button has been spoofed. It might in fact go to a hacker. There are many reasons why a product like yours is not only important, but I feel it’s time has come. What a journey we’ve been on. This has been incredible for readers and me I hope for you too. It’s another reason to go over to iTunes and give us a five-star rating because after all I want to keep guests like LeAnn coming. You are an amazing individual and I would like to stay in touch with you. I can’t wait to see what you do next. Let’s make a commitment to talk again. Is that okay with you?

That sounds fantastic.

Thanks very much for your time. I can’t wait until we get a chance to talk again soon.

Thank you so much for having me as a guest.

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