From living with convicted felons in prison to rubbing elbows with multi-millionaire entrepreneurs, our guest was, at one point in his life, known as Prisoner Number 1150996. He achieved that lofty title by stealing a car. In this episode, host Mitch Russo talks with the creator of Underdog Empowerment, Zachary Babcock, about surviving the hard life in jail and how things have changes since then. Spending five years in the Missouri Department of Corrections prison system could have changed Zachary in one of two directions – he could have become a hardened criminal or he could have decided that he wanted a different life. Against all odds, he chose the latter and he now helps people build companies by leveraging the wisdom of the multimillionaire guests on his show while making a great living doing it. His own inner work has given him a broad perspective from both extremes of life. He’s here to help you learn how to create your best life and a company that can thrive.

Creating Your Best Life With Zachary Babcock

We have a special guest to share his wisdom and help you build your company. Let me introduce him as Prisoner Number 1150996. He achieved that lofty title by stealing a car. At that time, he was not someone you would want to run into in a dark alley but how things have changed. Spending five years in the Missouri Department of Corrections prison system could have changed him in one of two directions. He could have become a hardened criminal, or he could have decided that he wanted a different life. Against all odds, he chose the latter and he now helps people build companies by leveraging the wisdom of his multimillionaire guests on his show called Underdog Empowerment while making a great living doing it. His own inner work has given him a broad perspective from both extremes of life. He’s here so you could learn how to create your best life and a company that can thrive. Welcome, Zachary Babcock to the show.

Mitch, it’s a pleasure to be here. Thanks for having me.

What an interesting person you are and I applaud your success and all of what you’ve done and all of what you’re doing for others. Thank you, from everybody.

It means a world to me. Thank you.

Zach, we like to start with a very simple question. Tell us how this all started for you.

Articulate the future, it's what your audience desires. Have faith it will happen and help your fans get there! Click To Tweet

I landed in prison. I didn’t have a chief aim in life that was driving me in any motivational driving force or anything that was compelling. I made up a bunch of poor decisions growing up. I did four years flat the first time. I got out for about two years. Nobody wants to go back to prison but I ended up going back to prison just twenty days before my twin sons were born for a DWI. That was the straw that broke the camel’s back. I was done. I remember making that decision right there in that jail cell on my way back to prison. I said, “I don’t care what it takes. I don’t know how long I’m going to be locked up for. I’m going to do everything that I need to do to get back home, to be a responsible father and to be happy and successful.” I didn’t know what that looked like at that time but that was my decision. Ever since then, I’ve been moving in a completely different direction in life.

That decision changed your life as some of the other things you’ve done as well. The opportunity to have been through a prison system, survived and learned the lessons that prison teaches some people. You could have easily gone to school in prison and become a better criminal. Why didn’t you do that?

That’s exactly what most people end up doing. I never wanted to be in prison. I honestly believe that the majority of people in prison don’t want to be in prison. There are good people. There are some nutcases that are in there. I never wanted that life. I always wanted to be the father that I didn’t have growing up. When I missed out on their birth, that was so painful to me. That was enough for me of what I needed to say, “I’m done. If I keep doing the same things, I’m going to keep ending going through this system or I’m going to end up dead.” I don’t want that. I decided to go the other route.

You’re lucky that you had that motivator, that one thing, the birth of your children to stop you in your tracks. A lot of people probably have that feeling but they don’t act on it. The easy way out is to steal another car or to do another robbery or whatever it is that people do that are in jail for. You didn’t choose that. You wanted to be with your family. How did that translate once you were rearrested and you got back into the prison system? Was it harder at that point to stay there and knowing that your kids were growing up without you? Did you have resentment or did you have appreciation or neither, just wondering?

I had resentment for missing out on their birth. That hit me hard and I did four years flat the first time around. I ended up doing eight months the second time and I miss out on my kids’ birth. That eight months felt ten times longer than that four years that I did previously because I knew that my kids were at home. I remember when they first were born for the first month and a half waiting to get pictures, trying to imagine what they looked like. Do they look like me? All those things that were going through my head. It made it tougher but it was the best thing that could ever happen for me because it helped build the strength of character especially long-term.

I can see that with everything you’ve done. I’ve had one other gentleman on the show who’s built a multimillion-dollar company after his time in prison and just like you, he was rearrested. It was extremely painful after he had started to build his company and family just like it had been for you as well. Can you spot the moment in time that you made that choice for the first time that you went to jail? What was that moment where you said, “I’m going to do this?” Whether it was stealing the car or whatever it was and what was your thinking at that moment in time?

FTC 165 | Creating Your Best Life
Creating Your Best Life: At the end of the day, it’s your choices and decisions that got you in the situation you are in today.


I was a knucklehead punk, teenage kid for the most of it. When we were burglarizing houses, we would hit the garage door opener and we would drive off and go hit other houses and then we come back. If the garage door was still open, we’d go in. When we were doing that, it was out of boredom and being punk teenager kids. I was seventeen when that happened. It was more so for fun and it was stupid. It was retarded and it was wrong.

Where were your parents during this period? 

My father died when I was seven. I never had a father figure after that. I had an amazing mother. I couldn’t have asked for a better mother but at the same time, it’s tough for a single mother to raise a boy. We need that disciplinary authority figure and also something to model to be a man ourselves. It’s tough for her to raise me. I would never take her seriously whenever she would try to discipline me.

She was aware of what was going on. She couldn’t control you from what you’re saying. Other than having a dad present, what do you think in retrospect she could have done to control you or to reign you in? Could she have been tougher? What would you have done? 

At the end of the day, it was my choices and my decisions that got me for all the trouble I got into and to climb out of that. To be honest, there’s nothing that she could have done that was going to change what I was going to do. I grew up in Ferguson, Missouri. It’s such a crazy bad rep because of the Michael Brown situation that happened. It’s not the best of neighborhoods, but it’s nothing like the media put out to be. I grew up there and because I didn’t have that father figure, I looked to other male role models in the community that were a little bit older than me that weren’t the best of role models. I wanted to fit in and be accepted by everyone growing up. We all do, especially as teenagers and kids. I don’t know if there was anything that she could have done because she did the tough love stuff with me. I was in and out of juvenile detentions for my whole entire youth. She always did what’s best for me but there’s much that she couldn’t do otherwise.

In every industry, there are bad companies and there are good companies and there are bad people and there are good people. Click To Tweet

I want to congratulate you on two things. Number one, for taking responsibility. You didn’t blame it on anybody which I was glad to know. Number two, for appreciating your mom for all she was and all she did for you. I hope she’s still around to see the success you’ve become.

She got to see me turn my life around before she did pass, which was big. I wanted her to see that. She got to see me come home from prison and get my life back on track and be a responsible father. That means the world to me.

Zach, after coming out of prison, you were searching for what to do. You knew you didn’t want your life to be one of going in and out of detention centers. What was the first thing you did? Did you get a job?

It was in 2014 when I went back. I went back on February 1st and I came home on October 2nd. When I went in there, the whole Michael Brown situation happened in Ferguson, Missouri. I’m sitting there looking like, “This is horrible for this to happen.” At the same time, Ferguson is not this crazy Afghanistan war zone that they’re making out to be. I have a lot of prior sales experiences as well. I’ve always thrived at that. My original plan was to create t-shirts and wristbands saying, “I Heart Ferguson,” on them and then go door to door and sell them. That’s a business model. That was the plan going into it.

I started wrapping my brain around it. When I came home, I needed some startup capital to make it happen and I didn’t have it. I was looking for any kind of job to get it going. I didn’t care if it was under the table construction job, whatever I had to do to be able to support my family and to be able to get this startup capital going because I knew I wasn’t going to have any future with a normal job being a convicted felon. Anytime I fill out an application, it immediately gets denied. That was the plan. Obviously, plans don’t always happen and don’t always pan out. I couldn’t find a job anywhere. For the first month and a half, it was stressful. I didn’t have any money coming in. I got introduced to network marketing. I don’t know what network marketing was at the time. I ended up doing that for about two years before I ended up leaving that industry because it wasn’t my thing in the long run.

Did you ever get to sell t-shirts?

FTC 165 | Creating Your Best Life
Creating Your Best Life: Don’t go blasting your products and your opportunity down people’s throats.


I sell them on t-spring with the podcasts. It’s not the main focus or anything but no, I never did get to go door to door doing that.

You are trying to take advantage of an industry, a societal trend or a local news opportunity. Those were all great ways to start businesses in general and then change as the tides changed. I thought that was a pretty good idea. Once you did finally get into network marketing, did it take you two years to get successful or did you get successful sooner than that and why did you leave?

I got successful in there right away because I was hungry and I was ready to make things happen. I built up almost $2,000 a month residual income within my first six months. Granted, that’s not crazy and successful, rich or anything but for a guy like me coming out of prison that couldn’t get a job anywhere, $2,000 a month was a complete game-changer. More importantly, it showed me what was possible and that I could create my life by design. However, I left because I’m not knocking network marketing. I’m not knocking the industry. In every industry, there are bad companies and there are good companies and there are bad people and there are good people.

However, in the company that I was in, I was taught to go through a list of people and blast them on the product or the opportunity and if they weren’t interested, just keep moving. I started burning a lot of relationships and I didn’t like that and that’s not my style. It didn’t resonate with me and I got tired of it and I lost my passion for it. At the very beginning of 2017, I burned the boat and left. By that time, my income had dropped down to about $500 to $700 a month. I wasn’t making a whole lot there. I was just hanging on and I wasn’t into it anymore. I said, “Forget this little $500 to $700. I’m going to cut my ties and go full force in what I’m doing now.”

Do you have any words of advice for people who are thinking about getting into a network marketing business? There are so many of them out there.

Relationships are one of your most valuable assets in life next to time and health. Click To Tweet

You’re dealing with people and you see it all the time with people doing it online not even in network marketing. The greatest lesson I learned out of is people are real people. Treat them like real people. Don’t go blasting your products and your opportunity down people’s throats and if they don’t want to join, burn that relationship. That’s a horrible thing to do. Relationships, in my opinion, are one of your most valuable assets in life next to time and health. I know nothing greater than relationships other than time and health. Focus on building relationships with people and doing it strategically, getting the right people on board.

It’s great advice across all elements of life, I totally agree. In fact, that played quite a role in what you did next and what you’re doing. Give us an idea of what it is that you’re doing and how you got there.

After I left network marketing, I didn’t know anything about business. I didn’t know anything about building a real business or how I was going to monetize it. I’ve seen people like Gary Vaynerchuk. I was like, “That’s what I want to do. I’m a creator. I want to go around creating content and monetize it that way. I’m going to be a life coach.” I didn’t make a single penny or help a single person as a life coach because I didn’t know anything about marketing or about solving a specific problem for a specific person. I hadn’t built up the skills to do it. I was trying to skip steps. I failed miserably. This went on for a good year. It was tough during that time but I didn’t give up and I ended up not being a life coach. That wasn’t it for me as well but it was great. I learned a lot about marketing. I started getting serious about marketing, studying psychology and studying what makes an offer good, what it comes down to is finding out what your people want. That led me to what I’m doing.

Anytime I tried to collaborate with anybody, any entrepreneur to do anything, nobody took me seriously. I was just some ex-convict turned entrepreneur afterthought that nobody gave the time of day too. I’d be lying to you if I said I wasn’t extremely upset and frustrated with that. Out of that frustration, out of being upset about nobody wanting to collaborate with me, I decided to launch my podcast, Underdog Empowerment. This time I had learned from launching my first brand a little bit more about branding. For example, I launched the first brand, Win with Zach and it was a dud because it was completely selfish. It was about me. It wasn’t a movement that everybody could get behind.

However, with Underdog Empowerment, everything about it was intentional even from the color scheme. If you Google psychology of colors, the red thing is for aggressiveness or power, black stands for the dark side, elegance and white stands for peace and clarity. It fits the mode of that underdog psyche. The word underdog is clearly speaking to a specific set of people and empowerment is giving power to the said group. Everything about it was intentional. We became a top-rated podcast on the third day and we had Billy Gene as marketing on the show and we’ve had a ton of big guests since. It was crazy because the week before, nobody wanted anything to do with me. After launching the podcast, I was interviewing celebrities. It completely changed the trajectory of my whole entire career.

FTC 165 | Creating Your Best Life
Creating Your Best Life: If you can give people faith in the future, that renders them perceptive to change and to take action.


That’s what podcasting has done for so many people. I like the way you put it, “The week before, no one wanted it and the next week, I’m interviewing celebrities.” This is an incredible lesson. First of all, everything that Zach has told us so far has inspired me in ways I had never imagined. To have someone go from where they were to where they are is incredible. The audience of this show knows some of my backgrounds. Zach, I was addicted to narcotics in high school and I came within twenty seconds of death at one point because I had purchased a counterfeit dope and I was about to inject it into my arm. I know where you’re coming from because for me it came down to the same thing that it did for you. It was that moment in time where you just needed to make a decision. If the decision was to die a junkie in my case or in your case to be a criminal, that would be the end of life. Instead, your choice and my choice were both empowering and took us to both different places.

What I also want to distress is that the power of podcasting has brought you to a place where probably couldn’t have gone any other way. For many of you, audience, it might be the way for you too to change the way people see you and your life. Frankly, podcasting is fun. I meet so many great people through podcasting and I build so many deep and long-lasting relationships that are worth exploring. The reason that I wanted Zach on the show is that he does this for a living. He helps people get their shows started and going and maybe you should know who he is. Why don’t you tell us as if you were working with a brand-new client, how somebody would get started in podcasting? I love the deliberate niche of you choosing the name of your own show and the colors and everything else. Start from whatever point you would as if you were working with a new client.

I’ll share even some cool ninja hacks about getting ranked up on your podcasts and all that, but that’s more of the sexy pieces to it. Very first and foremost is what I call the four W’s of long-term podcast and success. This applies to anytime you’re building an audience, whether it’s on YouTube, a podcast, you’re growing a business. You have to get this dialed in. The first W is, “What is your podcast about?” You’ve got to be able to communicate this in one sentence or less if people were never asked you in person. You’re going to communicate this throughout your podcast episodes, throughout your intro on your podcast, the show description. It’s very important, good communication. It’s like baseball. A bad throw in baseball can cost you a couple of runs. It could even potentially cost you the game.

When people come on to Apple podcast, which is the third-largest search engine in the world next to Google and YouTube and they search a keyword and they land on your podcast, the first thing they’re going to do is they’re going to look at your podcast’s artwork. If it resonates, they’ll read onto the title. If that resonates, then they’ll read your show description. I’m talking about cold traffic specifically. People that have never heard about you before. In your show description, if you can’t communicate what it is that your podcast is about and they know it’s for them and you can’t communicate a clear mission of where this podcast is going to take them and why they should listen, then they’re going to leave. They might not ever hear from you again. Like a bounce rate on your website, people immediately form an opinion and if it doesn’t resonate, they leave. You could have potentially just missed out on a raving fan that would have shared all of your episodes with their friends and brought you so much viewership or listenership and potential customers because you weren’t able to communicate that. Get clear on what it is that your podcast is about. Mitch, you’ve done an excellent job with this show. It’s incredible. I found you on Apple searching and that was pretty cool.

Secondly, you want to know who is it for. If you don’t have an audience, you’re speaking into a microphone full of air. Who are you speaking to? I’m talking strictly from a personal branding standpoint. I’m not talking about branding as a whole because you got companies like Walmart, McDonald’s, Coca Cola, Pepsi, the biggest brands in the world. They can create an imaginary avatar and then be the ideal to serve that avatar. When we’re talking about personal branding, the keyword personal here, you can’t create an imaginary avatar and then try to be the ideal for that avatar if it doesn’t align with who you are. In that case, get clear on who you are and who you can serve and then serve who you were or who you were starting out. Know all the steps of the process up until this point. You don’t have to act any further along than what you are. That’s a great way to do it because in podcasting, you are the voice of the podcast and people are coming in to tune in to hear your views, perspectives, thoughts and opinions on things. They don’t necessarily have to like you but they’re coming in to hear what you have to say.

Moving along to the third W is where are you taking them? You’ve got to be able to articulate a future for two things, one that your audience desires and also a future that they have faith in. It has to be something that they desire because if it’s something that they don’t want, then they just won’t even tune in. They had that have faith in it because if they have fear in the future, they get jammed up, paralyzed and they don’t take action. They don’t move forward. If you can give them faith in the future, that renders them perceptive to change and to take action. You’re basically saying “By listening to this podcast, you’re going to go from X to Y and this is a journey and I’m going to bring all the people that are going to help us get there through our interviews and through our solo episodes.” Get the mission involved and get people behind that of the future that they desire and have faith in.

If you can't communicate what it is that your podcast is about and why they should listen, people are going to leave. Click To Tweet

You had the fourth W, which is very important as well which is, “Why should people listen to you?” You’ve got to be able to separate yourself from other podcasts in your space. You don’t want to be like everybody else. Let’s say that you have an eCommerce business and you want to do a podcast on eCommerce. There are hundreds if not thousands of other podcasts out there on eCommerce. How can you separate yourself from all the other eCommerce podcasts? For one, you’re uniquely different. There’s nobody else on the face of this earth that is like you. You had that going in your favor, but that’s still not enough. What I do with everybody that I work with is we do this exercise where you list out the top ten eCommerce podcasts.

You have this list of people that you could go onto their show and invite them to your show as well. More importantly, you check out these podcasts and you find your unique angle. You might have a powerful story like Mitch and myself of overcoming great odds and being able to have that transformation. That could be a unique factor or you might not have that story. You might be very good at injecting humor, very polarizing on the topic versus everybody else is cut and dry or professional and it’s hitting on nothing whereas where you’re injecting the humor, you’re entertaining and educating at the same time. Find out the unique angle that you come at it. If you searched Underdog Empowerment on Apple podcasts and you read the show description, I hit on that in the very first sentence. I say, “From over five years in prison to rubbing elbows and multimillionaires every day, my name is Zachary Babcock and I’m a student of Psychology Business and Marketing with a broad perspective from both extremes of life.”

You did a great job articulating that. That’s frankly one of the reasons why I invited you on the show. What I’d like to do is circle back. I think your four W’s are brilliant and the one that hit me the hardest, because it’s for me the most important, is number two. Who is the audience that you are talking to? Who are you speaking to? What I loved about that is because as a podcaster, we are taking people on a journey and it’s generally a journey we’ve been down. We can speak from experience. We can invite people who share in that experience because the end result is what people want. I love number two the best. I like them all. The thing about podcasting is this interesting segment of the business world. Podcasters don’t appear to be competitive. You and I could have a competitive show but we’d welcome each other as guests.

That’s what I love about it too. One of the greatest ways to grow your show is to collaborate with other podcasters.

There are all kinds of podcasting events and trade shows. I’m attending an event with Steve Olsher and I’m one of his guests as an icon of influence because I have a show, because I’ve been willing to speak to 154 different people, that qualifies me to be an icon in his organization and in his event. For those of you who are reading, Zach has a special gift for those who stay to the end who are excited about this topic. Zach, you talked also about things like articulating the future. What did you mean by that?

It’s getting clear on the goals that your audience has. What are their desires? What are their frustrations or pains that they’re dealing with and what future do they want for themselves? What are they currently working on? It’s being able to articulate, “By listening to this podcast, we’re going to help you get that goal. You’re going to be able to run a successful eCommerce store and you’re going to be able to get your first thousand clients by listening to this podcast,” things like that.

FTC 165 | Creating Your Best Life
Creating Your Best Life: Your purpose is always evolving and growing; sometimes, it even changes.


Have you heard from the audience about your show? Have you gotten much feedback? A lot of feedback? 

We’ve done pretty well as far as getting reviews and people telling us how they feel about the show, which is we’re very grateful for those who always help out as far as podcasts and goes. We’ve got 341 ratings and then 201 actual written reviews.

Do you hear casually from the audience? 

I didn’t do this in the beginning right out of the gate, but that’s what I do all the time. Anytime I can get a chance to connect with the audience and talk about, “What do you think about the show? What would you like to see more of? What are you currently struggling with? What’s been working for you?” All that is such valuable information because they give you content that you can create that’s going to directly help your audience out.

This is the most important thing of all. Zachary, have you gotten clients by being a podcaster? 

You can't create an imaginary avatar and then try to be the ideal for that avatar if it doesn't align with who you are. Click To Tweet

Yes. Before, I didn’t make a single penny or help a single person as a life coach. For one, I didn’t know what I was doing as far as building a business. I was just figuring this stuff out. As I figured that stuff out and then having the podcast, that is positioning in itself in the marketplace of having the top-rated podcast and having these connections with people like yourself and other very influential people. That’s huge for positioning yourself in the marketplace and when you put out offers, people are more inclined to take you up on them.

This is the reason why you should be thinking about a podcast for your business. I don’t care if you’re a CPA, an attorney, even a dentist. I know a particular chiropractor who has a show. It was fascinating and he’s a funny guy. He talks all about the art of chiropractic. It’s amazing what happened to his business. It took almost 100 episodes before he started seeing a definitive pickup in business coming from the show itself. For myself, I didn’t hear from the audience probably for the first 50, 60 episodes. From there, I started getting emails from people on a regular basis, some requesting to be on the show and others talking about what the last guest that we had did for them and how they learned from them. It’s fantastic. It’s a form of art that is starting to make its way into a modern-day America as a true media format. There are thousands of podcasts, but here’s an interesting statistic. Did you know that 65% of the podcasts that had started had quit before episode number ten?

Yes. You’re not going to have that juice right out the gate. You can if you do it right but you’re not giving it enough time to foster and grow.

Even if you use a high-level consultant like Zach to help you build your show, it’s still going to take time. Your audience needs to find you. At that point, what’s going to start to happen? Just like Zach approached me, people are going to approach you and want to be on your show. Why? Because they realize that you resonate with their audience. I’m a big proponent of it. I love what it can do. It’s changed your life in so many ways. You said that it puts you in circles that you never thought you would find your way into. How about the people that you’ve helped with the show? Do you have any personal stories about some of that?

One of them is Carlos Redlich with The Copy Closer Podcast. He was already making some good money because he’s a copywriter. He wanted to go to the next level with it. We got together, we launched this show. He got ranked up within less than 48 hours and had a top-rated podcast. He’s reaching even more people and bringing on more clients because he has a top-rated podcast and he’s constantly interviewing top copywriters in his space. It helped him take it to the next level.

I think the most important thing is that you were able to illustrate the fact that you are changing people’s lives and I love that. Zach, the most important thing that’s coming up is the questions that I use that help my audience get a little bit more intimate with our guests. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?

FTC 165 | Creating Your Best Life
Creating Your Best Life: You must communicate what your podcast is all about throughout your podcast episode to be able to have good communication.


That person is one that I had a conversation with, Robert Greene, New York Times bestselling author of five different books and released his sixth. I got to interview him on the podcast. I have never laid eyes or heard of no one that has such a deep understanding of human nature as he does. It’s mind-boggling. I say it all the time, if I could be personally mentored by anybody in the world, it would definitely be Robert Green.

I’ve had some similar experiences interviewing Michael Gerber, the author of The E-Myth and many others. I’ve been very blessed to be able to get people like that as you have on your show. In a sense, you didn’t answer the question because you already spoke to them. I’m going to give you a second chance.

Since that’s happened, I guess I would choose Tony Robbins just because of his understanding of human psychology and NLP as well, all the amazing things that he’s been able to do with his brand. It’s funny because a lot of people try to knock Tony Robbins and say, “He’s some guru trying to get your money.” The money that he makes from the Tony Robbins personal development brand like the conference stuff is literally drops in the bucket. He doesn’t need the money. He’s a billionaire with all his other businesses and real estate. He does it because he cares about people. That would be the person that I’d like to have a conversation with.

Tony and I built the business together. Every word you say is true. He cares so deeply about the people in his world and the people he helps and mentors. He is the genuine deal. He’s what I would consider maybe the top business coach, personal mentor in the world. If you ever do want to work with Tony one-on-one, if you can get the chance, have at least $1 million spare sitting around because that’s what it’s going to take. 

It shows how much value he’s worth.

There's nobody else on the face of this earth that is like you. You have that going in your favor. Click To Tweet

Zach, what is it that you would like to do that truly has the potential to literally change the world?

I hire convicted felons but not all convicted felons. My purpose is always evolving and growing and sometimes it even changes. After going through the system myself, I put myself there, I take full responsibility for it. However, there could definitely be improvements made in the system. If you look at the recidivism rate nationwide in the US, it’s ridiculous. That’s showing you that it’s not working with what they had. The resources that they provide and the programs that you go through are literally a joke. It doesn’t help. It makes you jump through all these hoops and go through all these classes when you’re coming out and it takes away all the time you have to work and feed your family.

On top of that, it’s hard to even get a job coming out of prison. This isn’t for anybody coming out of prison because most people coming out of prison aren’t ready to change their life yet. For the ones that are ready to change their life, I want to give the resources that aren’t offered that is going to make a huge impact. What we do is we hire convicted felons. They go through a screening process but the ones that are ready to change, we hire them starting out. They go through a program also where they read specific books outlined in this program. They also get access to other programs like online courses so they can begin to learn online marketing and everything that goes into it. For the ones that are cut out to be entrepreneurs, they won’t need us for long. They’ll be able to fly out the nest and go do their own thing quickly.

One of the greatest ways to grow your show is to collaborate with other podcasters. Click To Tweet

For the ones that aren’t cut out to be entrepreneurs because not everybody is, they can continue to work for us and then get a bump and pay. That way they actually have a job. The overall mission for this is to get our recidivism rate to 9% or lower nationwide. That’s a crazy goal. “It seems impossible but the ones that are crazy enough to think they could change the world are the ones that usually do it.” That’s a quote by Steve Jobs who inspires me. That’s the mission right there.

Well done articulating it too. Zach, you did promise my audience a free gift. What do you got?

It is The Podcast Roadmap. It’s a fifteen-page PDF that I put together. It goes over the four W’s that we discussed but it literally takes you from not having anything, no equipment, software, not knowing anything about podcasting, to launching a podcast. It comes with three step by step tutorial videos that are very comprehensive and everything that you need to know to get your show off the ground from having nothing from scratch.

If you ever thought about having a podcast or if you ever dreamed about having a podcast and you want a no-risk way of exploring the possibilities, go to and download that guide. Zach, it’s been a pleasure to have you. I’m so proud of who you are and what you’ve become. You are a role model. I want to make sure that people know about it. Zach, thank you so much and I can’t wait until we get a chance to talk again soon. 

Mitch, thank you so much. I had a blast and I can’t wait to have you on my show as well. Thank you for having me.

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