Optimizing Human Performance with Jairek Robbins
Our guest is a true superstar in so many respects, a true performance coach at his core and a Congressional Gold Medal winner as well. He’s a corporate trainer and trusted advisor on several boards of directors. He spends his time helping executives achieve success by living with purpose and he’s here to show us how he does it. Welcome, Jairek Robbins, to the show.
Thank you for having me. It’s good to be here. Hopefully, we can share lots of valuable information with everyone tuning in.
That’s the mission. Let’s get to it. Let’s start at the beginning. How did you get started?
I’ll give you a fast-forward of a couple of critical pieces that brought me to where I am. My very first job, I remember I was having a dinner with Sergey Brin and his family and a few other people and they were going around the table and we were talking about our very first jobs. It was my turn and I said, “Jairek, your turn,” and someone yelled out, “I bet he was a Reiki master or something.” I started laughing. I said, “Not even close. I was security at Blockbuster Video.” I was a big brown kid who played football in high school. I had a bald head because of football. I had a dark tan because of football and because I was big enough. I don’t know why else they picked me, but I was too young to work the register, so they hired me and made me security. Friday and Saturday nights, I walked up and down the aisles staring at young kids who supposedly are possibly stealing DVD and video games. Luckily, I can say theft went down by 70% within the first week of me starting so it worked.
That compelling vision, that stare that you would give those kids stopped them from doing anything at all, which was great.
Fast forward, a couple of things that really prepared me for where I am, I took a job stacking lumber up in Canada for three months. It was an invitation for my family and they looked at where I grew up and what I was around in Southern California. They said, “What would make this young man be more prepared for life?” One thing was learning how to fall in love with hard work. The concept of no matter what happens in the economy or what happens in the world, if you can learn how to just work really hard at whatever you’re doing, even if you can work smarter later in life, but if you know how to work hard, it’s a game changer. I didn’t have a lot of experience of that growing up. They invited me to go do this and I spent six days a week waking up at 4:30 in the morning, going to the gym and working out, getting prepared, getting picked up on the side of the freeway at 6:00 in the morning by a van of twelve other guys who were workers and get dropped off at the lumber yard site.If you know how to work hard, it's a game changer. Click To Tweet
We’d stack lumber all day, have a couple of breaks and then come home for a two-hour drive in a hot, sweaty, smelly van of all us workers in it. Get dropped off, drive back to the house, workout again, eat dinner, fall asleep, we’ll do it again six days a week. This one’s important because at the beginning of the process, I was out to prove something. I was going to show them that I had what it takes. I was strong enough. I was resilient enough. I could do this. That’s why I woke up early to go to the gym and went to the gym right after work too just to prove a point. Halfway through, I fell into a trap that a lot of people do nowadays, especially if you’re starting a business or building a business.
In the beginning, you have that inspiration and that vigor and that push out. At about halfway through, I remember looking at myself in the mirror and thinking, “How dumb am I? This was stupid. Did I sign up to stack wood all summer? I could have an internship somewhere and be learning. I could be getting paid for this.” I started to think and these thoughts flood into my head, “I’m smarter than this. I’m better than this. I’m more talented than this. I should be the one calling the shots around here, why is someone else telling me what to do?” I noticed that happens in two groups of people. Entrepreneurs, when you tend to have partners and other people who are helping or investors who are calling the shots in some way, we tend to feel this entitlement of, “I’m the one who came up with this. I am the one who did everything.”
With younger people in the modern-day workforce, if you have employees who are younger or you are a younger person who’s working for someone, someone tells you what to do and you’re thinking, “Why are they telling me? I’m smarter than them. I went to school. I should be getting paid. I should be running this whole thing.” What’s funny is I remember a day or two or three went by and I kept having these thoughts and eventually what happened was I stopped, I went back to the bathroom, I looked myself straight in the eyes and I remember asking the question, “Who do you think you are?”
That’s a great question. Particularly, as it was halfway through your assignment. In fact, that was the lesson you came to learn.
The lesson in this, which was interesting, was having the conversation, the heart to heart, where I stepped back and said, “In the US way back in the day, grown men would stand in line all day for the opportunity to put in a couple hours work to earn $0.25, $0.50 or $2 to go buy a piece of bread to take home to their family.” That was an opportunity in the history of this country and these people and I’m here complaining about it? I was like, “People would give up everything they have, everyone they know and their entire family to move to this country to have this opportunity and I’m complaining about it?” I kept going through all these examples in my head until I found a place where I said, and I don’t know if you’d call it God, the Universe, Mother Nature, Life, “If this is what Life put in front of me as the opportunity right now, I’m going to figure out how to do my best at it, how to be my best at it and how to give more effort at this than I’ve ever done anything in my life.”
The second half of this journey was me pushing myself to say, “If I’m here to stack wood and this is my opportunity to earn a living, to take care of my family potentially to do all these things, I’m going to be the best at this.” I figured out how to fall in love with that process. In that process, I’ll never forget what happened in the end. This is really important, my step-grandpa pulled me aside and I didn’t know this, he had been driving up and watching me some of the days and I didn’t even know he was there. He shook my hand, he goes, “There’s employment 20%, 30%, sometimes 50% around the world at different times. I watched how hard you worked. I watched how you leveled up with the team and how you push them to do more and be more every day. I got to say something, you always got a job if you need one here.”
I love that story because it illustrates so many important things and it’s so much a part of my background as well. What I get is you hit a point where you chose to appreciate. You went deep into gratitude for the place you were at that moment in time and from that came this burning desire to be even better at what you did. From this whole experience came the transformation that your family was looking for, which was to take a guy who thought that he could do a better job, be at a better place, but instead apply yourself fully at the moment, in present time, the best you possibly could. That changes when that happens. I know it did for me and it’s obvious it did for you. After stacking lumber, what came next?If you're doing good and you're sharing it, you're helping others. Click To Tweet
It also created the foundational mindset that said when I got there, “Stacking lumber, how hard could it be?” I got to tell you, I got my butt handed to me the first few days. What I realized the other piece that showed up, that was very useful later on for entrepreneurship when I started my own business and grew it from zero to six figures in eight months. Currently, we’re going to be on our tenth year, which most people know 96% of businesses fail in ten years. We’re going to be part of the 4% that make it over that ten-year hump and profitable, which is another rare thing because even though the 4% who make it, only 39% of those are profitable. The rest lose money. It’s pretty wild when you look at those numbers and statistics, we’re going to be one of those magical ones that make it and are doing well in the 39% range of the 4% chunk that made it.
Looking back, something that really helped in that stacking wood moment was being willing to suck at something long enough to become okay at it and being okay at it, long enough to become good at it, and being good at it, long enough to become great at it. All that evolved in that little stacking lumber process of three months because, in the beginning, I sucked. That was really bad. They were teasing me, “How hard could it be? You pick it up, move it over and set it down.” I had to learn and I had to be willing to be bad at it long enough to get okay at it. I was pretty good and eventually by the end, I was great at it and it took the three-month process to really learn how to be good at it.
A couple of other instances that helped shaped me, I spent six years being trained as a coach and working as a coach for a very large coaching organization before I decided to go out on my own and have my own coaching practice. I won’t call it a business because it was a practice, a small business, it was just me. It’s not quite an automated system that it would run without me, so it’s a coaching practice. I spent six years coaching for a larger organization and 250 hours of training and all those years of practice, constant update, training, measurements, tracking and measuring my performance and clients. I had a lot of training and education in it. I got my BA in Psychology, which backed me up with the foundation of psychology and why people do what they do.
The other piece that really helped in growing my own business, I spent two years outside door-to-door office-to-office sales and I’ve found over the years that was a game changer because it teaches you how someone can pick you up, take you somewhere in the world, drop you in a city where you don’t know anyone. You’ve never been there, you have no connections or background or anyone that’s familiar. Literally, you walk out, you look around and see a business and go, you walk up, open the door, walk in and say, “My name is Jairek. Here’s what I have a value to offer. Is it interesting to you?” They go no or sure. We have a conversation, we turn that into a presentation and we turned that into a business. Spending two years in nearly 900 presentations, it built an understanding of how to develop business anywhere on Earth. Even if you don’t know anyone or even speak the language, I can drop in somewhere, walk around and within a day or two, add enough value to the community that I can be up and running.
It’s such a terrific lesson to learn. These days, a lot of people don’t do the door-to-door or business-to-business selling. I carried a bag for six years selling semiconductors and I was scared at first. In fact, I didn’t know anything about selling it first, so I asked the best salesman that I knew of in the entire industry. I said, “Can I take you to lunch? Can you tell me more about how you learn to sell or where did you go for training?” He answered my question in two seconds flat. He said, “I learn to sell by going to the Dale Carnegie Sales Course and you should do that too. It’s a great program.” We had a fantastic lunch and enjoyed each other’s company. After lunch, I drove right over, signed myself up for the Dale Carnegie Sales Program and I never looked back. It was fantastic to have gotten that training and then to go out every single day like you’re talking about and apply it. Did you sell door-to-door or business-to-business of what you’re currently selling or was that a different product?
It was a different product. Fast forwarding after six years of learning how to be a coach and practicing in coaching a few hundreds of clients for that company and then two years selling office-to-office, business-to-business. Eventually I said, “I’m going to start my own business.” I started my own coaching practice. I throw up a website if you want to laugh, check out the website, the Wayback Machine and type in my URL, which is my name and you’ll see the first rendition of my self-made website, which was horrific. With that little black and white website with my name on it and said, “Welcome,” across the top. It had a weird picture of a tree and a picture of me with a little bio I type myself. I had one button that said, “Coaching, Sign Up,” and you click it. It brought up an email that you could email me and say you’re interested in coaching. As simple and silly as that is, I used the sales and the experience in coaching to then take that from zero to $100,000 in revenue in eight months. I was 24 years old living in the front den of a house when I did it.
We have a lot of people who are on that path themselves right now. I love the idea of the fact that it was simple. You didn’t wait to build some large Infusionsoft machine. You just went out there and did it. That’s what it takes. It takes just going out and making it happen as you’ve shown over and over again.
Speaking of Infusionsoft, the very first conference I got invited to speak at was a group, it was a coaching conference in London. Someone had heard of the results I had achieved and they called me to verify there were true and I showed him and he goes, “That’s great. Can you come out to my conference and teach about this?” I said, “Sure.” They brought me out to their conference in London. There are 300 coaches in the room and we talked about growing and scaling new coaching business. I shared with them what worked and partnerships were what helped me scale. I found a partner who had a very specific niche where she was targeting teaching small business owners how to put their business online, so tire shops, flower shops, hair salons, small businesses that did not have an online presence.
She was teaching them how to build their online presence and they needed coaching because they would take the course but not apply it. I said, “I’m really good at getting people to apply this stuff they need to. That’s my specialty. I’m good at that. If you can teach them, I can get them to do it.” She said, “Okay.” We put together a package. Before she and I teamed up, I had spent about three or four months signing one or two clients a month up. I was really excited and I was like, “I’ve got two this month.” That is really exciting and fun, but then when she and I partnered up, we did an event together and she had built a community of about 10,000 local business owners in her email list. She invited them all to a conference and we shared what we were going to do. I remember in one day I signed up twenty coaching clients and I was like, “This is going to work.” Twenty-four years old, living in the front den of a house and all of a sudden, I’ve got twenty clients in a day.
I was like, “How do we do this? How do we keep this going?” We did it a few more times. Within that first eight months, I had signed up 52 one-on-one coaching clients for me personally as their coach. I didn’t have any other coaches. I didn’t have a business. I just had a coaching practice. It was me and 52 clients and I was capped out and completely maxed out. That’s what they heard of in London and they said, “We need the guy who got zero to 52 clients in eight months to come to teach us how he did it.”
That’s the power of being able to speak to groups and knowing what to say and how to close. That’s what you applied in that very moment. You had those skills and you were able to do it, which is as incredible as it sounds for anybody to do something like that. Let’s talk a little bit now about what you’re doing now.Do the work, do it well, and do it the best you could. Click To Tweet
I forgot to share one tip that was funny. At that event, I got offstage and I was done and everyone clapped and this guy came up to me from Infusionsoft and he says, “What do you use to email your list?” I looked at him funny and I said, “Mac Mail?” He said, “No, your list. How many people do you have on your email list?” All I had was an address book on my phone. I was like, “I don’t know, can I count?” He started laughing and he said, “Let me help you.” He’s helped me a lot over the years. Eventually, if you’re doing good and you’re sharing it, you’re helping others, I think good people will show up and try to help you along the way as well.
Which is the way that the world works, you show up, you help others and the favors return in kind some way somehow later. What’s the business? What are you doing? Tell us about it.
It’s evolved. Now, I do have a business where we have coaches who coach people. We also have online programs and trainings. I did ten years of one-on-one coaching practice myself. I keep overflowing with clients then I decided to create a coach training program. The main focus, if we were to summarize it for all the parts is just helping people be the happiest, healthiest, strongest and most fulfilled version of themselves. We look at optimizing human performance which is simple. Sleep, nutrition, exercise, movement, mindfulness, peer group, all the things that have been scientifically proven to cause a human to perform even better when these things are present and in motion. When someone optimizes their sleep, they focus better, they feel better, they think more clearly, they make better decisions and their cognitive capacity goes up.
When someone is happy versus neutral or stressed, they perform better, they sell more, they perform better as doctors. It’s all scientifically tracked and proved. When someone has a tight-knit peer group, people live longer and stay healthy. There are so many benefits that show up for every one of these key pieces. We did all the research and studied what are the keys to keeping a human being at their best. That’s what we’re really focused on. How do we help people learn those things? How do we help them apply those things? How do we help them really track and ensure they’re consistently doing what’s necessary to stay at their absolute best?
You’ve been doing this for a while. I’m sure you’ve developed some systems in order to make sure that when you bring a client on, you’re able to show them the progress that they’re making over the course of your work together. Can you describe what those systems are?
In the coaching piece with my one-on-one clients, we’ve gamified it a bit, we simplified it. It depends on what they are after. It changes client to client, but let’s just say let’s pick the broad seven areas of your life: health, emotions, finances, business, relationships, family and spirituality. Let’s start with those. “What’s one thing you could be doing each and every day that if you were to do that every day, you could guarantee year-over-year you are going to be the happiest, healthiest, strongest, most fulfilled and thriving version of yourself? What action would that be every day?” If we honed it down, we’d figured out, “Here’s what it is.” Let’s track it every day. Let’s set up a system. I’ll have my assistant create a little tracking sheet. We’ll send it to you via Survey Monkey and each day, just fill out the survey, it should take two to three minutes. It sends me back your results and all of a sudden, they can see how you’re doing.
We use that for a while and it was very useful because we can then hold them accountable for doing their daily habits and routines, but then we start to look for more. We said, “What else could we track with these people?” We went and got him Fitbits where we could track the sleep quality that they had every night. We’ll be like, “We can track your sleep.” I started to correlate when they’re at their best versus worst based on how well they’re sleeping every night, the quality, not just the quantity of hours, but the quality of their sleep. Are they getting high-quality REM sleep that cleanses the brain tissues? Are they getting high-quality deep sleep which replenishes the muscles and regenerates the cells in the body? Are they really getting that? That’s going to determine their mental performance.
Then speaking of mental performance, we started using a device called MUSE to track their ability to clear their mind and focus. It’s a meditation headband, it’s a medical grade EEG scan of their brain. I have a client who used to teach the snipers in the Navy SEALs. He said there are two things these people have to be very proficient at. Number one, being laser-focused on the target. Number two, being aware of everything that’s going on around them, all the chaos because if you’re not focused on a target, you might shoot the wrong person. If you’re not aware of the chaos, someone might sneak up on you on the rooftop and shoot you. I’m like, “You’ve got to do both.”
As an entrepreneur, you’ve got to be aware of both things. Number one, laser-focused on the task at hand, total absolute focus. Number two, you have to be completely aware of all the fires going on around you, so that none of them burned down your business in the process of trying to get your one task done. As a mother, as a parent, you need to do the same thing. You’ve got multiple kids, laser-focused, total awareness. We started to look for what’s the device, what’s the thing we could do that we call brain training to train your brain how to be very good at that. We use this MUSE device.
The fun part is every morning when they use it, I get an update on my dashboard and it tells me how well our clients are able to clear their mind and stay focused for ten minutes. I can tell you as a grown human with your best effort, if you can’t clear your mind for ten minutes in the morning, I guarantee there are thoughts that are going to distract you throughout the day. When I see that they can’t focus, we immediately go for a three-minute cold shower, we immediately go do some breathing, we immediately go for a runner or pushups and we get your body to cleanse and clear the thoughts to get you to a place where you can stay laser-focused for the day.
When someone can’t focus, what you are prescribing in effect is a physical action that will bring someone directly into present time so that they can focus in those distracting thoughts, pretty much subside or go away?
If you go to your shower, you turn it on the coldest that can go and you jump in there for three minutes. I guarantee by the end, you won’t have any thoughts in your head except for, “Cold,” which is okay. I sat next to a gentleman on a flight back from Paris who is a researcher at a university in Chicago. He’s been using this little headband with the youth, little ones, who have ADD and ADHD and within 30 days of having them use it for just three minutes a day. They were able to massively reduce, if not completely eliminate the medication and have better focus without the medication than with it. All they did was they gamified it because you’ve put the headband on and when you clear your mind and you hear a little birds’ chirp and when you have thoughts, you hear thunderstorms like you have a storm in your mind. They don’t tell them they’re meditating. They say, “Try to get as many birds as you can get.” Little kids play a game and it teaches them how to focus.The key relationship in our lives is the most important. Click To Tweet
That sounds very easy to do in a sense. It is easy to understand, probably harder to do if you’re not used to meditation. The MUSE device is great for people who don’t know how to meditate. For people who do, for people who are regular meditators, do you see a distinct difference when you do employ a device like a MUSE?
It’s love or hate relationship, either love it or hate it. People who do TM, transcendental meditation, don’t like it as much for some reason. People who do other types of meditation, some love it, some hate it. The key is instead of thinking about it as your meditation, think of it as your calibration for the day. I’m just checking to see how clear my mind really is because I can meditate for 30 minutes and on the other side, not know if my mind is really clear or if it’s full of thoughts. I can be like, “I think it’s clear,” but I don’t know. This is a way to put a measurement on it, so you can actually see the results on the other side. We use it as a calibration to check-in for ten to fifteen minutes and say, “How am I doing?” That’s all and then you can go spend another 40 minutes meditating if you want, which my wife and I do all the time. Another one we love to use is called Spire. It’s a little clip that goes on your belt or bra strap and it tracks your breath pattern all day and tells you when you’re calm, focused or tense.
These are some of the tools that a lot of people can really put to use and make a big difference very quickly. Readers, we are talking to Jairek Robbins who is the most incredible life and a success by living with purpose coach. Jairek is taking us through the steps of exactly what he does with his clients. Jairek, do you have a place where all of this data is collected, like the Spire device and the MUSE device? Do they all flow into a common database where it’s easy to produce reports and see what’s happening relatively quickly?
We do it manually still. I have a team of assistants who they go in and gather all that information for me every day. They show me how tense, calm, or focused the person was. They show me how their ability to clear their mind and focus throughout the day or in the mornings when they use the MUSE. They also give me their answers to their personal assessment they did the night before. By 10 AM every morning, I get an outline of how all my clients are doing. If they miss it, we have people who get on their case and go, “We need this filled out, let’s go.” If they do it and all the numbers are good, they get a high five for me and good work. If they do it and the numbers look bad, they get a little text message or email for me going, “What’s up? What’s on your mind?” We help calibrate them and keep them at their best and it helps. It makes a big difference. People see phenomenal results.
My sweet spot in entrepreneurs of who I work with are 35 to 45-year-old male entrepreneurs. I found right in that range that is the biggest ROI for the money invested and time invested versus how much they get back in return. We’ve had clients go from owning five companies and just being maxed out and exhausted. We helped him sell one of his restaurants. We helped him focus on maximizing his other companies. Through the process of really holding them accountable to be his best, he was able to take his net take-home income from $500,000 to $750,000 within twelve months. We didn’t teach him how to run his business or how to market or how to sell, we just kept him at his best, which cleared his mind in and helped him get more creative on how to go about optimizing what he was doing and it worked.
You’re basically helping people tap into their own source wisdom and by finding the way to clear the path for that, it helps everybody no matter what they’re doing. I love how you’re doing it. What other tips would you have for listeners who may be feeling a little stressed out on their own? We have the meditation and you mentioned a little bit about sleep and food. Do you want to talk more about that?
I’ll give you another one, peer group. This is a game changer, who are you spending time with? We hear this, “If you lie down with dogs, you stand up with fleas,” we hear all these quotes. Get a mentor, get a peer group, people who challenge you to the level up and become your best self. I agree with it. The question becomes, “How?” People always say, “Always offer value first.” If you’ve done any networking meetings recently, people walk up and throw the dreaded question, “How can I help you?” which is so kind and rude at the same time. It’s kind because instead of just pitching you, they’re asking but it’s not that helpful. I get emails just about every day of someone saying, “What can I do to help you?” What they don’t realize as I explained this to people is that means I have to stop what I’m doing.
Figure out who you are, figure out what you’re good at, Google you, find you on LinkedIn, figure out what you’ve done, where you’ve gone, have you succeeded and what’s your past experience look like. All the things about you. Figure out who else I know that might know you, ask them who you really are. I could spend a whole half day researching you and analyzing you and then eventually get to the point where I’m like, “They’re trustworthy. They’re good at something.” Where do they fit into what I’m doing? I spend the rest of the day trying to figure out how to fit you in my puzzle. That’s a lot to answer one email. Imagine if you get it every day, you’re going to spend every day trying to figure out how this human can help you.
A friend of mine, James Altucher, he taught me something about this. He goes, “Most people go about this wrong.” He showed me a way that he went about it a little different that helped him make $10 million from the new relationship and I was like, “How does this work?” He said it was really simple. He wanted to learn about stock trading. He liked this guy named Jim Cramer who had a TV show and he really wanted to connect with Jim but he figured out, “I’m going to add value to Jim’s life in some way without asking, how I can add value?” He sat down and he read every blog that Jim’s team had written on their thing. He watched every episode he could. He listened to everything he could eat. He gathered as much as he possibly could about Jim and the show and everything they did.
He then took it and he looked for what could he add to it. He came up with ten blogs he wished they would write on their blog because he would love to read them and learn their perspective. Then from those ten blogs he said, “That’s good.” He came up with the keyword-friendly titles of how you would title them just they don’t have to do the work. He went and researched what he would write in the blog, what he hoped they would cover, he pulled out the facts and the information in the studies and put together a sample of each. Then he took it and he beefed out, “Here are ten blogs I wish you would write. Here are the titles I would use that are keyword friendly. Here’s the research that would go in each one of them.” He emailed it to him and say, “Jim, I hope you write these because I’d love to read them. I’m an avid reader and hopefully, we can connect someday.”
Ten minutes later he got an email back and said, “Would you be willing to write these for us?” He said, “Absolutely.” He came on board, they hired him as a writer and he wrote these ten blogs for them. While he was there meeting everybody, meeting the team, meeting Jim, he looked around and said, “What are ten ways I could make this show better?” He looked and he kept taking notes and he found out there was a piece of software missing. He said, “I could do this.” He paid out of his own pocket to have this software developed that would help their show. He brought it to them and said, “I came up with this software. I think it would help bridge these gaps that I’ve seen in what you guys do here. Here you go, what do you think?” They said, “That’s amazing. How much do you want for it?” He goes, “I don’t know what’s fair.” They negotiated a little and they came down to $10 million.
That’s a good price. I like that.
It’s very nice, but it came from him stepping back and saying, “How can I genuinely add value to them?” Instead of writing Jim an email saying, “Jim, I love to hang out or talk sometime. Can I take you to coffee? I’d love to know how I could add value.”When someone is happy versus neutral or stressed, they perform better. Click To Tweet
This is a very powerful lesson and it’s great that you have such an excellent illustration of, instead of asking somebody how you can help them, take responsibility and do the work. Just like you were learning when you were lifting wood. Do the work, do it well, do it the best you could and bring someone a beautifully gift-wrapped package that they would love to open up and enjoy. That is fantastic. Do you do that when it’s someone you meet or is that just too much work?
I love to. If I find someone I genuinely want to connect with, I do the work, I do the research, I get to know who they are. I listen to other podcasts they’re on. I read their books. I gather as much information. The truth is the only reason they stand out to me and was so important is I royally screwed this up in the beginning. I wanted to connect with a few people and I emailed somebody and say, “I’d love to interview you.” They said, “Okay, great.” They mailed me four copies of their books and I didn’t read any of them. About halfway through the interview, I think the guy noticed I didn’t read any of his books because I was asking him what it felt like to sell his Ferrari. He started laughing and said, “You realize it’s a fictional book, don’t you?” There is an awkward one, I was like, “Of course.”
I lost that relationship and he was a very good human and I’m sure we’ll reconnect sometime in the future, but I lost the ability to have not only a business relationship but a true friendship because I didn’t do the homework. I didn’t take time to really understand what was going on in their world and as simple as just read their book. When I do want to connect with someone and that’s someone I really want to get to know, I’ll do my homework. Someone I look up to, a mentor of mine, he has a team that does homework, so when they want to go connect with someone, he’ll have a two-inch thick binder full of everything they can find about this person and it’s compiled into a binder for him by his team. He’ll take that and read all of it so that by the time he sits down with them, he knows just about everything you could find online, media, anywhere about this human and it allows him to really step into their world and really get to know who they are.
I did that with Dr. Steven Gundry, I don’t know if you know who Dr. Gundry is?
I do. He’s helped my mom a ton.
I started out by reading his book and I noticed that there were some gaps in what he was talking about, specifically about vegetarians. My sister and other family members are vegetarians. What I did is I wrote him a letter, I used the address on his website and I said to him, “I read your book and these points on these chapters were very helpful, but here’s where I really need some extra help and I’m wondering if you’d be willing to allow me to interview you on my show.” He responded right away. He said, “Yes, I’d love to and I’d be happy to share exactly how this same material applies to vegetarians.”
I didn’t do it quite to the extent that you and James did it, but there’s proof of exactly how to pay attention first, understand who you’re talking to, speak with interest about their work and then ask them questions that they would be excited to answer. That’s how I get several interesting people on the show just by making sure I know who they are. We are at the point, where I have a couple of questions for you. These are my favorite question to ask all my guests because I believe that they really help our listeners understand who you are. Who, in all of space and time, would you like to have one hour to enjoy a walk in the park, a quick lunch or an intense conversation with?
This is going to sound a little sappy, most likely, but my wife. I just really enjoy spending life with her. She’s probably my favorite human on this planet. My number one goal every week is to make her feel like the happiest, most seen, understood, appreciated, loved and adored human on this planet. Anytime I get a chance to sneak off and have a deep conversation or an hour in the park together or just go for a walk, I always jump on the opportunity and it’s very special to me. She’d be my pick.
I’ve never had anyone choose their own spouse. I think that says a lot about you and that’s why I asked the question. I think it shows really what your priorities are and family comes first always. That key relationship in our lives is the most important. I’m glad you brought it up. It’s a very relevant answer. Thank you for that. Jairek, here’s what I call the grand finale question. This is the change the world question. What is it that you are doing or would like to do that truly has the potential to literally change the world?
It’s actually the reason why we came up with the new podcast we just launched recently, because I sat back and I looked at what we do in all our businesses and everything we do from helping businesses grow to helping entrepreneurs be happy, healthy, strong and fulfilled to producing content on Instagram and online that helps people have a better life. After all this stuff, I realized when I did the research, there are only about 300 million people in the personal development space that includes weight loss. Anyone who tried to lose weight or read a book about losing weight concept, which leaves 6.7 billion people, the mass majority of the world have no clue this stuff exists. I sat back and in my small attempt to take a stab at changing the world, I said, “What do the masses really need?”
When I thought about it, they need conversations about life, love, happiness and joy. They need the reminder that they’re not alone, other people are going through these challenges and other people have made it. There’s a way to get through it and it’s okay if you’re in your darkest moment. We will show up and be the moonlight. Most people want to be this bright shining star on the sunny days. I would take it upon us to be the moonlight in someone’s darkest moment. In this process, we created a podcast and the whole goal is to focus in on inspiring stories that bring life to little and big ways people bring more love, joy, laughter and humanness in everyday life. Our focus in that is to hunt for those little reminders that refuel the human soul and remind us what life is really all about?
The name of that show is What the World Needs More Of. Go to iTunes, find that show, subscribe and listen. I am certainly going to do that as well. Jairek, it’s been a pleasure having you and talking to you about what really is important to you and I think now what is important to many of us who are reading. Do you have something that you would like to share with our readers? Is there someplace they can go? I also understand that you have a very active Instagram account.
We have a super active Instagram account. I try to post two to four times a day and it’s just us sharing thoughts to help people be happier, healthier, stronger and more fulfilled in all that they’re doing. What else might be a fit for this audience is we have an online program we’ve created with a couple of guest experts, Wim Hof, if you know him, he’s the Iceman, Shawn Stevenson, who’s a sleep expert, has one of the top pot health podcasts in the world and Ben Greenfield who was a biohacker on nutrition and exercise and movement. We have all these people who have teamed up with us and we created this program called The Complete Guide to Activating High Performance. It talks about sleep, nutrition, exercise, movement, mindfulness, all this stuff we’ve talked about. I’ll give you a discount code that will take 70% or 80% off the price.
This is important stuff and it’s from some people who are leading the world in this area, including Jairek. Thank you so much for that. It’s going to be used I am sure by many people because it sounds like an incredible program. All you need now is to sign some of those folks up to have accountability partners and you’d be all set. Jairek, thank you so much for your time. I sincerely enjoyed this conversation with you and I really can’t wait until we speak again.
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