Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

Steve Aitchison On Creating a Viral Video

You know how important social media is today. In fact, it’s only getting more and more important. I would venture to say that of all social media, I think Facebook is possibly the most important simply because of its reach. Would you like to build a huge social media following? I’m about to introduce you to a guy who has over 3.3 million people following him online. He originally started his business in personal development. His expertise in social media blogging, coaching, and growing an online business has been highly sought after for many, many years and it led him to create a program called Your Digital Formula. Building that program and working with clients, Mr. Steve Aitchison has learned a ton about how to help you build your business to a thousand clients. Steve, welcome to the show. 

Mitch, thank you very much for having me on. I’m really excited to be on here.

I’ve got to ask you, most marketers tend to expand or I would say maybe fabricate a little here. Is this really true, 3.3 million people?

I have to be honest, Mitch, it’s not 3.3 million. It’s over 4 million followers now. On the main page, it’s just coming up 3.5 million. We’ve got another four pages on top of that. Between them I’ve got nearly 800,000, so it’s nearly 4.1 million or something like that just now.

That’s unbelievable. Congratulations. 

Thanks.

To have just that alone is such an incredible achievement. I want to go back to the beginning here. We all start from scratch. As far as you’ve come, I’m sure you come from the same humble beginnings as all of us have. Help us understand how this all started for you. 

I started up like a lot of listeners to your show as well. I would imagine they’ve had that entrepreneurial spirit from when they were young. I first started in a playground selling sweets. That was my first venture doing business. I started other small, tiny businesses. Really online, I started in 2006 when I got my Psychology degree and I was working at a telecommunications company. I thought I want to do this business from a sale point, do something online, create something, but what do I have to offer people? It was really my knowledge about psychology, about self-help, and so I started writing articles in 2006. The blog quickly grew. It just exploded.

YFTC 042 | Viral Video

Viral Video: I love writing, I love talking about self-help, I love interacting with people. How would I turn this into a full-time business?

After about three years, we were getting half a million visitors a month. We’re still getting just now about half a million visitors per month. Back then, there was a huge amount. I grew it from there and started thinking about it from a business point of view. I love doing it. I love writing, I love talking about self-help, I love helping people and love interacting with people. I thought, how would I turn this into a full-time business? I was working at a telecommunications company. It just grew from there. I started working with homeless people. I’ve gone to drug addiction and helping alcoholics as well. At the same time, I was doing this part-time job online for about twenty hours a week. I tried my hand at all sorts of different products, lots of different eBooks, downloads, and things like that just to make some money. I tried to make Google AdSense sites as well because I was on the Warrior Forum. If anybody has been online knows the Warrior Forum was the place to be back then; it’s not so much now. Really that’s how it started in the personal development side of it and I started thinking about products from there. It just exploded from there over the last four to five years. It just went crazy.

What kind of products did you start with?

The very, very first product I had online was something called, I don’t know if you’ve heard about it, Binaural Beats. I had a program called Binaural-Zen, Binaural-Sleep, and I put that up, emulated what a couple of other people would do at the time. I thought this is cool, so I got right into it, bought the program for it, and researched a lot and came up with this product. I was making about $1,000 a month and I thought this was quite cool but I was with Google advertising. I was doing good money but then Google changed all their algorithms and the prices went up and I started losing money after that. I sold that site for about $6,000 back then. That was my first big payday. Believe it or not $6,000 back then was a huge amount to me because I’ve been working so hard on it. That was the very first product I brought out. I look to other things like that later on. That really was how I was able to give up my full-time job later on with other products, downloadable products like that online.

There is another product that I remember from that era called Centerpointe. Do you remember the Centerpointe?

Actually, yeah.

I know Bill Harris was the founder of that company. I believe he still runs it. What I love most about that company was how smart he was about monetizing the whole process. He did a really good job of making sure that you didn’t just buy one thing from him, that you bought many, many things from him. That really impressed me. It really made me see the possibilities of creating a small product and then really growing it in a particular space. I was inspired by that guy.

He seemed to have a system. He was one of the guys that I looked at because I bought one of his Centerpointe products. When you buy one of his products, you just look and you think, “This looks okay.” You buy one of his products, but then the email system came in place. I didn’t really know too much about email marketing and things like that. He had an email system in place that would send you emails then it would say he’s coming out with something else for a different part of your life. One part may be about stress relief, the other part maybe about how to get into deep meditative states. You look at all these different things and he had a real system in place so you would go back and buy again and again and again. It’s almost like Amazon where it just recommended something else that you should buy as well on top of what you’ve just bought. I thought that’s a great system and tried to emulate that over the years as well.

I don’t know if you remember, he was associated with the Sedona Method. I ended up working for Hale Dwoskin. I was his Vice-President of Marketing and Sales for about a year. That’s how I got to know a little bit about Bill Harris, and that’s how I got to know Centerpointe. I was fairly well-immersed into the personal development space there for a while. I know where you’re coming from. 

It seems obviously we could have crossed paths at some point in the past. I was really looking into what everybody was doing and what I could do to emulate them. Actually, one of the big things is you don’t start from scratch. I tried that and then I felt, “What am I doing? I should be looking at what other people are doing and trying to emulate, and I have to do it better or do it in a slightly different way.” That’s what I’ve ultimately tried to do and ultimately teach people as well to do. Don’t reinvent the wheel, just emulate what people are doing and do it better or do it in a slightly different way.

Let’s go back in time again where after you sold Binaural Beats for $6,000. You called that your first real payday. What happened after that?

This is one of the big lessons as well. I was putting all my eggs into Google AdWords. I got goods on Google AdWords and it was getting good click-through rates and good cost per click and things like that and I was making a profit. Then everything just changed. I just could not get anything to make a profit using Google AdWords. I had to look at the whole business again. I started writing small eBooks and just making it more cost-effective. The big thing that changed was the email list. We were starting to get into email marketing. I had the blog. At first I think I had about 3,000 subscribers, but did not have a clue what to do with them. I wasn’t sending them out anything. I was sending them to articles on the blog and that was that. I wasn’t monetizing it. I thought, “What the hell am I doing?”

From 2009 onwards, I really started getting into email marketing and building up lists and really looking at it for monetization purposes. I started writing eBooks and selling that through the emails and using a blog to do that as well. It was doing great, I was writing books that I was interested in. It was selling okay. We were making $1,000, $1,500, $2,000 a month, which was okay, but I needed maybe $5,000 a month just to give up this full-time job. It took a while to get to that point, maybe up to 2012. From 2012 onwards, we started another company similar to Binaural-Zen but on a much, much bigger scale. I teamed up with two guys who were doing brilliant with some of their websites, and started guided meditations. We started a company called GuidedMind.com. I think in the first year, it had sales of about $250,000.

Now you transitioned, you are making some money with eBooks. Steve, I’ve got to tell you, you’re an entrepreneur. You’re just like all of us. You try something. If it doesn’t work, you try something else. We are kindred spirits. This is what I’ve done all my life. 

When I first spoke to you, I thought, “Maybe they’re going to be looking for people that are doing tens of millions of dollars and that have started up these million-dollar companies when they were sixteen.” I didn’t know quite what to expect but I’m just going to be honest and just tell the true story from the very beginning.

That’s really what we’re looking for here because I don’t think anybody listening to this is making tens of millions of dollars and started at the age of sixteen. I can almost assure you that. What we all have in common here, Steve, and this is the greatest thing about this as a community, because we are a community. As a community we’re trying to help each other. Beyond everything else, our goal here is to help each other. Besides the fact that there are some cool tips that you’re sharing and will share more on the show, what you’re doing is you’re helping us all understand that we really all do this almost the same way. We start, we try, if it doesn’t work we adjust, as you say, pivot. Whatever word you want to use, it doesn’t matter. The idea is to find our way to success. I have a saying that says, “You’re never truly a failure until you decide to give up.”

That is a big huge point. Multiple times along the way, Mitch, I could have just said, ” I’ve got a full-time job, I’ve got a family, I can’t really afford to work another 20 to 30 hours a week.” What I was doing was I was getting up half past 4:00 or 5:00 in the morning just to work for two and a half hours before I got to catch up for school, before I got my wife up to have a cup of coffee with her before she went to work, and then come back and do another two hours in the evening, and then five or six hours on a Saturday and a Sunday. You just think, “I’m not getting paid much for this,” but I loved what I was doing and I thought, “It’s going to happen.” Sometimes something’s got to give. If you throw enough things, good things, at the wall, something’s going to stick and it eventually did.

It’s so true. Again, like entrepreneurs, you like to work half days. What I mean by half days is twelve hours a day, half days. 

Yeah, exactly.

You’re just like us. Everybody in this call, everybody listening today, we’re probably all the same. Let’s go to the next step here. You ended up writing eBooks and you started generating a couple of thousand a month, and you’re probably still working back then on your blog every day, and probably even writing eBooks hoping more will sell. Then Guided Mind came along. Was that a collaboration? How did that come about?

Yeah, it was a collaboration. I think I’ve grown a list about 50,000 or 60,000 back then. I was so big into the email marketing that I was starting to enter these affiliate competitions. Say for example, Centerpointe might have a launch coming up. I know Centerpointe didn’t really do this but I can’t think of the top of my head who have done something like this back then. These big self-help people online would have these competitions who would get the most signups for the free gift and who will get the most sales. I would win something like $10,000 for the most signups or $5,000 for the most sales, plus on top of the sales commissions as well. I was making good money doing that as well and I’ve got my name on. I was determined to be the top of these leader boards because I would look at these leader boards for the competitions and say, “I want to be the top. I don’t want to be in the top 50, I want to be in the top and get my name on that list.” People would then start writing to me once they see my name in the top five or the top ten or something. Eventually I will get to the number one spot that I was winning the competitions for the most signups, so it was good.

That’s how I found this guy, Dan Bainbridge and his business partner who had two websites. They were doing something like $500,000 a year on their websites. I just got speaking to them and became good friends and then I said, “I’ve got an idea testing a product with somebody else for guided meditations.” I said, “I’m going to test this product. It’s got good SEO when you do the search, when you do the due diligence. There are a lot of people searching for it.” He thought it was quite a good idea and he thought it would compliment what he was doing at NaturalHypnosis.com. He had a hypnosis site. We tested the product. It did really well at just about $10,000, $20,000 in sales over the year. We didn’t promote it that much so I thought this is a go. I sat down for a year, wrote, edited and recorded 150 guided meditations. We launched it in 2013 and it did very well. It went very well from the very start.

We’re now about to shift gears. Here you were in the guided meditation business and you are already making some pretty good money, it sounds like. 

I was obviously going to get a cut of that so that was $250,000 in sales and I would probably get after profit, and then I would get a cut of the profit from that as well. For me, that allowed me to give up the full-time job back in 2012. We didn’t launch until 2013. They gave me a royalty every month, so I was allowed to give up the full-time job. It just exploded from there.

How did you then move from that into becoming a Facebook expert?

I’ve mastered blogging. I got one of the top personal development blogs in the UK, I was the number one personal development blog. Then I mastered email marketing, I was doing really well with that. I thought, “This Facebook thing, I don’t think is going to go away.” This was at the end of 2013. I decided to master Facebook and just really study it, what the people were doing and reverse engineer what the big pages were doing and see what they were doing different from everybody else. I started doing that the end of 2013.

YFTC 042 | Viral Video

Viral Video: I decided to master Facebook and just really study it, what the big pages were doing and reverse engineer it.

By the end of 2014, I had half a million followers. People would just ran into me and find my Facebook page and said, “How are you getting all these likes?” I would tell them what to do. I said, “Here’s what I’ve been doing. Here’s what’s working for me just now. If you go do that, you’ll be fine, you’ll be cool.” It didn’t satisfy them. They still kept asking all these questions. I wrote a small eBook and just said everybody that wrote to me about how to grow a Facebook page, I’ll give it to them for free. I need to focus on the personal development business. I can’t share all this information all the time, just write to everybody via messages, so I’ll give them this free PDF. Then I thought, “Holy shit, there’s a business idea here. I could just write a program or a membership program and show everybody what to do via videos, via PDFs and stuff like that.” I thought that’s a cracking idea.

That was born at the beginning of 2015. I worked on the product from what I’ve got just now called Your Facebook Challenge but Facebook sent me a cease and desist. I was not allowed to use that. I had to rename it and it eventually became Your Digital Formula. I sold it for about $97. I just kept putting the price up and up and up and added more and more things to it as I was getting more questions in. To this day, it’s $1,297 now for the full program. You get everything in there on how to grow your Facebook page and how to grow a business as well, how to grow your email list, how do you make a product, how do you market yourself, and things like that as well.

It sounds like you wrote everything down that you learned. By doing it first, you get to see what the mistakes are and how to avoid them, which is goal. That’s exactly what we want. I got to ask you, when you said by the end of 2014 you had half a million followers, what were they following you on?

I’ve got a page, Change Your Thoughts Today. Basically what I was doing is I was creating images. Back then it was just images, it wasn’t really anything else, just images with quotes on it. They would like these image quotes and they would follow that page. When they follow the page, obviously I could market to them. For example, back in 2015 there was an image quote that I’ve made and I’ve written the quote myself as well, that was seen by about 150 million people around the world, which is 2% of the world’s population. What I would do is I would put a link above that image quote. Once it started to go viral, I’d grow my email list. I’d send them to a landing page, grow my email list, and make money from the email list. That’s when I started making money from a Facebook page. From that one post, that one image quote, I grew the email list by about 10,000.

That’s amazing. Does that still work today?

No. Today, image quotes are not working, nowhere near. What we’d do is you just go with what Facebook is pushing just now. Facebook is pushing videos. Facebook wants to become the next YouTube. They want to overtake them in the number of views. I think they’ve got over 500 billion views per month. Just now I think YouTube have got about 800 billion views. They’re catching up fast. They want to overtake YouTube so videos is a big thing, same with Live. Live is a big thing as well.

I’m going to push you for some content here. When you do a video on Facebook, do you do an audio recording and animated images or do you do a talking head video?

You can do either/or. Some people, like a guy called Prince Ea, for example, he does a talking head video for about five minutes or something per video. He gets millions of views on his videos that way. What I do now is story videos. You have a beautiful image in the background or a beautiful video background image, and then you have a story overlaid with music. It’s telling a story from the heart and it’s usually teaching you a lesson. For example, Ten Things You Should Stop Doing Right Now In Your Life. I’m just thinking of one of the early ones that did really well. Basically what I was doing is I was using old blog posts that I had written. Then I developed it from there and taught somebody else how to do it and get one person to create videos for me and she’s doing that. I try and make them go viral.

I’m a little blown away by that idea. I never heard of that before. I’ve seen them but I never understood exactly what the point of it all was. Now, as I’m listening to you, my mind is racing. I could do this for my business. Steve, that’s a brilliant idea. Clearly, you’re not the only one doing it, but I never did it and that’s what’s the most important thing about this. That’s why I love this show. I get to learn from so many cool people. I want to dig deeper here again. Now when you do that, do you just post it on your page? Do you buy ads? How do you get this thing to kick off?

First of all, we make about fifteen videos per week. What we do is we look at them. You have to know your audience, Mitch. I know my audience is 76% women, age between 24 and 59. That’s my main audience on Facebook. I’m going to take stories from the net copyright-free and put them to video that are going to touch the hearts of women, for example. You have to know your audience first. When you think about it from that point of view, then you think what do they want to know? They want to be touched in some way. If you think about it, someone just going down their news feed. You’ve only got about four or five seconds to hook them. First, hook them with the title or hook them with the image. That’s the whole point of the image and the title as well. Once you’ve hooked them, you’ve only got a minute and a half to keep them there as long as possible. Then that’s how you get the views, that’s how you get them to share. When you touch them at the heart, when you’re touching parts of them that creates an emotion within them, a minute and a half for a story can create an emotion in somebody. When you’ve got that emotion that you’ve touched, that’s when it starts to go viral.

What I’m looking for when I post a video, if it gets a hundred views per minute over the first hour when I posted it I know it’s got a potential to go viral. Then I’ll start sharing it in Facebook groups, I’ll start sharing it on my other pages, and I’ll leave it for another twelve hours. If it still gets a hundred views per minute, then I’ll start advertising. What you do with a video, you can change the description at the top and send people to a landing page. That’s when you start advertising, but only once as it started to go viral.

I love that formula. That is absolutely fantastic. I got to know, what is the technology or the process behind it? Do you create a video out of moving still pictures or do you take stock footage? Once you do that, do you overlay like a VSL the words on top of the video? 

We use Camtasia. What we do now is just one image instead of downloading a video. We used to have video backgrounds. It might be a woman walking in the background in the park and there’s a story overlaid with that. Then you’re just doing a typewriter effect. That’s as simple as that. Then you can add music into the background as well. We get all the music from Audioblocks.com and Videoblocks.com as well, we use for the videos, and Dreamstime.com for the images that we’re using. It can take up to about maybe 40 minutes to make each video. It’s so worth it when you’re getting the number of followers that you’re getting from the videos because they’ve been shared millions of times. It’s really worth spending that time.

I could see why you go through the trouble of doing it. It’s so powerful. If you teach somebody how to do this and they were to create their very first one, and let’s say they don’t have a lot of followers, how would you go about basically getting this whole thing to jumpstart itself?

You would join groups. Groups are a big thing on Facebook just now. Having your own group would be even better. If you start your own group and start advertising, you can advertise directly to grow a group. If you start your own group and join other groups as well and participate in those groups, I’m talking about groups that have 400,000 members in it, and then start sharing your video from your page, you can kick-start that viral process and that’s a brilliant way to kick-start it. Plus what you’re doing as you’re growing your followers, you’ll kick-start and you’re growing your followers as well. You’ve got to put out good content. Just like with anything else, if it’s crap content, nobody’s going to come back. But if you make it good from the very start, just see what other people are doing, make it good from the very start then you’re on to a winner.

Steve, that’s fantastic. I love the formula. It makes sense to me. By the way, I love things that are logical and have a process and at the same time are creative. What you’re doing is you’re leveraging. Now I understand you so much better. You’re really leveraging your personal development background. To understand what touches another person the way you do and then to be able to take those and make them into this miniature, are they what, five-minute videos?

They’re not even five minutes. Usually they last no longer than two minutes. We try to originally make them less than one minute. What you do with the video, you can repurpose it. I can make that video and put it on my blog. I can put it in Instagram. I can put it on Twitter. I can put it all over the place as well. You want to be able to repurpose it. We originally tried to make it under one minute. To tell a story in under one minute was a bit difficult, so we started to make them two minutes longer for Facebook and do other ones for Instagram. I think we’ve got 75,000 followers on Instagram now as well.

I’ve got to tell you, this is a great formula. I’m really thankful that you taught it to me today. I’m going to try it in my own way. I don’t have a personal development background like you do but I have a business background. I think if I tell some stories from my past, it might be worth trying and see what happens.

What you can do is, do you know the story of Sylvester Stallone and how he started with the movie, Rocky, and stuff like that? Imagine putting that into a video and that is inspirational from a business point of view as well. He kept on going. That’s got a lesson behind it. There’s a moral behind it. There’s a story behind it as well. It touches people’s hearts and it creates that emotion in them. There are thousands of business stories out there that you could use as well, Mitch.

I love it that idea. It doesn’t even have to be about me, which is cool. I could tell stories of Steve Jobs or just about anybody else. Listeners, are you getting this stuff? Stop, pull over. Take notes here. What are you nuts, letting this go? This is amazing stuff. Steve, I’m blown away. I think I need to take a nap now. This has been overwhelming. It’s so cool. Clearly, you’ve achieved a lot. You’ve done a lot. You’ve built an amazing business with all kinds of followers. If I could ask you to give a little bit more here, tell me a little bit about the types of books that you read. What kind of books do you like to read? Maybe if you have a recommendation.

Image of book mentioned, caption title

I must admit, the only thing I read just now, I don’t read fiction. I love fiction before. My very first business online was a bookstore and selling signed first editions. I love books, always have done, but I don’t get time to read book fiction anymore, so I read business books now. If somebody said, “What business book would you recommend?” I would always say Chet Holmes’ The Ultimate Sales Machine. Brilliant book. Love it. I’ve read it about four times now. I read it when I was on holiday a couple of weeks ago again. I still get so much information from it. I just go, “Shit. How did I miss that out the first time?” It’s just a blowing book. That would definitely be one of the books I would recommend.

Thank you, Steve, for mentioning that. Of course, as you know, Chet and I were very close friends and we worked together. In fact, we were friends for 27 years and I was at his bedside when he was passing away. 

I didn’t actually realize that. That makes it more poignant just to recommend that book as well.

I know you didn’t know that before you made the recommendation. I have to tell you, it really is an incredible book. I have read it myself many, many times. The other thing I will say about Chet, just because we’re on the topic, is that one of the things that Chet taught me probably more than anyone else in my life was his concept of pig-headed discipline. That’s what I was saying earlier. Chet never gave up. If death didn’t come and take him, he’d fought it every step of the way. Trust me, he did. He’d still be fighting it. That’s a great book recommendation. 

I was going to say that the thing that I really took from it, education as a way of acquisition to get clients. That is a big thing I took away from that. If you educate, if you try and sell somebody, they’re not going to buy it from you. If you educate them, they’re just going to get so much more and you’re going to get that connection, plus the Dream 100 clients as well is just amazing stuff. You could literally grow your business from using that one book.

As I grew Business Breakthroughs with Chet and Tony Robbins to $25 million in sales, the dirty little secret was that our $4,000 training program was just a much larger version of everything that was already in the book. It was a very, very popular book. Now Steve, I’ve got one more question for you. I’m not going to let you get off so easy. Who in all of space and time would you like to have one hour to enjoy a walk in the park, a quick lunch, or an intense conversation with?

It would be somebody you’ve mentioned before as well. It might be cheesy or corny, but it would be Tony Robbins. I grew up with Tony Robbins. I grew up with his books. I bought the tapes as well when I was younger, the cassettes as you called them. It would be Tony Robbins. Just imagine spending one hour with that guy just sitting in a park bench, just talking about your stuff and he gives you advice, business advice or personal advice, I just think would be amazing.

It’s an incredible choice. I got to tell you a story about Tony. This is a story that started many, many years ago when I was in a very bad marriage and I was struggling with what to do. I bought his program from late night television. I threw it in the backseat of my car, about to go on an eight-hour drive, and I remembered the program was in my backseat so I plugged it into the dashboard in the little CD player. It was Day One was the first CD. All I know is that by the time I got there I had listened to all seven of the first seven CDs and I could not stop listening. I was sitting in the parking lot at the hotel I was going to check into, still listening. There was a point in time when, listening to those CDs, I cried in the car driving. I realized that at that moment in time, if it wasn’t for the CD, I wouldn’t be about to change my life in the way I did. That’s really what Tony is all about. He is an inspiration to help us motivate change in our lives. 

I would imagine a lot of people got stories like yours. That’s what I used to do, listen to the tapes in the car as well. There’s no doubt when you’re driving along, you go, “I didn’t even think about that.” It creates a shift in your mind like no other person can do. There’s a couple of people in the world that have done that, a couple of books. Think and Grow Rich was a book that definitely started this whole journey for me, if I’m being honest. Tony Robbins awakened the giant within and all the other books as well. He’s just an amazing guy.

I remember after having gone through that emotional experience with Tony in my car. Then together Tony, myself, and Chet were on the phone every other week for six months negotiating the deal to build Business Breakthroughs as one company. I started to get to know Tony. Finally, when I met him face to face and shook his hand, here was this man, he’s 6-foot 7, I believe. On a good day I’m 5-foot 6. I remember he patted me on the chest and his whole hand went from shoulder to shoulder. The guy is just so big. Here’s the story. We’re standing outside an empty hallway and Chet, Tony and myself were talking right after we just launched our new company in front of 500 people. A man passes by and says, “Tony, I love you so much. You have changed my life.” He shook his hand and Tony was grateful that he stopped. We go back to talking together. Then about five minutes later, another man comes by and goes, “Chet Holmes, oh my God, can I shake your hand? Your work changed my business. I implemented everything that I learned in your book. I got to tell you, I grew my business 60% that second year we implemented your tactics.” He thanked Chet and walked away. I realized later the difference in the response each man received to a passerby. One was completely based on processes and systems and progress. The other one was completely emotional and from the heart in the most beautiful way possible. I thought of them as equal giants that I got to stand between for five solid years.

Steve, I kept you long enough here. This has been so much fun. I know people are going to listen to this and say, “I’ve got to get a hold of Steve’s stuff.” I know you mentioned earlier that you had a program out. I’m wondering, would it be okay with you if I put a link at the bottom of the show guide to send people directly to your program?

I created a link, a coupon code if your listeners want, we got to coupon code of MITCH. You put the link up and they go there, just put in the coupon code and you get $300 off the price of the program, if you want. There’s no pressure there, there’s no sales pushing there, just if they’re interested, you can check it out anyway.

Listeners, save $300 by using my first name. Steven, thank you so much. This has been so awesome. By the way, I want you to know that you now have one more follower as of today.

Every one helps and that’s what it’s all about, just one person at a time.

Okay, my friend. Talk soon. 

Thank you very much, Mitch. Take care.

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