019: Sally Hogshead On Fascination, Marketing, and Personal Challenges

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened...

013: Rob Kosberg on Writing a Bestselling Book

Rob is a two-time best-selling author and founder of Best Seller Publishing, the definitive leader in authority marketing and business growth strategies. He is recognized for his expertise in helping coaches, consultants, and entrepreneurs to publish, promote, and profit with their own Best Selling books. In this episode, Rob Kosberg and I discuss: Background and filling in the gaps How...

012: Steve Olsher Says Find Your ‘WHAT?’ And Reinventing Yourself

Steve is an entrepreneur, creator & founder of The Reinvention Workshop as well as the author of “What is Your What?” He teaches and trains people on how to reinvent themselves. He is also runs the Reinvention Radio Podcast.  In this episode, Steve Olsher and I discuss: Looking back on younger self Why it’s OK to FAIL How the ‘Reinvention’ started Understanding your ‘What’...

009: Ace Chapman Says Don’t Start Businesses, Buy Them

Ace Chapman was a born entrepreneur; at the age of 5 he sold his school pictures to make back the $20 it cost for him to take them, by the age of 19 he had bought his first business, and by the age of 21 he had made his first million. A college dropout with an eye for opportunity, Ace Chapman found a calling in buying and selling businesses. It was with the motivation to continue enjoying his...

The Small Company P/R Guide to Recognition, Status and Success

P/R is the most effective way to grow your company, but it takes some time. Besides the obvious pursuits for publicity; podcasts, blogging and guest posts, I am going to talk about the hard stuff; print, radio, and television. My Story: I’ve successfully worked directly with each and the basic reason I was successful was that I was willing to do the work, the hard work and continuous follow up...

008: Mark SA Smith Changes Selling By Focusing On VALUE

Mark SA Smith is an electrical engineer, author, speaker, and customer acquisition guru. He’s co-authored three books in the legendary Guerrilla Marketing series and 10 other business books. His clients are Fortune 500 high-tech firms and entrepreneurial companies that need to scale rapidly. His area of expertise is product launches and sales force development. And he loves to figure out...

Seven Questions to Ask Before Switching On a New Channel

Seven Questions to Ask Before Switching On a New Channel by Mitch Russo Building a channel means you’ve reached a point in your company’s growth when it’s time to expand beyond the startup and move into multi-tiered selling strategies. Besides support for your customers, you also have the potential penetrate your existing markets more completely while opening new doors that were unable to be...

Building a Certified Consultant Network for Explosive Growth

Note: This post was recently rewritten to take into account my experience building Certification Programs for my clients. In 1985, I had co-founded Timeslips Corp and within five years it had become the largest time tracking software company at the time. Business was great! We were doing so well, that our success was about to strangle us. Why? Our client base was growing so fast, that our tech...

The Invisible Organization Is Now Available!

As of today, May 22nd, 2015, my new book: The Invisible Organization has been published and is available on Amazon.com. Click HERE to order. Some of you know that I have spent nearly 2 years writing this book, I threw away the first draft and restarted it with a completely different angle, one year into the project. As frustrating as that was, it was important that this book met my own standards...

The Hero Lesson

When I first started my work life as a junior engineer for Digital Equipment Corp back in 1977, I was assigned to a senior engineer, let’s call him Bill. Bill had a photo on his desk of his beautiful wife and himself clinking umbrella drinks on some exotic vacation they enjoyed together. Bill was friendly, outgoing and ran laps during lunch. He was a rather smart guy, somewhere between...