About Mitch Russo

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For me, it’s two ingredients that I bring to the table:
Experience and Creativity.

My experience dates back to 1978 when I started working as an Electrical Engineer at Digital Equipment Corp in Maynard, MA. I migrated to application engineering for Mostek (a semiconductor company) and then to selling chips to large and small companies alike.

In 1985, I entered the software business as the founder of Timeslips Corp (sold to Sage Plc) after creating the largest network of Certified Consultants in the software industry, helping Intuit Corp create their own Certified Quickbooks Accountant Network as well. After selling my company, I then ran Sage Plc in the US as the COO, with over 300 staff. Moving back to Boston, I then found myself involved in the VC community, first as an advisor to startups and then as the CEO of the largest furniture shopping site early in 2000; FurnitureFan.com.

As a CEO Advisor, sometimes to several companies at the same time, I participated in many different business types, solving many diverse types of problems in sales organizations, marketing, technology, systems and H/R related issues. I later became interested in options trading and mentored with a floor trader at The Chicago Board of Options Exchange. Then, in 2007, responding to my friend Chet Holmes request to help solve a problem, I became involved with his business.

Working with Tony Robbins & Chet Holmes as CEO of Business Breakthroughs, Int’l

Mitch & Tony

Tony Robbins and Mitch posing for a photo at a Business Mastery Event

I wasn’t always the CEO/President of Tony Robbins and Chet Holmes Business Breakthroughs joint venture, I started at the bottom, part time helping recruit sales people for Chet. As part of that assignment, I built the recruitment division for Chet and tripled his sales force. I used his basic tools and systematized them, using policies & procedures along with my innovative software processes to improve results. I built that into a $1M division for the company in the first year.

Later, as I discovered how to leverage our client relationships by getting deeper into their businesses. I created another division, this time, focused on assisting our existing clients; I built the concierge organization I called Client Services. The whole business had nearly 300 people and everything was virtual; we had not physical infrastructure, we all worked from home. I ran a $25M business from my spare bedroom converted to a home office. I learned so much from Chet, more than anyone, he prepared me for what I do today.

Chet died in August of 2012, and the company was not the same for me so I resigned at the end of 2012. Later, as 2013 came to a close, I went on to write my Amazon #1 Best Seller: The Invisible Organization, which is a detailed blueprint explaining step-by-step how to transform a traditional physical infrastructure into a virtual powerhouse of a company. And then turn that organization into a marketing super power.

Kevin Harrington and Mitch at Kevin''s "As Seen on TV" studio

Kevin Harrington and Mitch at Kevin’s “As Seen on TV” studio

Since then, I have been involved in several exciting projects, including a partnership with Kevin Harrington, launching a new brand on the radio. I help companies leverage their radio presence and the leads that flow from massive campaigns, so this was a natural fit. You can read more about that here.

I’ve helped hundreds of coaches build a profitable practice through my Master Class and through private client relationships.

Now, my greatest passion is helping CEOs get extreme leverage by building independent “tribes” of Certified Consultants. This builds loyalty with your best clients and deeply engaging them through a powerful, integrated community which happens to drive massive profits year after year. Having done it for my own company and for clients, I’ve built powerful tools for my clients license their IP and to deploy their own Certified Consultant program quickly and successfully.

I can talk more about my accomplishments but my testimonials page does that for me.  Let’s discuss where you need to take your business now.

If you buy my book, go to my book site and get access to the resource center which has more information about the applications mentioned in the book.