033: Steve Harrison On the Value of an Idea

After years of selling door to door, Steve Harrison partnered with his brother, Bill, to found Bradley Communications after he discovered how to help over 12,000 people bring their books to market. Steve’s Quantum Leap mentors people through the publishing process and in addition to pairs them with media outlets such as MSNBC, CNN, FOX, and other major networks. Steve also runs the yearly National Publicity Summit where hundreds of press people come to hear about what his clients are working on.

In this episode, we will be discussing:

  • Steve Harrison’s summer job in college transforming into today’s career
  • The necessity of failure for success
  • Utilizing schedule and order to maintain a winning streak
  • Detaching from outcome to approach situations with confidence
  • Steve’s big move after five years of selling door to door
  • Writing marketing materials for others
  • Marketing the person rather than the product
  • Transforming from individual to brand
  • Assessing why people don’t buy
  • Owning your area of expertise and sharing what you know
  • The “of all-time” question

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