023: Kevin Harrington Inventing the Infomercial and Shark Tank

Kevin Harrington is best known as one of the original sharks from the Emmy winning TV show “Shark Tank” and has been a successful entrepreneur over the last 40 years.

Kevin has launched over 20 businesses that have grown to over $100 million in sales each. Kevin has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide. As the inventor of the Infomercial, he created the most powerful Info marketing company called: As Seen On TV and his products are in big box stores all over the world.

In this episode, we will be discussing:

  • Stories from old days and how Kevin got started as an entrepreneur
  • How people often get what they believe
  • Getting started with infomercials and how they were a gold mine
  • The principle of “Sell First, Build Later” mentality
  • The Shark Tank experience
  • Contracting Out – lessons on getting others to do some of the important work
  • Quality vs. quantity – getting the right mix of clients
  • Building key relationships
  • What Kevin is passionate about today
  • The “Change the world” question

Resources Mentioned in This Episode:

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