006: Michael McCafferty Changes The World by Inventing CRM

Michael McCafferty is the creator of the software product TeleMagic and known as the “Father of CRM”. He’s been building and selling businesses over 55 years and now is out to change the world… Again!

In this episode, Michael McCafferty and I discuss:

  • How we met years back
  • TeleMagic and the start of the CRM industry
  • First CRM software product
  • Major challenges he had to go through
  • Marketing his software company
  • Bringing a non-salesperson to the team
  • Dealing with customers
  • Importance of the mindset that profit comes first
  • What is his passion today
  • His recent projects
  • Fear as a motivator
  • How he changes the world

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